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Summer 2008 Issue: 2
Dear Clients, Colleagues and Friends:
In This Issue
Media Relations Key to
At Progressity, our purpose is to help Achieving Success
clients be their best in the areas of
setting and achieving big goals, creating News You Can Use
a strong image and attaining financial
prosperity. It is so inspiring to work with New Clients
individuals and organizations that
are making our world a better place. New Progressity Team
What a great way to spend our days! Members
As many of you know, I am working
remotely from New York City this
month, building new connections and
opening doors that will benefit our clients
and the firm. It's amazing what opportunities pop up when we take
the time to shake up our normal environment.
Enjoy this edition of Progressity e-Points!
"IBM's new slogan is 'Stop
Sincerely, Talking. Start Doing.' David
Allen gained popularity with
'Get Things Done.' Almost
everyone, it seems, is saying
'Git 'r done.' Everybody wants
Media Relations Key to
"Humans are naturally social
beings, some more so than
others. These days however,
Achieving Success we are forced to be more
competitive to survive in the
global economy. If customers
The importance of intentional media relations aren't seeing results, they will
go someplace else, even if it
Where do most people receive their information? The means going abroad.
media ... or from people who received THEIR
information from the media. If you want to influence "So, then, how do we shift a
what people know or think about you and your social oriented business
organization, and if you want to drive word of culture into a results-
mouth, utilizing the media is a must. orientation? The first step is
talking about it. Then, as IBM
News coverage can make or break your organization. might say, the second and real
Without it, few people will know you exist. If you get step is doing something about
less coverage than others, you seem -- and may ultimately become -- it. Just 'talking' about results-
less relevant. Strong media relations can play a significant role toward orientation is an irony in itself.
achieving your organizational goals.
"To truly implement a results-
How we can help oriented culture, we need to:
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1. Move from social tools
At Progressity, we help our clients build productive relationships with to productivity tools.
the media so their message is consistently conveyed to customers, 2. Track and measure
partners, investors, employees and other critical groups. employee performance
We offer media relations workshops, so that the right relationships 3. Respond to the
and reputation are developed long before any crisis may occur. You measurements."
can think of plenty examples where a crisis enveloped an organization
that had no reservoir of goodwill on which to draw. In our workshops By Cary Landis,
we help participants identify ways to work on day-to-day media President, Virtual Global Inc.
relations to help build that reservoir as well as prepare for the day,
should it ever come, when a crisis arrives.
Read more here.
Also, we can develop news releases and get them to exactly the right
place for maximum coverage and monitor what the media is saying
about your organization. ___________________
If you have any questions or want to know more, please call or email
John Bolt director of strategic communications. John is an experienced
journalist, with nearly three successful decades in daily news Something to Think
operations, including more than 20 years with The Associated Press.
"Envision this: In five
years, thousands of
Client Profile West Virginians will be
working for major
Progressity is proud to be corporations from their
serving the Clay Center for the
Arts and Sciences of West
homes. We will be
Virginia as the fundraising and engineering
marketing consultants for automobiles, designing
their $25 million, two- software, producing
year endowment campaign. artwork and just about
Almost half of the endowment
monies raised will provide free
admission for all West Virginia
school groups -- how wonderful.
The campaign will also increase statewide outreach, performance ___________________
and educational programs as well as provide maintenance funds to
ensure that the Clay Center continues to be a West Virginia
jewel for generations to come.
learn about a management
"Kathleen and her crew have helped us develop the tool that can increase
infrastructure for our campaign, as well as the marketing
materials. The experience has been wonderful. The Center's productivity, particularly
creative department is one of the best in Charleston so it among teams that work
was difficult for us to turn the design of the campaign
marketing materials over to a third party. Michael Teel's
designs exceeded all expectations and were competitive
with anything we could have done. I think that one of _____________________________
Progressity's biggest strength is their understanding of both
fundraising and marketing and of the pairing of the two."
--Judy Wellington, Clay Center President and CEO
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Welcome New Clients!!!
The Hatfield-McCoy Trail System engaged Progressity to develop an
ambitious five-year marketing plan for the organization. Team Progressity had
a blast riding the Browning Fork Trail, located between the towns of Gilbert
and Man, West Virginia. Log onto www.trailsheaven.com to learn how you,
friends and family can experience the Trail System too!
Progressity is helping Tamarack Foundation establish the right goals and fundraising strategies to
take the organization to a new level of excellence. The Foundation is truly a leader in advocating
and expanding artisan entrepreneurship in order to create a vibrant economy for West Virginia.
Main Street Ripley and Main Street Kingwood have contracted with Progressity to establish new and
innovative fundraising strategies that will further stimulate growth of their respective communities
and draw more visitors to their downtown areas.
Progressity has been hired to help launch the new Stonewall State Park
Foundation, an organization that will raise the necessary funds for
ongoing improvement of the State Park facilities, land and activities. The
Foundation will be instrumental in providing a mechanism to expand
amenities for all park visitors, and to facilitate the Stonewall Resort State
Park's goal to be known as a premiere destination in West Virginia.
New Progressity Team Members
Mary C. Dillon joins Progressity as director of strategic marketing. Mary has had a distinguished
and award-winning career aiding and advising such institutions as Ohio University, Binghamton
University and Hartwick College. Her most recent assignments have been with United Way of
Central West Virginia. Mary will assist Progressity clients in a variety of ways in addition to
marketing, including project management.
Jody Rothhaar is on board as Kathleen DuBois' personal assistant. Jody is a highly seasoned
administrative professional and project manager, with many years in the construction management
Email Marketing by
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