Mary Baldwin College | Communication Department | Spring 2008
The Voice of India Heard at Mary Baldwin College
BY LESLIE ALLIGOOD ’08 ’07, as well as volunteers with Cross
Cultural Solutions, a nonprofit volun-
PHOTO COURTESY OF LAEL ADAMS ’08
Lael Adams, senior communication teer organization founded to promote
major, took a second service trip travel that encourages shared humanity,
to India during May Term 2007 respect, and integrity. The students vol-
to gain further insight into the lives unteered as English teachers in remote
of Indian people for her own elementary schools in Dharmsala.
cultural competence as well as for “The experience is one that
her senior thesis. affected me, being in a completely
During her initial adventure in different culture,” Adams said. In an
2006, Adams traveled with her sister, excerpt from an article in the Tryon
Lael Adams ’08 dons a traditional head scarf while
studying in India.
Nena Adams ’06, and Anna Barnes See “INDIA” page 5
A Senior Thesis Set into Action
BY LESLIE ALLIGOOD ’08 accomplished her goal of having her
senior thesis, “The Invisible Damsel:
As a student, Harriet Blackwell’s The Media’s Framing of Missing
senior thesis and empowering person- Black and White Women,” presented
ality modeled a strong voice for future at an American Studies conference in
MBC Squirrels. Blackwell ’06 Texas. She then partnered with Dr.
continues to be heard as she pursues Mia Moody, professor of journalism
a career as relationship banker for at Baylor University, and Dr. Bruce
PHOTO BY BRUCE DORRIES
Provident Bank in her hometown of Dorries, associate professor of com-
Baltimore. Blackwell earned the munication at MBC, to present a
Senior Communication Student revised version of the paper at the
Excellence Award for her articulacy in International Communication
the field, which was reflected in her Association conference in Montreal in
thesis and evaluations from MBC spring 2008. They hope the paper will
communication professors. She was be published later this year. Harriet Blackwell ’06 continues to refine her senior
also selected for inclusion in Who’s As the thesis title suggests, thesis for presentations and publication.
Who Among Students at American Blackwell gives voice to those that lose
Colleges and Universities. that ability in mass media coverage. place like Baldwin, where the faculty
After receiving first place in Blackwell’s advice for MBC and staff make time for your individ-
paper presentations at MBC’s 2006 students: “Do not take for granted ual needs, and some are willing to sit
Capstone Festival, the recent graduate how spoiled one can become at a See “THESIS” page 5
This issue of Commotion was compiled by Leslie Alligood ’08, communication major.
Send your news for next year’s newsletter to firstname.lastname@example.org or call 540-887-7112
political races, met candidates (includ-
Voice Echoes Back to MBC ing presidential candidates), operated
camera equipment, laid out newspaper
Editor’s Note: Church was one of the first MBC students to graduate with a pages, designed a newsletter, spoken to
major in communication. If you have a story to share with Commotion, please large groups, produced dozens of arti-
send it to email@example.com. cles and press releases, and had demo
tapes of my voice on radio clips and
BY LAURA CHURCH ’82 or in a public relations department. I my face on TV. Though I was a young
had an internship at ABC in New York. pup, I had a taste of the real world,
When I was a junior in high school, I I was a media intern on Capitol Hill thanks to that liberal arts education I
began to search earnestly for the and assisted a press secretary. By the received at Mary Baldwin College.
“right” college. My family had all time I graduated, I had completed 14 From Evans and Novak, I moved
attended University of Alabama, and I internships and had a letter of recom- into media and advertising as an
expected to follow them. I had been the mendation from each employer. I account executive, then manager. My
editor of my high school newspaper, received an offer for every position I love of writing and politics persisted.
played three sports, was a mascot, applied for after college. My last position, before choosing to
served in student government, and liked Each year, about 35 college gradu- stay home with children for the last 10
to dabble in many projects. Because I ates from around the country are years, was as a federal and state lobby-
lived in a rural town in Texas and had admitted into a special graduate pro- ist for a national health insurance com-
good board scores, Ivy League schools gram for political journalists on Capitol pany. I combined my love of marketing
recruited me. My family suggested Hill. In 1982, I was accepted into that and politics.
that I might thrive in a small school program and returned to Washington My most recent involvement with
environment that would let me contin- DC. I joined an elite group that counts politics has been as a majority clerk of
ue to dabble in many pursuits. They elections and lobbying our state’s gov-
suggested — and I know now that they ernor as a private citizen and member
were correct — that large colleges and
universities have so many people who
“Though I was a young of the Junior League in my area. A few
years ago, I saw Robert Novak at CNN
want to be on the newspaper staff, the pup, I had a taste of the real studios and he introduced me to his col-
debate team, the radio station, the TV leagues in the “Capitol Gang.” He asked
station, and play sports, that many try world, thanks to that liberal me, while in front of them, to “make me
out and few are picked. your first call when you are ready to go
Mary Baldwin ended up being the arts education I received at back to work.” I was thrilled!
right choice for me. Whatever I became A month ago, I called one of my
interested in, there was a professor or
advisor who would fuel my desire to
Mary Baldwin College. ” former employers, a magazine owner,
to congratulate him on a great-looking
learn and be right there with me as I publication. He said, “When you are
mastered it. I attended a big university people such as television commentator ready to go back to work, just let me
near my hometown as a high school and author Ann Coulter among its know.” The next day, someone from
senior; I got a taste of being a number, graduates. I wrote papers for the his human resources department called
not a name. I didn’t enjoy it. Heritage Foundation, and my editors to offer me a job where I could set my
I learned that you can set up an were well-known journalists. own hours and work out of a home
independent major if you want to learn I was chosen for a postgraduate office. With three children, it was too
something outside the parameters of a internship with the Washington Bureau good to turn down, so I started back to
traditional major. I wanted to be a of Reader’s Digest and continued writ- work. I will still work as a freelance
political journalist at a time when ing and being edited by some of the journalist, to keep my hand in the field.
Mary Baldwin had no communication nation’s finest journalists. After gradu- I write this because I chose a small,
major. Another student and I designed ate school, I landed a job as editorial private, liberal arts college over a large
an independent study in communica- assistant for Robert Novak and institution. I wanted to be me. A liberal
tion, and I was an exchange student at Rowland Evans, political journalists. arts education teaches you to think, to
Washington & Lee University in Later, Novak revealed to me that they reason, to pull yourself back from the
Lexington, where I studied under a received 350 resumes for the job I was situation, to view the options, and to
Pulitzer Prize-winning journalist. I was offered. What made me stand out was choose the most effective and efficient
also a news anchor on the campus tele- that by age 23 I had been challenged way to do something. That — not my
vision station, did the weather, and had with opportunities rarely afforded personality or wit — is the reason I’ve
a radio show. those who attend a huge college or been fortunate in my career. My
At Mary Baldwin, I continued my university. I had edited my own stories, employers know that I wouldn’t mind
pursuit of communication studies. Each taken and developed my own photos, switching gears in my job, would gladly
semester, I had at least one internship at interviewed criminals, chased with learn a new task, and would have a
a local television station, radio station, police behind accidents, covered good time doing it. L
Lessons in Leadership
B Y R O S E M A RY PA N TA L E O ’ 0 7 classes at VMI. She was in uniform
five days a week during the spring
With her hair slicked back in a precise 2007 semester. That summer, Wilde
bun, green and brown camouflage traveled to Washington and Korea for
Battle Dress Uniform (BDU), and Army Camp training; both of which
black combat boots, Jenn Wilde ’07, she had been looking forward to for
now serving in the Army, was an months. “I love traveling. I heard
imposing figure on Mary Baldwin’s everything is really cheap in Korea so
campus. As the Virginia Women’s I took an empty suitcase with me!”
PHOTO BY BRUCE DORRIES
Institute for Leadership (VWIL) she said.
commanding officer in spring 2007, Despite her rigorous schedule,
Wilde brought a no-nonsense attitude Wilde found time to have fun.
to the corps. She loves to run and exercise —
VWIL cadets have a strict daily which she did plenty of as a cadet in
schedule that includes regular atten- VWIL and now the Army. Her ability
Jenn Wilde ’07 poses in VWIL uniform in front of
dance and leadership in parades, to enjoy herself and stay positive Kable Residence Hall.
physical training exercises, inspec- under tough circumstances earned her
tions, early rises, and late bedtimes. In the admiration of many on campus, mainstream rap and hip hop music. “I
addition to their regular class sched- noted Dr. Bruce Dorries, chair of the had a friend who was in a gang, and
ules, many take honors classes and communication department. the secrecy needed for their communi-
overload their credit hours. As a student, Wilde is most cation is so interesting to me. It
Wilde was no exception. interested in organizational reminds me of the military in a way,”
The communication major led the communication. she said.
VWIL corps while also serving as a “Being in VWIL, I realized that After graduating in December
member of Omicron Delta Kappa and the way that organizations are struc- 2007 with a BA in communication
Lambda Pi Eta, the Student Alumnae/i tured has a lot to do with how they and a minor in leadership studies
Relations Society, and the Virginia communicate,” Wilde noted. “VWIL Wilde said that her three-and-half
Military Institute (VMI) Aviation is a great example of this.” In keeping years at Mary Baldwin and in VWIL
Club. Wilde was an Honor Scholar with this interest, Wilde wanted to proved a valuable asset to her career
and she was selected for Who’s Who study gang communication for her in the U.S. Army. “Being at Mary
recognition. senior thesis project, but modified Baldwin, especially as a communica-
The corps’ commanding officer her project to look at gangster rap. tion major, really enhanced my ability
also attended, and sometimes ran, Wilde continues to want to study the to read people and assess situations,”
weekly VWIL staff meetings and took phenomenon of gang symbolism in she said. L
From MBC to NBC
BY LESLIE ALLIGOOD ’08
The hills of MBC do not constrain the voices of communication students.
Production students Brianna McCollum ’08, Jessica Erwin ’09, Ashley Fish
’10, Hunter Moyé, and Nile Norris-Allen traveled to New York with the art
department to experience the fast-paced environment and excitement of a
major media market at NBC studios. The four-day trip was led by
Communication Instructor Allan Moyé, MBC-TV faculty advisor and
director of the college’s communication lab.
McCollum, a teaching assistant, described the experience by saying, “The
trip captured my love for television and production, and I could truly experi-
ence the reality of mass media by observing and volunteering backstage.”
Students visited Times Square, Fox’s The Morning Show with Mike and
Juliet, and Saturday Night Live studios. They worked together to film their
MBC communication students take a minute for a trip with plans to create a documentary to share the skills and talents they
photo at NBC studios in New York City. saw in action. L
A L U M N A E / I U P D AT E S
Lynnette Barrett ’02 is an Communication, Marketing, and Public Emily Oehler ’93 joined the interna-
admissions representative at Florida Affairs office. tional consulting firm Booz Allen
Metropolitan University Online in Hamilton in its strategic communica-
Tampa, FL. Marisol Euceda ’04 is a media tions division. Her current client is
relations specialist for Project HOPE as Army Long-Term Family Case
Ann Brander ’06 is an environmental the organization enters its 50th year. Management which provides assistance
services supervisor at Rockingham Her responsibilities include writing, to families of fallen soldiers. She over-
Memorial Hospital in Harrisonburg, learning design software, and partici- sees brand development, stakeholder
VA. Brander is working on a home- pating in media outreach programs relations, Web site development, public
based business and fixing up her house. which include recent trips to Liberia relations, and marketing. She is also
She is also planning her wedding with and Nicaragua. As a student, Euceda president of the Junior League of
fiancé, Ben. exercised her voice through her involve- northern Virginia.
ment with Student Alumnae/i Relations
Sarah Brewer ’06 plans to attend Society, student government, Campus Shoko Ono ’07 works for Dentsu,
George Mason University to work on Comments, and writing for The Mary Inc., the biggest advertising agency in
a master’s degree in the areas of Baldwin College Magazine as an intern. Japan. As an account executive, she
English, literature, and critical feminist She spoke on campus during spring maintains accounts for Reckit
media studies. semester 2008. Benckiser Japan, a consumer product
company, and Calbee, a food company.
Antoinette Chase ’04 works as a sales Laurie Frye ’04 is pursuing a doctorate Her position includes managing budg-
representative for USA Today in new in instructional technology at University ets and devising strategies based on
business development advertising where of Virginia. She is taking classes in trends and other data.
she previously worked as advertising instructional design, educational video
coordinator. As an MBC student, production, and technology leadership. Mariana Parreiras ’02 maintains a
Chase earned the Hammock Award, Frye continues to research digital story- growing personal training business and
named for former MBC Professor of telling as a literacy instructional tool, writes a health column for Veet®
Business Gordon Hammock, for men- creating gender-friendly technology, and (shaving cream). Parreiras lives in
toring and guiding fellow students. She adaptive and assistive technologies. northern Virginia.
plans to earn an MBA.
Holly Fuqua ’07 is master control
Shannon Baylis Sarino ’99 is super-
Sherry Cox ’99 works in marketing operator at WCWG, a television
vising editor for The View from Ellicott
for James Madison University dining station in Greensboro, NC. Her early
City, a newspaper in Maryland. She
services, a position she prepared for career was foreshadowed by her
was a member of VWIL’s first corps of
as a former employee in the MBC involvement in MBC-TV as a student.
cadets, served on Honor Council, and
worked on Campus Comments and
Drisana Garlington ’04 and her hus-
Lambda Pi Eta band, Juan, reside in Philadelphia
Bluestocking. Cori Kasura ’10 partici-
SOCIETY FOR COMMUNICATION pated in a summer internship under the
HONOR where she worked at Villanova Univer-
supervision of Sarino, where she edited
2006/2007 INDUCTEES sity as a financial assistance counselor.
and wrote for the weekly publication.
Garlington-Rodriguez jokes that her
current “job” is studying for and taking
the GRE so she can pursue a master’s in Kirsten Shields ’01 is pursuing a
counseling and human relations. She master’s degree from University of
has a two-year-old daughter, Daniella. Missouri. She also works for a market-
ing business-to-business company.
Tierra Johnson ’06 is an enrollment
advisor at Walden University and lives Samantha Sprole ’06 is a full time
in Baltimore. member of Twin Oaks Intentional
Lambda Pi Eta inductees (l-r): Julia Cochran ’07 Community in Louisa, VA. She describes
and Rosemary Pantaleo ’07 Kathleen Leishear ’05 works as a it as the oldest, most successful, fully
paralegal for Schlachman Belsky and income-sharing commune in America.
Lael Adams ’08 Sprole participated in the National
Weiner, a law firm in downtown
Jessica Burley ’07 Baltimore. Conference for Organized Resistance.
Julia Cochran ’07
Elizabeth Geris Sacco ’09 Starling Crabtree Nowell ’01 lives in Ashlee Thomas ’06 is a sales develop-
Shoko Ono ’07 Nashville, TN where she is employed ment coordinator at G&K Services in
Rosemary Pantaleo ’07 by Regions Bank as a mortgage special- Portsmouth, VA. She plans to attend
Jennifer Wilde ’08 ist. Nowell, her husband, Brad, and Old Dominion University to earn a
Katherine Wood (ADP) daughters Starling and Currie, look for- master’s in public administration. She
ward to a Disney family cruise. also is a Girl Scout troop leader.
INDIA, Cont. from page 1
(NC) Daily Bulletin about her first trip
to India, Adams wrote, “Not only did I
learn to appreciate and respect the
C L A S S of 2008
diversity of cultures in which my fellow thesis titles, internships, & post-graduation plans
global citizens live, but I was able to put
my own Western culture into perspective.” LAEL ADAMS mentor at MBC, Jarrell hopes to
Adams conducted interviews with As a student, Adams was a market- work in corporate event planning or
dozens of Indian natives for her thesis, ing and editorial intern at Filter public relations in central Virginia.
both at home and abroad. Her first magazine in Los Angeles and at
interview was with Dr. Geeti Sen, a Covert PR music promotions in Thesis: Moms in the News: An
Fulbright Visiting Scholar at MBC. She London. She performed community In-Depth Analysis of Tabloid News
continued her research while on her service in India in 2006 and 2007, Coverage of Celebrity Pregnancy
second trip to India, interviewing and plans to attend graduate school. and Motherhood.
students age seven to 17 at a school in
the southern part of the country. To Thesis: Voices from India: BRIANNA MCCOLLUM
add depth to her project, Adams inter- Identity Negotiation in Cross- In addition to serving as production
viewed Cross Cultural Solutions Cultural Adaptation manager for MBC-TV, McCollum
founder Steven Rosenthal and other worked in public relations at a
staff at the organization. In addition to LESLIE ALLIGOOD 5,000-member church to create
her interviews, the Lambda Pi Eta Alligood edited and wrote several radio scripts, air live broadcasts,
inductee shot footage in India with pieces for the communication edit videos for ministries, and create
plans to create a documentary to department newsletter, Commotion, a 10-minute segment for youth min-
encourage other students’ commitment for 2007–08, and engaged in com- istry. She also contacted performers
to civic and global engagement. munity service as a small group and hosted an anti-violence event in
Adams used her communication communication leader at University Philadelphia.
skills to immerse herself in the under- of Virginia Children’s Hospital. She
standing of cultural differences and plans to pursue a career in public Thesis: Hip Hopera: A Thematic
similarities. She inquired about relations, marketing, or advertising Analysis of the Portrayal of Black
arranged marriages and caste systems in northern or central Virginia. Masculinity in Hip Hop Videos and
and discovered emerging patterns and Women’s Perceptions of Messages
trends of the collectivistic Indian cul- Thesis: In Sync with Pink: A That Portray Black Masculinity.
ture. Adams hopes Indians will hear Thematic Analysis of the
their voices in her thesis, which is part Persuasive Strategies in the Pink
KARINA K. C. NGAIZA
of the reason she chose to collect data Ribbon Challenge Campaign
Ngaiza interned as broadcast man-
through interviews. Against Breast Cancer. ager for MBC-TV and is applying
“It is important to think of our- for an internship in event planning
selves as global citizens, especially as JESSICA JARRELL at Wolf Trap, a center for perform-
Americans who have the resources and Jarrell completed an internship with ing arts in Vienna, VA.
opportunities to essentially change the MBC residence life in 2006–07
world,” Adams said. where her responsibilities included Thesis: Black Is Beautiful ...
Adams’ passion for learning is creating bulletin boards, doing Just As Long As You Are Light
evident in her involvement and achieve- paperwork, and writing articles for Enough: Messages of Skin
ments at MBC. the department. An assistant Complexion and Identity Among
In 2007 she received MBC’s first community coordinator and peer African-American Women.
Global Citizenship Award and recogni-
tion in Who’s Who Among Students in
American Colleges and Universities. THESIS, Cont. from page 1 requirements. Ultimately, I had a
Adams rounds out her credentials with successful undergraduate experience,”
stints as editor and writer for the down to discuss a four-year plan for she added.
communication department newsletter your guidance. In the ‘real world’ it Blackwell is pleased to have ful-
Commotion, internships at Filter maga- is up to you to plan out the years filled her initial goal of finding work in
zine and at Covert PR music promotions to come.” a communications or public relations
in London, and as a contributor to “I learned to multitask with position, but she continues to reach for
Campus Comments, the MBC student leadership roles and coursework dead- more. “I hope to achieve my Class of
newspaper. Adams strives to make her lines,” she said of her time at Baldwin. 2006 superlative, ‘Most Likely To Be A
voice heard and reminds others that “I was advised and encouraged to Millionaire,’ and fully expect to be a
MBC is “part of a bigger puzzle.” L strive for more than the minimal future asset to the college,” she said. L
VWIL Grad to Nuclear Analyst
BY LESLIE ALLIGOOD ’08 that passion for public service into my
occupation,” she said.
Recent graduate and winner of VWIL’s The former communication major
Pancake Award (for leadership, aca- works in an environment that is all-
demics, and demonstrating the attrib- female, socially and ethnically diverse,
utes of a citizen soldier), Julia Cochran and encourages open communication
PHOTO BY BRUCE DORRIES
’07 continues to motivate and inspire — a parallel of the MBC environment
those she leads in her budding career, a that enabled her to transition from col-
talent that came naturally to her at lege to employment smoothly and with
MBC. excitement. Cochran commends the
The former Squirrel models the communication department for nurtur-
kind of post-graduation persistence ing and challenging her. Her ease with Recent graduate Julia Cochran ’07 performed commu-
that MBC faculty and staff encourage speaking professionally and effectively nity service as a cadet in VWIL. Cochran now works
in their students. Last spring she start- hardly goes unnoticed by her superiors. for the U.S. Nuclear Regulatory Commission.
ed a career with the U.S. Nuclear “The skills I developed in VWIL
Regulatory Commission. and through my work as a communi- She inspired me as a junior to challenge
As management analyst in the cation major have proven invaluable in myself and use my talents in the field of
office of new reactors, Cochran my career,” she noted. They help with communication to the fullest.”
describes her workplace as the “central my networking ability, meeting dead- Cochran’s early career follows the
station for the nuclear renaissance tak- lines, and simply transmitting messages college’s 2007-08 Voices theme as she
ing place in this country.” quickly and efficiently,” said Cochran, strikes out a path guided by her indi-
“I believe public service is a vital a Lambda Pi Eta member. vidual talents and skills. Her advice?
part of being a U.S. citizen. I did not Senior communication major Jessica “By working hard, communicating
commission into the military after my Jarrell said, “Julia always presented clearly, and looking ahead, advancing
tenure in VWIL, so I wanted to put herself professionally and confidently. in a first job is an attainable goal.” L
PAID Staunton, VA 24401
NON-PROFIT Mary Baldwin College