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					Small businesses tie a knot and hang on
           by   Pareesha NaraNg                  come in to simply browse.                      real fight is; [shoppers] have to decide if
                                                     Pennye Jones-Napier, co-owner of the       they need a new pair of shoes or a new
    Although gas prices have recently            Big Bad Woof, said that recent sales figures   coat.” The ice cream parlor is considered a
dipped below two dollars a gallon, food          were off from their projections, but they      mom and pop store, with few employees.
prices are still going through the roof, the     are taking action to secure some revenue.      “Major [chain] stores can’t afford to lose
stock market continues its schizophrenic         “We’ve brought in some lower-priced items      one to two percent without it costing them
seesaw and many people are seeing their          because of the economic downturn…and           plenty of money,” he said. “At one percent,
children’s college funds and their own           in a nod to online shoppers have added a       eh—I still have a life,” Moorin said,
retirement savings disappear into thin           delivery service in the area,” Jones-Napier    adding that he’s seen an extra 10 percent
air. In timing that had independent and          said. “We’ve taken steps to strategically      downward shift in sales compared to what
corporate business-owners alike pounding         offset the perceived economic issues going     he projected, which is, at this time of year,
their heads against a wall, the white            on.”                                           “quite a bit of money.”
elephant that we all knew to be in the room          Jeanne Ha, co-owner of Park Florist,          Old Takoma Business Association
was finally acknowledged on December             said their business has been affected,         Executive Director Roz Grigsby said that
1st. We are indeed in a full blown               but she doesn’t think they will have to        shopping in the stores of Takoma Park is a
recession.                                       raise their prices. “I wouldn’t say it’s       tradition—a place with personality, where
    Its effects, however, were being felt        flourishing…it’s a little slower than last     business owners are known, respected,
long before the official announcement.           year.” Ha did note that many people are        and supported. “My hope is that people
With anemic sales beginning shortly              coming in to make their traditional holiday    recognize what small, independently owned
after summer and continuing well into            purchases and taking advantage of the          businesses offer is fundamentally different
November, businesses in Old Takoma are           many flower arranging classes being            from the big stores and malls,” Grigsby
gearing up for a tepid holiday season. In        offered, including this past November’s        said. “Each store is its own eclectic mix
the fashion world they say brown is the          Thanksgiving centerpiece class and             of the owner and the staff. If people want
new black. In an uncertain economic              December’s Wreath Buffet.                      to do the cookie-cutter approach, they’ll
world, down is the new flat and flat is the          Because of the nature of his business,     go elsewhere. But if they want to look at
new up.                                          Summer Delights owner Greg Moorin              something with a different, unique flavor, I
    Lisa Corwin, manager of Amano,               knew that as the temperature outside           think they’ll come here.”
said the drop in sales became apparent           dipped, his sales would quickly follow suit       She added that if Takoma Park wants to
at the end of October, particularly when         so he decided to introduce breakfast and       have that different flavor, residents would
compared to previous years’ figures.             baked goods to attract customers. It was       have to invest in it and “put their money
“We’ve definitely structured [our buying]        a risky move considering the economy           where their mouth is. This is not the same
a little differently this year so people can     was turning downward around that time.         merchandise you will find in 100 places
find gifts for under $10 and $20,” Corwin        “I’m fortunate that I’m settled in,” Moorin    across the country…I think people like that
said. The store has also seen a noticeable       said. “It’s affected me, but not as hard as    idea,” Grigsby said.
decrease in the number of people who             it’s been for others…retail is where the




     Shop-Rite Liquors
                                                                                                                                  Sparkling Wine
                                                                                                                                  Mumm Napa Brut Prestige                   750ml $15.99
                                                                                                                                  Barefoot Sparkling                         750ml $7.49
                                                                                                                                  Martini & Rossi Asti                      750ml $11.99
     6333 New Hampshire Ave. (Just inside the MD/DC line)
     Family owned & operated since 1994 • 301-270-2300                                                                            Wine
                                                                                                                                  Newharbor Sauvignon Blanc                  750ml $9.99
        December Store Sale s                                              Happy Holidays!
                                                                                                                                  Bonterra Cabernet
                                                                                                                                  Turning Leaf All
                                                                                                                                                                            750ml $13.49
                                                                                                                                                                              1.5lt $12.49
                                                                                                                                  Black Swan All                               1.5lt $8.99
     Brandy                                                     Scotch                                                            J Lohr Seven Oaks Cabernet                750ml $13.49
     E & J V.S.O.P                             750ml $14.99     Johnnie Walker Red                     1.75lt $31.99              Beringer Blush                              1.5lt $10.99
     Paul Masson V.S                           750ml $10.99     Clan Macgregor                         1.75lt $10.99              Cavit All                                   1.5lt $11.99
     St Remy V.S.O.P                            1.75lt $19.99                                                                     Clos Du Bois Chardonnay                   750ml $11.49
                                                                Vodka                                                             Ravenswood Vintners Cabernet
     Cognac                                                     Ketel One                             750ml $21.99                    & Petite Sirah                         750ml $7.49
     Hennessy V.S                              750ml $24.99     Seagrams 80pr                          1.75lt $13.99
     Alize V.S.O.P                             750ml $23.99     Finlandia 80pr                         1.75lt $29.49
     Courvoisier V.S                           750ml $19.99     Absolut 80pr                          1.75lt $35.99
                                                                                                                                  Beer
                                                                                                                                  Heineken 12oz Bt Loose Case                      $24.99
                                                                                                                                  Corona 12oz Bt Loose Case                        $23.99
     Cordials                                                   Gin
                                                                                                                                  Bud & Bud Light 12oz Bt Loose Case               $15.99
     Kahlua Coffee                             750ml $17.49     Gordons                                1.75lt $12.99
                                                                                                                                  Coors Light 16oz 18pk Cn                         $14.99
     Frangelico                                750ml $23.99     Bombay 86pr                            1.75lt $25.99
                                                                                                                                  Guinness 12oz Bt Case                            $25.99
     Amaretto Di Saronno                       750ml $21.49     Beefeater                              1.75lt $26.99
                                                                                                                                  St Pauli Girl 12oz Bt Case                       $20.99
     Cointreau                                 750ml $33.99
                                                                                                                                  Becks 12oz Bt Case                               $22.99
                                                                Rum
                                                                                                                                  Milwalkee’s Best 12oz Cn 30pk                    $12.99
     Whiskey                                                    Captain Morgan Spiced                 750ml $13.49
     Seagrams VO                                1.75lt $17.99   Malibu Coconut                         1.75lt $22.99
     Jim Beam Black                             1.75lt $31.49                                                                        Shop Rite Liquors has the largest inventory of
     Makers Mark                               750ml $23.99     Tequila                                                              Spirits, Wine, & Beer to supply your holiday needs.
     Canadian Club 6yr                          750ml $8.49     Don Julio Blanco                      750ml $35.99
                                                                Jose Cuervo Gold or Classico           1.75lt $27.49                 We discount cases of wine 750ml & 1.5lt (same
                                                                Cabo Wabo Silver                      750ml $33.99
           Hours: Mon-Sat: 8am-12am                                                                                                  product or mixed up) by 15% *Non-Sale Items*
                  3 lottery machines

                                                                                                                                           December 2008 • TAKOMA VOICE 21

				
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