My Anti-Drug Mural Guidebook: Five Steps to Planning an Anti-Drug Community Mural

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					                                                           MY ANTI-DRUG
                  Philadelphia Depar tment of Recreation




                                                              Mural Guidebook
                                                             FIVE STEPS TO PLANNING AN ANTI-DRUG COMMUNITY MURAL
                                                                     NATIONAL YOUTH ANTI-DRUG MEDIA CAMPAIGN



www.TheAntiDrug.com
                                                                                                                                                 Introduction
                                                                                                                                  In 1998, with the bipartisan support of                          This guide provides the tools to develop a “My Anti-Drug”
                                                                                                                                                                                                   mural in your community. It contains basic instructions on
                                                                                                                                  Congress and the President, the Office of                        how to lead youth through activities that build self-respect,
                                                                                                                                  National Drug Control Policy (ONDCP)                             responsibility, and teamwork and support healthy, positive,
                                                                                                                                                                                                   and drug-free lifestyles.
                                                                                                                                  created the National Youth Anti-Drug
                                                                                                                                  Media Campaign, an effort designed to                            Developing a “My Anti-Drug” mural can be fun and can
                                                                                                                                                                                                   also teach young people some important “life lessons”
                                                                                                                                  educate and empower youth to reject illicit                      in the process. Each stage in the development of a mural
                                                                                                                                  drugs. Counting on an unprecedented                              provides an opportunity to learn decision-making and

Did You Know?                                                                                                                     blend of public and private partnerships,                        master new skills.


- More than 50 percent of young people       References:
                                             1. Monitoring the
                                                                                                                                  nonprofit community service organiza-
  will try an illegal drug by the time          Future Study 2001
  they complete high school.1
                                                                                                                                  tions, volunteerism, and youth-to-youth
                                             2. The National PRIDE

- Parents and teachers who warn kids
                                                Survey 2000-2001                                                                  communications, the Campaign is
                                             3. Carnegie Council
  about the dangers of drugs have               on Adolescent                                                                     designed to reach Americans of diverse
  lowered drug use among youth.2                Development

- Kids who have positive activities and
  interests are less likely to use drugs.3
                                             4. National Center
                                                on Addiction and
                                                Substance Abuse,
                                                                                               Contents                           backgrounds wherever they live, learn,
                                                                                                                                  work, play, and practice their faith.
                                                “National Survey
                                                of American Attitudes                 Page 1                    Page 12
- Sixty percent of high school students         on Substance
  and 30 percent of middle school               Abuse, 2000”                       Introduction             Step 4: Painting
                                                                                                                                  Starting in 2000, the National Youth Anti-Drug Media
  students report that drugs are used,       5. National Center on                                             the Mural
  kept, or sold at their school.4               Addiction and                                                                     Campaign worked with corporate and community-based
                                                Substance Abuse,                      Page 2
                                                “National Survey                                                                  organizations to create “My Anti-Drug” murals. These
- Teens cite that drugs are                     of American Attitudes         Step 1: Getting Started            Page 16          murals, located in 26 cities around the United States,
  their greatest concern.5                      on Substance
                                                Abuse, 2000”                                              Step 5: Promoting and   provided youth with an opportunity to express and tell the
- One in five high school students           6. The National PRIDE                                        Dedicating Your Mural   world what stands between them and drugs. The murals
                                                Survey 2000-2001                     Page 6
  uses drugs at least once a month.6                                                                                              supported the Campaign’s positive messages of a drug-free
                                             7. National Center
                                                                                Step 2: Budgeting
                                                                                                                                  lifestyle by encouraging youth to focus on the thing that
- Kids whose parents are involved               on Addiction and                Your Mural Project              Page 18
                                                Substance Abuse,                                                                  keeps them from using drugs — their Anti-Drug.
  in their lives are less likely to             “National Survey                                                Appendix
  use drugs.7                                   of American Attitudes                                                                                                                              The “My Anti-Drug” Mural Guide, an initiative of the
                                                on Substance                          Page 8                                      Murals are a visual way of expressing feelings and
                                                Abuse, 2000”                                                                                                                                       National Youth Anti-Drug Media Campaign, was developed
                                                                            Step 3: Creating the Vision                           thoughts about life. By creating “My Anti-Drug” murals, a
                                                                                                                                                                                                   in partnership with the Philadelphia Department of
                                                                                                                                  community gives youth a positive way to express what is
                                                                                                                                                                                                   Recreation Mural Arts Program and made possible by the
                                                                                                                                  important in their lives and demonstrates the benefits of
                                                                                                                                                                                                   generous support of AT&T Wireless. The guide gives mural
                                                                                                                                  coming together for a common good. What’s more, a
                                                                                                                                  community Anti-Drug mural can provide young people with
                                                                                                                                                                                                   arts and youth-serving organizations creative ways to use
                                                                                                                                  new mentors and role models in the safe haven of familiar
                                                                                                                                                                                                   substance abuse prevention themes in their arts programs.
                                                                                                                                  surroundings and neighbors.




                                                                        i                                                                                                                      1
1. Getting STARTED                                                                                                                                                                                                      PERMANENT MURALS
                                                                                                                                                     A permanent Anti-Drug mural painted directly on an existing wall structure or building could last years and
Planning and painting a “My Anti-Drug” mural                           If the mural artist is not the lead organizer and you or another team         have a long-lasting impact in the community. Most permanent murals are larger in size and require extensive
                                                                       member will lead the project, you may need to enter into a contract
emphasizes learning by doing and promotes community                                                                                                  planning. Consider the following ways you may implement a permanent Anti-Drug mural in your community.
                                                                       for the artist’s services. Clearly outline the role the artist will play in
values to young people, including a commitment to                      the project and what duties he or she is expected to perform. It is
a healthy, drug-free lifestyle. Before you start on your               best that your organization be responsible for purchasing and
                                                                       caring for materials. Make sure that your group retains full rights
                                                                                                                                                     Exterior Murals                                                              Interior Murals
mural, here’s what needs to be done in advance.
                                                                       and ownership to future use of images of the mural.                                                           “My Anti-Drug” community murals                                          Interior permanent murals can be
                                                                                                                                                        Cost: $7,000 – $25,000       painted on exterior walls will encour-            Cost: $200 – $2,000    placed in neighborhood schools,
STEP 1: Find a Mural Artist                                            STEP 2: Form a Mural Team
                                                                                                                                                        Size: 100 sq. feet and up    age community spirit and pride for
                                                                                                                                                                                     years to come. Exterior murals are
                                                                                                                                                                                                                                       Size: 10 – 15 feet     community centers, or even libraries.
                                                                                                                                                                                                                                                              Interior murals are usually smaller
                                                                                                                                                        Difficulty: Most difficult                                                     Difficulty: Most difficult
A mural artist is critical to creating a powerful “My Anti-Drug”                                                                                                                     long-lasting and highly visible and                                      than exterior murals and can be
                                                                                                                                                        Life span: 10-plus years                                                       Life span: 10-plus years
                                                                       The mural team should include the lead artist, a group leader to                                              are a powerful alternative to graffiti                                   painted with high-quality acrylic
mural and coordinating much of the activities. To start, post an
                                                                       coordinate the team members and volunteers, and, of course, young                                             and billboards.                                                          paints. Interior murals do not require
announcement about your project in areas where artists will be
                                                                       team members representing youth organizations. The recommended                                                                                             weather-resistant paint and use fewer materials. As a result,
sure to see it, such as on the bulletin boards at local arts
                                                                       ratio of teens to instructors is 10 to 1. If students have special            Planning an exterior mural requires the approval of building                 working indoors is safer, requires less supervision, and usually
organizations, schools, universities, and government offices.                                                                                        owners and, in most cases, permits from the appropriate city
                                                                       needs, such as physical or disciplinary challenges or English as a                                                                                         costs less.
Consider the following criteria as you review and select artists                                                                                     office(s). Obtain written permission and ensure that mural
                                                                       second language, more supervision may be needed. Consider recruiting
for your project.                                                                                                                                    plans comply with local regulations before meeting with team
                                                                       high school or college students to fill additional leadership roles.                                                                                       Find a location that is public and highly visible. This location
                                                                                                                                                     members. This process can take anywhere from two to six
                                                                                                                                                                                                                                  should allow the most viewing by foot traffic. Examine the
                                                                                                                                                     months. In some communities, the city arts commission may
                                                                                                                                                                                                                                  surface to make sure it is smooth with no evidence of leakage
- Agree on the fee the artist requires and include the fee             Parents and adult volunteers must sign a waiver form to protect your          be willing to help identify a suitable space for your mural.
                                                                                                                                                                                                                                  or structural damage. Concrete block, plaster, plasterboard,
 in your expenses (estimated price range is $500 – $5,000).            organization from lawsuits in the event of injuries not covered by
                                                                                                                                                                                                                                  and stucco make good mural surfaces. With brick and textured
                                                                       personal health insurance. Waivers can also certify that the volunteers       An outdoor mural offers many choices for medium- to large-scale
- Make sure that interested artists have experience in painting                                                                                      projects. As the team “scouts” for a space, look for surfaces that           stucco, avoid unpainted surfaces.
                                                                       are able to participate in planned activities. They can also include
 large-scale work (not necessarily murals). Ask to see their                                                                                         have no windows or views that would be blocked by parked cars,
                                                                       authorization to use photographs and quotes from volunteers in your                                                                                        The Ideal Interior Surface
 portfolio as part of the selection process.                                                                                                         equipment, and so on. Ideal surfaces for painting outdoors are
                                                                       mural promotions. Your legal counsel should review the waiver and             smooth concrete block or stucco. Remember to avoid crumbling                 - A smooth surface that will not absorb the paint
- Ask for references of other clients with whom the                    have final authority over participation in the program. Consider any          surfaces that show evidence of leakage or water damage. And                    and has no signs of long-term water damage.
 artist has worked in a similar fashion.                               rules regarding child protection that may be applicable.                      finally, make sure that the site you select is safely away from              - Easy access for planning, painting, and cleanup.
                                                                                                                                                     traffic areas or other hazardous conditions and provides access to
- Make sure the artist is committed to a drug-free lifestyle and                                                                                     bathrooms, storage for equipment, and water for cleaning.
 to creating a mural that matches your intentions.                     STEP 3: Select a Mural Type                                                   The Ideal Exterior Surface
- Make sure the artist is interested in a collaborative project        Time, money, and space are key factors in selecting the type of               - Easy and safe to get to for planning, painting, and cleanup.
 with your mural team, especially with young people.                   mural for your team. Permanent and temporary murals can be                    - Highly visible to ensure that the mural can be seen by all in
                                                                       completed in one day to two months and will leave lasting, positive             the community. Corner locations are visible from all directions.
- Verify if the artist has teaching experience.                                                                                                        Areas with row or twin houses are ideal mural locations. In
                                                                       impressions on everyone involved. Following are details about how
 It is a plus when working with young people.                                                                                                          some cases, areas where a house has burned down or has been
                                                                       to create permanent and temporary murals.
                                                                                                                                                       demolished often face a dreary, windowless stucco wall, which
- Confirm with the artist the age range of youth                                                                                                       is ideal for a mural.
 he/she is willing to work with on the mural project.                                                                                                - Facing north is ideal, as the surface is not prone to
                                                                                                                                                       fading, and the light is more flattering to the colors.
- Be clear about your process of community involvement
 at every stage in the project, and be sure that the artist
 is willing to take part in this large-team process.
                                                                                                                                                                                                                                  “The Peace Wall”
                                                                                                                                                                                                                                  29th and Wharton Streets, 1997
                                                                                                                                                                                                                                  Artist: Jane Golden and Peter Pagast
                                                                                                                                                                                                                                  © Philadelphia Department of Recreation Mural Arts Program,
                                                                                                                                                                                                                                  Jane Golden and Peter Pagast
                                                                                                                                                                                                                                  Sponsored by: The William Penn Foundation, City of Philadelphia
                                                                                                                                                                                                                                  Photograph by: Jack Ramsdale




                                                                   2                                                                                                                                                          3
    TEMPORARY MURALS                                                                                                                                          STEP 4: Scout for a Mural Surface                                             STEP 6: Obtain Insurance Permits
Temporary murals are often a great way to introduce this type of public art project to an organization for the first                                                                                                                        To obtain a permit, you will need to provide proof of insurance. You
                                                                                                                                                              Searching for the best surface is a fun way to check out possible
time. Temporary murals require less planning, are easily transported and displayed in many locations, and are then                                            mural locations and determine their availability. This is a great             MUST have insurance for a permanent mural project and may need
replaced. They are easier to create and are usually less expensive. You may want to consider these styles of temporary                                        way to involve the youth on your team in finding possible locations.          it for other exterior or large interior murals. Before making specific

murals in developing Anti-Drug messages for your community.                                                                                                   Make a checklist of the pros and cons of each site and contact                mural plans, contact the mayor’s office or city/county planning
                                                                                                                                                              the site owners to determine if it is available for the mural project.        department for the name of the city office that regulates art in
                                                                                                                                                                                                                                            public spaces. This office could be the department of recreation,
                                                                                                                                                                                                                                            commission on arts and humanities, city projects division, or art
 WOOD                                                                               PAPER                                                                     STEP 5: Secure Your Space                                                     in public places. You should be able to get the information you
                                                                                                                                                                                                                                            need to obtain permits to do exterior painting. In addition, this office
                                      Wooden panels made from                                                        Oversized rolls of paper, available      Speak to the owner of the team’s first choice for a proposed mural            might be able to give you names of professional mural artists, grant
   Cost: $100 – $500                  plywood can be hinged to make                  Cost: $25 – $200                at most office supply and art stores,    space. Explain the Anti-Drug theme and the purpose for selecting              information, or information on available space for your mural.
   Size: 3 x 5 feet – 6 x 10 feet     an A-frame, creating a two-sided,              Size: 3 x 5 feet– 6 x 10 feet   are a great way to create inexpensive,   the site. When choosing your spot, consider the occupants or
   Difficulty: Moderately difficult   free-standing surface for                      Difficulty: Not difficult       versatile, and portable murals.          activities of the building. The mural, as a very public and visual
   Life span: 10-plus years                                                          Life span: 10-plus years                                                                                                                               Liability laws vary from place to place, so be sure to talk to a
                                      a single or larger mural effect.                                               Paper murals are especially              pronouncement of a belief, will be perceived as “belonging” to
                                      This structural design allows                                                  convenient because they can be
                                                                                                                                                                                                                                            lawyer to determine the type of insurance you’ll need. Contact your
                                                                                                                                                              whatever establishment occupies the building or structure. Have
 the mural to be moved, either in single panels or as a                             done as a group or individual activity and tailored to fit the            available a second or third location if approval is not granted for the
                                                                                                                                                                                                                                            local bar association to ask for help. If you’re painting an interior
 larger project, to other sites. A wooden panel mural can                           time schedules and abilities of the group. Paper murals can               first location. Once you have received permission to use the selected         mural in your organization’s building, check with the owner to
 be displayed in a community plaza, park, or along a traffic                        also be used as an introduction to creating larger, more                  space, keep the owner and sponsors informed of the planning and               determine what the building insurance covers.
 corridor. The wood surface needs at least two coats of                             permanent murals. Consider making a collage and gluing                    progress of the mural development.
 primer before painting the design, and a good varnish or                           photographs, individual drawings, pictures from magazines,
 graffiti guard should be applied on top of the design.                             fabric, glitter, ribbons, sequins, or other craft materials to your
                                                                                    mural. Invite youth to participate by adding “My Anti-Drug”

 CANVAS                                                                             poetry or short essays to the mural.


                                                                                    Places to Display Temporary Murals
                                      Canvas murals can be completed
                                                                                    - City hall/county courthouse
   Cost: $45 – $200                   in two days to a month and are
                                                                                    - Schools (in hallways or as a backdrop on a school stage)
   Size: 3 x 5 feet – 6 x 10 feet     long-lasting and easy to move
                                                                                    - Local libraries or museums
   Difficulty: Moderately difficult   around. Canvas murals can be dis-
                                                                                    - Religious centers
   Life span: 10-plus years           played in various locations, offering
                                                                                    - Festivals and other outdoor events
                                      unlimited possibilities for visibility.
                                                                                    - Community health centers
 Canvas must be primed before painting. Canvas can be                               - Community recreation centers and plazas
 purchased stretched and primed, giving your team additional                        - Retail windows of area businesses
 time for planning and development. While canvas is available
 in cotton and linen, cotton is recommend for beginners. Canvas
 primed with a layer of white paint called gesso (“jess-oh”)                          tip    Creased paper: Use a low-heat iron to smooth away
 before stretching is more expensive but is a step-saver. Another                     creases. To increase the size of paper, attach additional
 way to save time is to use canvas boards, which are primed                           sheets with white glue or a glue stick (tape will repel
 canvases glued to cardboard.                                                         paint) and reinforce it on the back with tape or another
                                                                                      strip of paper. Be sure the glue is completely dry before
 Lining a series of canvas boards attached to a wall can provide
                                                                                      you start on the mural.
 a large mural effect. Canvas boards are easy to cut into shapes
 as part of the overall mural design. Use water-soluble paints
 like acrylic or latex for easy cleanup and safety. When
 completed, a canvas mural can be framed by nailing lattice
 stripping (from a hardware store) to the sides of the canvas.
 If the mural will be moved often, consider leaving the edges
 unfinished and paint a compatible color border.


                                                                                                                                                              “What’s Your Anti-Drug?” mural
                                                                                                                                                              Anacostia High School, October 2000
                                                                                                                                                              In partnership with RUSH Philanthropic Arts Foundation
                                                                                                                                                              National Youth Anti-Drug Media Campaign



                                                                                4                                                                                                                                                       5
2. Budgeting
       Your
There are many factors to consider in determining your
projected budget cost, such as materials, permits,
artist fees and expenses, and other administrative items.
                                                                           MURAL PROJECT
                                                                               Corporate Community Relations Offices or Foundations
                                                                               Most corporations have community relations or government affairs
                                                                               offices that give money to local organizations. If your organization                                                                           SAMPLE BUDGET                                   Your
                                                                                                                                                                                                                                                                                          Fund-Raisers
                                                                                                                                                                                                                                                                                          Mural team members should take an active role in raising the money
                                                                                                                                                                                                                                                                                          needed for the Anti-Drug mural. Team members can plan fund-rais-
                                                                               has tax-exempt, nonprofit status, known as a 501(c) (3) organization,                             Category/Items              Number of Items           Description               Estimated                ing events such as car washes, bake sales, art shows, and other
                                                                                                                                                                                                                                                                   Costs     Budget
                                                                               such as a charitable or religious organization, it can be easier to                                                                                                                                        activities to encourage donations.
                                                                                                                                                                                                                                   Choose paint according
STEP 1: Determine Cost Projection                                              apply for grants.
                                                                                                                                                                                Mural Paint                      20 gallons
                                                                                                                                                                                                                                   to mural type (see
                                                                                                                                                                                                                                   section on painting            $1,100
                                                                                                                                                                                                                                   the mural).
                                                                                                                                                                                                                                                                                          Community Partners
Here are a few initial steps to consider in the                                Libraries or the Internet may help in locating a listing of corporations                                                                                                                                   Community groups with similar objectives can support your mural
development of your budget:                                                    or foundations with headquarters in your city. Review the company                                Scaffolding                                                                                               project by providing money, volunteers, publicity, mural space, and
                                                                                                                                                                                Cost includes
- Make a list of materials and activities needed to complete                   or foundation guidelines to verify if your program meets their grant                             equipment rental                    N/A            Eight weeks for wall           $1,000                  support of fund-raising events. Community Anti-Drug Coalitions of
                                                                                                                                                                                only, not                                          at 35-by-40.
 the mural project. These activities may be general or very                    requirements. Some provide grants specifically to projects that                                                                                                                                            America (CADCA) and its thousands of coalition members nationwide
                                                                                                                                                                                installation.




                                                                                                                                                          supplies/materials
 specific, such as listing supplies needed for painting.                       develop art in public spaces, involve youth, provide anti-drug                                                                                                                                             make great local Anti-Drug mural partners. CADCA members receive
                                                                               messages, or are health-related.                                                                                                                    3-inch brushes to fine
- Divide the list into categories such as types of material —                                                                                                                   Brushes                              50
                                                                                                                                                                                                                                   artist brushes.
                                                                                                                                                                                                                                                                   $150                   grants to facilitate local drug prevention activities. Visit www.cadca.org
 supplies/materials.                                                                                                                                                                                                                                                                      to find a CADCA member near you. Other organizations that make
                                                                               To apply for a foundation or corporate grant, a completed application is                                                                            Used to hold various
- Place a dollar value on each item listed, and be sure to                                                                                                                      Tin pans/buckets                     10            colors of paint and water       $50                    good partners include block and neighborhood associations, garden
 budget for the unexpected.                                                    usually required. The application usually requires a description of your                                                                            for rinsing brushes.                                   groups, police stations, faith centers, and community youth centers.
- Total the dollar value of each item to determine your                        proposed project, samples of previous work, references, and a budget.
                                                                                                                                                                                                                                   Paint used as the
                                                                               Most grant applications are similar, so it may be less difficult than                            Primer                        1 (5 gallon drums)   first coat/layer before         $250
 projected budget costs.
                                                                               you think to apply to several organizations at the same time. After                                                                                 painting.

                                                                               researching the foundation or corporation’s grant guidelines, if you                                                                                A type of paint used
                                                                                                                                                                                                                                                                                          STEP 3: Thank Your Sponsors
Factors to Consider                                                            are still unsure that your project fits the requirements, contact the                            Sealer                       1 (5 gallon drums)    to seal paint and
                                                                                                                                                                                                                                   prevent from fading or
                                                                                                                                                                                                                                                                   $250                   Sponsors are happy to donate money or make in-kind contributions
The largest item on the budget is the artist’s commission. The muralist        organization’s grant administrator.                                                                                                                 environment damage.                                    to important and exciting projects that better the community, but it
will cost anywhere from $500 to $5,000. Often college art students                                                                                                                                                                                                                        is important to acknowledge their help. There are a number of ways
                                                                                                                                                                                                                                   Used to protect floors
are eager to paint murals and will be less expensive (but they will also       City Public Arts Programs                                                                        Dropcloth                          2 or 3          and other work areas            $50                    to thank your sponsors.
know less about murals). The assistant artist may work as an assistant         Most city governments have offices of arts and culture and depart-                                                                                  from paint spills.

leader or even as the primary youth leader. There should always be             ments of recreation and/or parks that may have money available to
someone other than the primary muralist to supervise youth at the              fund a mural. State governments also have public art programs and                                                                                                                                          Recognition on the Mural
mural site. Teachers or leaders who work specifically with your student        funds to support various projects. In addition, check with your local                            Artist                                                                                                    Identify how the sponsor wishes to be acknowledged and find a
                                                                                                                                                                                                                      1                                            $3,000
                                                                               councilperson’s office for a listing of offices that might be worth                              Fee/Commission                                                                                            mutually agreed upon place and size on the mural for recognition.




                                                                                                                                                          administrative fees
mural team are usually paid $8.50 to $10 an hour. Notice that this
budget does not include insurance costs; however, they are reflected           contacting.                                                                                                                                          Team members, such as
                                                                                                                                                                                Fee for Paid Staff
in the administrative fees included in this budget. Research this topic                                                                                                         (This fee can range from                            coordinator or supervisors                            Recognition in Print
                                                                                                                                                                                                                 2-5 people         who conduct work on            $1,500
for your location before completing your budget estimate.                      In-Kind Donations                                                                                $8.50 to $20 an hour.)
                                                                                                                                                                                                                                    behalf of the team and
                                                                                                                                                                                                                                                                                          List your sponsor(s) with a special “thank you” in a printed program
                                                                               Materials and supplies donated from local businesses, as well as                                                                                     mural project.                                        or other printed materials including signs. Also acknowledge spon-
                                                                               donated time from experienced mural artists, can dramatically reduce                                                                                 Ten percent of total
                                                                                                                                                                                                                                                                                          sors in press materials such as press releases and fact sheets.
                                                                                                                                                                                Other
STEP 2: Secure Funding                                                         mural costs. Even small in-kind donations like painter’s caps, T-shirts
                                                                               with partner or company logos, and snack foods can make mural
                                                                                                                                                                                Administrative Fees                  N/A
                                                                                                                                                                                                                                    project cost. Includes
                                                                                                                                                                                                                                    insurance, miscellaneous       $830                   Recognition During the Dedication Ceremony
                                                                                                                                                                                                                                    expenses, or
Now that you have determined how much the mural will cost,                     painting more of a fun community celebration. Larger in-kind                                                                                         operational costs.                                    List your sponsors in announcements and provide an opportunity
                                                                               donations like paint, scaffolding, mural space, or staging for the                                                                                                                                         for a company representative to give a few remarks.
you may want to consider obtaining funds from other sources.

                                                                                                                                                          other expenses
For example, corporations may be a good source for supplies and                unveiling ceremony can make a more ambitious mural project a
                                                                                                                                                                                                                                                                                          Note: If your sponsor wishes to remain anonymous,
materials. After you identify your funding gaps, explore options for           reality than would otherwise have been possible.                                                 Permit
                                                                                                                                                                                (*Note: The amount listed
                                                                                                                                                                                                                                    Issued by city
                                                                                                                                                                                                                                                                                          a thank-you letter to the company is sufficient.
getting the necessary additional funds, materials, and volunteers                                                                                                               is based on the permit
                                                                                                                                                                                                                                                                    $200
                                                                                                                                                                                process in the city of            As needed         agency if mural
needed to complete your mural. Grants, in-kind donations,                      Start by brainstorming what you and your team think will be needed                               Philadelphia. Please refer
                                                                                                                                                                                                                                    will be outdoors.
                                                                                                                                                                                to your city for permit
group fund-raisers, and community partnerships with private and                and then identify local businesses that might be willing to help. Send                           procedures.)

nonprofit organizations that have drug prevention grants are                   a letter to the business along with a description of the mural project.                          Promotion and
                                                                                                                                                                                                                      N/A                                           $750
key ways to get funds to complete an Anti-Drug mural. Consider                 Stress the benefits to the business for getting involved, and be sure                            Event Planning

the following suggestions to help find a funding source.                       to mention how the business will be recognized for participating. Be
                                                                               sure to follow up within a few weeks for a response.
                                                                                                                                                                                                                    Projected Budget Cost: $9,130



                                                                           6                                                                                                                                                                                                          7
3. Creating the VISION
Now you are ready for the development of the actual                             Bring a few books about murals to the planning meetings to illustrate
                                                                                the range of possibilities — from the Mexican murals of Diego Rivera
                                                                                                                                                                                                                                                            ACTIVITIES
project! There are a number of steps to make certain that                       to recent murals in California, Chicago, and Philadelphia. To get your       Need some additional help in getting the team working                    4. “You are going to Survivor Island. You can take two objects
everything goes smoothly and that the mural is embraced                                                                                                                                                                               to remind you of who you are — healthy, drug-free, and
                                                                                discussion started, use some of the techniques in the Discussion             on creative ideas? Try these activities for inspiration.                 clear-headed. What will you take?”
by all of your neighbors and community partners.                                Ideas section on the next page to begin the conversation, or consider
                                                                                conducting the activities to get the team’s creative ideas flowing.                                                                                   5. Takes turns describing one thing each young person
                                                                                                                                                                                                                                      loves about his/her neighborhood. How can these ideas be
STEP 1: Develop the Team Structure                                                                                                                           “That’s Me” Icebreaker                                                   incorporated into the mural?

Organize an initial meeting with team members. At this meeting,
describe the mural project and the steps involved. Help the team
                                                                                                                              TIMETABLE                      GOAL To provide an active warm-up to get young people
                                                                                                                                                                                                                                      6. Ask the young people to close their eyes, relax, and meditate
                                                                                                                                                                                                                                      for a few moments and then ask them to color an area two or
                                                                                                                                                                                                                                      three inches square that represents a feeling of relaxed alert-
set a realistic timetable for completion and ask each team member                        seven months before unveiling:       two weeks before unveiling:    thinking about their various interests.                                  ness that comes from within — not from drugs.
to commit to seeing the project through. Identify the roles and                          - Determine budget                   - Begin publicizing event
                                                                                         - Determine mural type               - Send announcements to        INSTRUCTIONS
responsibilities for each team member beginning with the planning
stage to the design of the mural. Consider roles such as project
                                                                                         - Find mural artist                    local media
                                                                                                                              - Make calls to guest list;
                                                                                                                                                             1. Have youth sit on the floor or in chairs.                             Declarations
coordinator, secretary, treasurer, public relations, and technical                                                              finalize list of             2. Instruct the group to call out various pastimes, hobbies, and
adviser. These are just a few suggestions; additional roles may
                                                                                         six months before unveiling:
                                                                                         - Form mural team                      those attending              interests, such as fishing, sewing, or playing soccer, in a format       GOAL To highlight anti-drug efforts and focus on local
be required depending on the size of your mural project.                                                                                                     such as “Who likes …?”                                                   drug abuse prevention needs and activities.
                                                                                         - Scout for mural location
                                                                                         - Determine mural location           one week before unveiling:
                                                                                         - Obtain insurance and permits       - Finalize ceremony details    3. After the question is asked to the group, kids who are                RECOMMENDED MATERIALS
One of your first team meetings might include visiting the site to                                                                                           interested in this particular activity will jump up and say,
                                                                                                                              - Purchase refreshments;                                                                                Large sheets of white paper, flip chart, markers, “My Anti-Drug”
begin thinking as a team about how the mural should look to the                                                                                              “That’s me!” Continue until the entire group is standing.                declaration form (see appendix), and drug information from
                                                                                         five months before unveiling:          take care of final details
community when it is finished. Shape your “My Anti-Drug” mural to                                                                                                                                                                     www.freevibe.com or www.theantidrug.com.
                                                                                         - Plan team meeting to discuss       - Call press to extend
the age and abilities of your students. Work with them to select a                                                                                           Note: The leader may want to begin by asking about less
                                                                                           mural theme                          invitation
message for their peers and community. Use the languages that are                                                                                            common activities and work toward more popular activities.               INSTRUCTIONS
                                                                                         - Determine Anti-Drug message                                       This will make certain that the entire group is not standing             1. Discuss facts or statistics about the negative consequences
spoken in your community and images that are special to kids and                                                              two days before unveiling:
                                                                                         - Develop mock design                                               after only one question.
culturally appropriate for the neighborhood.                                                                                                                                                                                          of drugs to show that there are reasons for youth to pursue their
                                                                                         - Plan community meetings            - Review ceremony plans
                                                                                                                                                                                                                                      Anti-Drug interests.
                                                                                                                                with mural team

STEP 2: Find an Anti-Drug Theme                                                          four months before unveiling:                                       Discussion Ideas:                                                        2. Have participants list their personal reasons for not using
                                                                                         - Obtain materials for               one day before unveiling:                                                                               drugs — their own Anti-Drugs.
An Anti-Drug is an activity, person, feeling, or expression that empowers                  developing mural                   - Review ceremony plans
                                                                                                                                                             1. Ask the young people to write down three reasons why
                                                                                                                                with mural team                                                                                       3. Create or modify the declaration provided in the appendix
youth to reject illegal drugs. Finding an Anti-Drug theme can be                                                                                             they would choose a drug-free lifestyle. Help them determine
fun and can provide young people with an opportunity to express                          three months before unveiling:       - Make last-minute calls                                                                                based on the ideas and input of all the participants, and put
                                                                                                                                                             their Anti-Drug. For example, a kid interested in sports may
                                                                                         - Clean and repair surface             to invited press and                                                                                  the group’s declaration on the form.
themselves creatively. To develop an Anti-Drug theme for the mural,                                                                                          say “Soccer. My Anti-Drug.” Discuss how to show these
                                                                                         - Transfer mural design to surface     other guests
the group could begin by discussing drug use and how to reject illicit                                                                                       reasons visually.                                                        Finally, brainstorm specific Anti-Drug themes, pictures, or
drugs. Team members can then identify specific images and mes-
                                                                                         - Begin painting mural
                                                                                                                                                                                                                                      slogans. Ask the team to discuss the project and their plans
                                                                                                                              Unveiling:                     2. How do kids decorate their rooms at home? What kinds of
sages unique to their community that support the “My Anti-Drug”                                                                                                                                                                       with friends and family members. The facilitator should write
                                                                                         two months before unveiling:         - Set up for ceremony two      images and objects make them feel comfortable and able to
theme. The discussion and planning phase of the Anti-Drug mural is                                                                                                                                                                    all the responses on a chalkboard and later review them with
                                                                                         - Continue to develop mural            hours before ceremony        cope with the day ahead? Talk about how to use these ideas in
made up of two components:                                                                                                    - Provide equal amount of                                                                               the group. Let kids help you decide which responses they like
                                                                                                                                                             a mural.
                                                                                                                                time for cleanup afterward                                                                            best. Some young people, particularly those who are interested
1. WORDS: selecting a subject or topic expressing the Anti-Drug                          one month before unveiling:                                         3. If you could give a friend one special word to help him or her        in art, will “think” in terms of drawings. Notice these efforts
2. PICTURES: developing and creating a visual image of a design                          - Plan the unveiling ceremony                                                                                                                and bring them to the attention of the rest of the team.
                                                                                                                                                             feel strong and positive about life, what would it be? Each kid
                                                                                         - Develop guest list; send
                                                                                                                                                             writes the word on a piece of paper and places it in a container.
                                                                                           invitations for ceremony
For example, ask the team to select words or phrases that have a                         - Develop publicity materials
                                                                                                                                                             Then everyone takes turns drawing a word. Tell them: “If you              tip    Make sure the language and content of the mural will
positive meaning, such as “high on life” or “music is the key to                                                                                             don’t like the first one, throw it back without reading it aloud.         reflect the culture of the community. Include as many languages
                                                                                         - Plan for refreshments
                                                                                                                                                             But you can only throw back one. The word you accept is YOUR              as your team members speak. In doing so, make sure to check
life.” Then ask the team to expand on these words and phrases by                           and place orders
                                                                                                                                                             word for the day. Use your new word in a sentence that                    the translation before putting them in a mural, because translated
suggesting images that represent their meaning. For example: A
                                                                                                                                                             expresses a positive lifestyle message.”                                  words sometimes have unintended and undesirable meanings.
key in the shape of a music symbol unlocking a locked door can
represent the visual image of the theme “music is the key to life.”

                                                                            8                                                                                                                                                     9
STEP 3: Develop Mock Design                                            STEP 5: Apply “My Anti-Drug” Branding Guidelines
Once a general theme is selected, pass out art supplies                Your “My Anti-Drug” mural will not only demonstrate a positive
and have each team member develop a creative picture that              message to your community but it also will benefit from a larger
expresses the Anti-Drug theme. Remember that these pictures            association with the National Youth Anti-Drug Media Campaign. The
should show the positive effects of not using drugs. After             Campaign has established unique “brand” elements that help unify
each team member has completed a mock design, present                  messages, national advertising, and promotions. As you develop your
each design to the team and determine which design best                mural, remember to include these branding elements.
illustrates the team’s Anti-Drug theme. The final creative
design will be the mock design for the mural.
                                                                       Include the “My Anti-Drug” brand depending on what your team
                                                                       chooses as its theme. The Anti-Drug can be a higher order value
                                                                       (“love,” “self-respect”), a relationship (“mom,” “friends”), or an
STEP 4: Get the Community Involved                                     activity (“reading,” “basketball”). The brand is designed to be
                                                                       flexible and to support every possible creative execution.
The success of an Anti-Drug mural depends on involvement and
support from the community. The mural will become a fixture in
the community and should reflect its ideas and values. But
getting the community involved can be a challenge. Start early
by organizing a community meeting. Invite community leaders
as well as the neighbors living near the proposed mural site.
To help the team answer questions, give them copies of the
draft of the mural design, the budget, names of sponsors, and
most important, the Anti-Drug theme.



Consider selecting a meeting location that is public and convenient
such as a place of worship, school, or community center. Remember
to consider people’s work schedules and family obligations when
finding a mutually convenient meeting time.
                                                                       LOGO GUIDELINES
                                                                       - Use the brand signature in black and white only; no color.
Send “fliers” to every home in the neighborhood announcing the         - Generate the signature using a handwritten font such as Sand.
meeting and invite friends and families to the mural unveiling         - The brand device should not be enclosed in any additional
and dedication ceremony. Post an announcement at supermarkets,           shapes such as boxes or circles.
community centers, and in local newspapers and/or newsletters.         - The brand must not be set at an angle.
Combine the meeting with a cleanup day organized around the site       - When the “What’s Your Anti-Drug?” tag line is used, the
of the proposed mural or some other community event to create            preceding brackets must never be filled with any letters.
interest in the mural. Identify more ways for community members          They should remain empty to allow for individuals to
to take an active part in the mural’s development.                       contemplate their Anti-Drug.



    tips
   - The owners of the wall MUST be happy with the mural
     plan. Consider meeting with them separately to be sure
     of their support.
                                                                       - Branding elements should be placed at the bottom on the
   - A professional artist can help combine elements from                far left or right corner of the mural design.
     several drawings into a single design. It is easier to
     paint flat shapes than shaded ones. Help students
     pick a design where their talents will shine.




                                                                                                                                             “What’s Your Anti-Drug?” mural
                                                                                                                                             Greenbriar Mall, Atlanta 2000
                                                                                                                                             In partnership with Atlanta’s 100 Black Men of America
                                                                                                                                             National Youth Anti-Drug Media Campaign




                                                                      10                                                                                                                              11
4. Painting the MURAL
You’ve secured your wall, assembled your team, obtained
funding, chosen your Anti-Drug message, and designed a
                                                                           Apply the paint with rollers to keep the texture consistent. Allow the
                                                                           final coat to dry for at least 24 hours before you begin to transfer the
                                                                           design and paint your mural.
                                                                                                                                                                                   SAMPLE MATERIALS CHECKLIST
dynamic visual presentation and won community
approval. Now you are ready to PAINT! Before beginning,                    When to Use Scaffolding
                                                                                                                                                      Materials                                             Exterior        Interior   Canvas   Paper   Wood

                                                                           When selecting a wall, remember that young painters should work on         SKETCH MATERIALS
the mural surface must be prepared and, in some cases,
                                                                           an area that is no higher than they can reach while standing on a low,     Pencils
repaired. Here are a few steps to guide you.                               sturdy support. For outdoor paintings more than 6 feet high, you will
                                                                                                                                                      Sketchpads
                                                                           need to locate a reputable general contractor and rent scaffolding
                                                                           ($250–$400 a month). Only professional artists will work on the scaf-      Water-Based Markers
STEP 1: Assign Roles and Responsibilities                                  folding while the young people paint the lower portions of the mural.
                                                                                                                                                      Erasers
Gather all team members and assign roles and responsibilities.
This allows every team member to feel some responsibility for the                                                                                     PAINTING MATERIALS
project. For example, there should be a team member in charge              Step 4: Transfer Design to Surface                                         Caulk or Filler
of materials, one to review the overall mural development, one or                                                                                     (Sealkrete, gesso and sand mixture)
                                                                           Now that you have chosen your design, your artist will likely
more to work directly with youth, and one or two people to plan                                                                                       Chalk Line in Red or Blue or a Combination
                                                                           choose one of the following methods, or a combination, to
the dedication ceremony.
                                                                           complete the transfer of the mural design to the surface. Listed           Yardstick, Measuring Tape, or Rulers
                                                                           are the most popular techniques. If the surface is large (taller
                                                                           than 8 feet), you will need to have scaffolding in place before            Primer in White or Buff Latex Paint or Gesso
                                                                                                                                                      (for canvas)
STEP 2: Determine Materials Needed                                         the artist begins drawing.
                                                                                                                                                      Paint Rollers
Consider the type of mural that is being developed. Each
                                                                           Freehand                                                                   Mural Paint
mural type has specific material needs. The following materials
                                                                           The oldest technique of wall painting is freehand or direct painting.
are standard for painting interior and exterior murals.                                                                                               Artists’ Acrylic Paint or Latex
                                                                           This technique is best-suited for expressive subjects such as flowers,
                                                                           sky, water, and trees. Freehand is not recommended for a mural             Brushes
                                                                                                                                                      (various sizes from two inches wide)
                                                                           portrait, for example. If you are lettering by freehand, use a straight
STEP 3: Prepare Surface for Work                                           edge and make right angles. The disadvantage of freehand painting          Mixing Trays, Tins, Plastic Tubs, or Old Containers
                                                                           for a team of painters is the obvious variation of style from one
Clean the Surface                                                                                                                                     Cafeteria Trays, Baking Sheets, or Muffin Tins
                                                                           painter to another. However, if your team is painting individual
Cleaning and preparing a wall for a mural is sometimes called buffing
                                                                           sections (for example, canvas panels), each by an individual artist,       Cleaning Supplies
the wall. An old exterior wall should be washed with a bleach solu-                                                                                   (soap, buckets, rags, paper towels)
                                                                           freehand painting can be a perfect option.
tion. Use a power hose on peeling paint. Unless the walls are new,
                                                                                                                                                      Sealer With UV Protection
interior walls should be washed with detergent and carefully rinsed.
                                                                           Direct Projection                                                          Dropcloth or Newspaper to Protect Floors
                                                                           A photograph can be digitized as a slide, projected onto the wall, and
Repair the Surface                                                                                                                                    Copies of the Final Sketch of the Mural
                                                                           traced. You can also lightly write notes, which will be painted over
Fill cracks and chips in older walls with Sealkrete or a mixture of
                                                                           later, to help the team find its way around the tracing when painting.     Collage Materials
gesso and fine sand; both are available at most local hardware stores.
                                                                           Ordinary, nondigitized slides and images in an overhead projector can      (magazines, colored or patterned paper, fabric,
If the wall is outdoors, clean the area in front of the mural, removing                                                                               sequins, glitter, and photos)
                                                                           also be traced. If your mural is outdoors, projections should take place
debris and leaves that might blow onto the wet paint. Repeat this
                                                                           at night when it is dark. When using a projector, you may have to          Glue Sticks or White Glue
process often during painting.
                                                                           experiment a bit to find the correct distance for projecting the mural.
                                                                                                                                                      Scissors
                                                                           If the mural is large (two stories tall), the tracing may take several
Prime the Surface                                                                                                                                     Tape
                                                                           evenings to complete. Nighttime activities could attract a good deal of
Let dry for at least 24 hours. The clean, dry wall should be primed
                                                                           interest within the community. For example, a neighborhood block           Oil Sticks
with three coats of white or off-white latex exterior house paint or
                                                                           party with refreshments, music and fliers explaining your Anti-Drug
primer to cover up existing graffiti and make the wall color uniform.                                                                                 Colored Pencils
                                                                           project could be held at the same time as nighttime activities.


                                                                          12                                                                                                                                           13
                                                                                                                                                                                                                    Note: Hundreds of everyday household products, such as paint and
                                                                                                                                     STEP 5: Select Paint for Mural                                                 paint thinners are used as inhalants by kids to get a quick high by
                                                                                                                                     Before you begin painting, consider the type of mural and its                  sniffing directly from an open container or “huffing” from a rag
                                                                                                                                     location. It is important to consider the effects that the seasons             soaked in the substance held to the face. Inhaling such products


THE GRID SYSTEM:                                                                                                                     will have on the painted surface. If the surface will constantly
                                                                                                                                     be exposed to strong sun, wind, and rain, use paint that will
                                                                                                                                     not weather easily to preserve the mural.
                                                                                                                                                                                                                    intentionally can cause heart palpitations, breathing difficulty,
                                                                                                                                                                                                                    dizziness, and headaches in the short term and damage to the
                                                                                                                                                                                                                    brain, nerve cells, heart, and lungs in the long term.”
The most popular method of transferring a drawing to a wall is       Make sure that you have purchased a yardstick, level, chalk
the grid method. Make your finished drawing of the mural in          line, and chalk at your local hardware store. You will also
the same proportion as the wall you’ll be painting. If the wall      need a carpenter’s pencil.                                      Best Paint for Outdoor Murals
is an irregular shape, either copy that shape exactly onto paper                                                                     The best paint for outdoor murals is a UV-protected acrylic (protected
or impose a rectangle onto the wall. You can then paint the          Starting from the left, measure and mark with your pencil       against ultraviolet light damage). If a UV-protected acrylic is not
area outside the rectangle a solid color as a kind of “frame”        1 foot by 1 foot all the way across and all the way down to     available, use exterior latex house paint.
for the picture within.                                              match your grid. Use your level to ensure that the marks are
                                                                     in line. Then, using your chalk line, line up the line to the   Best Paint for Indoor Murals
First, create a grid of 1-inch-by-1-inch squares over your entire    vertical 1-foot marks and snap all of your vertical lines.
                                                                                                                                     Liquitex acrylic or other artists’ acrylic paints are used for indoor
design. If you make photocopies of your drawing, you can draw        Repeat this technique with the horizontal lines. You will
                                                                                                                                     murals. If your indoor mural is exposed to a lot of sun, consider a
your grid right on one of these without damaging the original        need at least three people to complete this job.
drawing. Otherwise, use acetate or tracing paper. You can get                                                                        UV-protected acrylic. Latex paints can be used indoors and outdoors.
either of these at an art supply store. Number all of the boxes      You should now see on the wall a grid that looks identical to   Although latex is not as colorfast as acrylics, it comes in a variety
across the top of your design and letter all of the boxes down       the grid on your design. Now, transfer the contents of each     of colors and is less expensive.
the side of your design.                                             block in your design to the corresponding block on the wall.
                                                                     Remember to work block to block. Don’t try to view the whole    Painting Process
Once your design has its 1-inch-by-1-inch grid, create a             wall at once. By working block to block, one at a time, your    Working with a professional artist, plan the stages of painting giving
proportional grid on the wall of 1-foot-by-1-foot squares.           design will be transferred perfectly.
                                                                                                                                     each team specific assignments. Start with broad areas of flat color
                                                                                                                                     (background) allowing inexperienced painters to build confidence.
                                                                                                                                     Finish with details or areas of shading.

                                                                                                                                     Periodically, the whole team should step back and critique the
                                                                                                                                     progress of the mural. Discuss changes and additions needed. As the
                                                                                                                                     mural nears completion, ask your team to consider how visually uni-
                                                                                                                                     fied it looks. Can it be made more unified? It is worth the extra time
                                                                                                                                     and effort to make your Anti-Drug mural as beautiful, memorable,
                                                                                                                                     and legible as possible since it will be a permanent fixture in the
                                                                                                                                     community. Start your final corrections and touch-ups at the top of
                                                                                                                                     the mural and work down so drips can be covered.

                                                                                                                                     Sealing the Mural
                                                                                                                                     When the mural is complete and dry, you have the option of applying a
                                                                                                                                     sealer coat. This will protect the mural, and the light will reflect evenly
                                                                                                                                     from all the colors. The best sealer is clear acrylic, which offers ultra-
                                                                                                                                     violet light protection. DO NOT USE POLYURETHANE. It dissolves
                                                                                                                                     acrylic paint! Make sure a thin coat is applied with brushes or rollers.

                                                                                                                                                                                                                        “What’s Your Anti-Drug?” mural


                                                                                                                                     Step 6: Cleanup
                                                                                                                                                                                                                        21st Annual Entertainers Basketball Classic (EBC),
                                                                                                                                                                                                                        New York 2001
                                                                                                                                                                                                                        National Youth Anti-Drug Media Campaign


                                                                                                                                     At the end of every painting session, leave time for cleanup.
                                                                                                                                     Emphasize simple rules for keeping materials in good condition for
                                                                                                                                     reuse. Lids should be tightly covered. All paint tins and brushes must
                                                                                                                                     be washed thoroughly. (When exposed to air for an extended period
                                                                                                                                     of time, acrylic paints will become hard and will not be suitable for
                                                                      Detail of mural design for “Songs. My Anti Drug.”
                                                                      3413 Haverford Avenue, 2002                                    reuse. If paint has dried on the brushes, you will not be able to use
                                                                      Artist: Donald Gensler
                                                                      © Philadelphia Department of Recreation Mural Arts             them again). Gather the clean supplies and place them in your
                                                                      Program and Donald Gensler
                                                                      Sponsored by: AT&T Wireless                                    storage area at the end of the day. If it is an outdoor mural,
                                                                                                                                     remember to remove any trash or unwanted materials.




                                                                14                                                                                                                                                 15
5. Promoting and
      Dedicating
A mural dedication celebrates the mural’s relationship to
the community and young muralists’ skill, creativity,
and teamwork. The ceremony is also a good way to thank
everyone who worked on the project. The dedication
                                                                            Refreshments
                                                                                         Your
                                                                            Local supermarkets, restaurants, or other businesses may donate
                                                                            refreshments and paper goods for your event, but also consider
                                                                            preparing the food. When neighbors prepare food for the party, the
                                                                            dedication becomes a truly unique and special event.
                                                                                                                                                     MURAL
                                                                                                                                                     STEP 3: Publicize Your Event
                                                                                                                                                     Develop a Press Advisory
                                                                                                                                                     Once the date for the dedication and major guests are lined up, you
                                                                                                                                                     can develop a press advisory to generate additional interest before the
reinforces each team member’s sense of social responsibility                                                                                         event (see sample advisory in appendix). Your press advisory should
and confidence in their ability to achieve complex,                                                                                                  answer all the important questions — who, what, when, where, why,

real-life goals.                                                            STEP 2: Determine Elements                                               and how. See a sample press advisory in the appendix section.

                                                                            Needed for a Dedication Program                                          Other Media Opportunities
Scale the celebration to your mural. The larger and more public it                                                                                   Mural Development. As you plan the mural, you may want to call
                                                                            Speakers
is, the more ambitious your plans should be. Start planning the                                                                                      your local newspapers and television stations to give them the
                                                                            Determine who should participate in the dedication program. You
dedication for an outdoor mural early. You need this time to contact                                                                                 opportunity to write about or film the mural’s development from start
                                                                            may want to ask an important community leader, like the mayor
media sources in order to draw their attention to the mural. Engage                                                                                  to finish. Send a media advisory (see above) to local press giving
                                                                            or city councilperson, to officially dedicate the mural. Provide
journalists in the early stages of painting. The dedication ceremony                                                                                 them the location of the project, its history for development, and any
                                                                            your sponsor(s) with an opportunity to share and say a few words
should be announced in newspapers before the event.                                                                                                  additional information that will appeal to community leaders.
                                                                            regarding their participation. Also include a spokesperson from the
                                                                                                                                                                                                                                    “What’s Your Anti-Drug?” mural
                                                                            mural team. Prepare mural team members on questions about the                                                                                           Greenbriar Mall, Atlanta 2000
                                                                                                                                                                                                                                    In partnership with Atlanta’s 100 Black Men of America
                                                                                                                                                     Dedication Ceremony. Consider inviting local, community, and
                                                                            mural and what it means to them.                                                                                                                        National Youth Anti-Drug Media Campaign


STEP 1: Plan the Details of the                                                                                                                      college television, radio, or print media to the dedication ceremony.
                                                                                                                                                     The more press attending, the greater the opportunity will be to have
                                                                            Entertainment
Dedication Ceremony                                                         Budget permitting, feature a local band, poet, singer, dancer, or        your mural recognized. You will want to send a press advisory to
                                                                            other entertainer, or consider bringing upbeat music on a tape or        these places, but also send an invitation to attend the dedication.
When the painting timeline is developed, set a tentative date for
the unveiling ceremony. Choose a day and time that will draw a              CD and decorating the area around the mural dedication to give           Consider community centers, community newsletters, and other
crowd; a Saturday or Sunday afternoon is ideal. Build in several            it a celebratory feel. Radio stations will often broadcast live from     activity boards around town for promoting your event.
extra weeks to complete the mural in case of bad weather or                 community events and bring promotional items to attract a crowd.
other problems.
                                                                            Printed Program                                                             tip   For best media coverage, send a press release one month
                                                                            A printed program for your dedication ceremony also should include          in advance of your event. Send another two weeks ahead. Call
Select Invited Guests                                                       information about the mural and the mural team and should acknowl-
Creating your Anti-Drug community mural involved a lot of people —                                                                                      a week before and the day before the event and follow up.
                                                                            edge the sponsors. The program can be a simple sheet of paper or a
neighbors, community leaders, businesses, and sponsors. An invitation
                                                                            more elaborate pamphlet. A member of the mural team could design
should be extended to all who made this event and mural possible.
                                                                            it, or perhaps there is a local graphic artist who would be willing to
                                                                            donate time to develop and copy the program for distribution at
Develop a simple, inexpensive invitation for broad community
                                                                            the dedication.
distribution such as a flier or post card. Distribute fliers throughout                                                                              Step 4: Share Your Success With Us
the neighborhood a week in advance. Give each team member copies
of fliers for friends and family. Send invitations to or telephone                                                                                   We would love to see your work. Send your success pictures and
team members, sponsors, and anyone who assisted in making the                                                                                        information about your “My Anti-Drug” mural to the National Youth
                                                                                                                                                     Anti-Drug Media Campaign, 1615 L St. N.W., Suite 1000,
project possible. Personally invite community elders, teachers, and
                                                                                                                                                     Washington, D.C. 20036. Your mural could be included in the
other respected local residents. Hand out fliers to passers-by at the
                                                                                                                                                     Campaign’s national media outreach and Web site promotion.
last painting (sealing) session. Invite representatives of organizations
that might support your next Anti-Drug mural. Invite journalists
                                                                                                                                                                                                                                     "Common Threads"
who might be interested in your story. Consider the location and                                                                                                                                                                     Broad and Spring Garden Streets, 1998
                                                                                                                                                                                                                                     Artist: Meg Saligman
travel requirements for your mural to make sure that journalists                                                                                                                                                                     © Philadelphia Department of Recreation Mural Arts Program
                                                                                                                                                                                                                                     and Meg Saligman
are able to attend the event and meet story deadlines.                                                                                                                                                                               Sponsored by: Mid-Atlantic Foundation, Philadelphia Foundation, PA
                                                                                                                                                                                                                                     Council of the Arts, Ellis Gimbel Charitable Trust, Ernst & Young,
                                                                                                                                                                                                                                     National Endowment for the Arts, City of Philadelphia
                                                                                                                                                                                                                                     Photograph by: Jack Ramsdale




                                                                           16                                                                                                                                                  17
Press Advisory Template
                                  Appendix
                                                                                           My Anti-Drug Declaration:
                                  [Organization Letterhead]

                                                              Media Contacts: Jane Smith
                                                                         (202) 555-5555
                                                                                           Our Declaration
                  [ORGANIZATION] TO DEDICATE ANTI-DRUG MURAL
                        BY AREA ARTIST AND LOCAL CHILDREN


     WHO:         [Jane Smith], Director of [your organization’s mural program]; artist
                  [artist’s name]; staff and clients of the [partnering organization or
                  major donor]; other supporters [list names]; and neighbors.

                  Invited guests include Mayor [name]; city council members [names];
                  and [give names and titles of other dignitaries and major guests].
                  Students from the [local middle school] talk about the “My Anti-Drug”
                  mural theme and the [local middle school band] will perform.                        Name        Anti-Drug
     WHAT:        Dedication of the city’s first Anti-Drug Mural —
                  [Name of mural, ie “Communication Is the Anti-Drug”]

     WHERE:       [Street address and city in bold type]

     WHEN:        [Date and time in bold type]

     DETAILS:     Titled “Communication Is the Anti-Drug,” the new mural by artist
                  [artist], working with 12 students from [location], unites a band of
                  painted figures by young muralists with colorful images of young
                  people engaged in creative activities. The [xx] foot-high by [xx]
                  foot-wide wall appeals to an audience of all ages.

     The project, which was [artist’s] first mural, was sponsored by the [major
     sponsor and other sponsors]. Paint and supplies for the mural were donated
     by [local hardware store].

                                             ###



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About the National Youth                                                   About AT&T Wireless
Anti-Drug Media Campaign                                                   Through sponsorship of the Mural Guide, AT&T Wireless reflects

In 1998, with the bipartisan support of Congress and the
                                                                           its commitment to investing in and strengthening the company's      Drug Abuse Prevention Resources
                                                                           ties to the communities where it does business and where its
President, ONDCP created the National Youth Anti-Drug Media
                                                                           employees live and work. Through partnerships with leading
                                                                                                                                               National Youth Anti-Drug Media Campaign
Campaign, an effort designed to educate and empower youth                                                                                      The Office of National Drug Control Policy’s
                                                                           nonprofit organizations, AT&T Wireless' Community Connections
to reject illicit drugs. Counting on an unprecedented blend of                                                                                 National Youth Anti-Drug Media Campaign is
                                                                           program provides financial support, in-kind donations, volunteer
public and private partnerships, nonprofit community service                                                                                   an initiative created to educate and enable
                                                                           support, and other resources in the areas of public safety,         America’s youth to reject illicit drugs. Visit any
organizations, volunteerism, and youth-to-youth communications,
                                                                           community education, and family communications. To                  of the Media Campaign’s Web sites for youth,
the Campaign is designed to reach Americans of diverse
                                                                           learn more about Community Connections, please visit                parents, and concerned adults:
backgrounds wherever they live, learn, work, play, and
                                                                           www.attwireless.com/press/cares.
practice their faith.
                                                                                                                                                 • www.theantidrug.com                                     • www.freevibe.com
                                                                           AT&T Wireless (NYSE: AWE) is the largest independently traded           Learn how to talk to your kids about drugs.
                                                                                                                                                                                                             Find resources to empower kids
                                                                           wireless carrier in the United States, following our split from         This award-winning site encourages parents to
                                                                                                                                                                                                             on decision-making and how to
About MAP                                                                  AT&T on July 9, 2001. We operate one of the largest digital
                                                                           wireless networks in North America. With 20.2 million
                                                                                                                                                   help their children with these difficult issues
                                                                                                                                                   by offering information from behavioral experts
                                                                                                                                                                                                             express what keeps them from doing
                                                                                                                                                                                                             drugs. Designed with bulletin boards
                                                                                                                                                   as well as from other parents.
The Philadelphia Department of Recreation Mural Arts Program               subscribers, and full-year 2001 revenues exceeding $13.6                                                                          and role-playing games, this site
(MAP) is a public art program that works in partnership with               billion, AT&T Wireless is committed to being among the first                                                                      provides youth with information on the
                                                                           to deliver the next generation of wireless products and services.
                                                                                                                                                 • www.mediacampaign.org                                     dangers of substance abuse and making
community residents, grass roots organizations, government
                                                                                                                                                   Obtain resources and links for the Media
agencies, educational institutions, corporations, and philanthropic        Today, we offer customers high-quality mobile wireless                                                                            responsible decisions with their lives.
                                                                                                                                                   Campaign Partners and community groups.
groups to design and create murals of enduring value while                 communications services, voice or data, to businesses or
                                                                                                                                                   The site includes information about the
actively engaging youth in the process.                                    consumers, in the U.S. and internationally. AT&T Wireless                                                                     CADCA – www.cadca.org
                                                                                                                                                   National Youth Anti-Drug Media Campaign’s
                                                                           Customer Advantage is our commitment to ensure that                                                                           Community Anti-Drug Coalitions of America
                                                                                                                                                   drug abuse prevention programs, activities,
                                                                                                                                                                                                         (CADCA) is the premier national membership
For more information, contact:                                             customers have the right equipment, the right calling plan,             and strategies. You may find press releases,
                                                                                                                                                                                                         organization and represents more than 5,000
The Philadelphia Department of Recreation Mural Arts Program               and the right customer services options -- today and tomorrow.          announcements, and quarterly newsletter, as
                                                                                                                                                                                                         community anti-drug coalitions nationwide,
1729 Mt. Vernon Street                                                     For more information, please visit us at www.attwireless.com            well as downloadable Anti-Drug banners that
                                                                                                                                                                                                         providing training, information, and support.
Philadelphia, PA 19130                                                                                                                             can be posted on Web sites.
                                                                                                                                                                                                         These coalitions are local partnerships between
Phone: (215) 685-0750                                                                                                                                                                                    parents, teachers, young people, law enforcement,
Web site: www.muralarts.org                                                                                                                      • www.teachersguide.org                                 health providers, the faith community, business
                                                                                                                                                    Find drug abuse prevention resources
                                                                                                                                                                                                         and civic leaders, elected officials, and
                                                                                                                                                    and ideas for classroom activities.
                                                                                                                                                                                                         concerned citizens who unite and mobilize
                                                                                                                                                   Teachersguide.org provides ideas to
                                                                                                                                                                                                         to make their communities safe, healthy,
                                                                                                                                                    incorporate drug abuse prevention messages
                                                                                                                                                                                                         and drug-free — one community at a time.
                                                                                                                                                    into lesson plans, classroom activities,
                                                                                                                                                    teaching tips, and discussion activities that
                                                                                                                                                    deter students from using drugs.




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DOCUMENT INFO
Description: ONDCP, 2002.