Merchant Matters FebMarch07 by lindayy


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									you r g uide t the cit  o wha t s y                                                                                F E B R U A R Y- M A R C H 2 0 0 7

ha pp  e n i n g E RiCnH A N T C i t y o f
a nd w    hat the to
Pe r t h
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            is d o i ng u s i n e s s
                 your b                        M E R C H A N T M A T T E R S – F O R R E T A I L M A N A G E R S A N D O W N E R S : WHAT’S HAPPENING
                                               NEAR YOU AND WHAT THE CITY OF PERTH IS DOING FOR YOUR BUSINESS

   Welcome to the first edition of Merchant Matters for 2007. Many major works will reach completion this year, most
   notably the Southern Suburbs Railway project, which will make the city more accessible to many residents south
   of Perth. Ongoing street enhancements continue to improve both the utility and aesthetics of our public spaces,
   making the city an even more enjoyable place to trade, live, work or visit.

   In the news                                   Established in 1997, the “Friday Night
                                                 Safety Walk” initiative has been
                                                                                                  For the best chance of being included in
                                                                                                  this promotion, please ensure your offer
   2007 W.A. Barista Championships               developed, retuned, expanded and                 provides entertainment and/or value to
                                                 advertised so that today it is a major           children. At the discretion of the City of
   Enter the state’s premier coffee making
                                                 security initiative supported by the WA          Perth some offers may be included in
   competition with the opportunity to
                                                 Police and the City of Perth.                    both weeks.
   showcase your café or restaurant, skills
   and knowledge of coffee.                      The “Walk” area covers the central city          By taking part in this promotion, your
                                                 shopping precinct and operates between           business will receive the following
   The 2007 W.A. Barista Championships will
                                                 9.00pm and 9.30pm every Friday night.            benefits:
   be held at the Perth Town Hall as part of
   City Food and Wine Month. The winner of       Please encourage your staff to use Hay           • Colour logos on at least 12,000 flyers
   the W.A. Barista Championship will be         Street, Murray Street, Forrest Place,              and 17,000 City Playground Passes.
   flown to Adelaide to compete against          Barrack Street, William Street and               • Publicity including press kits and
   other state finalists in the ‘07 AASCA        Queen Street, as these thoroughfares               media releases highlighting
   Australian Barista Championships - with       are regularly patrolled by the Police and          individual activities.
   the chance to go on to Tokyo and become       City of Perth officers. Additionally, these
                                                                                                  To get involved in this opportunity for
   the 2007 World Barista Champion!              areas offer continuous surveillance by
                                                                                                  the April School Holidays please contact
                                                 the City’s CCTV operators.
   Everyone is welcome to cheer on their                                                          Samantha Gale, Assistant Promotions
   favourite barista, enjoy the enticing         For more information, contact Citysafe           Officer on 9461 3368 or
   aromas and get some new ideas for your        on 9481 4734 or email                  
   own coffee creations.               
                                                                                                  West Perth Parking
   To register, contact Ben Bicknell,            April School Holidays                            New ticketed parking bays have been
   AustralAsian Specialty Coffee                 The City of Perth is preparing for the           installed in Havelock Street in West Perth,
   Association (AASCA) W.A. on                   April School Holidays and is seeking             between Hay and Wellington Streets.
   0439 511 881 or visit          your involvement in the award-winning            These additional bays are expected to be
                                                 City Playground Pass program, which has          useful for people working in the area and
   Friday Night Safety Walk
                                                 proven to be very effective at drawing           will not be subject to time restrictions.
   The City of Perth is committed to the
                                                 families into the city and providing             The decision to create these bays has
   safety of trading staff and other city
                                                 benefits to traders over school holidays.        been made in consultation with adjacent
   workers. To assist businesses in ensuring
                                                                                                  property owners, who support additional
   the safety of their employees, the City       Businesses need only submit one offer
                                                                                                  parking facilities in the area.
   has designated preferred walking routes       for inclusion in one of the two holiday
   for business operators and their staff        weeks. This is intended to allow a               For additional information contact
   when leaving the premises at the end of       greater range of businesses to get               Michelle Turnbull, City of Perth Parking
   Friday night trading.                         involved over the holiday period.                Promotions on 9461 3367.
                                                                            WHAT’S ON IN THE CITY

           M atters

                                                                            The City of Perth Triathlon
                                                                            The City of Perth was proud to sponsor this
                                                                            great sporting event in which competitors
                                                                            swam in the Swan River, cycled along
                                                                            Mounts Bay Road and ran along the
NightRider operational                                                      Riverside Drive foreshore, drawing thousands
The Northbridge NightRider service operates along three routes              of spectators.
running to Morley, Scarborough and Fremantle. They are scheduled to
                                                                            Location: Swan River and Perth Foreshore
leave from Milligan Street near the corner of James Street (where
                                                                            Date: Sunday 4 February
there is also a secure taxi rank) at 12.30am, 1.30am, 2.30am, 3.30am
and 4.30am.
                                                                            The UWA Perth International Arts
Because NightRider is a set-down only service, it does not operate if       Festival (PIAF)
there are no passengers; and it turns around immediately and heads          The UWA Perth International Arts Festival is
back to its starting point when the last passenger has alighted.            the oldest annual international multi-arts
                                                                            festival in the southern hemisphere and WA’s
The Public Transport Authority has advised the City of Perth that
                                                                            premier cultural event. For more information
although the early patronage of the NightRider services was lower
                                                                            call 6488 2000 or visit
than anticipated, numbers have begun to rise in the post-festive
season, following a similar pattern to the firmly established               Location: Various
Fremantle NightRider service.                                               Date: Friday 9 February to Sunday 4 March
                                                                            Time: Various
                                                                            Cost: Various
Council opposes land-grab for lock-up
In early January, the Council of the City of Perth called a Special
                                                                            Lotterywest Festival Overture
Council Meeting to discuss the State Government’s proposal to
                                                                            PIAF event
“resume” land from a property owner with the purpose of creating a
                                                                            Families are encouraged to come into the
Police complex, including a number of holding cells.
                                                                            city to enjoy and celebrate the opening of
The Council voted unanimously to support local businesses and               The UWA Perth International Arts Festival.
property owners by publicly condemning the State Government’s               This free family event is expected to draw a
decision to forcibly acquire private property.                              large crowd to the city during late night
                                                                            trading. For more information call 6488 2000
The Council also expressed concerns that the site of the proposed           or visit
Police complex – opposite the recently announced Northbridge Link
                                                                            Location: Supreme Court Gardens
development – was not consistent with plans to enhance business
                                                                            Date: Friday 9 February
and retail opportunities in the City by sinking the rail service that has
                                                                            Time: 8.30pm
always divided Northbridge from the CBD.
                                                                            Cost: Free
Lord Mayor Dr Peter Nattrass said the State Government’s decision to        Expected audience: 5,000
resume the property in question had the capacity to undermine
future investment in the area, but he believed commonsense would            2007 Summersun Official
prevail and the decision would be reversed.                                 Opening Ceremony
                                                                            The Summersun Festival will officially kick
Parking Changes                                                             up its heels with a Rock’n’Jive spectacular at
Due to demand from both businesses and patrons in the popular               the Northbridge Piazza on Sunday 11
Northbridge shopping precinct, City of Perth Parking (CPP) has              February. The opening ceremony will
reopened the James Street entrance of the State Library car park. To        feature live music, free dance lessons and a
facilitate its reopening, the City of Perth has provided new signage,       glittering display of hot rods and custom
including prominent arrows indicating the flow of incoming traffic, to      cars. For more information call 0414 551 928
                                                                            or visit
ensure pedestrians are aware of the changes. All vehicles leaving the
State Library car park will continue to use the Francis Street exit.        Location: Northbridge Piazza, corner of Lake
                                                                            and James Streets
For more information, call Michelle Turnbull, City of Perth Parking
                                                                            Date: Sunday 11 February
Promotions on 9461 3367.                                                    Time: 6.00pm to 10.00pm
                                                                            Cost: Free
                                                                            Expected audience: 800
vents calendar
 Small Metal Objects
 PIAF event
 A comedy theatre show that is expected
                                               Location: The Esplanade
                                               Date: Wednesday 21 February to
                                               Monday 5 March
                                               Time: Various
                                                                                             BP Ultimate/BRW Corporate
                                                                                             SuperSprint is bringing the exciting and
 to attract regular crowds to Forrest Place.                                                 successful BP Ultimate/BRW Corporate
 For more information call 6488 2000 or        Cost: Various
                                                                                             Triathlon National to Perth again in 2007.
 visit               Expected audience: 2,600
                                                                                             The Perth leg is to be held at Langley
 Location: Forrest Place                                                                     Park and includes a 400m swim, 10km
                                               MARCH                                         cycle and 4km run. Competitors may
 Date: Saturday 10 to Saturday 24
 February                                                                                    compete in either a relay or sprint
                                               City Food and Wine Month
 Time: Various                                                                               format. For more information call
                                               The City of Perth presents City Food and
 Cost: Various                                                                               03 9596 2340 or visit
                                               Wine month each March to showcase the
 Expected audience: 200 per night                                                  
                                               city’s vibrant food, wine and hospitality
                                               industries. The City thanks all the           Location: Langley Park
 City of Perth’s Opera in the                  businesses participating in this month-       Date: Sunday 11 March
 Park - Orpheus in the                         long, city-wide event. Bon appetit! For       Time: Various
 Underworld                                    the full program of activities, events and    Cost: Various
 PIAF event                                    special offers, please visit                  Expected audience: 2,500
 This popular free event is expected to
 draw thousands to the city. Scintillating                                                   Shamrock City
 melodies, witty dialogue and the              2007 National Sausage King                    City Food and Wine Month
 unforgettable can-can make Orpheus in         Competition                                   A family oriented St Patrick’s Day
 the Underworld spectacular                    City Food and Wine Month                      celebration at the Northbridge Piazza,
 entertainment for all. For more               The National Sausage King                     designed to bring visitors to traders in
 information call 6488 2000 or visit           Championships is an annual event              the Northbridge precinct. The day will                     where butchers from around Australia          include live traditional and modern
 Location: Supreme Court Gardens               compete for the title of National             Irish music and free children’s
 Date: Friday 16 February                      Sausage King. The final heat of this          activities. For more information visit
 Time: 8.30pm                                  national event is being held in Perth for for
 Cost: Free                                    the first time in 2007 as part of City Food   more information.
 Expected audience: 10,000                     and Wine Month. Activities at the event
                                               include roving performers, bands, face-       Location: Northbridge Piazza and
                                               painters, Dancing Butchers, sausage-          participating venues
 WAMi Festival 2007
                                               making and cooking demonstrations,            Date: Saturday 17 March
 The Western Australian Music Festival,
                                               workshops, sausage-tasting and more.          Time: 2.00pm to 7.00pm
 Conference and Awards is the place to
 catch the latest cutting edge acts            For more information call 9452 7122 or        Cost: Free
 coming out of WA. The program includes        visit
 pub gigs, free outdoor events and the                                                       Feast Perth
                                               Location: Northbridge Piazza, corner of
 WAMi Awards. For more information call                                                      City Food and Wine Month
                                               Lake and James Streets
 9227 7962 or visit                                                          A showcase for food and wine traders in
                                               Date: Saturday 3 March
                                                                                             East Perth featuring master classes,
 Location: Various                             Time: 10.00am to 5.00pm
                                                                                             tutored tastings, activities and the
 Date: Friday 16 to Sunday 25 February         Cost: Free
                                                                                             annual Food Fair, Feast Perth highlights
 Time: Various                                 Expected audience: 500
                                                                                             the vibrant food culture and beautiful
 Cost: Various
 Expected audience: 25,000 throughout          Future Music Festival                         surrounds of East Perth. For more
                                               A gathering of the best in international,     information call 1800 639 726 or visit
                                               national and local electronic music and
 Circus Oz - Laughing at                       DJs, the Future Music Festival is             Location: Claisebrook Cove, East Perth
                                               expected to bring thousands through
 Gravity                                                                                     Date: Sunday 18 March
                                               the city on their way to the Supreme          Time: 10.00am to 4.00pm
 PIAF event
                                               Court Gardens.                                Cost: Various
 The always outrageous Circus Oz
 fascinates children and adults alike and      Location: Supreme Court Gardens
 is expected to be a major attraction          Date: Sunday 4 March
 bringing visitors into Perth. For more        Time: 12.00pm to 10.00pm
 information call 6488 2000 or visit           Cost: $69.00 + booking fee                     Expected audience: 9,000
 PROMOTING OUR CITY                                             Works in progress …

  ro c oting
 The City of Perth is engaged in a wide variety of
 high-profile promotional activities and
 advertising campaigns designed to attract visitors
 to the city and support your business. Upcoming
                                                                Hay Street West upgrade
                                                                The final stages of streetscape
                                                                enhancement and road
                                                                reconstruction in Hay Street between
                                                                                                            installation of new paving. Works will
                                                                                                            include modifications to existing
                                                                                                            service pits and lids along with the
                                                                                                            cutting of new tree pits in preparation

ocampaigns include:
 Valentine’s Day
 The City of Perth will commence a radio
 campaign on Nova 93.7 promoting city retailers
 and hotels for special gifts or romantic getaways
                                                                King and Milligan Streets will take
                                                                place on Hay Street West between
                                                                February 10 and February 18.
                                                                These works necessitate temporary
                                                                road closures in specific work zones
                                                                                                            for the planting of more street trees.
                                                                                                            Work continues on the installation of
                                                                                                            conduits for the new electrical
                                                                                                            services as part of the upgrade.
                                                                                                            Openings for the new lightpoles will
                                                                                                            be exposed from February. This will
                                                                of the project and traffic controllers
 in the week leading up to Valentine’s Day, 14                  will be on site 24 hours per day            mean that by May 2007 new lightpoles
 February 2007. A competition will also be running              throughout the works.                       can start to be installed and old
 on the Sunday Times website                                                                                lightpoles removed. Irrigation will be                                           February 10-12: Due to the brick            completed once all street trees have
                                                                paving of the Hay Street/King Street        been planted.
 City Food and Wine Month                                       intersection, traffic controllers will be
 A major campaign for City Food and Wine Month                  on site 24 hours per day to manage          All disruptive work is restricted to after
 (March) will run from mid-February to the end of               contra flow conditions on King Street       hours from 7pm-6am. Barricading will
 March, highlighting the food, wine and hospitality             (between St Georges Terrace and             be kept to a minimum during the day.
 businesses participating in this major annual City             Murray Street) and Hay Street               The Mall will continue to function and
 of Perth promotion. Advertising has been                       (between William and Milligan               access will remain as normal during
 purchased in The West Australian, the Sunday                   Streets).                                   the day.
 Times Magazine (STM) and the new edition of                                                                For more information contact Amanda
                                                                February 12-14: The installation of
 Scoop Magazine, available in stores and selected                                                           Mannolini, Urban Design Project
                                                                brick paving on Hay Street (adjacent
 tourist spots throughout the state from March 1.                                                           Manager, City of Perth on 9461 3166.
                                                                to His Majesty’s Theatre and Durham
 ABC Radio is a major supporter and will highlight              House) will require traffic controllers
 some of the special offers and activities available                                                        Southern Suburbs Railway
                                                                to be on site in Hay Street between
 during City Food and Wine Month.                                                                           project update
                                                                the works and Milligan Street and the
                                                                                                            Tunnelling works for the twin bored
 City Destination                                               intersection of Hay and King Streets.       rail tunnels under the CBD is now
 The City Destination campaign has recommenced,                 All traffic travelling west on Hay Street   complete. Behind the site hoarding in
 following the successful Christmas and New Year                from William Street will be diverted        the Murray Street Mall, the William
 promotions. This major television, print and bus-              into King Street.                           Street underground platforms have
 shelter campaign will commence in February and                 February 15-18: Hay Street will remain      rapidly taken shape. The majority of
 run for five weeks.                                            closed for west bound traffic from          structural work is now complete,
                                                                King Street to Shafto Lane, with            creating the distinct form of a train
 Northbridge Destination                                                                                    station. Architectural finishes such as
                                                                vehicles exiting His Majesty’s Carpark
 A Northbridge Destination radio campaign will                                                              roof and terrazzo panelling, along
                                                                travelling east to King Street. Contra
 commence mid-February and run for six weeks                                                                with the fit-out of electrical and
                                                                flow conditions will be in place from
 on 96FM and Mix 94.5, promoting daytime trading                                                            mechanical services are currently
                                                                Shafto Lane to Milligan Street. Traffic
 and nighttime entertainment in one of Perth’s                                                              underway.
                                                                controllers will be in place to manage
 most dynamic trading districts.
                                                                vehicular movement 24 hours per day.        The Public Transport Authority and
 City Extended Retail Trading                                   In order to minimise inconvenience          Contractor Leighton Kumagai
 Radio advertising will commence in February over               and impact on properties,                   appreciate the patience of city
 a four week campaign promoting the city’s                      construction will take place for each       workers, visitors and residents during
 extended retail trading hours on Friday nights                 of the eight days of the project            the construction of the Southern
 and Sunday afternoons.                                         depending on the work requirements.         Suburbs Railway project and are
                                                                The City will endeavour to minimise         pleased to advise that there will be
 What’s On                                                                                                  minimal future disruptions.
 A fortnightly advertisement in The West Magazine               disruptions caused by the works.
                                                                                                            Furthermore, most roads in and
 continues to provide excellent media coverage for              Any queries regarding the works             around the project will be reinstated
 events in the city.                                            program should be directed to City of       and/or opened in the coming months.
                                                                Perth Manager Operations Lionel
 Northbridge                                                    Nicholson on 9461 3118 during office  For more information on the Southern
 A fortnightly advertisement/column in The West                                                       Suburbs Railway project visit
 Australian highlights special events and selected                                           To
 retail offers in Northbridge.                                  Murray Street Mall developments register enquiries or complaints,
                                                                Minor civil works will start on the   please contact Kate Stone, Leighton
 For more information on City of Perth promotions
                                                                footpaths in Murray Street Mall over  Kumagai Joint Venture, on 9424 5588
 and advertising call Carmela Scaffidi, City of Perth
                                                                the next month in preparation for the during office hours.
 Marketing Officer - Retail Liaison on 9461 3142.

 Merchant Matters is produced by City of Perth Marketing Unit. If you have any comments, feedback or questions, please contact the City’s
 Marketing Officer – Retail Liaison on 9461 3142 or 0439 906 087.

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