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									18 Steps for Starting Your Business
Author: Linda Pinson
Table of Contents

Chapter 1 It’s Time to Be Your Own Boss ………………………………… 1
Chapter 2 Think About Ways to Start a Business ………………………. 7
Chapter 3 Start Branding Your Business …………………………………. 15
Chapter 4 Learn About Proprietary Rights ……………………………….. 23
Chapter 5 Decide on a Business Location ………………………………... 31
Chapter 6 Home-Based Business: Is it Right for You? ……. 35
Chapter 7 Choose Your Legal Structure ........................................ 47
Chapter 8 Get a Business License ………………………………………….. 57
Chapter 9 Register Your Fictitious Name (File a DBA) …… 63
Chapter 10 Get a Seller’s Permit ………………………………………………. 69
Chapter 11 Establish a Business Bank Account …………………………… 79
Chapter 12 Plan for Your Insurance ………………………………………….. 85
Chapter 13 Use the Internet ……………………………………………………. 91
Chapter 14 Determine Your Financing Needs ……………………………… 99
Chapter 15 Set Up Your Bookkeeping ……………………………………….. 109
Chapter 16 Control Your Cash Flow ………………………………………….. 129
Chapter 17 Develop a Winning Marketing Plan …………………………….. 143
Overview and Goals of Your Marketing Strategy .............................. 144
Market Analysis ………………………………………………………… 146
Contents of Your Marketing Strategy ……………………………....... 148
Packaging .................................................................................... 148
Pricing .......................................................................................... 148
Advertising Strategy ……………………………………………… 150
Public Relations ........................................................................... 152
Networking …………………………………………..................... 154
Customer Service ……………………………………………………… 154
Assessment of Marketing Effectiveness …………………………….. 155
Multi-Media Marketing Strategy Components ........................... 156-158
Marketing Musts Worksheets …………………………………… 159-162
Marketing Plan Outline...
Description

Starting your own business is always exciting, but it also means that you need to understand and do all
of the things that will turn your great idea into a functioning company.With all of the things to be
considered (your business name, location, legal structure, business license, seller’s permits, insurance,
web site, finance, marketing, etc.), it is easy to feel as if you are going through a maze. This step-by-step
guide is thorough, clear, concise, and easy-to-follow. Linda Pinson has been successfully educating
entrepreneurs for more than 20 years. With this book, she has once again provided you with one of the
most dependable and informative sources on the market.

Packed with the most up-to-date information, forms, examples, and worksheets, this book will guide you
patiently through everything you need to start a successful new business.
Find the right business for you by matching your skills and interests

Decide if it is best to buy a business, start your own company, buy a franchise, or be a social
entrepreneur

Find out how to get a business license, file a DBA, and get a seller’s permit

Name your business, decide on your legal structure, and choose a location

See if you qualify for a home-based business

Protect your business with insurance, copyrights, trademarks and patents

Look at financing options for your business

Set up your bookkeeping and plan your cash flow

Research your target market and plan your advertising strategy

Learn Internet basics and develop a web site for your business

Learn the basics of business planning
Excerpt

When you are contemplating business ownership, it tends to be exhilarating. However, it is common to
experience uncertainty as well. Am I willing to invest the time it takes to start and run a business? Can I
deal with the emotions that come with running a business? Will enough people use my services or buy
my products? Will I make enough money to sustain the business and my desired lifestyle? Am I mentally
prepared to give up my current salary and accept the financial uncertainties that come with running my
own business? Will I be able to support my family?In order to be successful in your new business you
have to be fully committed to your vision.
Instead of working eight hours a day, most new business owners work sixteen hours a day with very few
days off for leisure activities. You will indeed be your own boss and the master of your time – but, that
does not mean that you will be free. I have always thought that I am the toughest
boss that I ever worked for.Think about it and make sure that the timing is right to make your move from
employee to business owner. Review possible threats that are likely to arise and determine how you will
mitigate them. Determine what your strengths are and how you will use them to get your business up and
running and on the road to profitability.To complete your reality check, ask yourself the all-important
question, “Am I ready accept the responsibilities of business ownership?” If the answer is “yes,” then it is
time for you to move forward in a logical way to decide on a business and to get it off the ground and
running
smoothly.Match Your Skills and Interests to Your BusinessSkills are the things that you are good at.
Interests are the things that you like to do. When you
are considering the type of business you want to start, it is generally best to find one that utilizes your
skills and that captures your interest. If you are good at something, but don’t like doing it, you will soon
find yourself wishing that you were doing something else. Likewise, if you are interested in what you are
pursuing, but you are not good at it, you are not likely to stick with it for long.After you have identified
your various skills and interests, you can then begin to identify potential businesses that satisfy both
requirements. This is where the true entrepreneur can use the imaginative processing to come up with
creative ideas for new and unique businesses. Examples:- You know lots about flowers and plants, but
you do not like to be outdoors. Don’t go into the landscaping business. However, you might think about
providing and maintaining indoor plants for restaurants, professional offices, real estate brokerages, and
other commercial businesses.- You are like working with pre-school children (interest) and you are
trained as an elementary school teacher (skill). You might consider opening a day care center that
specializes in learning activities and also offers after school care and tutoring.- You have always wanted
to open a clothing store. However, you hate being indoors. Most likely, you will probably always resent
being stuck inside.
Think about starting some kind of a kiosk clothing business in an outdoor mall or specialize in clothing
sold at outdoor sports events, such as car rallies or surfing competitions.
Author Bio
Linda Pinson
Linda Pinson is the author of Anatomy of a Business Plan, Keeping the Books, The Real World
Entrepreneur, and Steps to Small Business Start-Up. She is a nationally recognized speaker, educator,
and business consultant specializing in financial management.

								
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