Self-Marketing Strategies

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Self-Marketing Strategies Resume Writing Self-Directedness (Self-Marketing)  These  Skills are effective for:  Inter-Viewing E-Motion with athletes/patients  Interacting with others presenting projects  discussing current work situations   Working Presentation Agenda  Introduction  What is an Inter-View?  Where do you start?  Research, research, research!  Non-verbal / body language  Interview Strategies  Keys to successful interviewing What is an Interview?  A 2-way exchange of information:  INTER & VIEW:  An inside view  Conversation with a purpose Both Parties Should Investigate:  COGNITIVE SKILL: Can you do the job?  Job Description  Technical Competency SOCIAL COMPETENCY: Will you fit in?  Organization Climate  Culture  Values  Where do you start? PREPARATION IS KEY!  Research the Job / Employer and General Market  Research Yourself  Self-Imagery  Prepare a Resume Researching Employers Know the basic facts:  Products or services  Size of organization  Services provided  Geographical locations  Financial picture  History of company  Financial offering  Organizational structure  Position Description Research Employers  Key:  Taylor fit your interview to the environment  50% of your success is homework  Need to know the expectations of the employer Research Yourself  Speak to employer in values not technical terms  environment/climate  mission/vision  purpose  values  identify what you desire from potential employer Resume  Generic Resume  Employers look to a resume for disqualifies (not qualified)  Make your resume more generic and fill in the blanks at the interview  Make the resume 1 page  Employers THINK they know what they want  Know the generals for Athletic Training settings and customize for your desired setting Resume Leamor Kahanov P.O. Box 22 El Granada, CA 94018 (650) 726-9322 PROFESSIONAL PREPARATION Doctorate in Education, Curriculum and Instruction, University of San Francisco, San Francisco CA, May 1999. Master’s of Science in Exercise and Sports Sciences, University of Arizona, Tucson, AZ 85721, May 1993. Bachelor’s in Exercise Science and Athletic Training, Indiana University, Bloomington, IN 47405, December 1990. PROFESSIONAL EXPERIENCE Assistant Professor: Graduate Athletic Training Curriculum Director, San Jose State University, San Jose, CA 1998-present.  Director of a NATA approved graduate curriculum program.  Maintain national program accreditation  Management of 31 graduate Assistantships and stipends  Advise students for program development  Conduct Research  Teach undergraduate, graduate, general education, activity, and athletic training courses  Direct master's theses Resume Leamor Kahanov P.O. Box 22 El Granada, CA 94018 (650) 726-9322 PROFESSIONAL PREPARATION 5/99 Doctorate in Education, Curriculum and Instruction, University of San Francisco, San Francisco CA. Master’s of Science in Exercise and Sports Sciences, University of Arizona, Tucson, AZ 85721. Bachelor’s in Exercise Science and Athletic Training, Indiana University, Bloomington, IN 47405. Assistant Professor: Graduate Athletic Training Curriculum Director, San Jose State University, San Jose, CA.  Director of a NATA approved graduate curriculum program.  Maintain national program accreditation  Management of 31 graduate Assistantships and stipends 5/93 12/90 PROFESSIONAL EXPERIENCE 1998-present Resume Leamor Kahanov P.O. Box 22 El Granada, CA 94018 (650) 726-9322 PROFESIONAL PREPARATIONS Doctorate in Education, Curriculum and Instruction, University of San Francisco, San Francisco CA, May 1999. Master’s of Science in Exercise and Sports Sciences, University of Arizona, Tucson, AZ 85721, May 1993. Bachelor’s in Exercise Science and Athletic Training, Indiana University, Bloomington, IN 47405, December 1990. PROFESSIONAL EXPERIENCE Assistant Professor: Graduate Athletic Training Curriculum Director, San Jose State University, San Jose, CA 1998-present.  Director of a NATA approved graduate curriculum program.  Maintain national program accreditation  Management of 31 graduate Assistantships and stipends  Advise students for program development Essentials in an Interview  Self Awareness Minimize distractions  Setting/Location:  Listening Skills  Nonverbal Cues  Know your self- inventory  Social Awareness Light/Yellow Light Approach  Nonverbal Cues  Green Setting, Location and Distractions  Position self/other so there are minimal distractions of the desk  Position  Desk if for authority/control a barrier  Sit next to interviewer: minimize the barrier (naked truth) Emotional Cues  How they impact the interview: • Words •Tone of voice • Body Language 10% 35% 55% Non-Verbal Cues 3 Types of Non-verbal Cues Expression  Body Language (body angle)  Eye Contact  As interviewee/er need to be aware of your own and the participants non-verbal cues to bring individual back to a “green light”  Facial Non-verbal Cues  Professional dress  Good eye contact  Sit comfortably  Appropriate facial expression  Enthusiasm in voice  Actively Listen and respond  Firm handshake Interview Awareness Skills  Self-Awareness: Like  Don’t to listen create labeling or prejudging  Mimic  Need Interviewer to recognize that mimicking occurs and keep your balance  Misguiding the  Make interviewee: sure you are aware of these statements and correct the interviewer Self-Inventory  Make a list of strengths and weaknesses  Be prepared to neutralize the negative between two positives  + example: I recognize that I don’t have much experience but I am a quick learner and interested in learning + - Common Areas Covered in the Interview KEY attributes & skills:  Communication  Teamwork / Interpersonal  Problem Solving  Organization  Technology  Decision-making  Commitment  Creativity  Leadership /Initiative Tough Interview   Tell me about yourself… Describe a time when ….    If you were to… What are your career goals & aspirations? Why should I hire you? Closing the Interview  Ask any final questions to the interviewer  Sell yourself one last time for the position  Convey enthusiasm  Ask about the next steps…  Thank the interviewer After the Interview  Debrief after the interview and reflect on how it went a thank you letter  Write  Follow up with the company

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