Necessity mother of invention

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					                             City News
                             Thursday 24/7/2008                                             Brief: MCMILLCOMM
                             Page: 39                                                       Page 1 of 2
                             Section: General News
                             Region: Brisbane Circulation: 38,801
                             Type: Suburban
                             Size: 408.18 sq.cms.
                             Published: ---T---




 Necessity mother of invention
Q: Where do you work? have a home
                             I                      your career? MiSMo. Because the skin care
office. With traffic these days I am much           industry is so over serviced and has enor-
more productive working from home.                  mous companies competing for people's
Q: How did you earn your first dollar? As           business.
a 10-year-old chaperone for my sister and           To build a new Australian business and
her boyfriend, but I was easily bought off.         produce what we believe to be world
Q: What standard of education did you               standard skin care range is very rewarding.
reach? Year 10.                                     We are still a small business, but watch this
Q: What was your first full-time job? I was         space.
a clerical assistant in the Taxation Depart-        Q: What has been your biggest regret?          I



ment where I met and married my husband             have no regrets. We have a wonderful,
at the grand old age of 18.                         healthy, successful family, good friends and
Q: Is your current job the career you               a happy life. What more could ask for?
                                                                                       I

envisaged for yourself when you finished            Q: What is the most pleasing aspect of your
study? No, if you had told me eight years           job? I love the development of new facial
ago that this is what I'd be doing I would          products, then the results. It is too exciting
not have believed you.                              for words.
Q: What made you choose this career?            I   Q: What is the most difficult, yet necessary
had developed Rosacea (facial redness and           aspect? Paperwork! My paperwork skills
breakouts) after a lifetime of good skin.       I   leave a lot to be desired, so my husband
learned about a nutritional supplement,             is a great help there.
which is excellent for skin problems. After         Q: Are you actively grooming a successor
years of research and trials, MiSMo had             for when you decide to step down? No,
taken on a life of its own and we'd                 I haven't had time to think about that one
developed a wonderful, effective skin care          yet.
range.                                              Q: What tips do you have for people
Q: How many times have you changed                  starting out in their careers? Be absolutely
career? Five times, which include owning            passionate about what you do, even in the
dairy farms and a mail order fabric com-            had times. Know your business inside out,
pany. It was varied and interesting but     I

always learning something new.                      the good parts and the tedious. If you don't
Q: Is there another career change in you?           you can't pick up other people's mistakes.
I hope this wonderful skin care business will
                                                    Q: What tips do you have for people just
see me enter old age like Helena Rubenstein         beginning a business to manage staff and
and love it till the end.                           budgets? If you are starting a new business
Q: What would you do if you were forced             be prepared for long hours and wearing
to give up your current job? I'd seriously          many hats. Don't expect to bring home a
go into internet marketing. That is a whole         big pay packet. Employ staff when the
new world again.                                    company can afford it. Go for success and
Q: What has been the biggest success in             your pay will come later.

                                                             BRIEFCASE

                                                         NAME: Irene McDonald
                                                         DATE OF BIRTH: 8th December 1950
                                                        SUBURB OF RESIDENCE: Carindale
                                                        JOB DESCRIPTION: Managing director of
                                                      MiSMo Body Care: www.mismo.com.au




                             Copyright Agency Limited (CAL) licensed copy                              Ref: 39196738
                                             City News
                                             Thursday 24/7/2008                                       Brief: MCMILLCOMM
                                             Page: 39                                                 Page 2 of 2
                                             Section: General News
                                             Region: Brisbane Circulation: 38,801
                                             Type: Suburban
                                             Size: 408.18 sq.cms.
                                             Published: ---T---




                           ;3p
                                     W
                                     1, A-

BEAUTY-FULL BUSINESS: Irene McDonald, founding owner of Mismo, is taking on the beauty world with her home-based business.




                                             Copyright Agency Limited (CAL) licensed copy                            Ref: 39196738
                                    City News
                                    Thursday 24/7/2008                                                Brief: MCMILLCOMM
                                    Page: 40
                                    Section: General News
                                    Region: Brisbane Circulation: 38,801
                                    Type: Suburban
                                    Size: 258.89 sq.cms.
                                    Published: ---T---




    Unwavering
    career focus
Q: Where do you work? I am the         a physiotherapist. Once I started
manager of Revive Pilates and          studying, I found my interests were               BRIEFCASE
Physiotherapy studios. I own one       more with treating musculo-
studio at Level 2, 21 Marv St          skeletal injuries and then                         NAME: Julie Campbell
Brisbane and another at Ashgrove.      ultimately decided to pursue a
                                       career in Sports Physiotherapy.                    DATE OF BIRTH: 31.08.1963
Q: How did you earn your first
dollar? Working at Woolworths on       Q: What has been the biggest                       SUBURB OF RESIDENCE: Bar-
the check-out in Ingham.                                                               don
                                       success in you career? My biggest
Q: What standard of education did      success has been growing Revive                    JOB DESCRIPTION: Manager
you reach? I completed a Bachelor      studios to be what they are today.              of Revive Pilates and Physiotherapy
of Physiotherapy at the University     Travelling overseas last year with              studios: www.revivestudio.com.
of Queensland.                         the World Beach Volleyball Tour                 au; APA Sports Physiotherapist and
Q: What was your first full-time       looking after Natalie Cook and
job? Physiotherapist at the Princess                                                   Pilates Clinician.
                                       Tamsin Barnett in Paris and
Alexandra Hospital.                    Norway was a definite highlight.
Q: Is your current job the career      Q: What has been your biggest
you envisaged for yourself when        regret?   I   don't have any regrets.    I
you finished study? Yes.     have
                             I
                                       have made decisions about the
been self employed for 23 years -      direction of my career based on my
Ihave been able to map out my          family (I have two children 12 and
own destiny so to speak.               9) and my desire to be a world class
Q: What made you choose this           sports physiotherapist, and I don't
career? I originally wanted to work    regret my decisions.
with disabled children and decided
when I was 13 that I wanted to be




                                                        REVIVE: Julie Campbell from Revive Pilates and Physiotherapy in the City.



                                    Copyright Agency Limited (CAL) licensed copy                                      Ref: 39196785

				
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