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Cyber Lions Shortlist by Category

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					Cyber Lions Shortlist by Category                                                                                                                                                      Page 1 of 15

Catalogue No. Entry No.   Title                 Advertiser              Product                        Entered By                     Advertising Agency                    Country

 Foods and Drinks
A01/7        01866        SMIRNOFF.COM GLOBAL DIAGEO                    SMIRNOFF VODKA                 AKQA New York                  AKQA New York                          USA
                          SITE
A01/9        01930        HANDS                 DIAGEO                  DRAUGHT GUINNESS               ICHAMELEON @ AMVBBDO London ICHAMELEON @ AMVBBDO London               UNITED KINGDOM

A01/42       00843        TASTE REVOLUTION      MILLER BREWING COMPANY MILLER LITE BEER                Y&R CHICAGO                    Y&R CHICAGO                            USA

A01/44       01509        ABSOLUT.COM           V&S ABSOLUT SPIRITS     VODKA                          GREAT WORKS Stockholm          GREAT WORKS Stockholm                  SWEDEN
A01/45       01510        ABSOLUT RUBY RED      V&S ABSOLUT SPIRITS     VODKA                          GREAT WORKS Stockholm          GREAT WORKS Stockholm                  SWEDEN
A01/46       01512        ABSOLUT LOMO          V&S ABSOLUT SPIRITS     VODKA                          GREAT WORKS Stockholm          GREAT WORKS Stockholm                  SWEDEN
A01/59       01952        SPRITE WEBSITE        THE COCA-COLA COMPANY   SPRITE                         OGILVY BRASIL Sao Paulo        OGILVY BRASIL Sao Paulo                BRAZIL
A01/63       01511        THE 100 ABSOLUTES     V&S ABSOLUT SPIRITS     VODKA                          GREAT WORKS Stockholm          GREAT WORKS Stockholm                  SWEDEN
A01/83       02429        AIR GUITAR            PEPSI                   PEPSI-COLA                     ALMAPBBDO Sao Paulo            ALMAPBBDO Sao Paulo                    BRAZIL
A01/88       02173        GETTHEGLASS.COM       CALIFORNIA FLUID MILK   MILK                           GOODBY SILVERSTEIN &           GOODBY SILVERSTEIN & PARTNERS San      USA
                                                PROCESSORS ADVISORY                                    PARTNERS San Francisco         Francisco
                                                BOARD
A01/92       00847        SURVIVE UNTIL HOLIDAY DANONE                  ACTIMEL PROBIOTIC DRINK        IQ marketing Moscow            IQ marketing Moscow / PROMO INTERACTIVE RUSSIA
                                                                                                                                      Moscow
A01/108      00944        CODE RED              PEPSI                   MOUNTAIN DEW SOFT DRINK        TRIBAL DDB DALLAS              TRIBAL DDB DALLAS                      USA

 Automotive Products & Services
A02/5        00521        BODY                  AUDI SOUTH AFRICA       AUDI TT                        OGILVY INTERACTIVE Cape Town   OGILVY INTERACTIVE Cape Town           SOUTH AFRICA
A02/12       00672        MINI TURBOVISION      MINI CANADA             MINI                           TAXI CANADA Toronto            TAXI CANADA Toronto                    CANADA
A02/15       01389        THINK OUTSIDE THE BOX VOLVO CARS SWEDEN       VOLVO C30                      FORSMAN & BODENFORS            FORSMAN & BODENFORS Gothenburg         SWEDEN
                                                                                                       Gothenburg
A02/16       01391        THE SIXTH SENSE       VOLVO CARS SWEDEN       VOLVO S80                      FORSMAN & BODENFORS            FORSMAN & BODENFORS Gothenburg         SWEDEN
                                                                                                       Gothenburg
A02/18       00270        ON TOYOTA'S MIND      TOYOTA SWEDEN           TOYOTA CARS                    SWE ADVERTISING Stockholm      SWE ADVERTISING Stockholm / NORTH      SWEDEN
                                                                                                                                      KINGDOM Stockholm
A02/26       02017        SIX JOURNEYS          MERCEDES-BENZ UK        MERCEDES-BENZ R-CLASS          AGENCY REPUBLIC London         AGENCY REPUBLIC London                 UNITED KINGDOM
A02/41       00094        AUDI R8 WEBSPECIAL    AUDI                    AUDI R8                        ARGONAUTEN G2 Duesseldorf      ARGONAUTEN G2 Duesseldorf              GERMANY
A02/47       02112        SOCAL MINI MOTORING   MINI USA                MINI COOPER                    BUTLER SHINE STERN &           BUTLER SHINE STERN & PARTNERS          USA
                          SCHOOL                                                                       PARTNERS Sausalito             Sausalito
A02/57       01490        DEF MINI RECORDS      BMW                     MINI SAFTY FEATURES            .START Munich                  .START Munich / INTERONE WORLDWIDE     GERMANY
                                                                                                                                      Munich
A02/59       02267        PACE - PURSUIT        BMW GROUP               BMW CARS                       INTERONE WORLDWIDE Munich      INTERONE WORLDWIDE Munich              GERMANY
                          ACROSS EUROPE
A02/74       00519        THE PASSENGER         NOKIA                   NOKIA MULTIMEDIA CAR KIT CK-   HYPER HAPPEN London            HYPER HAPPEN London / FUEL INDUSTRIES UNITED KINGDOM
                                                                        20W                                                           Ottawa
Cyber Lions Shortlist by Category                                                                                                                                              Page 2 of 15

Catalogue No. Entry No.   Title                  Advertiser           Product                     Entered By                    Advertising Agency                   Country

 Automotive Products & Services
A02/84       01307        JEEP PATRIOT AND THE   DAIMLERCHRYSLER      JEEP PATRIOT                ORGANIC San Francisco         ORGANIC San Francisco                USA
                          WAY-BEYOND TRAIL
A02/87       02860        TEST LIFE              GM                   CHEVROLET PRISMA            McCANN ERICKSON BRASIL Sao    McCANN ERICKSON BRASIL Sao Paulo     BRAZIL
                                                                                                  Paulo
A02/97       02440        PILOTS WANTED          SAAB AUTOMOBILE      SAAB CARS                   LOWE BRINDFORS Stockholm      LOWE BRINDFORS Stockholm / PERFECT   SWEDEN
                                                                                                                                FOOLS Stockholm
A02/98       02600        THE AUDI A6 ALLROAD    AUDI                 AUDI A6 ALLROAD QUATTRO     SAATCHI & SAATCHI Frankfurt   SAATCHI & SAATCHI Frankfurt          GERMANY
                          QUATTRO MICROSITE
A02/104      02186        VW VDUBSROCK           VOLKSWAGEN           VW FIRST ACT GARAGE MASTER CRISPIN PORTER + BOGUSKY       CRISPIN PORTER + BOGUSKY Miami       USA
                                                                      GUITAR                     Miami
A02/108      02194        GYPSYCABPROJECT        VOLKSWAGEN           VOLKSWAGEN RABBIT           CRISPIN PORTER + BOGUSKY      CRISPIN PORTER + BOGUSKY Miami       USA
                                                                                                  Miami
A02/113      01850        HAVE A NICE GIG        SATURN AUTOMOBILES   SATURN SUV'S                GOODBY SILVERSTEIN &          GOODBY SILVERSTEIN & PARTNERS San    USA
                                                                                                  PARTNERS San Francisco        Francisco

 Beauty & Luxury Products
A03/2        00819        BLOW                   UNILEVER             LYNX/AXE DEODORANT          DARE London                   DARE London                          UNITED KINGDOM
A03/3        00988        ACTIONCITY             UNILEVER             REXONA FOR MEN DEODORANT    GRUPO W Coahuila              GRUPO W Coahuila                     MEXICO
A03/5        00087        SEE MORE SIDE          REVERSA (DERMTEK)    SKIN & NAIL CARE PRODUCTS   TAXI CANADA Montreal          TAXI CANADA Montreal                 CANADA
                          EFFECTS
A03/6        01043        THE STUNTMAN           UNILEVER             REXONA FOR MEN DEODORANT    GRUPO W Coahuila              GRUPO W Coahuila                     MEXICO
A03/24       00350        JUNE BRIDE PLAY        SHISEIDO             MAJOLICA MAJORCA            BBMEDIA Tokyo                 SHISEIDO Tokyo                       JAPAN
                                                                      COSMETICS
A03/25       00450        LIKE A DOLL            SHISEIDO             MAJOLICA MAJORCA            BBMEDIA Tokyo                 SHISEIDO Tokyo                       JAPAN
                                                                      COSMETICS
A03/36       02011        HIOBIE.COM             JOHNSON & JOHNSON    O.B. TAMPONS                LOWE NEW YORK                 LOWE NEW YORK                        USA

 Healthcare & Medical
A04/8        01393        KID'S COLD AID         APOTEKET             THE SWEDISH PHARMACY        FORSMAN & BODENFORS           FORSMAN & BODENFORS Gothenburg       SWEDEN
                                                                                                  Gothenburg
A04/9        01394        KID'S COLD ORCHESTRA APOTEKET               THE SWEDISH PHARMACY        FORSMAN & BODENFORS           FORSMAN & BODENFORS Gothenburg       SWEDEN
                                                                                                  Gothenburg

 Household
A05/4        00550        BRAWNY ACADEMY         GEORGIA PACIFIC      BRAWNY PAPER TOWELS         FALLON Minneapolis            FALLON Minneapolis                   USA
                          WEBSITE

 Clothing, Footwear & Accessories
A06/7        00448        UNIQLO.COM             UNIQLO               FASHION                     THA Tokyo                     THA Tokyo                            JAPAN
A06/17       01469        THE CITY IS YOUR       STADIUM WEAR         ATHLETICS WEAR AND          FORSMAN & BODENFORS           FORSMAN & BODENFORS Gothenburg       SWEDEN
                          STADIUM                                     EQUIPMENT                   Gothenburg
Cyber Lions Shortlist by Category                                                                                                                                              Page 3 of 15

Catalogue No. Entry No.   Title                   Advertiser             Product                   Entered By                Advertising Agency                     Country

 Clothing, Footwear & Accessories
A06/32       01834        TRIBUTE TO PARIS        NIKE                   AIR MAX CLASSIC BW        EURO RSCG 4D Suresnes     EURO RSCG 4D Suresnes                  FRANCE
A06/38       02812        GIRLS WITH              ZU SHOES               MEN'S SHOE RANGE          303 GROUP Perth           303 GROUP Perth / BLUE STONE FILMS Perth AUSTRALIA
                          SHOEHORNS
A06/45       02569        NIKE AIR MAX            NIKE                   NIKE AIR MAX 06           BIG SPACESHIP New York    BIG SPACESHIP New York                 USA
A06/46       02581        UNIQLO MIXPLAY          UNIQLO                 CASUAL WEAR               PROJECTOR Tokyo           PROJECTOR Tokyo / PARAGRAPH Tokyo      JAPAN
A06/47       03066        DAYDREAM                WEAVE TOSHI            HATS                      QUBIBI Tokyo              QUBIBI Tokyo                           JAPAN
A06/57       02038        HEIDIES 15 MB OF FAME   DIESEL                 UNDERWEAR                 FARFAR Stockholm          FARFAR Stockholm                       SWEDEN

 Other Consumer Products
A07/6        00748        WINNING ELEVEN          KONAMI CORPORATION     SOCCER GAME               HAKUHODO Tokyo            HAKUHODO Tokyo                         JAPAN
A07/16       00844        PLAYB3YOND.COM          SONY PLAYSTATION       PLAYSTATION 3             TEQUILA\ Los Angeles      TEQUILA\ Los Angeles                   USA
A07/24       00946        CLEARIFICATION          MICROSOFT              WINDOWS VISTA             McCANN WORLDGROUP San     McCANN WORLDGROUP San Francisco /      USA
                                                                                                   Francisco                 MEKANISM San Francisco
A07/31       01807        PUSH TO START           NOKIA CANADA           NOKIA 6133 MOBILE PHONE   LOWE ROCHE ADVERTISING    LOWE ROCHE ADVERTISING Toronto         CANADA
                                                                                                   Toronto
A07/42       02721        THIS IS LIVING          SONY COMPUTER          PS3 GAMES CONSOLE         LBI London                LBI London                             UNITED KINGDOM
                                                  ENTERTAINMENT EUROPE
A07/45       01761        BURNOUT DOMINATOR       ELECTRONIC ARTS        BURNOUT DOMINATOR GAME    WIEDEN+KENNEDY            WIEDEN+KENNEDY AMSTERDAM /             THE NETHERLANDS
                                                                                                   AMSTERDAM                 USSR/CCCP Amsterdam
A07/59       02525        STUNNING NIKON          NIKON                  CAMERAS                   McCANN RELATIONSHIP       McCANN RELATIONSHIP MARKETING          USA
                                                                                                   MARKETING WORLDWIDE New   WORLDWIDE New York
                                                                                                   York
A07/71       02045        GREAT POCKETS           NOKIA                  N95 MOBILE PHONE          FARFAR Stockholm          FARFAR Stockholm                       SWEDEN
A07/72       02049        THE INTERNET WALK       NOKIA                  N800 INTERNET TABLET      FARFAR Stockholm          FARFAR Stockholm                       SWEDEN

 Financial Services
A08/3        00152        BIZZNIZZ                POSTBANK               YOUTH ACCOUNT             BRANDBASE Amsterdam       BRANDBASE Amsterdam                    THE NETHERLANDS
A08/14       01344        STEADYHAND.COM          STEADYHAND             INVESTMENT FUNDS          BURNKIT Vancouver         BURNKIT Vancouver                      CANADA
A08/23       01454        THE TIME TRAVELLER      AMF PENSION            PENSION FUNDS             FORSMAN & BODENFORS       FORSMAN & BODENFORS Gothenburg         SWEDEN
                                                                                                   Gothenburg
A08/27       02695        WELCOME TO THE          BARCLAYS BANK          BANKING                   MEDIAEDGE:CIA Paris       MEDIAEDGE:CIA Paris                    FRANCE
                          BARCLAYS FAMILY
A08/31       03122        YOUR OWN WORLD          TRYGG-HANSA            INSURANCES                STARRING Stockholm        STARRING Stockholm / SYNDICATE Stockholm SWEDEN


 Travel, Entertainment & Leisure
A09/5        00004        SCANDIC WEEKEND         SCANDIC HILTON         HOTELS                    PROJECTOR Stockholm       PROJECTOR Stockholm                    SWEDEN
A09/10       00118        DA VINCI CODE           EUROSTAR               TRAIN TRAVEL              de-construct London       de-construct London                    UNITED KINGDOM
Cyber Lions Shortlist by Category                                                                                                                                                      Page 4 of 15

Catalogue No. Entry No.   Title                  Advertiser             Product                      Entered By                   Advertising Agency                       Country

 Travel, Entertainment & Leisure
A09/12       00442        ERAGON                 20TH CENTURY FOX       ERAGON MOVIE                 65 MEDIA California          65 MEDIA California                      USA
A09/18       01052        TENACIOUS D IN THE     NEWLINE CINEMA         THE PICK OF DESTINY MOVIE    TEQUILA\ AUSTRALIA Sydney    TEQUILA\ AUSTRALIA Sydney                AUSTRALIA
                          PICK OF DESTINY
A09/24       00034        I'M A CYBORG, BUT      CJ ENTERTAINMENT       MOVIE PROMOTION              D.O.E.S Seoul                D.O.E.S Seoul                            KOREA
                          THAT'S OK
A09/39       02372        MGM GRAND WEBSITE      MGM GRAND              CASINO HOTEL                 SID LEE Montreal             SID LEE Montreal                         CANADA
A09/61       02983        NFL BANDWAGON          NFL                    NFL PLAYOFFS                 ATMOSPHERE BBDO New York     ATMOSPHERE BBDO New York                 USA

 Retails & E-Commerce, incl. Restaurants
A10/4        00512        HALLOWEEN SHOW         THE LOFT               LOFT RETAIL STORE            777INTERACTIVE Tokyo         HAKUHODO KANSAI Osaka                    JAPAN
A10/6        00761        OPTIMO                 OPTIMO                 ONLINE RECORD STORE          FORM: :PROCESS Tokyo         FORM: :PROCESS Tokyo                     JAPAN
A10/7        02129        HUCKIN' CHICKEN        BURGER KING            BURGER KING                  CRISPIN PORTER + BOGUSKY     CRISPIN PORTER + BOGUSKY Miami           USA
                                                                                                     Miami
A10/17       01395        COME IN TO THE         IKEA                   IKEA                         FORSMAN & BODENFORS          FORSMAN & BODENFORS Gothenburg           SWEDEN
                          CLOSET                                                                     Gothenburg

 Publications & Media
A11/20       02287        CITY OF DREAMS         HELSINGIN SANOMAT      DAILY NEWSPAPER              HASAN & PARTNERS Helsinki    HASAN & PARTNERS Helsinki / VALVE Helsinki FINLAND

A11/23       02481        DR. JOSH ROSEN         SPORTSNET NEW YORK     SPORTS CHANNEL               OGILVY New York              OGILVY New York                          USA

 Business Products & Services
A12/2        00066        POSTERING ON THE       FREELANCECOPY.NL       FREELANCE WEBSITE            PASCAL CONCEPT & COPY        PASCAL CONCEPT & COPY Haarlem            THE NETHERLANDS
                          INTERNET                                                                   Haarlem
A12/6        00205        JONATHAN YUEN          JONATHAN YUEN          GRAPHIC DESIGNER             JONATHAN YUEN Singapore      JONATHAN YUEN Singapore                  SINGAPORE
A12/14       00827        DESK CRUSHER           VODAFONE ENTERPRISE UK MOBILE OFFICE SOLUTIONS      DARE London                  DARE London                              UNITED KINGDOM

A12/19       00048        DHL AP BRANDSITE       DHL EXPRESS (SINGAPORE) COURIER SERVICE             OGILVY SINGAPORE             OGILVY SINGAPORE                         SINGAPORE
A12/26       00979        BRANDGOSSIP            TBWA                   ADVERTISING SERVICES         TEQUILA\ Amstelveen          TEQUILA\ Amstelveen                      THE NETHERLANDS
A12/28       00666        AGE-O-MATIC            CAREERBUILDER.COM      ONLINE EMPLOYMENT AGENCY     CRAMER-KRASSELT Chicago      CRAMER-KRASSELT Chicago                  USA
A12/47       03042        DIFFERENT EVERY TIME   DRAFTFCB               ADVERTISING AGENCY           DRAFTFCB Madrid              DRAFTFCB Madrid                          SPAIN
A12/54       00896        THE CREATIVE MIND      ADOBE SYSTEMS          ADOBE CREATIVE SUITE 2.3     GOODBY SILVERSTEIN &         GOODBY SILVERSTEIN & PARTNERS San        USA
                                                                                                     PARTNERS San Francisco       Francisco
A12/58       03130        THEREALCOPYWRITER.C BRIAN WIESENTHAL          COPYWRITER                   BRIAN WIESENTHAL Hollywood   BRIAN WIESENTHAL Hollywood               USA
                          OM
A12/65       03074        MY JOB SIGN            MONSTER                EMPLOYMENT SEARCH AND        DOMANI STUDIOS Brooklyn      THE VIA GROUP Boston / DOMANI STUDIOS    USA
                                                                        RECRUITMENT                                               Brooklyn
A12/73       01165        COKE DATAVIZ           COCA-COLA              USER BEHAVIOUR ONLINE TOOL   SCHOLZ & VOLKMER Wiesbaden   SCHOLZ & VOLKMER Wiesbaden               GERMANY
Cyber Lions Shortlist by Category                                                                                                                                                   Page 5 of 15

Catalogue No. Entry No.   Title                  Advertiser               Product                     Entered By                      Advertising Agency                  Country

 Business Products & Services
A12/75       01140        MEFISTO SPRAY          MEFISTO                  MEFISTO PRODUCTIONS         MEFISTO Barcelona               MEFISTO Barcelona                   SPAIN
                          CREATIVE SELF-
                          DEFENSE
A12/78       02684        STELLA AWARDS          KREATIVT FORUM           STELLA AWARDS               McCANN NORWAY Oslo              McCANN NORWAY Oslo / MEDIAFRONT     NORWAY

 Commercial Public Services
A13/13       01453        TELE2 CHAMPION 2007    TELE2                    PHONE COMPANY               FORSMAN & BODENFORS             FORSMAN & BODENFORS Gothenburg      SWEDEN
                                                                                                      Gothenburg
A13/25       02585        ACTION HERO            VERIZON                  TELECOMMUNICATIONS          R/GA New York                   R/GA New York                       USA
A13/34       01382        MOUSELESS SITE         DPSL                     PEST CONTROL SERVICE        VITRUVIO LEO BURNETT Madrid     VITRUVIO LEO BURNETT Madrid         SPAIN

 Charities, Public Health & Safety, Public Awareness
A14/4        00165        NOT WORTH IT           WORKERS' COMPENSATION WORKPLACE SAFETY               EXTREME GROUP Halifax           EXTREME GROUP Halifax               CANADA
                                                 BOARD OF NOVA SCOTIA


A14/6        00309        CHECK OUT MY           RETHINK CANCER CANADA    BREAST CANCER AWARENESS     ZIG Toronto                     ZIG Toronto                         CANADA
                          BREASTS
A14/14       00248        I SPY WITH MY LITTLE   SIRE                     ANTI-CHILD ABUSE CAMPIAGN   ACHTUNG! Amsterdam              ACHTUNG! Amsterdam                  THE NETHERLANDS
                          EYE
A14/22       01648        TRY DRUGS              UTESEKSJONEN             ANTI-DRUGS CAMPAIGN         KITCHEN (LEO BURNETT) Oslo      KITCHEN (LEO BURNETT) Oslo /        NORWAY
                                                                                                                                      MEDIAFRONT Oslo
A14/24       00765        HELPING MAKES YOU      CENTRUM WOLONTARIATU     VOLUNTEER CENTRE            LEO BURNETT WARSAW              LEO BURNETT WARSAW / ARC WARSAW -   POLAND
                          STRONGER                                                                                                    LEO BURNETT GROUP
A14/59       02682        PIRACY KILLS MUSIC     REPRESENTATIVES OF THE ANTI-PIRACY CAMPAIGN          McCANN NORWAY Oslo              McCANN NORWAY Oslo / FROM           NORWAY
                                                 NORWEGIAN MUSIC                                                                      STOCKHOLM WITH LOVE Stockholm
                                                 INDUSTRY
A14/64       02879        SOUND BRUISES          WOMEN'S REFUGE           VIOLENCE AGAINST WOMEN      SAATCHI & SAATCHI NZ Auckland   SAATCHI & SAATCHI NZ Auckland       NEW ZEALAND
                                                                          AWARENESS
A14/67       01423        STILL ALIVE            CVRD - CIA VALE DO RIO   VALE FLORESTAR AMAZON       AFRICA PROPAGANDA Sao Paulo     AFRICA PROPAGANDA Sao Paulo         BRAZIL
                                                 DOCE                     FOREST CONSERVATION

 Corporate Information
A15/6        00421        MONOFACE               MONO                     NEW YEAR MESSAGE            MONO Minneapolis                MONO Minneapolis                    USA
A15/22       00766        CHRISTMAS CARD         GENETIX                  SOUND DESIGN AND            LEO BURNETT WARSAW              LEO BURNETT WARSAW / ARC WARSAW -   POLAND
                                                                          RECORDING STUDIO                                            LEO BURNETT GROUP
                                                                          CHRISTMAS CARDS
A15/30       01256        FOREST LIFE            UPM-KYMMENE              SUSTAINABLE FORESTRY        VALVE Helsinki                  VALVE Helsinki                      FINLAND
                                                                          COMPANY
A15/49       00326        WOOF                   AKQA SHANGHAI            NEW YEAR GREETING           AKQA San Francisco              AKQA San Francisco                  USA
A15/52       01435        AFRICA AUDITORIUM      AFRICA                   CANNES FILM PRESENTATION    AFRICA PROPAGANDA Sao Paulo     AFRICA PROPAGANDA Sao Paulo         BRAZIL
A15/59       00213        ONE HOUR               TOSHIBA CORPORATION      TOSHIBA                     DENTSU Tokyo                    DENTSU Tokyo                        JAPAN
Cyber Lions Shortlist by Category                                                                                                                                                 Page 6 of 15

Catalogue No. Entry No.   Title                 Advertiser              Product                    Entered By                   Advertising Agency                      Country

 Corporate Information
A15/60       02438        UPDATE THE            COOP                    CHRISTMAS FOOD             LOWE BRINDFORS Stockholm     LOWE BRINDFORS Stockholm                SWEDEN
                          CHRISTMAS TABLE
A15/62       01973        LOWE HOLIDAY CARD     LOWE NEW YORK           HOLIDAY MESSAGE            LOWE NEW YORK                LOWE NEW YORK                           USA

 Miscellaneous
A16/5        00783        4D2U NAVIGATOR        NATIONAL ASTRONOMICAL   ASTRONOMICAL CONTENT       JUN KOSAKA OFFICE Tokyo      JUN KOSAKA OFFICE Tokyo                 JAPAN
                                                OBSERVATORY OF JAPAN    VIEWER

 Games
A17/10       00677        DARK JUST GOT FUN     M&M'S/MASTERFOODS USA   M&M'S CHOCOLATES           G2 INTERACTIVE New York      G2 INTERACTIVE New York                 USA
A17/11       00990        THE STUNTMAN          UNILEVER                REXONA FOR MEN DEODORANT   GRUPO W Coahuila             GRUPO W Coahuila                        MEXICO
A17/22       01500        CLUEDO COP STAR       HASBRO                  CLUEDO GAME                TRIBAL DDB LONDON            TRIBAL DDB LONDON                       UNITED KINGDOM
A17/36       01359        CDX                   BBC HISTORY             HISTORY SERIES             PRELOADED London             PRELOADED London                        UNITED KINGDOM
A17/37       01544        COLD SHOTS – AMPED    MOLSON CANADIAN         COLD-SHOTS BEER            HENDERSON BAS Toronto        HENDERSON BAS Toronto                   CANADA
                          UP
A17/48       01272        DEADWOOD: DEAD        HBO                     DEADWOOD SEASON THREE      FUEL INDUSTRIES Ottawa       FUEL INDUSTRIES Ottawa / PHD New York   CANADA
                          MAN'S HAND                                    DVD
A17/50       02269        PACE - PURSUIT        BMW GROUP               BMW CARS                   INTERONE WORLDWIDE Munich    INTERONE WORLDWIDE Munich               GERMANY
                          ACROSS EUROPE
A17/51       02342        PLUNGE AND PLAY       NESTEA                  NESTEA                     LOWE ROCHE ADVERTISING       LOWE ROCHE ADVERTISING Toronto          CANADA
                                                                                                   Toronto
A17/53       02443        L'ÉTRANGER            STELLA ARTOIS           BEER                       LOWE BRINDFORS Stockholm     LOWE BRINDFORS Stockholm                SWEDEN
A17/54       02444        LE DÉFI               STELLA ARTOIS           BEER                       LOWE BRINDFORS Stockholm     LOWE BRINDFORS Stockholm                SWEDEN
A17/56       00538        THE HUNT              VOLVO CARS              VOLVO XC90                 EURO RSCG 4D Amstelveen      EURO RSCG 4D Amstelveen                 THE NETHERLANDS
                                                CORPORATION

 Interactive Campaigns
B01/5        00123        RUSH MYLO             SONY ELECTRONICS        SONY MYLO MEDIA PLAYER     MCKINNEY Durham              MCKINNEY Durham                         USA
B01/52       00919        CLEARIFICATION        MICROSOFT               WINDOWS VISTA              MEKANISM San Francisco       MEKANISM San Francisco / McCANN         USA
                                                                                                                                WORLDGROUP San Francisco
B01/72       01773        LOST E-MAIL           PROSIEBEN               LOST 2ND SEASON            JUNG von MATT Hamburg        JUNG von MATT Hamburg                   GERMANY
                          ADVENTURE
B01/74       01759        BURNOUT DOMINATOR     ELECTRONIC ARTS         BURNOUT DOMINATOR GAME     WIEDEN+KENNEDY               WIEDEN+KENNEDY AMSTERDAM /              THE NETHERLANDS
                                                                                                   AMSTERDAM                    USSR/CCCP Amsterdam
B01/85       02864        WIN NICK'S LIFE       LION NATHAN             STEINLAGER BEER            DROGA5 New York              DROGA5 New York                         USA
                                                INTERNATIONAL
B01/93       02415        MINI SAFETY FEATURE   BMW                     MINI                       .START Munich                .START Munich / INTERONE WORLDWIDE      GERMANY
                          CAMPAIGN                                                                                              Munich
B01/94       00371        REVOLUTION 4WD        MITSUBISHI              MITSUBISHI 4WD             CLEMENGER PROXIMITY Sydney   CLEMENGER PROXIMITY Sydney              AUSTRALIA
Cyber Lions Shortlist by Category                                                                                                                                                 Page 7 of 15

Catalogue No. Entry No.   Title                Advertiser              Product                    Entered By                    Advertising Agency                      Country

 Interactive Campaigns
B01/103       01841       ROLLING ROCK         ROLLING ROCK            BEER                       GOODBY SILVERSTEIN &          GOODBY SILVERSTEIN & PARTNERS San       USA
                          INTERACTIVE CAMPAIGN                                                    PARTNERS San Francisco        Francisco
B01/112       01109       CORSA C.M.O.N.S.     GENERAL MOTORS EUROPE OPEL CORSA                   MRM WORLDWIDE Frankfurt       MRM WORLDWIDE Frankfurt                 GERMANY

B01/121       00103       SUBLYMONAL ONLINE    THE COCA-COLA COMPANY   SPRITE                     AKQA San Francisco            AKQA San Francisco                      USA
                          CAMPAIGN
B01/123       01150       SURVIVE UNTIL HOLIDAY DANONE                 ACTIMEL PROBIOTIC DRINK    IQ marketing Moscow           IQ marketing Moscow / PROMO INTERACTIVE RUSSIA
                                                                                                                                Moscow
B01/126       02357       CINE MOBILE          GRADIENTE               GF930 MOBILE PHONE         AFRICA PROPAGANDA Sao Paulo   AFRICA PROPAGANDA Sao Paulo             BRAZIL
B01/128       02547       MEMORIES             GM                      CHEVROLET PRISMA           McCANN ERICKSON BRASIL Sao    McCANN ERICKSON BRASIL Sao Paulo        BRAZIL
                                                                                                  Paulo
B01/141       02492       PIGS IN PAIN         GAIA                    ANIMAL RIGHTS ACTIVISTS    DUVAL GUILLAUME Brussels      DUVAL GUILLAUME Brussels                BELGIUM
B01/151       02825       50 GRAUS             50 GRAUS.ORG            GLOBAL WARMING CAMPAIGN    F/NAZCA SAATCHI & SAATCHI     F/NAZCA SAATCHI & SAATCHI Sao Paulo     BRAZIL
                                                                                                  Sao Paulo
B01/156       00608       PLATINUM HUMAN       LION NATHAN AUSTRALIA   TOOHEYS EXTRA DRY          BMF Sydney                    BMF Sydney                              AUSTRALIA
                          TESTING PROGRAM                              PLATINUM BEER
B01/174       02178       BK XBOX GAMES        BURGER KING             BURGER KING                CRISPIN PORTER + BOGUSKY      CRISPIN PORTER + BOGUSKY Miami /        USA
                          CAMPAIGN                                                                Miami                         EQUITY MARKETING Los Angeles
B01/175       02179       SAFE HAPPENS CAMPAIGN                        VOLKSWAGEN                 VOLKSWAGEN JETTA              CRISPIN PORTER + BOGUSKY                CRISPIN PORTER +
BOGUSKY Miami USA
                                                                                                  Miami
B01/176       02181       BK STACKERS          BURGER KING             BURGER KING                CRISPIN PORTER + BOGUSKY      CRISPIN PORTER + BOGUSKY Miami          USA
                          CAMPAIGN                                                                Miami
B01/177       02182       VW RABBIT CAMPAIGN   VOLKSWAGEN              VOLKSWAGEN RABBIT          CRISPIN PORTER + BOGUSKY      CRISPIN PORTER + BOGUSKY Miami          USA
                                                                                                  Miami
B01/178       02183       SLIM JIM SNAPALOPE   SLIM JIM                SLIM JIM MEAT SNACKS       CRISPIN PORTER + BOGUSKY      CRISPIN PORTER + BOGUSKY Miami          USA
                          CAMPAIGN                                                                Miami
B01/179       02184       VW VDUBSROCK         VOLKSWAGEN              VW FIRST ACT GARAGE MASTER CRISPIN PORTER + BOGUSKY      CRISPIN PORTER + BOGUSKY Miami          USA
                          CAMPAIGN                                     GUITAR                     Miami
B01/180       02347       EMOTION              FIAT AUTOMOVEIS         FIAT PALIO 2008            AGENCIACLICK Sao Paulo        AGENCIACLICK Sao Paulo                  BRAZIL

 Foods and Drinks
C01/11        01046       TEA STRAINER         SAZABY LEAGUE           TEA                        777INTERACTIVE Tokyo          777INTERACTIVE Tokyo                    JAPAN
C01/12        00195       DRIFT WOODS          UNILEVER/LIPTON         SLIMMING TEA               JWT SHANGHAI                  JWT SHANGHAI                            CHINA
C01/13        00196       LOTUS LEAVES         UNILEVER/LIPTON         SLIMMING TEA               JWT SHANGHAI                  JWT SHANGHAI                            CHINA
C01/18        01012       TEA BAG              SAZABY LEAGUE           TEA                        HAKUHODO Tokyo                HAKUHODO Tokyo / 777INTERACTIVE Tokyo   JAPAN
C01/36        02263       BOYBAND              COCA-COLA               COCA-COLA                  GLUE LONDON                   GLUE LONDON                             UNITED KINGDOM
C01/50        01432       PASSWORD             PARMALAT                MILK WITH IRON             AFRICA PROPAGANDA Sao Paulo   AFRICA PROPAGANDA Sao Paulo             BRAZIL
C01/51        02574       CSOL GALAGA          COCA-COLA KOREA         COCA-COLA                  DKIMS COMMUNICATIONS Seoul    TBWA\KOREA Seoul                        KOREA
Cyber Lions Shortlist by Category                                                                                                                                                    Page 8 of 15

Catalogue No. Entry No.   Title                  Advertiser               Product                     Entered By                    Advertising Agency                     Country

 Foods and Drinks
C01/56       02945        MAGNET                 PARMALAT                 MILK WITH IRON              AFRICA PROPAGANDA Sao Paulo   AFRICA PROPAGANDA Sao Paulo            BRAZIL
C01/57       00856        WHEN HUNGER STRIKES DANONE-SAIWA                TUC SNACKS                  DMC FULLSIX Milan             DMC FULLSIX Milan                      ITALY
C01/65       02841        SELECTION              CAFÉ SUPLICY             COFFEE                      F/NAZCA SAATCHI & SAATCHI     F/NAZCA SAATCHI & SAATCHI Sao Paulo    BRAZIL
                                                                                                      Sao Paulo
C01/68       02688        TOASTER                WICKBOLD                 WICKBOL LIGHT BREAD         141 BRASIL Sao Paulo          141 BRASIL Sao Paulo                   BRAZIL
C01/70       01008        SQUEEZE                COCA-COLA JAPAN          MINUTE MAID SOFT DRINK      HAKUHODO Tokyo                HAKUHODO Tokyo / HAKUHODO DY MEDIA     JAPAN
                                                                                                                                    PARTNERS Tokyo
C01/75       02125        SLIM JIM TRAP BANNER   SLIM JIM                 SLIM JIM MEAT SNACKS        CRISPIN PORTER + BOGUSKY      CRISPIN PORTER + BOGUSKY Miami         USA
                                                                                                      Miami

 Automotive Products & Services
C02/19       02026        MERCEDES GL BANNER     MERCEDES-BENZ UK         MERCEDES-BENZ GL-CLASS      AGENCY REPUBLIC London        AGENCY REPUBLIC London                 UNITED KINGDOM
C02/39       01901        JUST FITS YOU          GULLIVER INTERNATIONAL   USED-CAR TRADING            OPT Tokyo                     OPT Tokyo                              JAPAN
C02/54       01610        INCREDIBILY MINI       MINI                     NEW MINI                    NETTHINK Madrid               NETTHINK Madrid                        SPAIN
C02/66       02264        OVERBOOST              MINI                     MINI                        GLUE LONDON                   GLUE LONDON                            UNITED KINGDOM
C02/67       02265        TUG                    MINI                     MINI                        GLUE LONDON                   GLUE LONDON                            UNITED KINGDOM
C02/70       02247        IN CRESCENDO           AUDI ESPAÑA              NEW AUDI S3                 CP PROXIMITY Madrid           CP PROXIMITY Madrid                    SPAIN
C02/71       02412        PURE ENERGY            AUDI TT                  AUDI TT                     DOUBLEYOU Barcelona           DOUBLEYOU Barcelona                    SPAIN
C02/73       02676        GRIP                   GOODYEAR                 TYRES                       Y&R Sao Paulo                 Y&R Sao Paulo / WUNDERMAN BRASIL Sao   BRAZIL
                                                                                                                                    Paulo
C02/79       01010        SOUNDS OF THE          PIRELLI                  TYRES                       A1.BRASIL Sao Paulo           A1.BRASIL Sao Paulo                    BRAZIL
                          STREETS
C02/95       00823        FLAG                   MITSUBISHI               MITSUBISHI ECLIPSE          AFRICA PROPAGANDA Sao Paulo   AFRICA PROPAGANDA Sao Paulo            BRAZIL
C02/113      01591        FOLLOW THE WHITE       MINI                     MINI COOPER                 PROFERO London                PROFERO London                         UNITED KINGDOM
                          RABBIT
C02/115      02222        FRONTIERS              LAND ROVER               LAND ROVER                  WUNDERMAN BRASIL Sao Paulo    WUNDERMAN BRASIL Sao Paulo             BRAZIL
C02/116      02223        FLAT WORLD             LAND ROVER               LAND ROVER                  WUNDERMAN BRASIL Sao Paulo    WUNDERMAN BRASIL Sao Paulo             BRAZIL
C02/117      02224        DAY OFF                LAND ROVER               LAND ROVER                  WUNDERMAN BRASIL Sao Paulo    WUNDERMAN BRASIL Sao Paulo             BRAZIL
C02/127      02122        VW JAM BANNER          VOLKSWAGEN               VW GARAGE MASTER GUITAR     CRISPIN PORTER + BOGUSKY      CRISPIN PORTER + BOGUSKY Miami         USA
                                                                                                      Miami
C02/128      02126        BLANK LIKE A RABBIT    VOLKSWAGEN               VOLKSWAGEN RABBIT           CRISPIN PORTER + BOGUSKY      CRISPIN PORTER + BOGUSKY Miami         USA
                                                                                                      Miami

 Beauty & Luxury Products
C03/2        00093        SEE MORE SIDE          REVERSA (DERMTEK)        SKIN & NAIL CARE PRODUCTS   TAXI CANADA Montreal          TAXI CANADA Montreal                   CANADA
                          EFFECTS
Cyber Lions Shortlist by Category                                                                                                                                                 Page 9 of 15

Catalogue No. Entry No.   Title                  Advertiser             Product                    Entered By                     Advertising Agency                    Country

 Beauty & Luxury Products
C03/11       01565        DANDRUFF               BERTIN COSMÉTICOS      OX ANTI-DANDRUFF SHAMPOO   LODUCCA PUBLICIDADE Sao Paulo LODUCCA PUBLICIDADE Sao Paulo          BRAZIL

C03/13       00693        BARBECUE               P&G                    ORAL-B DENTAL FLOSS        LEO BURNETT BRASIL Sao Paulo   LEO BURNETT BRASIL Sao Paulo          BRAZIL
C03/29       02687        CLOCK                  AVON                   AVON RENEW SKINCARE        141 BRASIL Sao Paulo           141 BRASIL Sao Paulo                  BRAZIL

 Healthcare & Medical
C04/13       00899        TISSUE                 MANTECORP              CORISTINA D FLU MEDICINE   AFRICA PROPAGANDA Sao Paulo    AFRICA PROPAGANDA Sao Paulo           BRAZIL
C04/21       02530        FUN                    JOHNSON & JOHNSON      JONTEX CONDOMS             McCANN ERICKSON BRASIL Sao     McCANN ERICKSON BRASIL Sao Paulo      BRAZIL
                                                                                                   Paulo

 Household
C05/7        02098        HOT SAUCE              PROCTER & GAMBLE       ACE STAIN REMOVER          LEO BURNETT MEXICO             LEO BURNETT MEXICO                    MEXICO
C05/16       02843        SPIN                   ARIEL                  DETERGENT                  F/NAZCA SAATCHI & SAATCHI      F/NAZCA SAATCHI & SAATCHI Sao Paulo   BRAZIL
                                                                                                   Sao Paulo

 Clothing, Footwear & Accessories
C06/11       01160        ONE THREAD FITS ALL    LEVI STRAUSS POLAND    LEVI'S GIRLS JEANS         ARC WARSAW - LEO BURNETT       ARC WARSAW - LEO BURNETT GROUP        POLAND
                                                                                                   GROUP
C06/20       01621        IMPOSSIBLE IS NOTHING ADIDAS                  SPORTSWEAR                 NETTHINK Madrid                NETTHINK Madrid                       SPAIN

 Other Consumer Products
C07/20       01080        TINY MONSTER           OLYMPUS CORPORATION    OLIO-LIFE PHOTO SERVICE    HAKUHODO I-STUDIO Tokyo        HAKUHODO Tokyo / HAKUHODO DY MEDIA    JAPAN
                                                                                                                                  PARTNERS Tokyo
C07/23       01202        EFFECTIVE STORAGE      IKEA                   EFFECTIVE STORAGE          AGENCY.COM London              AGENCY.COM London                     UNITED KINGDOM
C07/28       02398        NBA LIVE 07 FLYING FEAT EA SPORTS             NBA GAME                   FREESTYLE INTERACTIVE San      FREESTYLE INTERACTIVE San Francisco   USA
                                                                                                   Francisco
C07/37       00492        FIRST PLAY, THEN PAY   GAMESLOAD.DE/DEUTSCHE GAMESLOAD.DE ONLINE GAMES   PLAN.NET CONCEPT Munich        PLAN.NET CONCEPT Munich               GERMANY
                                                 TELEKOM               PROVIDER
C07/50       01971        REAL MUSIC             MOTOROLA               ROKR E2 MOBILE PHONE       OGILVY BRASIL Sao Paulo        OGILVY BRASIL Sao Paulo               BRAZIL
C07/69       02383        THE BATTERY            PLAYSTATION (SCEF)     PSP WHITE                  DUKE Paris                     DUKE Paris                            FRANCE
C07/70       02384        THE BAR                PLAYSTATION (SCEF)     PSP CONSOLE                DUKE Paris                     DUKE Paris                            FRANCE
C07/74       02450        TURN UP THE VOLUME     LOGITECH               HOME COMPUTERS AND         Y&R INTERACTIVE TEL AVIV       Y&R INTERACTIVE TEL AVIV              ISRAEL
                                                                        EQUIPMENT
C07/88       02217        SILENT MODE            NOKIA                  MP3 PHONES                 WUNDERMAN BRASIL Sao Paulo     WUNDERMAN BRASIL Sao Paulo            BRAZIL

 Financial Services
C08/7        00321        UFO                    FIDELITY INVESTMENTS   MY PLAN RETIREMENT PLAN    ARNOLD Boston                  ARNOLD Boston                         USA
C08/19       02497        BALL                   AGF                    INSURANCE                  DDB PARIS                      DDB PARIS                             FRANCE
Cyber Lions Shortlist by Category                                                                                                                                                 Page 10 of 15

Catalogue No. Entry No.   Title                 Advertiser             Product                      Entered By                      Advertising Agency                   Country

 Financial Services
C08/20       02498        CUTOUT                AGF                    INSURANCE                    DDB PARIS                       DDB PARIS                            FRANCE
C08/41       02923        MONEY                 BANCO ITAÚ             INTERNET BANKING             RAPP DIGITAL BRASIL Sao Paulo   RAPP DIGITAL BRASIL Sao Paulo        BRAZIL
C08/43       00503        CRASH                 AAA                    AAA INSURANCE                PUBLICIS & HAL RINEY San        PUBLICIS & HAL RINEY San Francisco   USA
                                                                                                    Francisco

 Travel, Entertainment & Leisure
C09/22       01219        WORLD OFFERS          BRITISH AIRWAYS        AIRLINE OFFERS               AGENCY.COM London               AGENCY.COM London                    UNITED KINGDOM
C09/26       02301        KARATE SCHOOL BAD     KARATE SCHOOL 1.       KARATE SCHOOL                OGILVY FRANKFURT                OGILVY FRANKFURT                     GERMANY
                          FELLAS: THE BULLY     FRANKFURTER DOJO
C09/48       02411        PLAYA                 SEGITUR                SPAIN TOURISM                DOUBLEYOU Barcelona             DOUBLEYOU Barcelona                  SPAIN
C09/55       03128        WIDEROE CHRISTMAS     WIDERØE FLYVESELSKAP   NORWEGIAN REGIONAL AIRLINE   BBDO OSLO                       BBDO OSLO / MEDIAFRONT Oslo          NORWAY
                          CAMPAIGN
C09/59       02598        THE TRIP GOES ON II   SCHIRN KUNSTHALLE      ART MUSEUM                   SAATCHI & SAATCHI Frankfurt     SAATCHI & SAATCHI Frankfurt          GERMANY
                                                FRANKFURT
C09/63       02949        EVOLUTION             COMPANHIA ATHLETICA    GYM                          DDB BRASIL Sao Paulo            DDB BRASIL Sao Paulo                 BRAZIL
C09/66       02960        RETOUCHER WOMAN       COMPANHIA ATHLETICA    GYM                          DDB BRASIL Sao Paulo            DDB BRASIL Sao Paulo                 BRAZIL

 Retails & E-Commerce, incl. Restaurants
C10/1        02130        BK UK ANGUS BANNER    BURGER KING UK         BURGER KING UK               CRISPIN PORTER + BOGUSKY        CRISPIN PORTER + BOGUSKY Miami       USA
                                                                                                    Miami
C10/5        00527        CAMO                  CUPIDO                 EROTIC SHOP                  TRY ADVERTISING AGENCY Oslo     TRY ADVERTISING AGENCY Oslo          NORWAY
C10/12       01461        SWIMMING POINTER      DFS OKINAWA            GALLERIA OKINAWA SHOPPING    OGILVYONE JAPAN Tokyo           OGILVYONE JAPAN Tokyo                JAPAN
                                                                       MALL

 Publications & Media
C11/9        01479        KAMASUTRA 1.000       KABEL DEUTSCHLAND      REDX CLUB EROTIC CHANNEL     JUNG von MATT Stuttgart         JUNG von MATT Stuttgart              GERMANY
                          POSITIONS
C11/26       02339        MICHAEL JACKSON       SKY DO BRASIL          VH1 CHANNEL                  AGENCIACLICK Sao Paulo          AGENCIACLICK Sao Paulo               BRAZIL
C11/39       00958        PIG                   RURAL CHANNEL          TV CHANNEL                   AFRICA PROPAGANDA Sao Paulo     AFRICA PROPAGANDA Sao Paulo          BRAZIL
C11/51       03013        KID'S WORLD           TERRA PORTAL           PORTAL WITH PARENTAL         DDB BRASIL Sao Paulo            DDB BRASIL Sao Paulo                 BRAZIL
                                                                       CONTROL
C11/60       02317        COMMA                 ESTADAO                BRAZILIAN NEWSPAPER          AGENCIACLICK Sao Paulo          AGENCIACLICK Sao Paulo               BRAZIL
C11/61       02319        CHINESE WHISPERS      ESTADAO                BRAZILIAN NEWSPAPER          AGENCIACLICK Sao Paulo          AGENCIACLICK Sao Paulo               BRAZIL

 Business Products & Services
C12/3        00495        SCROLL                LE PERA ADVERTISING    ADVERTISING AGENCY           LE PERA ADVERTISING Sao Paulo   LE PERA ADVERTISING Sao Paulo        BRAZIL

C12/25       00955        PENCIL                AFRICA                 ADVERTISING AGENCY           AFRICA PROPAGANDA Sao Paulo     AFRICA PROPAGANDA Sao Paulo          BRAZIL
Cyber Lions Shortlist by Category                                                                                                                                                  Page 11 of 15

Catalogue No. Entry No.   Title                  Advertiser               Product                      Entered By                    Advertising Agency                   Country

 Business Products & Services
C12/35       00727        GET REAL - MAGNIFYING HERMAN MILLER             OFFICE FURNITURE             BEACON COMMUNICATIONS         BEACON COMMUNICATIONS Tokyo          JAPAN
                          GLASS                                                                        Tokyo
C12/39       02979        SLING SHOT             FEDEX                    COURIER SERVICE              ATMOSPHERE BBDO New York      ATMOSPHERE BBDO New York             USA
C12/40       01570        TOOLS                  ANTHEM                   ANTHEM ONLINE TOOLS          PUBLICIS & HAL RINEY San      PUBLICIS & HAL RINEY San Francisco   USA
                                                                                                       Francisco

 Commercial Public Services
C13/15       01953        TELIA FRIENDFINDER     TELIA SONERA             TELECOMMUNICATIONS           DADDY Gothenburg              DADDY Gothenburg                     SWEDEN
C13/18       00532        WINDMILL               SIEMENS                  ENERGY                       TRY ADVERTISING AGENCY Oslo   TRY ADVERTISING AGENCY Oslo          NORWAY
C13/28       00974        KIDS                   COMCAST                  COMCAST ON DEMAND            GOODBY SILVERSTEIN &          GOODBY SILVERSTEIN & PARTNERS San    USA
                                                                                                       PARTNERS San Francisco        Francisco
C13/36       02989        BILBOQUE CATCHER       TERRA PORTAL             VOIP SERVICES                DDB BRASIL Sao Paulo          DDB BRASIL Sao Paulo                 BRAZIL
C13/37       02990        MUSIPHONE              TERRA PORTAL             VOIP SERVICE                 DDB BRASIL Sao Paulo          DDB BRASIL Sao Paulo                 BRAZIL

 Charities, Public Health & Safety, Public Awareness
C14/20       00150        WDCS LIFE SIZE WHALE   WDCS                     WHALES AND DOLPHINS          JUNG von MATT Hamburg         JUNG von MATT Hamburg                GERMANY
                                                                          SOCIETY
C14/29       00634        5 SECONDS              BANC DE SANG             BLOOD DONATION CAMPAIGN      MINNIM Barcelona              MINNIM Barcelona                     SPAIN
C14/38       00334        PRESIDENTS             GREENPEACE               ENVIRONMENTAL AWARENESS      SAVAGLIO\TBWA Buenos Aires    SAVAGLIO\TBWA Buenos Aires           ARGENTINA
                                                 INTERNATIONAL
C14/42       02322        TYPO-CRASH BANNERS     MALTESER FRANKFURT       ANTI-DRINK-DRIVING APPEAL    OGILVY FRANKFURT              OGILVY FRANKFURT                     GERMANY
C14/44       01572        SHELTER                WESLEY MISSION           HOMELESS SHELTER             LEO BURNETT Sydney            LEO BURNETT Sydney                   AUSTRALIA
C14/49       02511        DOMESTIC VIOLENCE      AMNESTY INTERNATIONAL    DOMESTIC VIOLENCE            DDB&CO. Istanbul              DDB&CO. Istanbul                     TURKEY
                                                 TURKEY                   AWARENESS
C14/52       03090        BRUTALITY              AMNESTY INTERNATIONAL    HUMAN RIGHTS ORGANISATION    DDB&CO. Istanbul              DDB&CO. Istanbul                     TURKEY
                                                 TURKEY
C14/54       01187        PROTECTED ENTRY        MTV ASIA                 AIDS AWARENESS               TRIBAL DDB INDIA Mumbai       TRIBAL DDB INDIA Mumbai              INDIA
C14/55       01677        RUB                    AMAM ESPAÑA              ASSOCIATION OF WOMEN         CONTRAPUNTO Barcelona         CONTRAPUNTO Barcelona                SPAIN
                                                                          AGAINST GENITAL MUTILATION
C14/59       02280        SHOOT                  ROYAL NAVY               NAVY RECRUITMENT             GLUE LONDON                   GLUE LONDON                          UNITED KINGDOM
C14/78       01826        TREE                   INSTITUTO DE PESQUISAS   ENVIRONMENT RECYCLING        FABRA QUINTEIRO               FABRA QUINTEIRO COMUNICACOES Sao     BRAZIL
                                                 ECOLÓGICAS                                            COMUNICACOES Sao Paulo        Paulo
C14/91       01452        UNITE FOR AFRICA       RFSU                     AIDS CHARITY PROJECT         ÅKESTAM HOLST Stockholm       ÅKESTAM HOLST Stockholm              SWEDEN
C14/101      01213        BURNING                CVRD - CIA VALE DO RIO   AMAZON FOREST                AFRICA PROPAGANDA Sao Paulo   AFRICA PROPAGANDA Sao Paulo          BRAZIL
                                                 DOCE                     CONSERVATION
C14/102      01245        CRYING                 ITAÚ BANK                ITAÚ SOCIAL FOUNDATION       AFRICA PROPAGANDA Sao Paulo   AFRICA PROPAGANDA Sao Paulo          BRAZIL
C14/117      00181        BLOOD                  JAPAN AD COUNCIL         ANTI-DRINK-DRIVING MESSAGE   DENTSU Tokyo                  DENTSU Tokyo                         JAPAN
Cyber Lions Shortlist by Category                                                                                                                                               Page 12 of 15

Catalogue No. Entry No.   Title                Advertiser              Product                      Entered By                      Advertising Agency                 Country

 Charities, Public Health & Safety, Public Awareness
C14/140      02556        CONTROL Z            SALVATION ARMY          HOMELESS CHARITY             McCANN ERICKSON BRASIL Sao      McCANN ERICKSON BRASIL Sao Paulo   BRAZIL
                                                                                                    Paulo
C14/141      02559        WHEELCHAIR           AACD                    DISABLED ACCESS CAMPAIGN     McCANN ERICKSON BRASIL Sao      McCANN ERICKSON BRASIL Sao Paulo   BRAZIL
                                                                                                    Paulo
C14/144      02456        SPINNER              COI/HOME OFFICE/DEPT OF FRANK DRUG ABUSE             PROFERO London                  PROFERO London                     UNITED KINGDOM
                                               HEALTH, DEPT OF SKILLS & INFORMATION
                                               EDUCATION
C14/153      00995        SANDRA               PFP                     EMERGENCY LINE               OGILVYINTERACTIVE Mexico City   OGILVYINTERACTIVE Mexico City      MEXICO
C14/159      02328        BEER                 FIAT AUTOMOVEIS         ANTI-DRINK-DRIVING MESSAGE   AGENCIACLICK Sao Paulo          AGENCIACLICK Sao Paulo             BRAZIL

 Corporate Information
C15/9        02417        CHRISTMAS LIGHTS     AJUNTAMENT DE           CHRISTMAS MESSAGE            DOUBLEYOU Barcelona             DOUBLEYOU Barcelona                SPAIN
                                               BARCELONA

 Miscellaneous
C16/2        01059        MOUSE VS. PENCIL     STAEDTLER               STATIONERY                   HOST Sydney                     HOST Sydney                        AUSTRALIA

 Mobile Advertising
D01/7        00363        MOBILE COFFIN        DUTCH ASSOCIATION FOR   ROAD SAFETY CAMPAIGN         OGILVY AMSTERDAM                OGILVY AMSTERDAM                   THE NETHERLANDS
                                               TRAFFIC VICTIMS
D01/12       00548        DONATION TV          ORANGE BABIES           AIDS CHARITY                 OGILVY AMSTERDAM                OGILVY AMSTERDAM                   THE NETHERLANDS
D01/21       02291        MINI TURN YOUR       BMW GROUP               MINI                         INTERONE WORLDWIDE Munich       INTERONE WORLDWIDE Munich          GERMANY
D01/22       02486        CALL FOR HELP        WOMEN'S AID             WOMEN AGAINST VIOLENCE       ARC WORLDWIDE Kuala Lumpur      ARC WORLDWIDE Kuala Lumpur         MALAYSIA
                                               ORGANISATION (WAO)
D01/24       00124        PHONE LEGENDS        LAND TRANSPORT NZ       ANTI-DRINK- DRIVING          CLEMENGER BBDO Wellington       CLEMENGER BBDO Wellington          NEW ZEALAND
                                                                       CAMPAIGN
D01/30       03129        GET THE MESSAGE      ROYAL NAVY              NAVY RECRUITMENT             GLUE LONDON                     GLUE LONDON                        UNITED KINGDOM
D01/37       00178        COMIC SHOGAKUKAN     SHOGAKUKAN              COMIC SHOGAKUKAN BOOKS       DENTSU Tokyo                    DENTSU Tokyo / AOI ADVERTISING     JAPAN
                          BOOKS                                                                                                     PROMOTION Tokyo
D01/38       02872        BLUETOOTH MISSION    NEW ZEALAND ARMY        ARMY RECRUITMENT             SAATCHI & SAATCHI NZ Auckland   SAATCHI & SAATCHI NZ Auckland      NEW ZEALAND

 Interactive Tools
D02/25       01407        KID'S COLD AID       APOTEKET                THE SWEDISH PHARMACY         FORSMAN & BODENFORS             FORSMAN & BODENFORS Gothenburg     SWEDEN
                                                                                                    Gothenburg
D02/27       02019        SCREENSAVERS CRAZY   HELLMANNS/UNILEVER      KETCHUP                      OGILVY BRASIL Sao Paulo         OGILVY BRASIL Sao Paulo            BRAZIL
                          ABOUT KETCHUP
D02/43       02293        TRACKS               MITSUBISHI              MITSUBISHI TR4               AFRICA PROPAGANDA Sao Paulo     AFRICA PROPAGANDA Sao Paulo        BRAZIL
D02/51       02344        FLIGHT SIMULATOR X   XBOX                    FLIGHT SIMULATOR VIDEO       AKQA San Francisco              AKQA San Francisco                 USA
                          WIDGET                                       GAME
D02/53       01899        TETRIS               FIAT AUTOMOVEIS         FIAT DUCATO                  AGENCIACLICK Sao Paulo          AGENCIACLICK Sao Paulo             BRAZIL
Cyber Lions Shortlist by Category                                                                                                                                            Page 13 of 15

Catalogue No. Entry No.   Title                 Advertiser            Product                    Entered By                    Advertising Agency                   Country

 Interactive Tools
D02/54         02139      VW RABBIT WIDGET      VOLKSWAGEN            VOLKSWAGEN RABBIT          CRISPIN PORTER + BOGUSKY      CRISPIN PORTER + BOGUSKY Miami       USA
                                                                                                 Miami
D02/56         01422      SOLIDARY DOWNLOAD     HOSPITAL DA CIDADE    BLOOD DONATION APPEAL      AFRICA PROPAGANDA Sao Paulo   AFRICA PROPAGANDA Sao Paulo          BRAZIL
D02/57         01736      TRAY                  BRAHMA                BEER                       AFRICA PROPAGANDA Sao Paulo   AFRICA PROPAGANDA Sao Paulo          BRAZIL

 Innovative Ideas
D03/6          00050      UNDER CONSTRUCTION    HTTPCOMUNICACIO       INTERACTIVE AGENCY         HTTPCOMUNICACIO Barcelona     HTTPCOMUNICACIO Barcelona            SPAIN
D03/17         00529      BIG SHADOW            MICROSOFT CORPORATION XBOX 360 GAME CONSOLE      GT Tokyo                      GT Tokyo                             JAPAN
D03/19         01173      BEFORE YOU ENTER      KRAJOWE CENTRUM DS.   AIDS PROTECTION            ARC WARSAW - LEO BURNETT      ARC WARSAW - LEO BURNETT GROUP       POLAND
                          (WEAR CONDOMS)        AIDS                                             GROUP
D03/26         00336      HANDSHAKE             MICROSOFT             MSN (INTERNET PORTAL       HAKUHODO Tokyo                HAKUHODO Tokyo / TOHOKSHINSHA FILM   JAPAN
                                                                      SERVICE)                                                 CORPORATION Tokyo
D03/35         01459      CHAMPION              TELE2                 PHONE COMPANY              FORSMAN & BODENFORS           FORSMAN & BODENFORS Gothenburg       SWEDEN
                                                                                                 Gothenburg
D03/44         01451      HEAR THE DIFFERENCE   SPRING MOBILE         MOBILE OPERATOR            ÅKESTAM HOLST Stockholm       ÅKESTAM HOLST Stockholm              SWEDEN
D03/46         02579      NIKE+                 NIKE                  RUNNING APPLICATION        R/GA New York                 R/GA New York                        USA
D03/60         02690      THE PISS SCREEN       MAIN TAXI FRANKFURT   TAXI SERVICE               SAATCHI & SAATCHI Frankfurt   SAATCHI & SAATCHI Frankfurt          GERMANY

 Email Advertising
E01/36         01168      CONTROL               AUDI ESPAÑA           FINLAND DRIVING COURSES    CP PROXIMITY Barcelona        CP PROXIMITY Barcelona               SPAIN
E01/42         02294      NAVY MAIL             ROYAL NAVY            NAVY RECRUITMENT           GLUE LONDON                   GLUE LONDON                          UNITED KINGDOM
E01/46         01877      TIGER EMAIL           WWF                   WWF WILDLIFE MONITORING    OGILVY BEIJING Beijing        OGILVY BEIJING Beijing               CHINA
                                                                      NETWORK
E01/49         00939      SOCCER BALL           BRAHMA                BRAHMA BEER                AFRICA PROPAGANDA Sao Paulo   AFRICA PROPAGANDA Sao Paulo          BRAZIL
E01/53         02810      HARD FEELINGS         J MACEDO              CAKES                      LEW LARA Sao Paulo            LEW LARA Sao Paulo                   BRAZIL
E01/56         01586      REFRESH YOU           TELEFONICA            COMPUTER UPDATE SERVICES   OGILVYONE WORLDWIDE Madrid    OGILVYONE WORLDWIDE Madrid /         SPAIN
                                                                                                                               OGILVYINTERACTIVE SPAIN Madrid
E01/62         01888      TEST-DRIVE            WHIRLPOOL-BRASTEMP    BRASTEMP SIXTH SENSE       AGENCIACLICK Sao Paulo        AGENCIACLICK Sao Paulo               BRAZIL
                                                                      WASHING MACHINE

 Viral Video
E02/2          00011      TEA PARTAY            SMIRNOFF              RAW TEA                    BARTLE BOGLE HEGARTY New      BARTLE BOGLE HEGARTY New York        USA
                                                                                                 York
E02/3          00108      RONALDINHO SPOOF      AUTOLOG               GPS DEVICE                 SP3 Virum                     SP3 Virum                            DENMARK
E02/11         00475      SLOB EVOLUTION        BLINK PRODUCTIONS     PRODUCTION COMPANY         BLINK London                  BLINK London                         UNITED KINGDOM
E02/20         00747      MONKEY-PROOF.COM      PANASONIC MARKETING   PANASONIC TOUGHBOOK        DOT-FILMS Berlin              DOT-FILMS Berlin                     GERMANY
                                                EUROPE
Cyber Lions Shortlist by Category                                                                                                                                                  Page 14 of 15

Catalogue No. Entry No.   Title                  Advertiser               Product                      Entered By                     Advertising Agency                  Country

 Viral Video
E02/28         00943      PREPARE YOUR HAIR      GM BELGIUM AND THE       OPEL ASTRA TWINTOP           MARKEE Gent                    MARKEE Gent                         BELGIUM
                                                 NETHERLANDS
E02/38         00362      EVOLUTION              UNILEVER CANADA          DOVE SELF ESTEEM FUND        OGILVY & MATHER Toronto        OGILVY & MATHER Toronto             CANADA
E02/51         00948      CLEARIFICATION         MICROSOFT                WINDOWS VISTA                McCANN WORLDGROUP San          McCANN WORLDGROUP San Francisco /   USA
                                                                                                       Francisco                      MEKANISM San Francisco
E02/58         01593      IDIOTS                 MTV/AUTOTRADER           ANTI-DRINK-DRIVING MESSAGE   JWT London                     JWT London                          UNITED KINGDOM
E02/62         01711      THE COPY SHOP VIRAL    HAPPY COPY DIGITAL       HAPPY COPY SHOP              SCHOLZ & FRIENDS Hamburg       SCHOLZ & FRIENDS Hamburg            GERMANY
E02/67         01388      AFTER TRAINING         NIKE                     NIKE FOOTBALL ONO            WIEDEN+KENNEDY TOKYO           WIEDEN+KENNEDY TOKYO                JAPAN
E02/68         01614      ROONEY                 ELECTRONIC ARTS          EA FIFA 07 GAME              WIEDEN+KENNEDY                 WIEDEN+KENNEDY AMSTERDAM            THE NETHERLANDS
                                                                                                       AMSTERDAM
E02/69         01615      RONALDINHO             ELECTRONIC ARTS          EA FIFA 07 GAME              WIEDEN+KENNEDY                 WIEDEN+KENNEDY AMSTERDAM            THE NETHERLANDS
                                                                                                       AMSTERDAM
E02/105        00335      PRESIDENTS             GREENPEACE               ENVIRONMENTAL AWARENESS      SAVAGLIO\TBWA Buenos Aires     SAVAGLIO\TBWA Buenos Aires          ARGENTINA
                                                 INTERNATIONAL
E02/117        01928      NAKED MEN              JBS                      UNDERWEAR                    & CO. Copenhagen               & CO. Copenhagen                    DENMARK
E02/126        01767      HELPING YOU SELL       VINCENT WAUTHIER         LAYOUT DESIGNER              LG&F Brussels                  LG&F Brussels                       BELGIUM
                          YOUR BAD IDEAS
E02/145        01290      3.3 SECONDS            SANTO DOMINGO MOTORS     YAMAHA R1 SPORT BIKE         PAGES BBDO Santo Domingo       PAGES BBDO Santo Domingo            DOMINICAN REPUBLIC
E02/148        01940      CHOIR                  118 118                  TELEPHONE ENQUIRIES          MEME London                    MEME London                         UNITED KINGDOM
E02/195        00109      THE VISION             JESUSCENTER HAMBURG      SOCIAL WELFARE               JUNG von MATT Hamburg          JUNG von MATT Hamburg               GERMANY
                                                                          ORGANISATION
E02/196        00269      DYNAMITE SURFING       QUIKSILVER DENMARK       SPORTS CLOTHING AND          SAATCHI & SAATCHI Copenhagen   SAATCHI & SAATCHI Copenhagen        DENMARK
                                                                          EQUIPMENT
E02/197        00299      POOL                   COCA-COLA NORDIC         SPRITE ZERO                  SAATCHI & SAATCHI Copenhagen   SAATCHI & SAATCHI Copenhagen        DENMARK
                                                 SERVICES
E02/206        01701      KITE                   COCA-COLA NORDIC         SPRITE ZERO                  SAATCHI & SAATCHI Copenhagen   SAATCHI & SAATCHI Copenhagen        DENMARK
                                                 SERVICES
E02/221        00945      REWIND                 CVRD - CIA VALE DO RIO   VALE FLORESTAR FOREST        AFRICA PROPAGANDA Sao Paulo    AFRICA PROPAGANDA Sao Paulo         BRAZIL
                                                 DOCE                     RECOVERY
E02/244        02633      FINGERSKILZ            HP                       PERSONAL COMPUTERS           McCANN WORLDGROUP London       McCANN WORLDGROUP London            UNITED KINGDOM
E02/250        02142      BANANA HANDS           ALTOIDS                  ALTOIDS DARK CHOCOLATE       LEO BURNETT USA Chicago        LEO BURNETT USA Chicago             USA
                                                                          DIPPED MINTS
E02/251        02143      HALF DEER              ALTOIDS                  ALTOIDS DARK CHOCOLATE       LEO BURNETT USA Chicago        LEO BURNETT USA Chicago             USA
                                                                          DIPPED MINTS
E02/252        02144      BLOW HOLE BOB          ALTOIDS                  ALTOIDS DARK CHOCOLATE       LEO BURNETT USA Chicago        LEO BURNETT USA Chicago             USA
                                                                          DIPPED MINTS
E02/258        02204      DO YOU BELIEVE IN 5IVE? ADIDAS                  SPORTS APPAREL               EVB San Francisco              EVB San Francisco                   USA

E02/268        01873      HP TEA RUNNING VIRAL   HEWLETT-PACKARD          LAPTOP COMPUTERS             MODEM MEDIA London             MODEM MEDIA London                  UNITED KINGDOM
Cyber Lions Shortlist by Category                                                                                                                                            Page 15 of 15

Catalogue No. Entry No.   Title                 Advertiser          Product                        Entered By                  Advertising Agency                  Country

 Viral Video
E02/272        03137      SUNGLASS CATCH        RAY-BAN             SUNGLASSES                     CUTWATER San Francisco      CUTWATER San Francisco               USA
E02/277        02981      MEN WITH CRAMPS:      PROCTER & GAMBLE    THERMACARE MENSTRUAL           PUBLICIS NEW YORK           PUBLICIS NEW YORK / KIRT GUNN &      USA
                          STUDY IN PROGRESS                         HEAT WRAPS                                                 ASSOCIATES New York

 Other Digital Video
E03/3          00622      SHOT                  GLOBAL MEDIA AIDS   HIV AND AIDS AWARENESS         OGILVY PORTUGAL Lisbon      OGILVY PORTUGAL Lisbon               PORTUGAL
                                                INITIATIVE
E03/12         01763      JAPAN FILM            ONITSUKA TIGER      SPORTS FASHION                 STRAWBERRYFROG Amsterdam    STRAWBERRYFROG Amsterdam             THE NETHERLANDS
E03/21         01909      CIRCUIT               SHELL RETAIL        VPOWER FUEL                    JWT London                  JWT London                           UNITED KINGDOM
E03/23         02382      BADMAN                THE METROPOLITAN    OPERATION TRIDENT              MILES CALCRAFT BRIGINSHAW   MILES CALCRAFT BRIGINSHAW DUFFY      UNITED KINGDOM
                                                POLICE                                             DUFFY London                London
E03/37         02853      KEN                   BERLITZ             LANGUAGE SCHOOL                DDB GERMANY Berlin          DDB GERMANY Berlin                   GERMANY
E03/45         01222      VIRAL LEARNING        COMCAST             ZIDDIO.COM VIDEO SITE          GOODBY SILVERSTEIN &        GOODBY SILVERSTEIN & PARTNERS San    USA
                          CENTER                                                                   PARTNERS San Francisco      Francisco
E03/46         01223      GOING PLACES          COMCAST             ZIDDIO.COM VIDEO SITE          GOODBY SILVERSTEIN &        GOODBY SILVERSTEIN & PARTNERS San    USA
                                                                                                   PARTNERS San Francisco      Francisco
E03/78         00605      SPOONS                COCA-COLA           LIFT PLUS SOFT DRINK           PUBLICIS MOJO Auckland      PUBLICIS MOJO Auckland               NEW ZEALAND
E03/79         01037      NIKECOSPLAY           NIKE JAPAN          NIKE ID                        ADK Tokyo                   ADK Tokyo                            JAPAN
E03/83         02170      MAKING THINGS RIGHT   HAGGAR              HAGGAR MEN'S APPAREL           CRISPIN PORTER + BOGUSKY    CRISPIN PORTER + BOGUSKY Miami       USA
                          WEB FILMS                                                                Miami
E03/86         03098      BATTLE OF THE ALBUM   FLUID NY            BATTLE OF THE AD-BANDS         CURIOUS PICTURES New York   CURIOUS PICTURES New York            USA
                          COVERS

 Viral Marketing
E04/8          01247      THE PASSENGER         NOKIA               NOKIA MULTIMEDIA CAR KIT CK-   HYPER HAPPEN London         HYPER HAPPEN London / FUEL INDUSTRIES UNITED KINGDOM
                                                                    20W                                                        Ottawa
E04/26         02270      PACE - PURSUIT        BMW GROUP           BMW CARS                       INTERONE WORLDWIDE Munich   INTERONE WORLDWIDE Munich            GERMANY
                          ACROSS EUROPE
E04/28         01090      IWANTTOSEEAGHOST      DEAPLANETA          PULSE MOVIE                    CP PROXIMITY Barcelona      CP PROXIMITY Barcelona               SPAIN
E04/30         02295      IMPOSSIBLE STORY      ADIDAS              ADIDAS                         GLUE LONDON                 GLUE LONDON                          UNITED KINGDOM
E04/39         02141      COCQ-SIDA             COCQ-SIDA           AIDS AWARENESS CAMPAIGN        MARKETEL Montreal           MARKETEL Montreal                    CANADA
E04/47         01657      SAMURAI KITTENS       INDEPENDENT FILM    SAMURAI 7 TV SERIES            COG1 San Francisco          COG1 San Francisco                   USA
                                                CHANNEL
E04/53         02176      THE ROYAL ROMANCE     BURGER KING         BURGER KING                    CRISPIN PORTER + BOGUSKY    CRISPIN PORTER + BOGUSKY Miami       USA
                                                                                                   Miami
E04/55         02047      GREAT POCKETS         NOKIA               MOBILE PHONES                  FARFAR Stockholm            FARFAR Stockholm                     SWEDEN

				
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