Marketing Strategies
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. 46. Send a universal email to go to every Raleigh based employee to introduce the training especially the new employee orientation since it has information all employees can benefit from Develop a graphic TRAINING ICON we can use to establish market identity Draft a marketing email/webpage Work with division trainers/HR managers to train them on how to market/recruit for both traditional and elearning Prompt employees to develop their own website with an icon link to training on their own webpage Ask webmasters to put training icon on each division webpage Send monthly reminder to all trn coord/hr mgrs to remind them of upcoming classes Update all flyers and course descriptions; check PM class Let trn coord know how to use flyers; post outside HR offices; send to all supervisors, place in main division areas Ask Trn Coord/ HR Mgrs how they market training ie survey them Have voice mail for all Raleigh based employees about upcoming classes Provide food coffee for a division along with flyers Set up Paula’s popcorn machine in the main lobby and distribute popcorn with flyers Give training coordinators a candy dish; visit each division office provide a color folder on training options Erect a banner on Dix campus advertising training Do mini commercial that can play on their pcs or close circuit TV Put articles/ads in division newsletter Put articles/ads in dept newsletter Suggest managers review employee development plans during their interims; remind them to do interims In the DHHS newsletter, ask employees to answer a question and win a prize Add testimonials to articles/ flyers Vote for your favorite Training class Suggest classes you would like to see 75th email gets a box of donuts Have a digital photo of DHHS briefcase/canvas tote they can win if they sign up and attend a class they are entered to win Put drawing info on our webpage Offer fair tickets/ride tickets; get other freebies If they take online class; fax their completed certificate with supervisors signature to enter Send out a holiday letter about upcoming classes Offer movie tickets Reinforce employees are our customers Print certificates on color paper Reinforce peripherals Email old participants about new classes If they get others to sign up they can win a prize; anyone who recommends class; provides idea for new class gets entered My boss recognized me for my new skills Boss tells how they recognized or how employees used new skills Trn coord hold contests; get your employees to vote on # kisses Show personal development – interview question Give out tips via email Rename classes to be more tanilizing ie avoid death by powerpoint vs presentation skills Jazz up training website Look for freebies 401 K, things we could buy from Staples Print off table flyers, business card weblink reminders Come to our class take a vacation from work; your boss, your coworkers, Feature trn coord (like Linda Clark) as an example of good customer service in DHHS newsletter