January 9, 2008 Exhibitor Forum Announcement
Reference Letter No. 5
Dear 45th DAC Exhibitor:
DAC is excited to announce the formation of the DAC Exhibitor Forum. The Exhibitor Forum
provides a theater venue on the exhibit floor for exhibitors to present technical content to
attendees that is focused and practical. This exciting new forum features sessions devoted
entirely to a specific domain (e.g., verification) where up to three companies will be selected
to present per session, then follow up with a short question and answer period.
The Exhibitor Forum is one of the ways in which DAC is increasing the opportunity to deliver
practical “how-to” information and introductions to new technologies on the exhibit floor,
while at the same time offering exhibitors an opportunity for greater exposure to DAC
The attached Call for Participation details the program requirements, submission process,
timeline and costs.
Presentations must address one of the following topics:
1. System-Level Design/Embedded Software
2. Physical Design
4. Power Management/Signal Integrity
5. Analog/Mixed-Signal and RF
6. Design for Manufacturing
7. Intellectual Property Cores
Submission must be made through the website which will be open on January 16, 2008 and
submissions are due February 6. The cost to participate is $1500 per presentation. This is to
partially defray the costs to the conference of setting up the theater, advertising, etc.
Please review the attached PDF of the Call for Participation/Exhibitor Forum Presentation
Guidelines and contact the Lee Wood or me with any questions you may have.
We’re looking forward to a successful introduction of this new program and to working with you
to continue to improve the attendee experience at DAC.
Susie Horn, CEM
Director of Exhibit Operations
45th DAC Exhibitor Forum
Call for Participation
D E S I GN AUTOMATION CONFERENCE
DAC exhibitors are invited to participate in DAC’s new opportunity for greater exposure to DAC attendees.
Exhibitor Forum. The Exhibitor Forum provides a theater Content should focus on processes and
venue on the exhibit floor in which exhibitors can present methodologies that are supported or enabled by
focused practical content to attendees. This exciting new specific products. Product references are allowed,
forum features sessions devoted entirely to a specific domain but the presentation should be geared toward
(e.g., verification) where up to three companies can present technical insight, not product pitches.
per session, then follow up with a short Q&A period. The Exhibitor Forum creates an opportunity for
The Exhibitor Forum is one of the ways in which DAC is attendees to hear an open technical presentation,
increasing the opportunity to deliver practical “how-to” then immediately discuss the relevant products at
information and introductions to new technologies on the the presenting company’s booth.
exhibit floor, while at the same time offering exhibitors an
ALL SUBMISSIONS MUST BE MADE ELECTRONICALLY AT THE DAC WEBSITE: WWW.DAC.COM
Format Guidance and Review
The presentation theater will be on the exhibit floor and designed to Selected presentations must follow the DAC Exhibitor Forum Guidelines
accommodate approximately 100 attendees. Three 40-minute (30 min. dictating format, guidelines on logo use and product treatments, and other
presentation, 5 min. Q&A, 5 min. turnaround) presentations are scheduled aspects of presentations (e.g., give-away items, lead retrieval options, and
per session with one morning and one afternoon session per day. At the end attendance policies). The DAC Exhibitor Forum Review Committee will review
of the session, there will be a closing 15-minute audience Q&A session to presentation materials and give feedback on any problems. Final versions of
allow open interaction with the audience on all presentations. presentations must be received by May 23, 2008.
Submissions Participation Costs
An Exhibitor Forum presentation must address one of the following topics: The cost to participate is $1500 per presentation. This is to partially defray the
1. System-Level Design/Embedded Software costs to the conference of setting up the theater, advertising, etc.
2. Physical Design
3. Verification Timeline
4. Power Management/Signal Integrity Initial Submission Deadline: February 6, 2008
5. Analog/Mixed-Signal and RF Acceptance Notification Sent to Exhibitors: February 25, 2008
6. Design for Manufacturing Payment Due: March 31, 2008
7. Intellectual Property Cores Abstract for Final Program/Exhibit Guide Due: April 2, 2008
Final Presentation Submitted for Review: May 1, 2008
Submissions should clearly state (1) what problem is addressed, (2) why Feedback to Exhibitors on Presentation: May 16, 2008
the problem is significant, (3) what the solution is to the problem, and (4) Final Presentation With Required Edits Due: May 23, 2008
how the solution will be presented. Supporting products should be latest
releases (forthcoming, or released within the three months prior to DAC) 45th Design Automation Conference
and the associated testcases and methodologies should be leading-edge. 5405 Spine Rd., Ste. 102, Boulder, Colorado 80301 USA
T + 1 303.530.4333
Submit via website: www.dac.com F + 1 303.530.4334
DAC Exhibitor Forum Guidelines
Vendors presenting in the DAC Exhibitor Forum must comply with the following guidelines. Presentations that do not conform
to the guidelines will not be accepted. Presentations must be technical and “leading-edge” in nature – no marketing material is
As a participant in the DAC Exhibitor Forum, you are encouraged to provide concrete illustrations of how your technology is used
to solve customer problems within the session topic. The use of technical analyses, figures, and data is encouraged to convey:
• What problem(s) your product addresses
• Why this is a (new, increasingly challenging) problem
• How your tool or methodology solves the problem
1) References to specific products are appropriate to the extent that they support the technical content of the
2) Presentations must clearly identify the presenting company.
a. Presenter’s company logo should be included on the title page
b. Company logo must not be larger than the DAC logo, if present
3) All sources of material (other than the presenting company) must be acknowledged, e.g. what entity is respon-
sible for or owns any of the research or development results being presented in the material.
4) The DAC Exhibitor Forum template must be used for all presentations.
5) Usage of company logos is subject to the following constraints.
a. Exhibitor and any partner logos may appear on each slide in the DAC-designated area. Partner logos,
where applicable may be added in an the designated area of the slide
b. The opening slide and closing slide have expanded display areas for logos. The closing slide may
reference the presenting company’s exhibit booth.
c. Video and multimedia components may be embedded in slides but must be approved as part of the
d. If a slide is complex, a single vendor logo may be attached to the specific slide as a single point of
identification of the material contained therein.
e. While products and technologies may be discussed, no competitors’ products may be mentioned.
6) Promotional items, incentives, or literature may be distributed during the presentation from the designated
location. Exhibitors may distribute one promotional item or piece of company literature.
7) Attendance tracking may be done in the theater at the designated location and must be coordinated by the
presenting company, including providing any necessary scanning devices and staff to collect the leads.
8) Attendance is open to all registered attendees. Limitations or restrictions on attendance (other than room
capacity) will not be permitted.
9) Final presentations must be approved by the DAC Exhibitor Forum Review Committee. All decisions of the
Review Committee are final.