The significance of Blogging and Social networkingmedia

The significance of Blogging and Social networking/media Jim Daly jim@glicit.com www.glicit.com About me Qualifications M.Sc. in Software Engineering (Hons) Career Informix; IBM; Xerox; Icon DS; Glic I.T. Social Media Blogging; Micro-blogging Personal: http://www.primalsneeze.com Professional: http://www.glicit.com/newsblog Personal Low-med mileage; one careful previous owner; taxed until 31 October 2009 What About you? PROGRAMME OUTLINE What is Social Networking/Media? Traditional v New Networking Traditional Internet v Web 2.0 Some Platforms and their uses Live(?) Examples Advantages and Uses for Business Case Study The Future ...  Emphasis: Blogging and Microblogging What is Social Networking/Media? Traditional Networking Traditional Media Traditional Internet Traditional Software The Web 2.0 Explosion! What is Web 2.0? What's different? Platforms / Tools Communication Blogs: Blogger (Google), Livejournal, TypePad, WordPress, Moveable Type Internet Forums: Boards.ie Microblogs / Presence apps: Twitter, Identica and Jaiku Social networking: Bebo, Facebook, LinkedIn, MySpace, Orkut Social network aggregation: FriendFeed Platforms / Tools (cont'd) Collaboration Wikis: Wikipedia, PBwiki, wetpaint Social bookmarking: Delicious, StumbleUpon Social News Sites: Digg, Reddit Platforms / Tools (cont'd) Multimedia Photo sharing: Flickr, Zooomr, Photobucket, Pix.ie, Stock.XCHNG Video sharing: YouTube Audio and Music Sharing: Blip.fm, Last.fm, ccMixter Other tools/software spawned by these URL.ie, Avatars, OpenID, RSS, AJAX Real World Examples (Good) Blogging Personal/Hobby - Mine :) Pro-blogging - IrishKC Political - Ciarán Cuffe Journalism - Rob Crilly Photo & Video blogs – Red Mum Business – Finishing Academy of Ireland Microblogging Huh! What's that? - O'Reilly Recruitment Attributes and Advantages Other Examples (The Mix) Grannymar and Grandad Trust Tommy 14 years old Freelance writer - Tanzania >60 years old Reluctant Memsahib Bryan Mukandi Paddy Anglican Íomhá an lae African doctor – West of Ireland - Times Price Watch and Value Ireland Clergyman – Obama connection Tast.ie / Spicendipity The Humble Housewife NB: Bloggers read blogs 3rd generation Jewish Chicago – Fluent Irish Other Examples (Not so Good) Blogging Personal/Hobby – Millions of them! Pro-blogging – “Splogs” Political – Áine Brady – Disaster Journalism – Sarah Carey – Ceased Business – Pauline McLynn – No Interaction Why did these fail? Or Why have they stopped? Or What are they doing wrong?  Advantages and Uses Fast, instant, up to date “On-the-ground” reports In real-time Kenya, Gaza, Hurricane Katrina, US Election Crowdsourcing Cully & Sully (Diary and Forum) Icecream Ireland Me!  Advantages and Uses Marketing and Advertising Building customer loyalty Cheap, instant, targeted advertising Boost to Internet presence – careful now! Case Study Blacknight Planned Sale (blacknight.com) Opportunity knocked ... They reacted ... The result  Case study details Blacknight social network presence MD's blog: www.mneylon.com/blog/ Company blog: blog.blacknight.com Twitter:   twitter.com/micheleneylon twitter.com/bksolutions The background Sale planned Had loyal followers Competitor “messed up” Took advantage  Case study details How it worked “Teasers” and “leaks” on Twitter Unannounced launch times Launched on Twitter a/c's, blogs and others' blogs Went “viral” The Pleasure ... and the Pain! Cheap Targeted Successful Time consuming  Case study details Jim We've been using non-traditional marketing with varying degrees of success for the last few years. We haven't abandoned print media entirely, but a lot of the print media seem to be living in a time capsule. If I run a print ad in magazine with an ABC of say 10k, then the absolute maximum number of viewers of my ad is 10k (give or take). There is zero guarantee that they even see my ad. With other methods, such as twitter, facebook, blogging (and not just ours) we can definitely extend our reach and hit people who are actually interested in our products /services - or fall into the demographic that helps choose the supplier. About two years ago we ran a January sale which led to a huge increase in domain sales - all via one or two blog posts on my personal blog and on the company one. We didn't spend any money on it. It was picked up and "went viral" - much as I hate that term. This year we decided we'd experiment a bit more, as it's always a good idea to keep it fresh. To date we've seen a very good pick up on the various offers and there is a certain degree of "buzz". Of course it's a very time-consuming way to market which involves a lot of time and effort - I spend up to 18 hours a day at this at times. Michele  More on Pain Time consuming Negative feedback “Trolls” Common pitfalls Don't tarnish your image! Addiction Burn out No pain, no gain!  The Future? For Ireland Greater adoption “Recession buster” New start-ups Globally New tools Which platforms will die off A return to “face-mail” or a combo  The Future? For You! Is it for you? Which and how many platforms? Will I have time? Can I outsource it? Get advice – Come talk to me :) Example “to do” list Read some blogs Watch the public timeline on Twitter See what competitors and peers are doing Thank you questions Jim Daly jim@glicit.com www.glicit.com