Award double for exporters $20m to ease north-west jobs crisis by lindayy

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									                                                     Brand Tasmania ® Newsletter | December 2009 | Issue 101




Award double for exporters                                  Pivot has experienced very strong recent growth,
                                                            with staff numbers doubling over the past year, in
                                  Tasmanian firms           order to keep pace with demand for software
                                  Pivot Maritime            programming, modelling, export marketing and
                                  and Autech                management.
                                  Software &
                                  Design have               Autech, which provides leading-edge electronic
                                  each won their            colour software, won the 2009 Regional Exporter
                                  category in the           award. Autech had won many national and inter-
                                  2009 Australian           national awards and its software is used in more
                                  Export Awards,            than 25 countries.
                                  giving Tasmania
                                  two wins from             The 2009 Prime Minister's Australian Exporter of
nine divisional entries. Autech, based in central           the Year Award was won by a Queensland
Launceston, is well-known to eFriends, but Pivot            business, NOJA Power Switchgear.
Maritime, from suburban Legana in the same city,
is a more recent export pace-setter.

Founded by Dr Jeff Hawkins in 1996, Pivot has
carved itself a niche in the international market
for maritime simulation, training and consultancy           $20m to ease north-west jobs crisis
because of its flexible and cost-effective
                                                            Tasmania’s north-west is
simulation systems. The company produces and
                                                            being pushed into a phase
exports a wide range of maritime simulators,
                                                            of painful industrial
from small speedboat simulators to integrated
                                                            transformation by the
ship-bridge simulators, to meet the varying needs
                                                            impending closures of the
for training, consultancy, research and develop-
                                                            Wesley Vale paper mill and
ment in different maritime industry sectors. The
                                                            McCain’s vegetable-
company has customers in commercial shipping,
                                                            processing plant at Smith-
defence and the recreational sector.
                                                            ton, along with the possible
                                                            closure of Burnie’s paper
Pivot uses its simulators in maritime training and
                                                            mill. The State and Federal
consultancy – and this is a critical component of
                                                            governments are providing
its success. Lessons learned through training and
                                                            $20 million to encourage
consultancy are applied in the refinement of
                                                            job creation over the next five months to off-set
simulator design. Design improvements, in turn,
                                                            the loss of up to 675 positions in the north-west.
enrich Pivot’s programs and consultancy projects.
The synergy is powerful, enabling the company to
                                                            Tasmanian Paper (a wholly owned subsidiary of
constantly innovate and stay ahead of its
                                                            Paperlinx) announced in December that the
competition.
                                                            Wesley Vale mill, with 252 employees, would be
                                                            shut in March 2010. A down-sized Burnie mill will
Judges at the awards ceremony in Canberra in
                                                            continue to operate into the New Year, but will
November said Pivot’s exceptional innovation in
                                                            close if a buyer has not been signed up by June,
product service made it the standout company in
                                                            2010. There are 170 employees at Burnie.
the Small to Medium Services Award category.
The judges also remarked on Pivot’s opportunistic
approach to finding customers, a strategy that
includes creating simulations based on state-of-
the-art boat designs.
In a statement, Paperlinx Managing Director, Tom      Burnie Mayor Alvwyn Boyd said both levels of
Park, said: “While this was a difficult decision to   government should carefully assess every
make, it provides greater certainty for all of our    opportunity to attract new industry to his city and
stakeholders and removes one of the key               the whole region.
uncertainties that had been overhanging the
company and its employees. From a Paperlinx           The Tasmanian Chamber of Commerce and
perspective we are pleased to have been able to       Industry said demand for skilled labour remained
significantly reduce the net cost of our exit from    high in the State, but many available positions
Tasmania from the initial estimates.”                 might not fit the existing skills of paper-mill and
                                                      vegetable-plant workers.
Paperlinx expects the closure of the two mills to
cost the company about $170 million, including
redundancies, site remediation and exiting
contracts.                                            Our pinots win seven golds
                                                      By Graeme Phillips
The 60-year-old Burnie mill produces carbon-
neutral photocopy paper and was always                             When it comes to show results for
considered by Paperlinx to be a more attractive                    pinot noir, there’s no more awarded
sale prospect than Wesley Vale.                                    region in Tasmania than the Huon
                                                                   Valley. Pinots from Jette and Eric
Earlier, multinational vegetable processor,                        Phillips’ Elsewhere vineyard at
McCain, told 115 workers at its Smithton plant                     Glaziers Bay, before a change of
that processing would end in April next year and                   ownership in 2000, had won more
the plant would close when packing operations                      State and national trophies and
finish in November 2010. McCain Foods Australia’s                  medals than any other pinots in the
Managing Director, Steve Yung, said investment                     State, possibly in the country. Now
needed in the 60-year-old plant could not be                       the laurels have passed to Terry and
economically justified. McCain will continue to                    Rosemary Bennett’s Home Hill
process potatoes in its newer Smithton facility.                   vineyard at Ranelagh.

Federal Innovation Minister, Kim Carr, and            In the past nine years, consecutive vintages of
Premier David Bartlett, announced their $20           Home Hill pinot noirs have accumulated a total of
million response to the crisis outside the Burnie     nine Australian show trophies and 12 gold medals,
mill. They invited manufacturing companies to         including the top trophies at such prestigious
apply immediately for funding. Senator Carr said      events as the 2006 National Cool Climate Wine
he wanted to see new manufacturing projects up        Show and the 2007 Tri-Nations Challenge, where
and running by April and employing blue-collar        their 2005 Pinot Noir, selected to represent
workers. “Many businesses are looking [to invest]     Australia, beat the best from New Zealand and
and the banks are loath to lend at this time,” he     South Africa.
said. “Applications for shovel-ready projects can
be lodged from today.”                                The only Tasmanian pinots to come close to Home
                                                      Hill’s record in the past few years have been
Paperlinx had conducted a 10-month review of its      those from Fred Peacock’s Bream Creek vineyard,
Tasmanian mills before it made its decision and       overlooking Marion Bay.
workforce representatives said the outcome was
not unexpected. Mr Bartlett said: “Families will      Now Home Hill has done it again, with the 2008
[still] be devastated no matter what they were        Pinot Noir taking out the Best Tasmanian Red
anticipating to hear, but workers can be assured      Wine Trophy and just being pipped by New
we will stand shoulder to shoulder with them as       Zealand’s Villa Maria Estate for the Best Pinot of
we work towards creating jobs right now.”             Show Trophy at a show that attracted 2,535 wines
                                                      from 282 vineyards across Australasia, including
Sid Sidebottom, the Labor Party’s Federal Mem-        66 Tasmanian vineyards.
ber for Braddon, said a major part of the region’s
industrial history might be coming to a close, but    Chairman of Judges, John Ellis of Hanging Rock
the people of the north-west could work with gov-     Winery in Victoria’s Macedon Ranges, described
ernments to create a new future for themselves.       this year’s event as a Chardonnay Show.




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“Chardonnays from 2007 and before put in a               Footnote: Frogmore Creek vineyard has
fantastic performance,” he said. “Nineteen gold          consigned an initial shipment of wine to
medals were awarded for chardonnays, including           Hong Kong following a joint trade mission
three from Tasmania. It’s an extraordinary               that also involved Domaine A, Sugarloaf
outcome, and shows that Australian producers are         Ridge, Spring Vale Vineyards, Tamar Ridge
extending their grip on this market segment. In          Estates, Pirie Tasmania and Stefano
comparison to chardonnays of earlier years, we           Lubiana Wines. The seven producers were
found wines that were complex, subtle, and               assisted by the Department of Economic
restrained, which are good to drink now, or will         Development, Tourism and the Arts to
age wonderfully.”                                        participate in the Hong Kong International
                                                         Wine and Spirit Exhibition. Following
Rieslings also performed well, gaining nine gold         tastings at the show, local distributors have
medals. Mr Ellis said Tasmanian producers could          expressed interest in the full range of
be proud of the fact that they picked up five of         Tasmanian wines displayed.
those golds, but he considered the stand-out
variety for Tasmania to be pinot noir.

“The winner of the Etihad Airways Trophy for best     Boyer converts to plantation softwood
pinot in show was a marvellous New Zealand
entry,” Mr Ellis said. “Judging was very close, and   A $50 million
in the end Tasmanian pinot noirs accounted for        joint venture at
seven of the nine gold medals awarded in this         Boyer has
area. In other words, Tasmania blitzed the field      converted the
in pinot noir, and demonstrated that it now has a     newsprint mill
firm grip on this variety.”                           from using native
                                                      eucalypt to total
The signature award for the best pinot noir is the    reliance on plan-
Royal Agricultural Society of Tasmania Trophy,        tation softwood
sponsored by Etihad Airways, reflecting the           and turned the operation’s history on its head.
position of the Wrest Point Royal Hobart Inter-       The plant was built near New Norfolk in the
national Wine Show as Australia’s premier pinot       Derwent Valley in the 1940s to take advantage of
noir show. The trophy was won by the Villa Maria      a recent technological breakthrough that made it
Estate 2007 Taylors Pass Pinot Noir and carries a     possible to produce paper from eucalypt. Within
prize of return airfares to Paris for two to enable   20 years, the pioneering Australian Newsprint Mill
the winners to visit Burgundy.                        was producing more than half of Australia’s news-
                                                      print needs.
Trophy results for the Tasmanian entries were:
                                                      Times change and so do newsprint specifications.
Best Tasmanian Wine: Stefano Lubiana 2006             Paper produced from pinus radiata will better
Estate Chardonnay                                     suit publishers’ contemporary requirements for a
Best Tasmanian White Wine: Stefano Lubiana            lighter, thinner product, while environmentalists
2006 Estate Chardonnay                                have applauded the move away from native hard-
                                                      wood. Other environmental benefits include a 60
Best Tasmanian Red Wine: Home Hill 2008               per cent reduction in biological oxygen demand
Pinot Noir                                            loading to the River Derwent; a 15 per cent
Most Successful Tasmanian Exhibitor: Pressing         reduction in carbon emissions; a 25 per cent
Matters.                                              reduction in effluent volume per tonne of paper;
                                                      and a 20 per cent reduction in solid waste to
On a regional basis, wines from the Coal River        landfill.
Valley won 23 gold and silver medals while those
from the Tamar Valley won 10, followed by the         The conversion involved two separate projects.
East Coast with 7, the Derwent Valley 5, Pipers       Firstly, Norske Skog committed $27.6 million to
River 3 and the Huon Valley 2 (both for pinot         convert Boyer’s production lines from cold caustic
noir).                                                soda processing of a softwood/eucalypt mix to
                                                      the thermo-mechanical pulping of softwood only.




www.brandtasmania.com
Secondly, BIS Industrial Logistics invested $22.5     Energy supply is drought-proofed
million in an integrated woodchip plant, which it
                                                                                     Tasmania’s energy
will own and operate.
                                                                                     supply has been
                                                                                     drought-proofed
The conversion will impact on the Tasmanian and
                                                                                     through the
Australian economies, with annual production of
                                                                                     commissioning of
newsprint and related grades of paper represent-
                                                                                     Aurora Energy’s
ing about 40 per cent of total Australian
                                                                                     $451 million
consumption. Interstate customers will absorb 97
                                                                                     Tamar Valley
per cent of production.
                                                                                     Power Station.
                                                                                     The new genera-
The Minister for Economic Development, Michael
                                                      tor, near George Town, can provide 14 per cent
Aird, said the Tasmanian Government had
                                                      of the State’s energy through combined cycle
provided Norske Skog with a $10 million loan,
                                                      natural gas-powered generation.
while a $4.6 million grant had been provided
through the Tasmanian Community Forest Agree-
                                                      Aurora’s Chief Executive, Peter Davis, said the
ment’s industry-assistance program, which is
                                                      project had been completed on time and $30
jointly administered by the Tasmanian and
                                                      million under budget. He told guests at the
Australian governments.
                                                      official opening in October that the station’s 390-
                                                      megawatt capacity would reduce pressure on
Mr Aird said the mill was a key customer for the
                                                      Hydro Tasmania’s dams, which fell to an all-time
State-owned rail network and a major user of
                                                      low of 17 per cent of capacity during the recent
Bass Strait shipping. Each year, Boyer transports
                                                      drought.
more than a million tonnes of raw materials and
finished product. “The mill’s annual contribution
                                                      Aurora Energy (Tamar Valley) Pty Ltd, trading as
to Tasmania’s Gross State Product has been
                                                      AETV Power, is the owner and operator of the
estimated at approximately $390 million, and it
                                                      plant. The wholly owned Aurora subsidiary is the
generates more than 900 jobs, including 340
                                                      first substantial competitor to enter Tasmania’s
direct jobs,” he said.
                                                      domestic energy market, which has been the
                                                      exclusive domain of Hydro Tasmania for nearly a
Last century, Boyer gave the lie to a long-held
                                                      century.
scientific view that paper could not be made from
eucalypt wood because its fibres were too short.
                                                      After the station’s initiator, Babcock and Brown
A West Australian, Isaac Boas, challenged the
                                                      Power, withdrew from the project during the
theory and used rudimentary equipment to
                                                      global financial crisis, the Government stepped in
produce a sufficiently impressive sample in 1919
                                                      and decided that Aurora would be the most
to win financial backing from Australia’s notori-
                                                      appropriate operator because of national energy
ously hard-nosed newspaper owners. One of Boas’
                                                      market regulations in relation to monopolies.
fellow researchers, L.E. Benjamin, was attracted
to Tasmania by its huge stands of eucalypts.
                                                      The construction phase provided 340 jobs and
Processing tests in Canada showed that paper
                                                      there are 30 full-time positions involved in opera-
could, indeed, be produced from Tasmanian
                                                      tions. The plant will increase the economic bene-
eucalypt pulp and work began on building a plant
                                                      fits of the gas pipeline and the Basslink electricity
at Boyer in 1941.
                                                      cable under Bass Strait.
Boas’s breakthrough also opened the way for the
                                                      Commissioning of the new station enables Aurora
establishment in Burnie of a major pulp and paper
                                                      to diversify from its previously restricted role as a
mill to turn native hardwood into printing, writing
                                                      retail supplier.
and wrapping paper. The Pulp, as it was known
locally, started operations in 1938 and generated
                                                      Hydro Tasmania’s ageing back-up station at Bell
a population surge in Burnie from 4,000 to 10,000
                                                      Bay, which has been progressively converted from
in the space of a few years. Burnie remained
                                                      diesel to gas generation over recent years, has
essentially a single-industry town for decades and
                                                      now been de-commissioned and will be disposed
the era finally ended in 1998 when the troubled
                                                      of.
60-year-old pulping plant was closed down.




www.brandtasmania.com
In its last financial year before taking on the       Among Professor West’s other key recommenda-
generating role, Aurora Energy made an operating      tions are:
profit of $25.4 million, down $4.6 million on the
previous year. The GBE’s annual report disclosed:           An effective auction of power when long
                                                            -term contracts with major industrial
      An increase in assets from $1.1 billion to            users are due for renewal.
      $1.5 billion;
                                                            Ending the moratorium on growing
      An increase in current liabilities from               genetically modified non-food crops.
      $158 million to $654 million;
                                                            Holding a competition with a $10 million
      Nominal losses on price-risk hedging of               prize for the best future business model
      $363 million; and                                     for Tasmania.

      A $9.9 million dividend to the State                  An extra $1 billion in Federal irrigation
      Government.                                           funding, to turn Tasmania into
                                                            Australia's food bowl.

                                                            Greater use of the $2 billion invested in
Vision of Oxbridge on the Derwent                           Tasmanian superannuation funds, to
                       The University of Tasmania           support innovation investment.
                       should be moved from
                       Sandy Bay to a new sand-             Decentralising the departments of
                       stone campus on the                  Economic Development, Tourism and the
                       Hobart waterfront to                 Arts and Primary Industries, Water and
                       create a precinct to rival           the Environment to small towns, so
                       Oxford or Cambridge,                 officers would live in the communities
                       according to Professor               they are trying to transform.
                       Jonathan West, head of
                       the Hobart-based                     Construction of a second Basslink power
                       Australian Innovation                cable across Bass Strait to double the
Research Centre. In his Innovations Strategy for            potential for renewable energy exports.
Tasmania, handed to the Premier, David Bartlett,
in October, Professor West stipulates that all new          Incentives to attract new hi-tech
campus buildings must be constructed of stone               businesses, such as global data centres
because “it is impossible to build an ugly building         and “server farms” to Tasmania.
in stone”.
                                                      The report says the sale of power to major
The vision includes reclaiming UTAS’ original         industrial users at less than the cost of generation
sandstone “home” on the Domain and creating           is depriving the Tasmanian Government of up to
new infrastructure on the rail yards site. “The       $220 million in annual revenue. Professor West
railcards would make an ideal location for the        points out that the three relevant industries –
university on a spectacular site that no other        Comalco and Temco at the Bell Bay Major Industry
Australian university could match,” the report        Zone and Nyrstar in Hobart – now employ 1,400
says. “The university and the waterfront area it      people, many fewer than when their long-term
would shape would mould the experience and life       power deals were negotiated.
of Hobart city, literally placing creativity at the
centre of the city's life.”                           Professor West said his report indicated that
                                                      Tasmanians could enjoy prosperity in the future
                                                      without radical “gut-wrenching” transformation.
                                                      He also contends that Innovations Strategy for
                                                      Tasmania would help reduce conflict between
                                                      advocates for the economy and environmental
                                                      activists. “This is a good-news, practical report
                                                      that if implemented can guarantee the social and
                                                      economic benefits we all want to enjoy; and
                                                      overcome the divisions of the past,” he said.




www.brandtasmania.com
Accepting the report, Mr Bartlett said Professor      “That transformation is economic, cultural and
West’s influence was already being reflected in       social … Since January 1999 over 40,000 new jobs
Government policies on renewable energy, the          have been created. … Our population has grown
broadband network and irrigation expansion. “No       by a net 29,000 people to 500,000.
doubt this report will create a whole range of
debates and that’s good for Tasmania,” he said.       Our tourism numbers have also grown exponen-
                                                      tially, and we now welcome over twice our
A formal Government response has been                 population – over one million people – to
promised.                                             Tasmania each year.”

Meanwhile, Mr Bartlett told a National Press Club     Mr Bartlett explained how Tasmania was facing up
luncheon in Canberra that the National Broadband      to three critical global challenges:
Network (NBN) would vault Tasmania to global
prominence in the digital age. He used his nation-          The management of increasingly scarce
ally televised speech to announce that Kingston             water resources;
Beach, South Hobart, St Helens, Triabunna,
Deloraine, Sorell and George Town would be part             The imperative for creating sustainable
of the State’s stage II NBN rollout.                        and renewable energy; and

In stage I, Scottsdale, Smithton and Midway Point           The rapid pace of the telecommunica-
are to become the first towns in Australia to be            tions revolution.
serviced by ultra-fast optic fibre cables, which
are now being laid.                                   “These are the issues being faced by every State
                                                      in the nation, and by every nation on the planet.
Mr Bartlett said the rollout would turn Tasmania      And in each one, Tasmania has natural advantages
into a “digital laboratory” with half a million       that we must and will seize for the future,” Mr
homogenous, English-speaking people ready to          Bartlett said.
test the potential of new technology for all and
any corporate players. “No one knows the indus-       The National Press Club speech can be viewed at:
tries this will spawn,” he said. “There are just so    www.media.tas.gov.au/release.php?id=28183 .
many potential applications, most of which
haven’t even been thought of yet.”

Mr Bartlett, 41, expanded on his plans to turn the    Giant winches sheik up market
State into Australia’s irrigated food bowl and to     Muir Engineering
double renewable energy production. He told           Pty Ltd has
national viewers there was more to Tasmania and       exported the first
its more than 250 islands than physical beauty. “I    of a new range of
want to explain why it is my firm belief that in      winch equipment –
the coming decade, Tasmania will strut the            its largest compo-
national stage because of a very different set of     nents ever – to the
achievements, and make a contribution to              Middle East.
Australia that will be the envy of other              Managing Director,
jurisdictions. On the first day that I became         John Muir, said the
Premier, I said that I wanted Tasmania to be a        order, destined for
clever, kind and connected place. We are working      a 141-metre-long
to make that a reality. Right now, we are             vessel under
embracing challenges in a way that will make us       construction, comprised an anchor winch, a chain
not just an Australian leader in key areas – but a    compressor and four docking capstans.
global one. It’s happened quietly and perhaps
unspectacularly – but as I stand here today,          “We worked very closely with the customer from
Tasmania has become the ‘tiger economy’ of            the outset to ensure the final product met their
Australia.”                                           particular requirements,” he said. “The project
                                                      took eight months to complete from start (design)
He said Tasmania was now 10 years into a              to finish (delivery).”
20-year transformation.




www.brandtasmania.com
The VRC24000 anchoring system, finished in            Shakespeare festival for 2010
highly polished stainless steel, is suitable for
vessels up to 150m long and Mr Muir expects           An inaugural Australian Shakespeare Festival will
strong demand.                                        be the centrepiece of a planned Tasmanian
                                                      Winter of Festivals in 2010. A partnership
Muir has been designing and manufacturing             between the Tasmanian Government and the
premium quality anchoring equipment for more          University of Tasmania will enable the festival to
than 40 years and has established a strong global     be held over three weeks in August, with William
brand within the super-yacht, defence and work-       Shakespeare’s works featured through theatre,
boat sections of the global marine engineering        opera, concert, conference and film.
sector, Trading as Muir Windlasses Australia, the
company exports its anchoring and mooring             The Government has contributed $200,000 to the
systems to more than 50 countries, reinforcing        event, which will be delivered under the leader-
the Tasmanian brand across a growing customer         ship of the Head of the UTAS Conservatorium of
base.                                                 Music, Professor Kevin Purcell, and Artistic
                                                      Director, Paige Newmark. It is anticipated that
                                                      respected Shakespearean academics from the
                                                      world’s top universities and leading international
Seaweed extractor in spotlight                        Shakespearean actors will join well-known
Leading Tasmanian biotechnology company,              national performers in Tasmania. Organisers hope
Marinova Pty Ltd, has won the Technology and          to tap into the two million arts patrons worldwide
Innovation Award in the 2009 NAB Australian           who choose Shakespeare festivals as their primary
Agribusiness Awards for Excellence. Marinova’s        reason for travel.
Cambridge extraction facility has been developing
medical and nutritional applications from brown
seaweed harvested in Tasmania, Canada and             Ralphs Bay canal estate rejected
Argentina since 2006. The company has generated
more than $20 million in export earnings.             Walker Corporation is considering its response to
                                                      a draft assessment by the Tasmanian Planning
Marinova’s Managing Director, Paul Garrott, said:     Commission that its proposed $300 million canal-
“Our process uses bioactive polysaccharide            style residential development on 97ha of tidal
extracts (fucoidans) from brown seaweed as            flats at Ralphs Bay should not go ahead.
active ingredients in nutritional capsule and         “Although well-designed and engineered, the
tablet products, wellbeing beverages and topical      proposed development would be a major and
cosmetics. The global skincare market alone is set    unacceptable intervention into Ralphs Bay,” the
to exceed US$44 billion in sales by 2010, and we      interim report said. “The only substantial factor
are the world’s only supplier of organic, Halal and   in favour … is that the 'reclamation' stage of the
Kosher certified fucodian products.”                  project would most likely bring economic benefits
                                                      for the State ... in the order of $35.6 million.”
Meanwhile, a strong Tasmanian delegation
attended the 2009 AusBiotech Trade Show and           The commission recommended that the Australian
Conference in Melbourne in October. The group         Government should reject the development under
included Essential Oils Tasmania, Selbourne           the Environment Protection and Biodiversity
Biological Services, Xderma, the Australian Centre    Conservation Act because it would have an
for Research on Separation Science and UTAS’s         unacceptable and detrimental effect on red-
schools of Pharmacy, Engineering, Plant Science       necked stints and pied oystercatchers and would
and Agricultural Science, as well as representa-      exacerbate the threat to the endangered spotted
tives from the Department of Economic Develop-        hand-fish.
ment, Tourism and the Arts.




www.brandtasmania.com
Hartz is bubbling back                               Farmers’ market is a sellout
Hartz Tasmanian Mineral Water is bubbling back       A new farmer’s market sprang to life in Hobart in
into the marketplace, with Juicy Isle Pty Ltd        October with more than 1,000 customers turning
re-launching the original branding and green         up for the first day of operations. Held in a CBD
bottles first seen almost 20 years ago. The          carpark in Melville Street, the Tasmanian Farm
Managing Director of Hartz, Mr Michael Cooper,       Gate Market was scheduled to run from 8am to
said: “Hartz Tasmanian Lightly Carbonated            1pm but most stallholders had sold out by 10am.
Mineral Water is produced from one of the purest     Hilary Hartley, who ran a Grown for Taste stall,
water sources in the world. Water from the           said: “I expected the market would take a while
remote wilderness of south-west Tasmania             to build up, but obviously Hobart is really ready
contains the perfect natural balance of minerals     for it. Farmers markets are very empowering for
and elements and it has a distinctive, fresh         both the buyer and the seller.” The market is
taste.” The new Hartz range of lightly flavoured     scheduled to operate every Sunday.
minerals waters includes lemon/lime, cranberry
and raspberry, orchard peach and light bitters.
The original owner of the brand, Powell Holdings,
was wound up in October.                             Triple success for Roar Film
                                                     Hobart-based Roar Film was a finalist in seven
                                                     categories and collected three major awards at
                                                     the annual ATOM Awards in Melbourne. The
Port Arthur sets another record                      boutique film-maker’s DIY Doco won the best
The Port Arthur Historic Site Management             instructional/training resource and best multi-
Authority has reported record numbers for the        media learning resource categories and European
second year in succession, with a total of 308,478   Voyages to the Australian Continent collected the
visitors to the site. The precinct made a $46.3      best multi media award. The Australian Teachers
million contribution to Gross State Product in       of Media (ATOM) awards are held annually “to
2008-09, while winning the Major Attraction and      celebrate the very best of Australian and New
Heritage and Cultural Tourism categories at the      Zealand production.”
2008 Tasmanian Tourism Awards, the best
Heritage Tourism category at The Australian
Newspaper Travel and Tourism Awards and the
Best Heritage Tourism award at the 2009              Crime drops again, by 6pc
Australian Gourmet Traveller Magazine Awards.        The number of offences recorded by Tasmania
The authority’s annual report is available at:       Police fell by 6 per cent in 2008-09, following a 7
http://www.portarthur.org.au/pdfs/PAReport08-        per cent fall the previous year. Police clearance
2009Final.pdf                                        rates were maintained at 46 per cent, with 94 per
                                                     cent of offences against the person (assault,
                                                     sexual assault, robbery etc) being resolved. A
                                                     recent National Survey of Community Satisfaction
Jansz rosé wins national trophy
                                                     with Policing conducted by Roy Morgan Research
Jansz Tasmania 2005 Vintage Rose outscored 31        found Tasmanians feel safer in public places and
other sparkling wines from around Australia to       at home, including at night, than Australians in
win the Bathurst Regional Vignerons Association      other States and territories.
Perpetual Trophy for bottle-fermented sparkling
wine. Judges at the cool-climate show said it was
among the best rosé wines ever produced in
Australia. Jansz won silver in the same class for    Brewer launches James Boag’s Pure
its 2003 chardonnay/pinot noir blend. Other          Brewer Lion Nathan has launched a new
Tasmanian gold medal winners were Moores Hill        Tasmanian beer, James Boag's Pure, into the
2009 riesling, Brooke Eden Waters Edge TRS           international “super-premium” market. Boag’s
riesling 2009, Holm Oak 2008 riesling and ese        Operations Director, Phil Hargans, said the James
2008 pinot noir.                                     Boag's Pure would be marketed in a different
                                                     brand space to the highly successful Boag's Pre-
                                                     mium. The new beer has a recommended retail
                                                     price of $57.99 a carton or $17.99 for a six-pack.




www.brandtasmania.com
Jobless rate remains unchanged                          Funding for Falls Festival
Tasmania's trend unemployment rate remained             The Tasmanian Government has provided the
unchanged at 5.1 per cent in October – 0.7 per          organisers of the Falls Festival at Marion Bay with
cent below the national average of 5.8 per cent.        dollar-for-dollar funding that will result in a total
Meanwhile, long-term unemployment in Tasmania           investment of more than $575,000, ensuring the
increased 3.6 per cent in the year to October, to       future of the popular musical event. Tourism
an average of 2,400 people. Nationally, the             Tasmania figures show that the 15,000 festival
number of long-term unemployed increased by             attendees contribute more than $22 million in
23.6 per cent over the same period. Australian          direct spending and stay an average of a week to
Bureau of Statistics data also revealed a 1.8 per       10 days in the State.
cent increase in job advertisements for October.


                                                        Living treasure draws 55,000
Funding for Low Head heritage                           A world-class collection of Chinese poetry,
The State Government has committed $990,000 to          literature and paintings, the Jao Tsung-i: The
better preserve and ensure the long-term                Amalgamation of Mind and Universe exhibition
sustainability of the historic Low Head Pilot           attracted more than 55,000 people to the
Station, regarded as a place of national                Tasmanian Museum and Art Gallery. Professor
importance and one of Tasmania’s most                   Jao Tsung-I, 92, is a renowned scholar-artist,
significant cultural assets. A grant from the Urban     considered a national living treasure in China.
Renewal Heritage Fund will be used to protect           Hobart was the first city outside Asia to display
and maintain the nation’s oldest group of pilot         his works.
buildings, which date back to 1805.

                                                        House prices holding up
Derwent recuperation continues                          House prices in Tasmania increased by 1.8 per
                                                        cent in the three months to September, according
Pollution in the River Derwent has fallen
                                                        to figures released by the Australian Bureau of
substantially because of a 20 per cent reduction
                                                        Statistics. Retail trade increased 0.4 per cent to
in sewage effluent and improved environmental
                                                        $441 million in September and building approvals
management by major industries, according to
                                                        showed a 3.4 per cent increase. Research
the latest annual Estuary Report Card. Little
                                                        released by the Tasmanian Chamber of Commerce
penguin colonies are growing, spotted handfish
                                                        and Industry in November showed that Tasmania’s
populations have stabilised and heavy metal
                                                        small businesses are the most confident in
pollution is slowly reducing. Mercury detected in
                                                        Australia.
shellfish and some fish species is still above levels
recommended for consumption.

                                                        Big iceberg near ‘Macca’
Silicon decision in 2010                                An iceberg, estimated to be 500m long and 50m
                                                        high, has been spotted by expeditioners about
The Tasmanian Government expects Munich-based           8km north-west of Macquarie Island. Antarctic
Wacker Chemie Ag to make a decision on the              Division glaciologist, Dr Neal Young, said icebergs
location of its proposed $500 million silicon           were a rare sight around the island halfway
smelter early in 2010. Media reports that the           between Tasmania and Antarctica. He said it was
plant could be built at the Port Latta Major            likely to be part of a massive berg that broke off
Industry Zone prompted the suspension of trading        the Ross Ice Shelf eight or nine years ago.
in October in the shares of Macquarie Harbour
Mining, which holds leases over reserves of very
high-grade silica. Macquarie’s shares soared
quickly to a high of 40c after resuming trading at
9c. They were trading at 28c late in October.




www.brandtasmania.com
Cycling trails for Western Tiers                       Liners to bring 120,000 visitors
Four new cycling trails covering a total of 300km      Sixty cruise ships are scheduled to visit Tasmanian
were opened in the scenic Great Western Tiers          ports this season, adding 120,000 passengers and
area in November, following a joint project            crew to the State’s visitation list. About 75 per
involving the Meander Valley Council, the Great        cent of cruise ship passengers are from overseas.
Western Tiers Tourism Association and the State
Government. The Great Caves Trail, the Great
Country Trail, the Great Gourmet Trail, and the
Great World Heritage Trail are each linked to a        Vice Chancellor to retire
significant aspect of the region.                      The University of Tasmania’s Vice Chancellor,
                                                       Daryl Le Grew, announced in October that he
                                                       would leave at the end of his present contracted
                                                       term – at the end of 2010.
State gets $35.4m recovery bonus
Tasmania will reap an extra $35.4 million in GST
payments from the Federal Government because
of Australia’s faster-than-expected economic
recovery. The national economy is now forecast
to grow by 1.5 per cent during 2009-10. Tasmania
will benefit by an additional $161 million in GST
income over the next four years.



Grant to cut island emissions
A Federal grant of $15.28 million will enable
Hydro Tasmania to undertake a demonstration
project integrating wind, solar and biodiesel
generation into the King Island electricity grid.
The project has potential to significantly reduce
emissions from diesel generators on the island,
where 2.5 million litres of diesel was used in 2008
-09.



Beerfest prospers on the wharf
Organisers of the annual Tasmanian Beerfest were
encouraged by their first event in the Princes
Wharf No. 1 shed on the waterfront in October,
with more than 25,000 litres of beer consumed by
nearly 12,000 attendees. Most small brewers sold
out their stock and it’s likely the event will again
be staged at the venue in October 2010.




  For further information contact :

  Robert Heazlewood                                      Mike Jenkinson
  Executive Director, Brand Tasmania Council Inc.        Communications Consultant, Brand Tasmania Editor
  Telephone 03 6229 5719 Ι Mobile 0419 564 745           Email mjenk40@bigpond.net.au
  Email Robert.Heazlewood@brandtasmania.com

  Snail Mail to PO Box 957 Sandy Bay, Tasmania, 7006


www.brandtasmania.com

								
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