How to Generate Effective Press Releases for Social Networks by P-PearsonEducation

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									How to Generate Effective Press Releases for Social
Networks
FT Press Delivers Elements

Author: Brian Solis
Author: Deirdre Breakenridge



Edition: 1
Description

Social media releases: what they are, what they aren't, and how to make the most of them.PR's latest
"new shiny object" is the social media release (SMR). Originally introduced by Todd Defren in response
to Tom Foremski's call for the death of press releases, it represents a new socially rooted format that
complements traditional and SEO news releases by combining news facts and social assets in one
improved, easy-to-digest tool.If you liked this Element, read more from Brian Solis and Deirdre
Breakenridge, including Putting the Public Back in Public Relations: How Social Media Is Reinventing the
Aging Business of PR (ISBN: 9780137150694).Available in print and digital formats.

								
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