Sample Hotel Online Marketing Plan June 06 - May 07
35000 30000 25000 20000 15000 10000 5000 0
Sample Hotel Target (Each)
Online Bookings € June 06 - May 07
ua ry
gu st
m be r
N ov em be r
D ec em be r
Ju n
ua r
O ct ob
Au
350 300 250 200 150 100 50 0
Visits Per Day
Se
Sample Hotel News Articles entered in site Target (Each)
80 70 60 50 40 30 20 10 0
Search Engine Ranking on 'Keywords'
Fe br
pt e
Ja n
M ar
Ap
Hotels in Dublin Dublin Hotels Target
Ju ly Au Se gu pt st em be r O ct ob N ov er em b D ec er em be r Ja nu a Fe ry br ua ry M ar ch Ap ril M ay
60 50 40 30 20 10 0
News Articles on Site
60 50 40 30 20
Entertainment on Site
Sample Hotel Target (Each)
10 0
ly Au gu Se st pt em be r O ct ob er N ov em be D r ec em be r Ja nu ar y Fe br ua ry M ar ch
ne
Ju ly Au gu Se st pt em be r O ct ob er N ov em be D r ec em be r Ja nu ar y Fe br ua ry M ar ch
Ju ne
Ap r
Ap r
ay
Ju
Ju
M
ay
il
il
Ju ly Au gu Se st pt em be r O ct ob er N ov em be D r ec em be r Ja nu ar y Fe br ua ry M ar ch
ne
Ap r il
M
6 5 4 3 2 1 0
E Zines Distributed
Sample Hotel Target (Each)
6 5 4 3 2 1 0
Ju ne
SMS Messages Sent
Sample Hotel Target (Each)
1400 1200 1000 800 600 400 200
Ju
Clean Customers in Database
Sample Hotel Target (Each)
Au gu st O ct ob er D ec em be r Fe br ua ry
Ap ril
Ju l Au y Se gu pt st em b O er ct N obe ov em r D ec ber em b Ja er nu Fe ary br ua ry M ar ch Ap ril M ay
Ju ne
0
gu st pt em be r O ct ob N er ov em be D r ec em be Ja r nu a Fe r y br ua ry M ar ch
ly
M
Ju
Sample Hotel Job List Obtain a Online Markeitng Budget of 5000€ PA Design new comments cards/deploy to customers Create 5 Gift Vouchers ideas Devisel 5 packages for E Bay Auction Trials Enter E Mail Addresses/Mobile Numbers into a database Enter Entertainment/Events into database on a weekly basis. Prepare content for first of 5 Electronic Newsletters Prepare content for first of 5 SMS Messages Establish a permanent Google Adwords Campaign Obtain Hotel Images for new website Obtain Hotel Text Content for new website
Financial Sign Off Hotel Manager Sign Off
Due 31 Sep 31 Sep 31 Sep 31 Sep 31-Oct 31 Sep 31-Oct 31-Oct 31 Sep 30-Nov 30-Nov
InterNETalia Job List
Se
Au
Ap
Due
Enter Gift Vouchers onto site Enter Packages onto E Bay Upload Database onto website Train Sample Hotel Staff Create and distribute E Zine Create and distribute SMS Message Set up campaign and monitor Create New Website incoporating new features
InterNETalia Sign Off
02-Oct 02-Oct 31 Nov 02-Oct 02-Nov 02-Nov 02-Oct 15-Dec
M ay
ne
Ju
ril
ay
Ju ne Ju l Au y Se gu pt st em b O er ct N obe ov em r b D ec er em b Ja er nu Fe ary br ua ry M ar ch Ap ril M ay
30
Ju ne
Events on Site
25
20
15
Sample Hotel Target (Each)
10
Sample Hotel Target (Each)
5
0
M ay
y
y
ch
er
e
Ju l
ril