GUESS_ EUROPE by runout


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                   GUESS?, EUROPE

PRESS RELEASE                                                                            GUESS? UK Press Office
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                             GUESS BY MARCIANO WOMEN’S COLLECTION
                                      SPRING /SUMMER 2010

For the next Spring/Summer 2010 season the Guess By Marciano Woman will live every minute with a
sensual and sophisticated wardrobe, filled with garments to match her every need and desire. She can move
easily from the most formal moments of her day with contemporary and urban chic looks, to sunny and
relaxed, fun environments with apparel that matches a playful and glamorous mood.

CONTEMPORARY – Her daywear is perfect for a determined, metropolitan look; a mix of sensual femininity
and masculine strength. The colour palette includes all the tones of white, light grey and black, with touches
of yellow, turquoise, cobalt blue, navy blue and aquamarine. A tailored style which is masculine, yet sensual
for figure-hugging, super-linear jackets in a variety of lengths, from a double-breasted striped suit in cotton,
blended with mixes of gros-grain, to waistcoats, or super-feminine for a jacket with preciously detailed
shoulders, perfect over dresses, or alternatively in a croco print, bustier jacket. The trench coat is a key item
for this theme, in varied lengths and in both single and double-breasted styles. A collarless biker-jacket and
an unusually-shaped fluid leather jacket are proposed in soft nappa leather that fits like a glove. Knitwear is
renewed in oversized versions of super-fine perforated cotton and printed yarns. Tops and dresses come in
fine and often shiny viscose, adorned with plissé fan effects and decorated with embroidery and feather
brooches. Photographic and cinema-themed prints in black & white explode onto shirts and pants and
become the leitmotiv of t-shirts that are further enriched with touches of colour and pearl, thread and lace

URBAN CHIC - An ethnic spirit re-visited in a chic style with light fabrics, vaporous textures and warm
colours, from beige, to military green, to all the tones of brown and chestnut, with accents of orange, coral
red, gold and bronze. Saharan jackets are revisited with the utmost detail, such as a gròs-grain belt that
transforms the garment elegantly. Pants are draped, soft and wide-fitting in a variety of proposals, from shiny
and formal shantung, to fluid silk, to fine muslin worn with turn-ups at the ankles. Cotton muslin is also the
key fabric of oversized shirts in true ethnic taste, and in fluidly-shaped dresses that are alternatively
presented in jersey or in silk, embellished with pearl mosaics or heart shapes made of deco effect geometric
stones. Animal print, as always is a must for the Guess By Marciano woman and this season the giraffe
dominates in an African theme that also offers a floral-jungle print. Subtle fringes provide detail on ethno-chic
tops and dresses with plunging backlines. Knitwear is delicate and light in fine cotton with a lurex metallic
weave effect in contrast to garment-dyed leather pieces in warm browns.

SUMMER GLOW - Feminine, light and elegant is key in the mood of the last part of the collection. A
romantic vintage doll becomes a modern Guess by Marciano woman as only she knows how. Extreme non-
colour triumphs in an array of almost impalpable nuances that include animal print motifs and accents of
antique rose which envelope the silhouette. The colour palette is composed of the purest white, antique rose,
light peach, lavender, sage green, dove grey, pale ash and jet black. Suits are rigorously pastel pink and
very bon-ton with a characteristic waistcoat jacket. Dresses in lynx-print silk and chiffon are light and natural
in tones, further embellished with embroidery, satin applications and pearls that can be attached or removed
just like proper accessories. The look is figure-hugging, yet refined for a range of slip dresses or romantic
and light-hearted for dresses or total white cotton muslin flouncy skirts with lace trims. Shirts are proposed in
natural fibres and enriched with draw-string details for an bon-ton and refined, almost dreamlike and
definitely with a vintage allure.

Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Today GUESS
designs, markets and distributes full collections of women’s, men’s and children’s apparel as well as accessories. Throughout the years,
the GUESS image has been portrayed in unforgettable, innovative campaigns that have made the brand a household name. GUESS is
distributed throughout the United States and Canada in fine department and specialty stores, its retail and factory stores, and on its
online store GUESS has licensees and distributors in South America, Europe, Asia, Africa, Australia and the Middle East.
In addition to shopping online, you can find more information about GUESS at

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