FMC: Beyond the Dual-Mode Handset Scott Wharton, VP of Marketing January 15, 2007©2006 BroadSoft®, Inc. Proprietary and Confidential; Do Not Copy, Duplicate, or Distribute 2 When You Hear “FMC”, What Do You Think Of?©2006 BroadSoft®, Inc. Proprietary and Confidential; Do Not Copy, Duplicate, or Distribute 3 FMC Conventional Wisdom +What’s not to like!?©2006 BroadSoft®, Inc. Proprietary and Confidential; Do Not Copy, Duplicate, or Distribute 4 FMC -More Than A Dual Mode Handset IP Cable Operators Cable Operators Fixed Line Carriers Fixed Line Carriers Mobile Operators Mobile Operators Next-Gen Providers Next-Gen Providers Transition to IP Transition to IP Transition to IP Transition to IP Transition to IP Transition to IP Transition to IP Transition to IP Radical Restructuring of Telecom Landscape Voice Voice Wireless Wireless Data Data Video Video©2006 BroadSoft®, Inc. Proprietary and Confidential; Do Not Copy, Duplicate, or Distribute 5 3 Types of Convergence Handset Handset Network Network FMC IMS Application Application©2006 BroadSoft®, Inc. Proprietary and Confidential; Do Not Copy, Duplicate, or Distribute 6 •Dual mode typically means “WiFi” •Driver = cheap consumer calling •But… is this good for the operator? •Alternative operator strategies – “Homezones” • E.g., in Germany – Selective roaming tariff reductions Handset Handset Handset Convergence©2006 BroadSoft®, Inc. Proprietary and Confidential; Do Not Copy, Duplicate, or Distribute 7 Network Convergence •Main type = IMS •Mostly OpEx driven •New IMS-only apps not ready •Apps same as non-IMS today •Upgrade for FMC apps today? Network Network IMS©2006 BroadSoft®, Inc. Proprietary and Confidential; Do Not Copy, Duplicate, or Distribute 8 Application Convergence • Independent of network, handsets • Ready today • Can start with apps first to increase revenue • Which applications? • Start with consumer or business? Application Application©2006 BroadSoft®, Inc. Proprietary and Confidential; Do Not Copy, Duplicate, or Distribute 9 FMC Consumer Application Examples Simultaneous Ring Control which devices are alerted for each member and family line Ring! Ring! Ring! Unified Voice Mailbox Voice mailbox for each family member and family line Call Watch Send email to family admin each time a call is made to/from a member Call Restrictions Restrict calls to/from members based on time, day and calling line ID Family Directory A common directory accessible from all devices & web portal Family Butler Automated attendant answers calls during quiet time periods©2006 BroadSoft®, Inc. Proprietary and Confidential; Do Not Copy, Duplicate, or Distribute 10 10 FMC Application Enterprise Example: Mobile PBX Business Dialing Business Dialing Unified Mailboxes Unified Mailboxes Fixed-Line Integration Fixed-Line Integration Productivity Clients Productivity Clients Mobile Office Switchboard Mobile Office Switchboard Wireless Office Employees Wireless Office Employees Advanced Mobile Office Services Next-Generation Wireless Office Solution Next-Generation Wireless Office SolutionExecutive/Assistant Executive/Assistant Call Centers & Call Distribution Call Centers & Call Distribution Business Conferencing Business Conferencing©2006 BroadSoft®, Inc. Proprietary and Confidential; Do Not Copy, Duplicate, or Distribute 11 11 FMC = Mobile PBX + Hosted PBX Offering Mobile Operators All-Wireless Enterprise Services Mobile PBX New Opportunities for Revenue; New Opportunities for Differentiation Fixed+Mobile Operators IP Phones + Mobile Endpoints Mobile PBX Hosted PBX©2006 BroadSoft®, Inc. Proprietary and Confidential; Do Not Copy, Duplicate, or Distribute 12 12 Case Studies Vodafone Wireless Office service in pilot in late 2006 Sprint SME hosted PBX offering with mobility capability added in Dec. ‘06 Centennial de Puerto Rico Fixed/mobile enterprise offering being launched in 2007©2006 BroadSoft®, Inc. Proprietary and Confidential; Do Not Copy, Duplicate, or Distribute 13 13 Conclusions • More to FMC than Dual Mode Phones • Start with apps first, infrastructure + handsets later • Business apps where money is • Mobile PBX + Hosted PBX compelling opportunity FMC Mobile PBX©2006 BroadSoft®, Inc. Proprietary and Confidential; Do Not Copy, Duplicate, or Distribute 14 14 U.S. Headquarters 220 Perry Parkway, Gaithersburg, Maryland 20877 Tel. 301.944.9770 Fax. 301.977.8846 www.broadsoft.com