MAPH Business Plan Process
MAPH June 2008
Timeline for Deliverables
Cohort 22
Jan. J 2-B i Business Plan Draft Pl D ft Feb. Feb 6 - DVD Draft Mar. 2 - Blue Ribbon Deadline
Cohort 23
Jan. J 9-B i Business Plan Draft Pl D ft Feb. Feb 13 - DVD Draft Mar. 2 - Blue Ribbon Deadline
Business Plan B i Pl Format
Business Plan Format
• 16-20 pages for the body of the plan (including fi (i l di financials) i l) • Supporting material in an Appendix • Follow provided outline • Submit as many updated drafts as you like.
Business Plan Outline
• • • • • • • • • • Executive Summary Definition of Plan Project Operations & Management Target Market Definition / Research Marketing St t M k ti Strategy Industry Analysis Partners / Competitors Risks Timeline Financials
Business Plan Format
• Executive Summary (1 page) • Definition of Plan
– Product/Service description – Implementation plan – Objectives and measures of success
• Project Operations & Management
– – – – Daily operations Quality improvement Information systems Personnel requirements
Business Plan Format Con’t
• Target Market Definition / Research
– C t Customer/geographic focus / hi f – Demographics – Needs assessment
• Marketing Strategy
– Message g – Marketing/Communication/Media outlets – Market penetration assumptions
Business Plan Format Con’t
• Industry Analysis
– – – – Industry structure y Trends Requirements for market entry Barriers t B i to market entry k t t
• Partners / Competitors
– – – – List d description of partners Li t and d i ti f t Partner roles List and description of competitors Threats/Future competition
Business Plan Format Con’t
• Risks
– – – – Potential risks Regulations Long-term development plan Exit plan
• Timeline
Business Plan Format Con’t
• Financials / 5-Year Projections
– – – – Narrative describing calculations and budget assumptions First year budget by month Detailed revenue/expense budget 5 years out Breakeven Analysis (if applicable)
• Appendix of Supporting Material
Y E AR 1 R E VE N U E C om m unity F oundation G rant R ural D evelopm ent P rojec t G rant Indus try S c reening s C holes terol S c reening s R es piratory/P ulm onary S c reening s p y y g Hearing S c reens P re‐E m ploym ent P hys ic als P S A S c reening B one D ens ity S c reening Vac c ines P AP /F am ily P lanning S ervic es In‐K ind (R ent, T elec om , Utilities at Health D ept.) T O T AL R E VE N U E O P E R AT IN G E X P E N S E S S alaries F ring es : 1 F ull‐T im e Health E duc ator 2 F ull‐T im e O ffic e S ervic es S pec ialis ts 2 F ull‐T im e P ublic Health Nurs es * 1 P art‐T im e Nurs e P rac titioner * 1 will be as s igned as c oordinator VR S F IC A Health Ins uranc e R etire M edic al L ong ‐T erm D is ability Advertis ing F uel Ins uranc e L aboratory M di al S upplies edic l S li M obile M edic al Unit E quipped P harm ac y S upplies O ffic e E quipm ent O ffic e S upplies P os tag e P rinting R efug e C harg e , , Utilities (In‐K ind) ( ) R ent, T elec om , R ent, T elec om , Utilities T elec om m unic ations (M obile Unit) T raining /C onferenc es Vehic le M aintenanc e T O T AL O P E R AT IN G E X P E N S E S R E VE N U E MIN U S E X P E N S E S $340,000 $25,000 $48,000 $30,000 $21,000 $24,000 $8,000 $10,000 $12,600 $33,500 $18,000 $570,100
Y E AR 2 $85,000 $0 $60,000 $37,500 $26,250 $26,400 $8,800 $11,000 $13,860 $36,850 $13,905 $305,660
Y E AR 3 $52,500 $0 $75,000 $46,860 $32,820 $31,680 $9,680 $12,100 $16,632 $40,535 $7,161 $317,807
Y E AR 4 $0 $0 $93,760 $58,560 $41,040 $38,000 $10,640 $13,320 $19,950 $44,622 $1,844 $319,892
Y E AR 5 $0 $0 $117,200 $73,200 $51,300 $45,600 $11,720 $14,640 $23,940 $49,044 $0 $386,644
$28,707 $42,758 $74,914 $12,934 $ $14,195 , $12,187 $38,154 $1,657 $2,629 $2,000 $7,000 $600 $21,601 $16,000 $16 000 $260,000 $15,000 $8,000 $2,000 $1,000 $1,000 $300 $ $18,000 , $0 $600 $300 $0 $581,536 ‐$11,436
$29,568 $44,041 $77,161 $13,322 $ $14,621 , $12,553 $39,299 $1,707 $2,708 $500 $7,210 $660 $22,600 $16,312 $16 312 $0 $15,150 $200 $2,200 $1,030 $500 $330 $ $13,905 , $4,635 $618 $309 $1,000 $322,139 ‐$16,479
$30,455 $45,362 $79,476 $13,722 $ $15,060 , $12,930 $40,478 $1,758 $2,789 $515 $7,426 $700 $24,213 $16,320 $16 320 $0 $15,300 $206 $2,400 $1,061 $515 $380 $ , $7,161 $11,935 $637 $318 $1,500 $332,617 ‐$14,810
$31,369 $46,723 $81,860 $14,134 $ $15,512 , $13,318 $41,692 $1,811 $2,873 $530 $7,649 $740 $26,064 $16,400 $16 400 $0 $15,375 $212 $2,600 $1,093 $530 $450 $ , $1,844 $17,825 $656 $328 $2,000 $343,588 ‐$23,696
$32,310 $48,125 $84,316 $14,558 $ $15,977 , $13,718 $42,943 $1,865 $2,959 $546 $7,879 $780 $28,192 $16,480 $16 480 $0 $15,450 $219 $2,800 $1,126 $546 $500 $ $0 $20,259 $675 $338 $2,500 $355,060 $31,584
DVD Draft and Final Presentation
Presentation Criteria
• No More than 15-minute Presentation • All team members must present • Handout for Audience
DVD Draft
• Dress Rehearsal of your final presentation - not p yp a professionally produced video • Submit in DVD format only • Have presenters & slides in the same shot so we can see how you interact with the slides • Send a copy of your Power Point slides with DVD • Mail directly to your Business Plan Advisor
Mailing Address for DVD g
Catherine McClain 5904 Lakeshore Drive Columbia, Columbia SC 29206 Pamela Santos Kenan Center Campus Box 3440 Chapel Hill, NC 27599-3440 27599 3440