MAPLECROFT PRESS RELEASE 14 NOVEMBER 2006
Maplecroft launches Global Maps series in Google Earth format
Available online NOW at http://maps.maplecroft.com/gedata
Maplecroft has launched a series of Google Earth files to complement its Global Maps series. These analyse a wide range
of environmental, social, economic and political issues that impact on business and society around the world. With the
extremely popular Google Earth 3D viewer, it is now possible to view Maplecroft risk data on an interactive globe, overlay it
with other live sources of information, straight from your desktop.
What is Google Earth?
Google Earth is often called an ‘earth browser’. It is a very convenient way to visualise geographical data from a global scale
down to scales of less than a metre in many urban areas. The software is freely distributed by Google for personal use and a
large number of organisations, companies, institutes and individuals are publishing their information on the web in the Google
Earth KML/KMZ format. Examples of the kind of data available are the real-time locations of global earthquakes or outbreaks of
The screenshot above shows Maplecroft’s Avian Influenza Index in Google Earth format. One can spin the globe and click
on countries or zoom directly to countries using the available navigation tools. As Maplecroft Maps demonstrate, maps can
show much more than just physical features and political boundaries – they can illustrate the most important issues facing
society and be a unique tool to help us understand and manage them. The integration of Maplecroft risk indices with other
relevant sources of information using Google Earth can offer new insights in a very intuitive and realistic way.
Maplecroft mapping service
Maplecroft is developing a series of Google Earth files using indicators of key social, economic, environmental and political
issues that are relevant to business and society. These complement the Global Maps series by allowing users to integrate
the data with other sources in order to better understand and present different series of information, and to give further
insight into the issues behind the maps. In addition, Maplecroft is able to produce bespoke Google Earth visualizations or
GIS mapping services. For more information about this service, contact firstname.lastname@example.org.
Notes for editors:
1. Maplecroft is a network of academics and practitioners in the field of corporate responsibility. As a network we combine strengths to research,
advise, coach and facilitate change in organisations – in order to aid the assessment, management and reporting of performance in social,
environmental and economic dimensions. We specialise in multi-stakeholder approaches to understanding corporate responsibility and
sustainable development and electronic monitoring tools. For further information, please visit http://www.maplecroft.net
2. The ‘Global maps’ series is a unique awareness-raising and management tool, providing a framework for monitoring and analysing a wide range
of complex issues that impact on society and the goals of business. It includes both hard copy and interactive web-based maps. Hard-copy maps
of anti-corruption and transparency, HIV/AIDS, human rights risk, water and energy and climate can be purchased at
http://amazon.maplecroft.com. Maplecroft maps – the interactive web based resource – is available at http://maps.maplecroft.com.
Further information: email@example.com. Tel. +44 (0) 1225 863882 Page 1 of 1