High-tech marketing: B2B marketing strategies and tactics
Designed for the marketing, sales and technical personnel of small to medium technology companies, this workshop will provide the tools and expertise to establish improved results from B2B marketing and sales efforts. Participants will: • • • Learn how to develop a targeted prospecting sales and marketing program Discover the tools and methods for building better prospecting lists Increase the sales to existing customers and better track results Do you want to learn: 1. How to save time and money while prospecting for new business, and virtually eliminate the need for making cold calls? How other technology companies are successfully generating more saleswinning referrals? How to use low-cost marketing to handle the early stages of the sales process, allowing you and your salespeople to be up to 40 percent more efficient at closing new business sales? How to use easy, low-cost marketing touches to help move prospects from awareness to inquiry and consideration to purchase? The answers you need about what’s working best for finding new business opportunities for other technology companies?
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Presenter Mac McIntosh delivers a dynamic hands-on workshop covering topics such as B2B lead generation, search engine optimization, database-driven direct marketing and segmentation strategies. Attendees will walk away with a binder full of templates, checklists and sample offers, calls to action whitepapers and more.
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Course agenda:
8:30 am 9:00 am 9:15 am 10:30 am 10:45 am Noon 1:00 pm Registration and breakfast Welcome and introductions Time and money-saving business development strategies and tactics Break Turn your website into a lead generating machine Lunch Use database-driven, multi-touch direct marketing to generate and nurture leads until they are sales-ready
3:00 pm 3:15 pm
Break Fifteen business development ideas in fifteen minutes
3:30 pm 4:15 pm 5:00 pm
Generate more sales-winning referrals Networking for new business Session end
Presenter:
M.H. (Mac) McIntosh is a highly-regarded sales and marketing consultant who is an expert on marketing-driven new business development for technologies companies in Canada and the U.S. Mac provides marketing and sales consulting services, teaches university-level courses on sales and marketing subjects, and is a frequent speaker at industry conferences. He also is quoted regularly by, and writes articles for, leading business and industry magazines and newsletters. Mac has worked hands-on as a consultant with a number of small, mid-sized and large technologies companies across Canada, so he understands the technology business and knows what really works and what doesn’t. Hundreds of people at other small, mid-sized and large technology companies in Canada have already attended similar seminars presented by Mac McIntosh—and they’ve come away armed with cost- effective and efficient new business development strategies and marketing tactics, tips, and techniques they’re now using to boost their sales revenue and profits.
What others say about Mac’s workshop:
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Excellent workshop. Mac not only presents theory, but gives attendees proven tips that work in B2B lead generation. Any marketer wanting to get the extra edge, better results, and generate more leads can get the ideas, tools and takeaways in Mac’s workshop to put into practice immediately.
Angie Hirata - Worldwide Director, Marketing & Business Development Maximizer Software Inc.
Michael Noel - Creative 2000 Computer Solutions Coquitlam, British Columbia
Event Contact: Sean Elbe | selbe@bctia.org
Presented in partnership with:
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I just finished the marketing boot camp this afternoon. All I can say is it was AWESOME!!! And an excellent use of our time.
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