Advanced Media Relations

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					Rave                              Advanced Media Relations
                                  Do your competitive media campaigns target the right audience?
“It was valuable across
                                  Are you tracking and evaluating media coverage or using social
the board. The strategy
aspects of each
                                  media sites and the Internet to your advantage? In this course,
speaker’s presentation            instructors discuss these topics and more.
were particularly                 Learn how to develop a communication strategy, coordinate and
helpful. I will better            prepare for interviews, deal with the media hog and the media
be able to anticipate             mouse, and use social media sites to your advantage. Students
issues and develop                work with each other and our experienced faculty, discussing
communication plans.”             best practices and professional strategies for handling internal
Workshop Attendee,
DoD/DSCA                          and external challenges.

“Gave me more                     Our Advanced Media Relations course is geared toward practicing
information in one                public relations professionals with at least three years’ experience.
day than I could’ve
gotten in a year on
                                  Leadership Competencies emphasized in this course:
my own. This course               Partnering • Political Savvy • Technology Management
gave me new tools                 Strategic Thinking • Creativity and Innovation
to help me focus my               External Awareness • Flexibility • Interpersonal Skills
agency’s messages.”               Written Communication
Workshop Attendee, DSCA
“Gave me practical
                                  8:30  Advanced Media Relations: Balancing Your Resources,
information I can use.”                 Your Office, and the Media
“Well worth my time.”             10:45 Social Media Sites: Get on Board the New Media Wave
Director of Education,            11:45 Networking Lunch
national association              12:45 Coordinating and Preparing for Interviews:
                                        How to Deal with the Media Hog and the Media Mouse
                                  3:00 The Hows and Whys of Press Events
Related Training:                 4:10 Attendee Best Practice Session
• Writing for Government
  and Business: Critical
                                  4:30 Complete Evaluations; Course Concludes
  Thinking and Writing
• Effective Executive Briefings
• Public Affairs and the
  Internet: Advanced
  Techniques and Strategies
• Speechwriting: Preparing
  Speeches and Oral
• Crisis Communications            Time and Date                                                                            .7
  Training                                                                                         CEU
• Media Relations for Public       8:30 am to 4:30 pm
                                                                                                                                         Approved for .7 CEU credits
  Affairs Professionals            • May 5, 2010                                                                                         from George Mason University.
                                   See web site for course                                                                                  Course materials include
                                                                                     C O M M U N I C AT I O N S E R I E S

                                   location in Washington, DC.                                                                              the Training Edition of the
                                                                                                                                            Media Relations Handbook
                                   Registration Fee: $595                                                                               Brad Fitch

                                                                                                                            Media Relations for Agencies, Associations,
                                   To register, fax or mail completed registration                                            Handbook Nonprofits and Congress,
                                                                                                                             for Agencies, Associations,
                                                                                                                                Nonprofits and Congress

                                   form on inside back cover, or online.                                                                    by Brad Fitch.
                                                                                                                                     Foreword by Mike McCurry

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