Media Relations Handbook by ers11205

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									            Media Relations Handbook: Table of Contents

•   Introduction

•   Elements of a Press Kit

•   Writing a Press Release

•   Press Release Samples
       o Southern California Resident Named One of Top Prize Winners
       o Michael Bedner Receives IIDA Lifetime Achievement Award
       o Western Dental to Provide Free Screenings

•   Writing a Media Alert

•   Media Alert Samples
      o California Highway Patrol Santa Make a Special Motorcycle Stop
      o Golfers Unite for Children
      o Free Dental Screening for Kids

•   Elements of Writing a Pitch Letter

•   Pitching Your Stories

•   Suggested Story Ideas

•   Sample Pitches

       o Organs are not just for churches
       o Hello Phyllis: child prodigy

•   How to Write a Fact Sheet

•   Fact Sheet Samples

       o American Guild of Organists Fact Sheet
       o Organ Spectacular Fact Sheet
       o International Year of the Organ Fact Sheet

•   How to Write a Chapter Backgrounder

•   The American Guild of Organists Corporate Backgrounder

•   The American Guild of Organists Official Guild Documents
       o Mission Statement
       o Guild History and Purpose

•   5 Important Points about Writing a Professional Bio

•   Sample Bios
       o James E. Thomashower
       o Margaret R. Evans

•   Generating Exposure
       o Promoting Your Events and/or Recitals
       o Community Relations
       o Editorial and Media Calendars
       o Season Brochure, Webpage, AGO Phone
       o Posters and Flyers

•   Dealing with the Media
       o Media Follow Up
       o Media Interviews

•   New Media
      o Blogs
      o Chat Rooms
      o Podcasts
      o RSS Feeds
      o Youtube
      o Viral Marketing

•   Articles
        o San Marino couple honored by church
        o Restored organ set to play again
        o World-class organ virtuoso to perform at St. Olaf
        o A Tale of Two Worcesters

•   AGO Press Materials
      o Organists Unite!
      o Southern California Resident Named One of Top Prize Winners
      o Mat Release: 2008-09 Declared International Year of the Organ

•   Clip Art: Logo

•   Media Contacts

								
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