VoIP Applications: How to Make Money Selling VoIP May 2007 Jonathan Reid, VP Asia Pacific©2005 BroadSoft®, Inc. Proprietary and Confidential; Do Not Copy, Duplicate, or Distribute 2 VoIP Applications: How to Make Money Selling VoIP Agenda (Wednesday May 23rd, 3:40 – 4:30 pm) • BroadSoft – What are the applications • Taiwan Mobile – VoIP Market Trends in Taiwan • Verizon Business – Success Stories • Q&A©2005 BroadSoft®, Inc. Proprietary and Confidential; Do Not Copy, Duplicate, or Distribute 3 Panelists • Jonathan Reid -BroadSoft – Vice President, Asia Pacific • Frank Wang – Taiwan Mobile – Department Manager, Product Technology Division • Sean Barkley – Verizon Business – Regional Voice Solutions Product Manager, Asia Pacific©2005 BroadSoft®, Inc. Proprietary and Confidential; Do Not Copy, Duplicate, or Distribute 4 Primary VoIP Applications Hosted PBX Business Trunking Mobile PBX Residential Hosted Business Communications SIP Trunking to PBXs and Key Systems Serving the Mobile Enterprise POTS plus Next-Generation Residential One Product… …Multiple Applications VoIP Application Server©2005 BroadSoft®, Inc. Proprietary and Confidential; Do Not Copy, Duplicate, or Distribute 5 Multiple Infrastructure & Access Options Residential Broadband NOC /Data Center IAD Router IAD KTS/PBX PC Clients IP Phones Mobile Phones Business Trunking Hosted PBX Mobile PBX Analog Phones Third-Party Application Servers VoIP Application Servers Applications Access Mobile Network Fixed Network Cable Network Infrastructure VoIP Networks TDM Networks IMS Core Network Fixed Wireless/Wi-Max©2005 BroadSoft®, Inc. Proprietary and Confidential; Do Not Copy, Duplicate, or Distribute 6 Business Trunking Unique Integrated Access Solution – Cost-effective voice+data access – Supports premises-based systems Key Features – Call Admission/Capacity Control – Business Continuity – Simple Administration Up-sell – Auto Attendant, Receptionist, Call Center – Simultaneous Ring, UM, Conferencing Business Trunking Business Trunking IP TDM PBX Customer IP PBX Customer Key System CustomerService ProviderProven Success for Carriers – Easy/Economical Deployment Model ©2005 BroadSoft®, Inc. Proprietary and Confidential; Do Not Copy, Duplicate, or Distribute 7 Simultaneous Ring Control which devices are alerted for each member and family line Ring! Ring! Ring! Residential Vision -Family Services Voice Messaging Voice mailbox for each family member and family line Call Watch Send email to family admin each time a call is made to/from a member Call Restrictions Restrict calls to/from members based on time, day and calling line ID Family Directory A common directory accessible from all devices & web portal Family Butler Automated attendant answers calls during quiet time periods©2005 BroadSoft®, Inc. Proprietary and Confidential; Do Not Copy, Duplicate, or Distribute 8 Hosted PBX What Is Hosted PBX? – Best of IP PBX and IP Centrex Key Features – TCO vs. PBX – Group Capabilities – Unified Communications – MACs Up-sell – Auto Attendant, Receptionist, Call Center – Simultaneous Ring, Remote Office, UM, Voice/Web Conferencing BroadWorks Hosted PBX BroadWorks Hosted PBX Fixed/Mobile Converged Business Services The World’s Leading VoIP Business Application©2005 BroadSoft®, Inc. Proprietary and Confidential; Do Not Copy, Duplicate, or Distribute 9 Mobile PBX Mobile PBX Mobile PBX All-Mobile and Fixed-Mobile Convergence Solutions Business Services to Mobile Subscribers Same as Hosted PBX – Mobile handset looks like IP phone – For existing and 3G networks Extend Existing Services – Group mobile subscribers into an “enterprise” Support for Dual Mode Handsets – Use Wi-Fi inside and mobile outside enterprise©2005 BroadSoft®, Inc. Proprietary and Confidential; Do Not Copy, Duplicate, or Distribute 10 10 FMC = Mobile PBX + Hosted PBX Offering Mobile Operators All-Wireless Enterprise Services Mobile PBX New Opportunities for Revenue; New Opportunities for Differentiation Fixed+Mobile Operators IP Phones + Mobile Endpoints Mobile PBX Hosted PBX©2005 BroadSoft®, Inc. Proprietary and Confidential; Do Not Copy, Duplicate, or Distribute 11 11 • Launched in 2004, Hosted IP Centrex/PBX • Deploying to small, medium, and large enterprises • Global coverage Case Studies • Wireless operator in U.S., Puerto Rico, and Caribbean • Focus on SMBs • Target applications include advanced IP features • Competitive advantage with fixed-mobile offering • XOptions Flex launched in April 2005 • 7,500 businesses and 100,000+ end users (1/07) • Targeting SMBs (5-150 users) • Largest residential VoIP deployment in Australia • Fastest growing product in iiNet portfolio • Marketing premium apps: sim ring, music-on-hold Hosted PBX/IP Centrex Hosted PBX/IP Centrex Mobile PBX Mobile PBX Business Trunking Business Trunking Residential Residential©2005 BroadSoft®, Inc. Proprietary and Confidential; Do Not Copy, Duplicate, or Distribute 12 12 U.S. Headquarters 220 Perry Parkway, Gaithersburg, Maryland 20877 Tel. +1 301.944.9770 Fax. +1 301.977.8846 www.broadsoft.com©2005 BroadSoft®, Inc. Proprietary and Confidential; Do Not Copy, Duplicate, or Distribute 13 13 Q&A VoIP Applications: How to Make Money Selling VoIP