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Marin County State Incentive Grant
Logic Model
Binge drinking is a significant problem in Marin County Contributing Factors to Binge Drinking
37% of 11 graders report binge drinking in the past 30 days compared to
th
1. Marin Youth Have Easy Access to Alcohol From Friends
23% statewide and Family
40% of 18-24 year olds reported binge drinking in past 30 days compared 2. Marin Youth Have Easy Access to Alcohol from Retail
to 17% among all adults over 18 Sources
More than 10% of 1-24 year olds report more than 6 episodes of binge 3. Significant Drinking for Youth Occurs at Underage
drinking in the past 30 days and half of those report 11 or more episodes Drinking Parties
4. Marin Youth are Experiencing Alcohol-related Violence
and Sexual Assault
5. Marin Youth are Drinking After Driving
GOAL STRATEGIES EXPECTED OUTCOMES MEASUREMENT
INDICATORS
SHORT- INTERMEDIATE LONG-TERM
TERM
Increased Enforcement
To reduce
binge Work with law Increased Decreased number of Decrease by 30% the Number of checkpoints
drinking enforcement to collect number of intoxicated youth number of youth who
and related more data on alcohol- sobriety identified at sobriety report drinking after Rates of intoxication found among
community related police calls in checkpoints checkpoints driving youth at sobriety checkpoints
problems in three communities targeting
Marin youth Law enforcement Reduce by 50% the Reduction in police calls to parties
County by Conduct at least five collecting, tracking number of third-party where alcohol has been provided to
September sobriety checkpoints Increased and reporting data on transactions in which underage youth
30 2007 targeting youth number of alcohol related alcohol is provided to
shoulder tap incidents underage youth by Decrease in number of alcohol-
Conduct 6 annual operations friends, family and related crashes among youth
“shoulder tap” compliance Increased awareness other adults
operations by adults to not Decrease in number of youth that
purchase alcohol for report drinking after driving
youth
Decrease in youth who are arrested
for DUI as indicated by youth referred
to the Drinking Driver Program
Police software system reflects box to
collect information on alcohol related
violence and sexual assaults
Shoulder tap compliance results
Policy Development
and/or Change
Pass at least two social Increased Passage of at least Reduce by 50% the Two Ordinances on books in county
host ordinances awareness of two social host number of parties or city clerk’s office
laws and ordinances that involve underage
Pass at least two school penalties for youth as reported by Passage of written polices as
policies that create an providing Passage of three new law enforcement indicated by three school
appropriate response to alcohol to or augmented administrations
incidents of alcohol- youth at teen policies on alcohol- Reduce by 30% the
related violence and parties related sexual assault rate of alcohol-related Passage of a written countywide
sexual assault sexual assault policy as evidenced in County Clerk’s
Increased Improved tracking incidents as office
Two communities will awareness of and reporting of established by
adopt new or augment issues sources of alcohol baseline data from Reduction in the number of alcohol-
existing Conditional Use related to and related local law enforcement related sexual assault incidents
Permits and/or binge community problems
Deemed Approved drinking (e.g.
Ordinances sexual
assault)
Work with criminal justice
system to develop Increased
appropriate county-wide community
policy on alcohol-related mobilization
sexual assaults around binge
drinking and
Implement Place of Last related
Drink Survey for youth in community
DUI program problems
Responsible Beverage
Service Training
RBS training evaluations
Provide RBS training to Satisfaction Implementation of Reduce by 50% the
specialized audiences with RBS new or augmented number of alcohol Implementation of RBS policies
training RBS policies establishments that
Augment policies and sell to underage or RBS training satisfaction
practices that promote intoxicated patrons
RBS at alcohol Reduction in youth that identify retail
selling/serving settings as source of alcohol in Place
establishments of Last Drink Survey
Media Advocacy/Media
Campaigns/ Community
and College based
Social Norms
Campaigns
Media campaign involving Earned Increase awareness Reduce by 50% the Number of media stories on third-
youth around sources of media of laws and penalties number of third-party party transactions and related
alcohol for youth coverage and for providing alcohol transactions in which dangers and penalties
paid media to underage persons alcohol is provided to
At least two social norms placements underage youth by Number of media stories about not
campaigns which engage of campaign friends, family and providing alcohol to underage youth
a high school and/or a materials and Increased knowledge other adults at parties
college/university with a activities of the connection
focus on reducing between binge Reduce by 30% the Frequency of family and friends
alcohol-related sexual Increased drinking and sexual rate of alcohol-related identified as alcohol source in youth
assault awareness of assault sexual assault Place of Last Drink Survey
issues incidents as
Campaign in cooperation related to Increased awareness established by Knowledge of connection between
with youth and/or parents binge of laws and penalties baseline data from binge drinking and sexual assault
and county or local law drinking (e.g. related to youth DUI local law enforcement
enforcement to increase sexual Number of media stories about youth
awareness and assault) Decrease by 30% the driving after drinking
enforcement of laws number of youth who
related to youth DUI report drinking after
driving
