West Moreton Anglican College Year 7 English 2011 Unit: Perspectives Semester 1, Assessment 1: Cyber Bullying Task Name: Teacher: Context: Advertising that is designed to make you do something or believe something is called propaganda. Schools, like any other organisation in our community, face challenges including social challenges. Sometimes the most effective way to deal with these challenges is to engage students in a propaganda campaign to raise awareness and to promote a better, more socially acceptable way of doing things. The Task: 1. Multimedia Text Many school communities are troubled by the issue of cyber bullying. The Principal of the College has launched a propaganda competition to help raise student awareness of this problem. Read the notice (below) and respond to it by designing your own propaganda ‘movie’ to be shown in the Claridge Centre. Dear students, As you know, there is an outstanding matter of concern to me regarding the behaviour of both individuals and groups of students here in the College. I am therefore launching a competition in order to raise awareness of the issue of cyber bullying in the student body. I invite you to enter the competition. This problem is most prevalent with students in Years 7, 8 and 9. Produce a .wmv file using Photo Story 3, or similar, to persuade students in the Middle School to change their behaviour in regard to this social issue. Your movie should motivate students to care for one another. Conditions of entry: Produce 5-6 screens of material Ensure that the visuals and text work together. Keep the movie simple but effective. Include at least 50 words of body copy or writing in total – not too much. Use the following verbal persuasive techniques in your movie: evaluative/emotive vocabulary including adjectives, adverbs; colloquial language; high modality of obligation (should, must, need, ought to); exclamation marks; rhetorical questions; facts and statistics. Remember, the elements I am looking for in your movie are: A clear message A connection between words and visuals Best of luck to you all, The Principal 2. Persuasive Letter (semi-supervised conditions) Persuade your principal that your propaganda movie will motivate your school community to care for one another. Structure: Introduction Briefly outline the purpose of your letter. Briefly explain what cyber-bullying is and why you think there is a problem. Body Write a short paragraph on each of the following justifying your language and visual choices: A The visual techniques you have used to attract attention; their meaning and effect. I The language techniques you have used to maintain interest; their meaning and effect. D The ways you have appealed to psychological desire in your audience. A The information you have provided to allow your audience to act. Provide substantiation or evidence to support each point. Conclusion Convince the principal that your poster will be effective in changing student behaviour. Language Elements Write persuasively. You are trying to convince the principal that your poster is best. Use formal letter layout as shown. Use correct spelling, punctuation and grammar. Use cohesive ties e.g. in addition, on the next screen, also, finally. Write well-structured and complete sentences. Write in paragraphs. Attach screen shots of your movie, on A4 paper, to your letter. You will need to refer to these in your letter. Both are to be submitted at the completion of the test. Purpose: To persuade Audience: Principal (Note that the audience for your propaganda movie is your peers.) Conditions: Three weeks notice of the task Genres (propaganda, letter) explicitly taught, aspects of subject matter dealt with in class. Movie completed mostly at home. Movie to be completed before letter is written under test conditions. Upload movie to You Tube or site identified by librarian. Seen examination (letter). You must show evidence of planning as well as a final response. Teacher consultation with movie, no full teacher drafting of letter. 350-500 words (letter); 2 X 70 minutes allowed – one for planning and drafting. Open book test - notes allowed. Teacher to collect responses between drafting and final copy. Extensions may be applied for through your classroom teacher. You should have documentary evidence in the form of a medical certificate or a letter from your parent or guardian to support your request for an extension or absence on the test dates. Refer to College Assignment Policy in Student Diary for further information. Due Date: AUTHENTICATION You need to be able to acknowledge honestly that the prepared work you submit for assessment is yours and not someone else’s. If it is evident that you have submitted work that is substantially that of another person, your result will be considerably reduced or your work may receive no grade at all and have to be redone. However, virtually nobody works alone in the production of a final piece of work. We all use a range of human and other resources and need to acknowledge these. It is important to understand what is acceptable in this context and what is not. In general, it is acceptable to seek help in ideas, planning and early drafting stages, but not in the final stages of drafting or in production of your final version. Student declaration: I, ………………………………………………………… , declare that the enclosed work is my own and I have recorded who has helped me and any places/things that gave me ideas. Signed: ………………………………………………………………… 29 Courtelle St Example of what is required in letter. Algester Qld 4115 Capitals for No 13 June 2005 Suburb The Principal punctuation Town West Moreton Anglican College in address State Keswick Rd Karrabin 4306 and date Line Spaces Dear Mr Switzer No comma I am writing to convince you that my anime style anti-bullying movie, which at end of depicts two boys playing a dead arm „game‟ in their seats at the back of a classroom, is worthy first prize in your propaganda competition. salutation No paragraph In order to persuade my peers not to bully one another, I have used indents exaggerated cartooning techniques, WMAC College colours and a large font to attract students‟ ATTENTION to my message. On the first screen, anime drawings depict the upper body of two neatly dressed Middle School boys in WMAC uniforms, with tidy hair styles, who in no way appear to be trouble- makers, to emphasise the point that otherwise sensible students think it is Logical Ideas organized perfectly acceptable to keep punching their own friend/s on the arm as they structure into paragraphs believe they are only „playing a game‟. Two neatly dressed yet „cool‟ looking female students, depicted on the second screen, sitting beside the boys, look on, clearly frowning with contempt. These elements should position students to understand that punching is a form of insensitive harassment which is disapproved of by their peers, rather than a harmless game. On further screens, to maintain my peers‟ INTEREST, I have used the familiar colloquial words, shown in a cartoon speech bubble, “We‟re only playing a game, miss,” using typical classroom speech patterns that my target audience Language will easily recognize, identify with and respond to. In addition, I have shown a pulsating red spot on the victim‟s arm to signify that his arm is actually and visuals hurting quite a lot. The caption, “It‟s not a game if you‟re hurting someone” techniques contradicts the boy‟s statement effectively in that it sounds factual while still are managing to use the emotive word „hurting‟ with its connotations of harm. This word would appeal to a student‟s own DESIRE to not be unnecessarily highlighted. hurt in the safety of the classroom. In addition, I have employed an authority figure in the form of a young, fit looking male PE teacher dressed in sports clothes to avoid the stereotype of the older teacher who may be considered to be „uncool‟ and „out of touch‟. The intention is to provide a role model that boys may look up to and respect. The teacher‟s words, “What are you little guys up to?”including the emotive word „little‟, belittle the boys‟ behaviour, suggesting that they are not mature. The student audience is being influenced to think that if this young, cool teacher thinks punching is silly as well as harmful then it is time they „grew up‟ by stopping the childish practice. Finally, the use of high modality in the slogan “Cyber Bullying Must be Deleted” convinces my peers that the need to eradicate cyber bullying is urgent and necessary. To sum up, my movie will appeal to an audience of my peers because it questions a familiar behaviour suggesting, in fact, that it may be a form of bullying. Hopefully, they will then think twice rather than needlessly punch one another. I am sure you will agree that my entry is a very effective text Space for likely to encourage change in student attitudes and behaviour towards cyber No comma bullying. after signature Yours sincerely sincerely Mark Peters (approximately 500 words) NB: The movie described in this letter depicts bullying. You must more specifically focus on cyber-bullying in your movie and letter.