Dental Marketing – The 5 Biggest Mistakes of Dental Website &
9 Truths of Dental Marketing - #9
For the complete online video series – at no-charge – go to:
Welcome! This is Jim Du Molin, editor of The Wealthy Dentist Newsletter.
In this, the final video segment of the 9 Truths series we are going to be
looking at the top five Internet Dental Marketing Mistakes a doctor can
make. Some of these you will laugh at and say “How could anyone be so
stupid?” Others you might say, “Wow, I never thought of that before.”
Before we start, let’s make something very clear - yes people make
mistakes, not just in marketing, but in life in general. There are no stupid
doctors - despite what some dental consultants will say - just uninformed
I couldn’t cut a crown prep if my life depended on it. You have been trained
in dentistry, not marketing. Don’t beat yourself up about not knowing or
fully understanding the topics we have reviewed in this video series. There
are at least four great Internet dental marketing companies that can help
you work through this unfamiliar territory.
The important thing, and the purpose of this series, is to get you on the fast
track for generating more new patient appointment requests NOW. This is
the easiest and fastest strategy we know to face and deal with the current
economic turmoil much of the dental community is experiencing.
Hi, this is Jim Du Molin again. I want to welcome you to the final video in
our 9 Truths series. I was discussing this series with another group of
dental consultants and someone mentioned that this video should be
named Stupid Doctor Tricks – just about everyone laughed, as we had all
encountered doctors who had made some truly serious marketing
But the more I thought about the comment, the more it disturbed me.
There are no Stupid Doctors. If a doctor makes a mistake, it’s because he
or she does not have the knowledge or the training to do it right. I pointed
out to the group that none of us could cut a crown prep if our lives
depended on it.
In over 20 years of dental management consulting and having worked with
900 plus dentists one-on-one, I can certify that doctors are not stupid.
Almost every one of them had a genuine desire to learn but, as we all
know, marketing technology and dental technology are both progressing at
near light speed. It’s nearly impossible to keep up with either one, let alone
This series of videos are my way of trying to keep the dental community
aware of what is going on in the area of Internet marketing. Some of my
comments on Internet dental marketing might sound self serving. As some
of you know, I founded the Internet Dental Alliance and launched the very
first dental website company back in 1998 – that’s like 50 year ago in
Internet time. We now manage over 2200 dental marketing campaigns for
doctors across North America and generate up to 25,000 requests for a
dentist every month.
I am a passionate advocate of Internet marketing for dentists. And, in all
honesty, I have to admit that there are some other very good Internet
dental marketing companies out there. Each has their own approach and
economic model. I have two points I want to make. First, if you are not
marketing on the Internet – Just Do It! Second, if you are already
marketing on the Internet – EXPAND YOUR EFFORTS to increase your
With that in mind, let’s move into the 5 biggest mistakes we encounter in
Internet Dental Marketing.
In wrapping up this series, I have to say that it has been more fun than I
ever imaged and I have to thank my videographer Matt Huber for the
tremendous amount of research, time and effort he put into putting together
the program and making it available for easy viewing on the Internet.
The feedback we have gotten so far has been outrageously great and I
want to thank the many doctors who have encouraged us with this project.
I would also like to ask you a personal favor. Several doctors have
proposed that we launch an Internet dental continuing education program
focused at both online and offline marketing strategies.
The Online side of the program would cover website design, how to convert
web visitors to appointment requests, Internet video for dental marketing on
YouTube, pay-per-click marketing, and even how to use the social
marketing aspects of websites like FaceBook, Digg, StumbledUpon and
other social group sites for new patient marketing.
The Offline part of the program would cover everything from how to
maximize traditional strategies like Yellow Pages advertising, direct mail
with postcards, brochures and new resident mailings, office signage, TV,
radio and about a dozen more new marketing strategies that are being
launched in the next year including an unbelievable patient retention
program to keep your new and current patients in your practice and
accepting your dental treatment plans.
I’m trying to decide if there are enough doctors out there who are interested
in this type of online video training? So, if you are interested, I would
appreciate it if you would take a minute to add your name to our survey that
you will find on this page just below the video. If you don’t find a link, just
go to XXX. I will then do my best to keep you updated on the project.
Jim Du Molin