How College Access Marketing Campaigns Can Utilize Social Networking Web Sites
What is “User-Generated Content” — and how is it changing the Web?
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What is a “social networking” Web site?
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Who uses social networking Web sites?
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How can I use social networking sites as part of my CAM plan?
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Bausch, Suzy, Social Networking Sites Grow 47%, Year Over Year, Reaching 45% of Web Users, According To Nielsen//Netratings, May, 11, 2006. Retrieved, August 8, 2007: http://www.nielsen-netratings.com/pr/pr_060511.pdf Cashmore, Pete, MySpace vs. Facebook: MySpace Declares Victory, Mashable Social Networking News, www.mashable.com, 7/30/07 Facebook, www.facebook.com, Fact Sheet, 7/30/07 Klaassen, Abbey, Social Networking Reaches Near Full Penetration Among Teens and ‘Tweens, Advertising Age, June 25, 2007 Morrissey, Brian, The ‘Age of Aversion’ Dawns, Adweek.com, June 18, 2007
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