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The_Right_Web_Designer_For_You

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					Title:
The Right Web Designer For You

Word Count:
742

Summary:
f you are on the prowl for someone or some organization to design or
redesign you or your organization's website, it may be both comforting
and daunting to know that your choice of designers is at an all time
high. From freelancers to marketing firms and everything in between,
there are thousands of people ready to sell you their skills. The
question is not where to look, but how to choose the right web designer
for you.

There are two major factors that you will want to ta...


Keywords:
web designer, web design agency


Article Body:
f you are on the prowl for someone or some organization to design or
redesign you or your organization's website, it may be both comforting
and daunting to know that your choice of designers is at an all time
high. From freelancers to marketing firms and everything in between,
there are thousands of people ready to sell you their skills. The
question is not where to look, but how to choose the right web designer
for you.

There are two major factors that you will want to take into account when
selecting the right web designer for the job; namely your needs and their
organizational structure and skills. If you have not done so already,
take a moment to write down why it is, specifically, you want a website;
what will you want it to do? What is your niche? What is your market? Who
are your competitors, and how are they attempting to tap into that niche?
Do you have a particular brand or image you wish to associate with your
products or services? It is best to have firm (though not closed) answers
to these questions before approaching a designer. If you know what you
want, it is much easier to determine if a particular web designer or web
design agency can and will give you what you seek.

With your wish-list in hand, it is time to find the right web designer.
The first decision you will need to make here is whether to go with a
freelancer, design team, or marketing firm. It is difficult to generalize
about any one of these, for there are both very excellent and talented
freelancers as well as very bad ones. The same might be said for design
teams and even marketing firms. However, here are some things that you
will want to consider and investigate.

First, it is important to know if you are dealing with a web design
company or a marketing agency and graphic design organization, for the
latter often sub-contract web design work. Generally this is not a
problem, although it does put a set of people between you and the
designers, which may become tiresome, especially on larger projects. A
web designer worth his or her digital weight should have a handle on e-
marketing design and tactics. If you take the time to find a reliable
individual or firm, it should be possible to bypass the marketing agency
and still obtain a quality, competitive design. Freelancers are often
less expensive, and have the advantage of dealing with only one or a
handful of people. However, a freelancer is just one person, and this one
person may not be available all the time should problems arise.

Other factors to consider when considering web designers include their
portfolios, whether they use templates or original designs, the extent to
which they will be able to promote the website once it is designed, the
size and client list of their organization, and their ability to both
give you what you want and to provide suggestions and ideas of their own
based on their own knowledge and experience. Last, and definitely not
least, is customer support and response time.

With the Internet being the delocalized entity that it is, it is not
unusual for a web designer to perform work for a company either out of
state or abroad. While a local designer makes face-to-face meetings
easier, the same things can be accomplished with email, the web, and
phone. However, if at any point during the selection or design process
you feel that the designer or his or her company is anything less than
consistent and open in availability, it may be wise to consider
alternatives. One thing to look for is whether or not the company is
willing to provide you with access to immediate customer support via
telephone or chat. When and if something does go wrong, e-mail technical
support can move a bit slow.

These were just a few things to watch for and consider when choosing the
right web designer for you. Other things you might include could be the
designers' web site's Google page rankings, or whether or not customer
support over the telephone is toll free and available all of the time.
The most important thing to do, however, is to seek as many estimates and
proposals as possible. The more candidates you field, the better your
chances of hiring the right web designer for you.

				
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