ACOM 3341 – Media Relations ACOM 3375 – Principles of Graphics II
(3 credits) 1 hour lecture, 2 hours tutorial (3 credits) 2 hours lecture, 1 hour tutorial
This course will examine the relationship between public relations and the media. This course builds on the insights developed in Applied Communications 2205.
Through work on a client project, students will learn about the importance of Students will explore the technical and aesthetic aspects of designing for the
strategic media planning, write public service announcements (PSAs), news web. They will learn to use web authoring tools and apply the principles of
releases, feature articles, as well as put together media kits, participate in a usability and accessibility to authentic web design projects.
mock news conference and receive media training. Prerequisite: Applied Communications 2205.
Prerequisite: Applied Communications 2249. ACOM 3377 – Pre-Press Technique
ACOM 3343 – Communications and Organizational Dynamics (3 credits) 3 hours lecture
(3 credits) 3 hours lecture This course focuses on the process of putting together a document for output.
This course is designed to help students think critically about communication It teaches the integration and interaction of layout, image manipulation,
in the organizational context. Through theory-based lectures and experiential illustration and press-ready PDF generating software programs. File formats, color
exercises, students will better understand the nature, strengths and limits of management, font management, printing processes and new digital pre-press
organizational design, the nature of metaphor and its usefulness in describing technologies are also dealt with.
organizational management, and how to apply theory learned in the classroom Prerequisite: Applied Communications 2273.
to the practice of public relations. ACOM 3379 – Advanced Digital Photography
Prerequisite: Applied Communications 2041 or consent of the department. (3 credits) 2 hours lecture, 2 hours lab
ACOM 3349 – Applied Writing II for Public Relations This course extends and develops skills developed in Applied Communications
(4 credits) 2 hours lecture, 2 hours tutorial 2279. Students gain an in-depth understanding of digital photography including
This course moves beyond the basics of public relations writing to focus on concepts such as image file formats, resolution, colour depth and dynamic range.
writing specialized subject matter for specific media such as Internet, advertising, Students will photograph and manipulate digital images for use in publications.
film and television scripts, proposals and corporate profiles. This course also explores the legal and ethical implications of using digital
Prerequisite: Applied Communications 2249. images.
ACOM 3351 – Computer Mediated Communication Prerequisite: Applied Communications 2279.
(3 credits) 1 hour lecture, 2 hours tutorial ACOM 3381 – Document Production I
This course introduces public relations students to computer mediated (3 credits) 2 hours lecture, 2 hours lab
communication in the classroom and the computer lab. Participants will be able This course introduces students to document production. Students develop
to use the technologies and understand them sufficiently to advise others on foundation skills for the production of traditional and online publications.
their applications, strengths and weaknesses. Students will become familiar with Prerequisite: Completion of at least six core courses or their equivalents in the Bachelor
multimedia/CD-ROM, the Internet and Intranet. of Communications – Technical Communication and Bachelor of Communications –
Prerequisite: Computer Science 1205 and Applied Communications 2003 or consent Electronic Publishing degree program.
of the department. ACOM 3383 – Research Design and Methodology
ACOM 3355 – Research Methods for Public Relations (3 credits) 1 hour lecture, 2 hours tutorial
(3 credits) 4 hours lecture Journalists are presented daily with the results of polls, surveys, clinical trials
This course develops competence in major forms of research including the use and other research projects by individuals and organizations seeking to have
of surveys, focus groups, content analysis, and the use of existing information this information published or broadcast. Students in this course will consider
accessed through libraries, online databases, and other computer-based search both the structural and ethical aspects of how such projects are organized with
tools. Elements of descriptive statistics as they apply to the analysis of survey a particular focus on issues such as reliability and generalization.
design will be reviewed. The course will provide instruction and hands-on practice Note: Enrolment restricted to students in the journalism degree program.
in conducting communications research in the public relations profession. ACOM 3389 – International Journalism Projects
Prerequisite: Applied Communications 2041 or consent of the department.
(3 credits) 1 hour lecture, 2 hours tutorial
Note: Bachelor of Communications Degree students only. The Journalism Program participates from time-to-time in joint courses with
ACOM 3363 – Software and System Documentation partner institutions. The content of this course will vary according to the needs
(3 credits) 2 hours lecture, 2 hours tutorial and goals of the specific student group involved, but will offer lecture material
This course will introduce students to advanced elements of technical appropriate to the journalism discipline being studied and result in the production
writing. Documenting software programs and computer operating of print, television, web or photojournalism.
systems will be emphasized, as well as writing for other scientific or ACOM 3500 – Media, Culture, and Communication Theory
technical purposes and media. Single-sourcing software will be explored (formerly ACOM 4401)
and large document control practised.
(3 credits) 3 hours lecture
Prerequisite: Applied Communications 3065.
This senior level course examines the role of communications in creating and
ACOM 3373 – Digital Illustration explaining everyday cultural practices, and the larger systems that structure them.
(3 credits) 2 hours lecture, 2 hours lab Students will consider multiple theories of communication, derived from various
This course introduces student to the principle tools, theories, and methods of disciplines and perspectives, to address the concept of subjectivity, and how the
computer-based illustration. Both text-based and object-based illustrations are communication of information and ideas impacts on our understanding of our
explored. Students work with industry-standard computer programs to produce social and personal environments. Students will apply communication theories to
a variety of products, such as templates and letterheads, logos, wordmarks, specific artifacts and/or issues that they have defined and researched.
designed heads, backgrounds and finished layouts. Prerequisite: Communications 2500.
Prerequisite: Applied Communications 2205, 2273, 2279 and Computer Science Note: Applied Communications Degree or Journalism Certificate students only.
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