P Perform SEM Advertising Program
SEM WEB MARKETING
Online Marketing Traffic Analysis SEM Web Traffic Report
Contact: Mr. Franck Ardourel SEM Expert Analyst
www.competitivexpert.com
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P Perform SEM Advertising Program
Web Site Online Advertising Campaigns Analysis In the following outlined report analysis, we progress from a basic analysis of Web traffic onto return/unique visitors analysis. The purpose of the Web dashboard is to analyze web site traffic: Total Visitors, Returns and Unique Visitors, Ad-campaigns traffic, and web-to-leads conversion rate per quarter and produce a dashboard that assists in understanding your visitor’s behavior. We recommend that you implement a web analytic tool to analyze web traffic and behavior of visitors. We analyze the WEB TRAFFIC to the current web site.
Web Traffic FY06 expected visitors FY06 Traffic goal FY06 leads goal FY05 leads (vs. FY05) Actual Total Traffic Return visitors New visitors Search Engines Google Search Engine Ad campaigns New leads New inquiries Ad Campaigns Traffic Return visitors New visitors New leads Google Ad visits Yahoo Ad visits ConsTruch Ad visits Capterra Ad visits CTS/ AGC Ad visits Web Lead Entry-Point All Leads 1st Offer 2nd Offer 3rd Offer 4th Offer 5th Offer Quarter 1 132,580 1,733 972 154,234 132,550 21,684 14,585 9,702 12,705 1,914 1,953 9,389 5,180 4,209 213 5,657 754 132 700 411 % 16% 10% 101% Quarter 2 142,200 1,926 917 197,202 171,008 26,194 20,153 13,866 13,656 3,125 3,484 13,656 4,308 9,348 1,464 10,606 1,195 152 910 793 % 39% 62% 280% Quarter 3 138,200 1,813 1,119 144,979 122,476 22,503 25,955 19,285 8,941 2,698 2,217 0 0 8,941 3,323 5,618 421 5,265 1,232 102 1,255 71 0 0 1,886 104 80 364 82 662 5.5% 4.2% 19.3% 4.3% 35.1% 3,125 330 234 916 397 1,248 10.6% 7.5% 29.3% 12.7% 39.9% 2,778 209 233 775 311 1,250 7.5% 8.4% 27.9% 11.2% 45.0% 7,789 643 547 2,055 790 3,160 8.3% 7.0% 26.4% 10.1% 40.6% % 5% 49% 98% Total 412,980 5,472 4,420 496,415 426,034 70,381 60,693 42,853 35,302 7,737 7,654 31,986 12,811 19,175 2,098 21,528 3,181 386 2,865 1,275 % 20.2% 41.4% 73.2%
85.9% 14.1% 9.5% 6.3% 8.2% 1.2% 1.3%
86.7% 13.3% 10.2% 7.0% 6.9% 1.6% 1.8%
84.5% 15.5% 17.9% 13.3% 6.2% 1.9% 1.5%
85.8% 14.2% 12.2% 8.6% 7.1% 1.6% 1.5%
55.2% 44.8% 2.3% 60.3% 8.0% 1.4% 7.5% 4.4%
31.5% 68.5% 10.7% 77.7% 8.8% 1.1% 6.7% 5.8%
37.2% 62.8% 4.7% 58.9% 13.8% 1.1% 14.0% 0.8%
40.1% 59.9% 6.6% 67.3% 9.9% 1.2% 9.0% 4.0%
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www.competitivexpert.com
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