Greenfield Online Further Invests in its Mobile Market Research Product
McCrary Presents Company's Leadership View on Mobile Market Research at The IIR Marketing Research Event in Los Angeles October 14-18, 2007
Wilton, Conn. and Los Angeles, Calif. -- October 15, 2007 - Greenfield Online, Inc., (Nasdaq: SRVY), a leading global provider of Internet data collection and comparison shopping services, announced today at the IIR Market Research Event in Los Angeles, new dedicated sales leadership for its mobile market research product, Text2Express. Greenfield Online's Text2Express capability enables market researchers to gather opinions from interested survey respondents who are ready to participate in the research process - all from the mobile device in the palm of their hands. "We are continuing to invest in new products that we believe will enable Greenfield Online to extend our technology thought leadership," stated Albert Angrisani, President and Chief Executive Officer. "A few early adopters are exploring this new capability with us, and we have already completed a couple of handfuls of studies. Although it is very early, we are excited about the value that we believe this product can deliver for our clients." Under the direction of Michael McCrary, Vice President of West Coast Sales, Michael Sanfelippo has been assigned a Product Leadership role within the company, and is responsible for educating clients about the benefits to conducting mobile surveys. "We believe it was necessary to invest in advancing the product further, and that a product expert like Michael can assist clients in thinking through new research applications and possibilities," said McCrary. Text2Express is ideally suited for the following types of projects:
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Custom Panels/Communities - Recruit a target group of respondents to participate in ongoing research via their mobile. Access our pre-recruited member population - Ask our respondents to visit a location and answer questions on site. Ideal for in-store audits, mystery shopping, shelf testing and more! Multi-Task Surveys - Ask respondents to complete a survey while they are doing something else; such as watching TV or at the grocery store. Mobile Diaries - Request respondents provide information on a daily basis about a specific topic or event. Multi-Part Surveys - Query respondents about what they plan to do for lunch on a given day, then later that day send a follow-up survey to confirm and ask additional questions.
In addition, at this week's IIR event, Michael McCrary will be educating conference participants about conducting mobile research with a presentation entitled, "It's in Their Hands - Market Research Goes Mobile." For more information about the IIR Market Research Event, click on the following link, http://www.iirusa.com/events/index.xml. For more information about Greenfield Online's Text2Express capability, click on the following link, http://www.text2express.com. About Greenfield Online, Inc. Greenfield Online, Inc., headquartered in Wilton, CT, supplies the increasingly urgent demand of industry for better understanding of consumers around the world. Our proprietary innovative technology enables us to collect thousands of consumer opinions quickly and accurately, and to organize them into actionable form. We do this through our Internet survey solutions business in North America and Europe by collecting, organizing and selling consumer opinions via survey responses for our clients on a global basis. Through our Ciao comparison shopping portals we gather unique and valuable usergenerated content via product and merchant reviews that help consumers and visitors to our Ciao portals compare prices and make purchasing decisions. For more information visit http://www.Greenfield.com or http://www.ciao-group.com. To join the panel to take surveys, visit http://www.greenfieldonline.com. North American Company Contact: Cynthia Brockhoff Vice President - Investor Relations Greenfield Online Ph: (203)-846-5772 Cbrockhoff@Greenfield.com
Cautionary Note Regarding Forwarding Looking Statements Certain statements in this press release constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements include, without limitation, statements regarding the opportunity that the mobile market research product represents and the value that it can deliver for our clients, as well as statements regarding Text2Express' ability to extend our thought leadership in the online survey marketplace; as well as predictions and guidance relating to the Company's future financial performance and customer demand for Internet survey solutions and comparison shopping services, in particular, demand for the Visual Copy Editor and Visual Concept Evaluator products, sales bookings, bid volume, and backlog. In some cases, you can identify forward-looking statements by terminology such as, "may", "should", "expects", "plans", "anticipates", "feel", "believes", "estimates", "predicts", "potential", "continue", "consider", "possibility", or the negative of these terms or other comparable terminology. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs but they involve a number of risks and uncertainties that could cause actual results to differ materially from those in the forward looking statements. Such risks and uncertainties include, without limitation, the acceptance of the Text2Express product by our clients; the ability of Greenfield Online to attract and maintain mobile respondents to participate in mobile market research surveys, our ability to extend our thought leadership in the online survey industry through the Text2Express product, as well as our client satisfaction levels, our ability to build and maintain the size and demographic composition of our panels, our panelists' responsiveness to our surveys, our customers acceptance and continued use of our Real Time Sampling technique, our ability to accurately predict future revenue, our ability to manage pricing pressure in North America and Europe, our reliance on our largest customers, the growing competitiveness of our marketplace and our ability to compete therein, our ability to manage or accelerate our growth and international expansion, including the ability to develop new panels, risks related to foreign currency exchange rate fluctuations, our ability to successfully integrate the businesses we have recently acquired or may acquire in the future, our online business model, demand for our products and services, the seasonality of demand for our Internet survey solutions and comparison shopping services, the outcome of legal proceedings pending against the company, the strength of our brand and other risks detailed in the "Risk Factors" section of our most recent Annual Report on Form 10-K and each subsequent Quarterly Report on Form 10-Q that we file with the Securities and Exchange Commission available at www.sec.gov and under the Investor Relations section of our corporate website at www.greenfield.com. You are urged to consider these factors carefully in evaluating the forward-looking statements herein and are cautioned not to place undue reliance on such forwardlooking statements, which are qualified in their entirety by this cautionary statement. The forward-looking statements made herein speak only as of the date of this press release and the Company undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.