100 Great Businesses and the Minds Behind Them by P-SourceBooks

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									100 Great Businesses and the Minds Behind Them
Author: Emily Ross
Author: Angus Holland
Table of Contents

Acknowledgments
A Note on the Text
Introduction

1. The Crowd-Pleasers
Pixar
Julie Aigner-Clark and Bill Clark
Baby Einstein
Callaway
Barbie
Hallmark Cards

2.Thanks for the Idea
Red Bull
Sony Walkman

3.The Long and Winding Road
Liquid Paper
Dyson
The Kellogg Company
3M and the Post-It Note

4.Do What You Love
Weight Watchers
Quiksilver
Kate Spade and Andy Spade
Nobu
Wolfgang Puck

5. Thanks for Nothing: The Founders Who Missed out on the Billions
Chanel No. 5
The Coca-Cola Company
Clarence Birdseye

6. Extreme Makeovers
Nokia
Avon
LVMH
Gap
Samsung
Guinness
Adidas

7. The Revolutionaries
IKEA
Re/Max
JD Power
Mark Burnett
Howard Schulz, Starbucks

8. It Didn’t Happen Overnight, BUT It Did Happen
Amazon
Columbia Sportswear
Nutrimetics

9.That’s What I Wanted, I Just Didn’t Know It
Cirque du Soleil
Rollerblade
Websense
Craigslist
MTV
TiVo
Hooters
Liz Lange Maternity

10. Survival of the Fittest
Microsoft
Mars Inc.
XM Satellite Radio


11. Born to Sell
Ray Croc, McDonald’s
Dell
Arthur Blank and Bernie Marcus, The Home Depot
Mary Kay Ash, Mary Kay Cosmetics
Simon Fuller

12. Me, Myself and I
Oprah Winfrey
Sean Combs
Richard Branson
Taschen
Danni Ashe

13.I Want to Be Alone: the Greta Garbos of Business
Oakley
Revlon
Luxottica

14. Ah, That’s How You Do It
eBay
Limited Brands
L’Oreal
BlackBerry
Wal-Mart
Warren Buffett
Berkshire Hathaway
NetJets

15. Image Is Everything
Nike
Tiffany & Co.
Levi’s

16. The Business Daredevils
FedEx
Esprit
Playboy

17. The Lennon & McCartney Duos
Tupperware
Apple
id Software
Google
Seinfeld

18. Funky, Inc
Juicy Couture
Jamie Oliver
CollegeHumour.com
MAC Cosmetics (Makeup Artists Cosmestics)

19. From Hippy to Hip
Aveda
Ben & Jerry’s

20. Beware of Cheap Imitations
Steinway
Lego
Harley-Davidson
Four Seasons Hotels
Manolo Blahnik
Porsche
Prada
Alessi

21. No Experience Necessary
Subway
Mrs Fields Cookies
Diners Club
Jani-King

22. And Now for Something Completely Different
Play-Doh
Dippin’ Dots
Build-A-Bear Workshop
Disposable Diapers
Neopets
Super Soaker

Index
About the Authors
Description

Inside the success of 100 Business GeniusesRisk-loving entrepreneurs. Innovative geniuses. Self-starters
and mavericks. The world's greatest businesses were built by unique people, each bringing their own
style and savvy to the marketplace. 100 Great Businesses and the Minds Behind Them is a diverse and
inspiring collections of great business stories. Covering a variety of success paths, brilliant strategies and
engaging entrepreneurs, each profile explores the genius behind the greatest business mindsA mother's
inspiration that launched Baby EinsteinAveda's journey from hippie to hipoHow Guinness overcame a
centuries-old problem to conquer new marketsTiVo's long fight to explain the genius of their productHow
Oprah went from person to empireAnd many moreAn engrossing look at what makes entrepreneurs and
business geniuses tick, this book highlights the pivotal moments in the lives of great businesses, with
lasting lesson on the art of making...


								
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