International Journal of Market Research Index Volume Author title index

International Journal of Market Research Index Volume 42 2000 Author/title index – Volume 42 Author/title index – Volume 42 r denotes Research Note number Amoo, Taiwo & Friedman, Hershey H. Overall evaluation rating scales: an assessment page ............................. 3 ............. 301 Baines, Paul R. & Worcester, Robert M. Researching political markets: market-oriented or populistic? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Bard, Mary & Moore, Elaine Mentoring and Self-Managed Learning: professional development for the market research industry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Bennison, David see Byrom, John Bethlehem, Jelke The routing structure of questionnaires . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Bloom, Derek Measuring the audience to poster advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Branthwaite, Alan see Pincott, Gordon Broussard, Gerard How advertising frequency can work to build online advertising effectiveness . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Byrom, John & Bennison, David The effect of personalisation on mailed questionnaire response rates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Catterall, Miriam & Clarke, William Improving the interface between the profession and the university . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Clarke, William see Catterall, Miriam Cowley, James C.P. Strategic qualitative focus group research ............. 339 ............. 255 ............... 95 ............. 395 ............. 439 ............ 357r ................. 3 ..................................... 1 ............... 17 114 International Journal of Market Research Vol. 43 Quarter 1 number Dommeyer, Curt J. & Moriarty, Eleanor Comparing two forms of an e-mail survey: embedded vs. attached . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Flannelly, Kevin J., Flannelly, Laura T. & McLeod, Malcolm S. Jr. Reducing undecided voters and other sources of error in election surveys . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Flannelly, Laura T. see Flannelly, Kevin J. Franses, Philip Hans A test for the hit rate in binary response models . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Franz, Gerhard The future of multimedia research page ............... 39 ............. 231 ............. 239 ................................................ 4 ............. 459 Friedman, Hershey H. see Amoo, Taiwo Galpin, James & Gullen, Phil Beyond the OTS: measuring the quality of media exposure . . . . . . . . . . . 4 Gill, John Managing the capture of individuals viewing within a peoplemeter service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Gordon, Wendy see Valentine, Virginia Gullen, Phil see Galpin, James Henderson, Fiona see Lovell, Neil Jenkins, Stephen & Solomonides, Tony Automating questionnaire design and construction ............. 473 ............. 431 ....................... 1 ............... 79 Lin, Chinho, Wu, Wann-Yih & Wang, Zhi-Feng A study of market structure: brand loyalty and brand switching behaviours for durable household appliances ...... 3 ............. 277 Lovell, Neil & Henderson, Fiona Come together: increasing popular involvement in local decision-making . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 ............. 157 115 Author/title index – Volume 42 number McLeod, Malcolm S. Jr. see Flannelly, Kevin J. Moore, Elaine see Bard, Mary Morgan, Rory P. A consumer-orientated framework of brand equity and loyalty . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Moriarty, Eleanor see Dommeyer, Curt J. Page, Katherine New developments in readership research . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Pincott, Gordon & Branthwaite, Alan Nothing new under the sun? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Robinson, Lynne Radio research in transition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Romaniuk, Jenni & Sharp, Byron Using known patterns in image data to determine brand positioning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Sharp, Byron see Romaniuk, Jenni Sinha, Pritibhushan Determination of reliability of estimations obtained with survey research: a method of simulation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Solomonides, Tony see Jenkins, Stephen Supphellen, Magne Understanding core brand equity: guidelines for in-depth elicitation of brand associations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Taylor, Humphrey Does internet research work? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Trevaskis, Helen ‘You had to be there’: why marketers are increasingly experiencing consumers for themselves and the impact of this on the role and remit of consumer professionals . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 page ............... 65 ............. 367 ............. 137 ............. 381 ............. 219 ............. 311 ............. 319 ............... 51 ............. 207 116 International Journal of Market Research Vol. 43 Quarter 1 number Valentine, Virginia & Gordon, Wendy The 21st century consumer: a new model of thinking Wang, Zhi-Feng see Lin, Chinho Wilcox, Steve Sampling and controlling a TV audience measurement panel Worcester, Robert M. see Baines, Paul R. Wu, Wann-Yih see Lin, Chinho page ................... 2 ............. 185 ........ 4 ............. 413 117