Parmalat Milk News20104181545

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					                                                           Parmalat Milk News
                                                                                                              FEBRUARY 2010

                                REPORT FROM IAN HOLLINDALE
                      General Manager – Industry Liaison and Queensland Farm Services

         W      e have now welcomed our new Chief Executive Officer, Craig Garvin. Craig has a huge job to cover all
                our interests and interested parties throughout Australia. He is initially working closely with our customer
         base to ensure a full market view. An opportunity to meet the new CEO will be planned in due course.

         We have also hosted a number of the Head Offices executives of Parmalat, including the global CEO, Dr Bondi.

         The market place remains very competitive with several major retailers promoting prices below those of last year.
         It is a challenging trading environment for us. The Parmalat Excellence in Quality Awards are announced below
         and I look forward to those good news stories.

         The 2010 Milk Payment and Quality Handbook has been mailed to you all. If you require any additional copies
         please contact Bev, or one of our Team.

         You will now have received the first of our Farm Intentions Surveys for 2010. Please complete and return as
         soon as possible as your responses are vital to enable us to manage supply and demand. Should you require
         assistance, please contact any member of the Team. Completing the survey on line is a great and quick option.

         Graeme Busby is retiring after 41 years of service to the DPI and I know I speak on behalf of Parmalat when I
         “Thank Graeme for his diligence and professionalism over such a long period of involvement with the Industry
         in Queensland.”

                          PARMALAT “EXCELLENCE IN QUALITY AWARDS” 2009

         B     ev Sawyer, Queensland Milk Supply Manager, is proud to announce the following winners and runners-up in the
               various categories of the 2009 Excellence in Quality Awards.

         Les, Helen and their sons David and Brian, and daughter-in-law Indah produced 1,148,375 litres of milk in 2009, milking
         approximately 150 cows. The Cox Family also won this award for 2008, so this is a remarkable achievement to win the
         Overall Pauls Excellence in Milk Quality Award in consecutive years. Attention to detail has enabled them to achieve an
         average BactoScan count for the year of 1.9 cfu/mL. Herd health is also monitored very closely to achieve an average Bulk
         Milk Cell Count of 111,984 cells/mL. Yearly components averaged 3.85% fat and 3.21% protein.
                 Results for each Premium Zone, PCMSCA and the Million Litre Producer Category are as shown below.

                                Category                          1st Placing                            2nd Placing
                         Premium Zone 1              Les and Helen Cox                        Sam and Fleur Tonge
                                                     Overall Winner
                         Premium Zone 2              Mervyn and Bernice Jannusch              Shane and Karen Roche
                         Premium Zone 3              Colin, Sheryl and Ian Norgaard           Bruce and Janelle Wieck

                         Premium Zone 4              Fred and Linda Gear                      Garnet Gear
                         PCMSCA                      Phil and Nusha Hall                      David and Diane Scholl
                         Million Litre Producers     Les and Helen Cox                        Edgar and Marlene Mengel

         Parmalat offers congratulations to all winners on their excellent quality results and looks forward to presenting them with
         their Awards in the near future.

Parmalat Australia Ltd ABN 56 072 928 879 Telephone (07) 3840 0100 Cnr Montague Road and Hope Street, South Brisbane QLD 4101
                                       MANAGING TROPICAL GRASS
                                                                                                      Craig Findsen, Parmalat Brisbane

M      ature pastures represent poor milker feed as they decrease cow intake resulting in reduced milk production and
       protein test. The key is to manage the pasture to achieve optimal feed quality. This can be achieved by consuming
the grass while it is lush and before it is too long, mature or stemy. This is best achieved by limiting the grazing area and
grazing it intensely, or where it is a bit poorly grazed, intervene with the mulcher following grazing to ensure lush regrowth.
As grass becomes mature and stemy, the NDF or Neutral Detergent Fibre increases. Although cows require a minimum
amount of NDF (30% drymatter) to maintain rumen function too much NDF will fill the cows up and limit intake. All tropical
pastures have a higher NDF content than temperate grasses or legumes. A well managed high quality tropical pasture may
have 45% NDF while a stemmy rank pasture may be as high as 80% NDF. Assuming a 600 kg cow had open access to the
high and low quality pasture, the maximum amount of pasture that could be consumed would be 13 kg dry weight of high
quality pasture versus only 7.5 kg of the poor quality pasture before the cow was full and could eat no more. As the pasture
becomes more mature and higher in NDF the feed is also lower in energy. Therefore from the example above, mature tropical
pasture when compared to high quality lush pasture would result in almost half as many kilos or feed being consumed with
lower energy content per kilo which would result in more than half as much total energy intake. Insufficient energy intake by
cows results in reduced milk protein content and lower milk production.
The way to minimise pasture NDF and therefore maximise energy intake is to keep the tropical pasture short and leafy. In the
case of Kikuyu and Rhodes grass I would recommend the following:
     1.    Slash or mulch to 5cm every second grazing if necessary. Good grazing pressure can reduce the need to slash.
     2.    Apply nitrogen fertiliser at 50kgN/ha every month if good rainfall or irrigation.
     3.    Graze at 15cm.
     4.    Balance diet with adequate grain, salt, sulphur and mineral supplement.
The above leafy pasture will achieve 20 litres per cow per day with a protein percentage in-excess of 3.00% given that a cow
receives grain as well. The grain helps reduce the average NDF level in the diet as well as increasing the energy intake of
the cow and particularly provide starch for milk protein production. No more than 8 kg per cow per day of grain should be fed
without nutritionist advise. The quality of the grain is also important in achieving the above production target.
Rhodes grass and kikuyu pasture
High Quality Pasture:
High quality well managed or lush Rhodes grass or kikuyu pasture can maintain milk production of 20 litres per cow at
3.0% milk protein content when supplemented with 6 kg of grain supplement. Maximum pasture intake must be ensured
by providing sufficient pasture on offer and time to consume. As the pasture is lush and highly fertilised it shall contain
reasonable protein levels and will require minimal protein meal supplementation. If milk protein content is an issue then
more “rumen available starch” grain like barley or wheat grain should be included within the grain supplement.
High milk production levels in excess of 23 litres and high milk protein content can also be achieved when grazing this high
quality pasture. In this situation, depending on required milk production, in excess of 8 kg of concentrate supplement will
need to be fed. This concentrate shall require a higher inclusion of higher quality grain like wheat, corn and barley and protein
meals like soy and canola.
Low Quality Pasture:
Due to the higher NDF content and lower potential intake of this lower energy content pasture, a mature tropical pasture shall
not sustain a milk production level of 20 litres unless significantly more than 6 kg of grain equivalent is fed. It is also likely that
as total intake and energy intake are limited than milk protein percent shall be low. In this situation increasing milk protein
percent can less reliably be increased by higher rumen degradable starch grain like wheat or barley and also increased
high quality protein meal like canola or soy meal. To provide enough of these nutrients it is likely that more kilos of this grain
feed shall have to be fed.

                                   BE AWARE OF QUALITY CHANGES
                                                                                                  Charlie Ernst, Parmalat Rockhampton

A      ll Suppliers will have received the 2010 Milk Payment and Quality Handbook by now. Please take the time to read
       the Handbook.
It is important that you have a clear understanding of all the conditions that are required to be met to satisfy milk collection
and payment however there are a few that I would like to specifically draw your attention to –
Section 3.5 Bactoscan – Bactoscan results detected from high tankers will be included on your Q & Q data.
Section 3.6 BMCC – There are changes in the application of the >400,000 penalty level from 2010 and for the >500,000
and > 600,000 levels from 2011.
Section 3.15 Temperature – A major change from 1 April 2010 with regards to milk >5° Celsius at collection time.
Section 3.17 – Costs for additional testing to be incurred by the supplier.
Section 3.19 QA – Category 1 audits now to be paid for by suppliers.
There are also issues regarding freight in Section 4.6 that you should also be aware of.
                                                                                               Charlie Ernst, Parmalat Rockhampton

A     gain we will be looking to acknowledge those suppliers that day-in day-out produce exceptionally high quality milk.

This year, however, we will be looking to acknowledge our top 5% of suppliers whereas in previous years, awards were
allocated based on zones.

What’s the criteria to enter?

There are 8 criteria to pass in order to be eligible for this competition:

     •     continuous supply to Parmalat for the full 2010 calendar year
     •     maintain QA accreditation with no critical or major non-conformances in 2010
     •     meet the regulatory standard each month for milk composition ie. 3.30% m/v for milkfat and 3.00% m/v
           for milk protein
     •     Bactoscan yearly average in the top tier bonus category (less than or equal to 20,000 cfu/mL)
     •     BMCC yearly average in the top bonus category (less than 200,000 cells/ml)
     •     no more than two temperature breaches (greater than 5° C within approved collection times) over the 12 months
     •     no freezing point violations
     •     no recorded antibiotic incidents on tanker and traced back to the supplier detected by Charm and the supplier’s
           test confirmed by Copan/Delvo

If you meet all of the above criteria, points are then allocated based on the actual monthly results. The points allocated for
bactoscan results are weighted more heavily than BMCC.

You don’t need to nominate, all Milk Suppliers are automatically entered into the competition. The overall winner will receive
a cheque for $2,000 with 2nd place receiving $1,000 and 3rd place $500. Suppliers will also have their efforts acknowledged
at a lunch function with Senior Management.

               Not all thirsts are the same size
Parmalat has recently commenced production of Breaka in convenient resealable 300ml bottles.
Recent industry research has told us that consumers are looking for smaller portion-sized milk
drinks. These bottles have replaced the familiar 300ml Breaka cartons and are perfect for:
     •     School canteens – Breaka is now classified as a ‘Green’ product. Parmalat is a proud
           supporter of Queensland Association of School Tuckshops.
     •     Children as an after-school snack
     •     Portion controlled treats
     •     Lunches
     •     A quick snack for adults on the go
The 300ml size bottle will be available in Chocolate, Iced Coffee, Strawberry and Vanilla Malt.


                                                                 P    armalat is celebrating an important and exciting milestone
                                                                      for the company! A consumer promotion is running
                                                                 nationally from 1 February to 12 April 2010 to celebrate the
                                                                 70th year of the Pauls brand.

                                                                 The Pauls ‘Thanks a Million’ On-Pack promotion is running
                                                                 across a range of Pauls products covering both white milk and
                                                                 dairy categories. To enter, consumers simply purchase any
                                                                 Pauls product, go to and complete
                                                                 the online entry form.

                                                                 Entry forms will also be accepted by mail or by calling the
                                                                 Consumer Information Centre.

                                                                 At the end of the competition period, one entry will be
                                                                 randomly drawn to play the Pauls 70th Birthday Game with
                                                                 a chance to win $1 million cash!!!
                                     EMERGENCY AFTER HOURS PHONE NUMBER
                                                                          0429 471 837

                                                AWESOME AUTOMATION INNOVATIONS
                                                                                                                                                Article courtesy of FutureDairy Project

      T    he Australian dairy industry is abuzz with talk of robotic or automatic milking. But many other dairy farming tasks have
           the potential to be automated. And you won’t necessarily need a robotic milking unit to take advantage of some of
      these innovations.
      FutureDairy’s Dr Kendra Kerrisk gives an insight into some of the automation options available overseas, or on the horizon.
      Automation innovations generally fall within three main areas:
              1.      Automation of some or all of milking-related tasks.
              2.      Monitoring the cow’s body to make more accurate decisions about nutrition and health.
              3.      Automation of feeding systems and tasks involving heavy labour.
      The benefits offered by automation are far reaching: improved profitability, milk quality, lifestyle and animal welfare.
      Obviously automation saves time, but it also has the potential to provide information that we haven’t had in the past. This
      information will enable dairy managers to be proactive rather than reactive, especially in terms of nutrition, reproduction and
      animal health.
      Imagine a dairy farm where technology takes care of heat detection, mastitis prevention and detection, milking duties, body
      condition scoring and monitoring of heat stress and pregnancy.
      The following products are already on the market overseas or on trial prior to commercial release:
              •       Automatic gates that can be set to open and shut or draft in different directions and at pre-set times, using many
                      different criteria such as number of cows already drafted, day of the week or individual cow’s milking history.
              •       Robotic fencing that moves break fences at pre-set times and pre-set distances.
              •       A robot that accurately applies teat spray on rotary platforms, either pre or post milking or both.
              •       Portable milking robots that can be moved around the farm, saving the cows from walking to the dairy.
              •       A robotic milking unit that takes daily milk samples which can be analysed on-site to identify cows losing body
                      condition, on heat, pregnant, with anoestrus, mastitis infections, cystic ovaries, or other illnesses.
              •       Sensors in the cow’s rumen that monitor feed intake, energy balance (affecting liveweight changes), heat stress
                      levels and other indicators of nutritional or health status; with an automatic message sent to a computer to alert
                      when treatments are required or the ration needs adjusting.
              •       a GPS device attached to cows’ collars that monitors activity as an indicator of oestrus.
              •       Remote monitoring of farm performance, cow health, milk production and composition to allow you to alert farm
                      staff to potential problems early, even when you are absent from the property.
              •       Robots that perform tasks previously involving strenuous labour or heavy lifting.
              •       A sensor that monitors silage fermentation process to track feed quality.
              •       Milking machines that automatically advise the service company of faults and parts needed and when repairs and
                      maintenance are due.
      Welcome to the world of precision farming! The term refers to innovations that allow more precise farming without the need
      for more labour.
      Some of the innovations listed will be ‘add ons’ to automatic milking systems but others will be suited to conventional farms.
        Dr Kerrisk will talk about precision farming innovations at the Australian Dairy Conference at Wollongong February 23-25.
                                     For more information about the conference:
                                    For information from FutureDairy contact: (02) 9351 1631 or

                                         FOR SALE                                                                          RELIEF MILKER AVAILABLE
                 Two Leader Holstein young bulls for sale.
               Both Dams excellent with over 12,000 lts and                                                                Experienced milker, AI, preg test etc.
              900 plus kgs of Fat and Protein. Will be blooded.                                                            Available for 50km radius of Laidley.
                          Price $750 + GST each                                                                                   Phone: 0432 530 507
                        Phone: Travis 0419 913 141

DISCLAIMER: This bulletin is prepared as a service to suppliers of milk to Parmalat Australia Ltd and subsidiaries. While care is taken in the preparation of this material, neither Parmalat Australia Ltd
 nor subsidiaries nor their staff accept any responsibility for any errors, omissions or inaccuracies. Suppliers should rely on their own enquiries before acting on any recommendation or suggestion.

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