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Media Tip Sheet (PDF)

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					                                   Tips to deal with the media

IN THE LEAD UP TO YOUR EVENT
ABC Local Radio is a major partner of WA’s Giant Walk and each local radio station is keen to
know more about local events. Contact your local ABC to let them know about what you are
planning in your local region. Complete the Community Service Announcement template on the
website and send it through to your local ABC radio station. Here are the fax numbers and email
addresses:

ABC Local Radio Station              Fax number        Email Address
Goldfields-Esperance                  9093 7099        kalgoorlie.regional@abc.net.au
Great Southern                        9861 3399        albany.regional@abc.net.au
Kimberley                             9191 3099        mills.vanessa@abc.net.au (Mornings
                                                       Program)
Midwest-Wheatbelt                     9923 4199        wheatbelt.midwest@abc.net.au;
                                                       prendergast.joanna@abc.net.au (Mornings
                                                       Program)
North West                            9183 5099        march.kirstyn@abc.net.au (Mornings
                                                       Program)
South West                            9792 2799        woods.meghan@abc.net.au (Mornings
                                                       Program)

Contact other local radio stations and your local newspaper either using the attached Community
Service Announcement template on the website or by using the Media Release template available by
emailing michelle.hogan@dsr.wa.gov.au.

Perhaps you can arrange get the local newspaper to take a photograph of people getting prepared for the
event. Picture ideas include the event organisers or your local mayor or identity peering into the 2006
Guinness World Record book, marking of the course or getting into the spirit of the event by simply walking.

Publicity using the following media outlets is being coordinated centrally.
• All metropolitan commercial radio stations
• Radio station 720, ABC
• Televison channels 7, 9 & 10 and GWN and WIN

If you have a particularly interesting story that you think the stations would be interested in – please contact
Michelle Hogan at the Premier’s Physical Activity Taskforce on 9492 9635 or email
michelle.hogan@dsr.wa.gov.au

AT YOUR EVENT AND AFTER IT

Invite your local newspaper’s journalist and/or photographer down to your event to run a story post the
event. Be sure to give them plenty of notice! A Media Release template (that can be released to your local
news outlets on the day) will be posted on the website two weeks prior to the event.

ABC Local Radio stations are broadcasting a countdown to the walk on each of the regional stations.
Perhaps you can invite local personalities to attend your event and phone back to the stations for a live
broadcast.

				
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Description: Media Tip Sheet