For immediate release NetRatings Japan Inc Weber Shandwick Michiko Kanai

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For immediate release NetRatings Japan Inc Weber Shandwick Michiko Kanai Powered By Docstoc
					For immediate release NetRatings Japan Inc. Weber Shandwick Michiko Kanai +813-5575-5011 Takahiro Osaki +813-5427-7396

Accesses to Hello Work Job-Search Site Increase 2.9-Fold YoY in September ACCORDING TO NIELSEN//NETRATINGS
Tokyo, October 17, 2002—NetRatings Japan Inc., the global standard in internet audience measurement and analysis, today announced a report on the results of Audience Measurement Service (AMS) for September. Survey results show that accesses from households to the Ministry of Health, Labour and Welfare’s (MHLW) Hello Work site trended upward again to reach 427,000 visitors during the month, the same level as in May 2002, when accesses rose to their highest level ever (see Figure 1); this represents a 2.9-fold increase over the same month last year. MHLW’s Hello Work site (hellowork.go.jp) provides job listings for persons in search of employment. A look at attribute statistics shows that 36% of Hello Work visitors are in their 30s; this figure is prominent in that it represents a six percentage-point increase over a year ago (see Figure 2). Of further note is that 80% of the site’s visitors actually used its work search page. The total number of visitors to MHLW properties (Hello Work, Shigoto Joho Net [work information network], and other sites managed or run by the ministry) reached 746,000 in September, almost two and a half times last September’s 300,000.
Figure 1. Trends in Visitors to MHLW properties and the MHLW Hello Work site (accesses from home, in thousands)
('000) 800

All MHLW properties "Hello Work" (hellowork.go.jp) 525

655 667 750 697 688

667 746

600

400 413 413 200 300 180 149 153 153 119 0 May Mar Aug Sep-01 Nov Dec Jan-02 Sep Feb Apr Oct Jun Jul 273 377 363 279 397 436 422 385 427 345

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Figure 2. YoY changes in Hello Work site visitor attributes
(Accesses from home, %) Sept. 2001 Sept. 2002 Sex

Age group

Male Female 10–19 20–29 30–39 40–49 50–

46.0 54.0 6.4 30.2 30.2 20.6 12.7

48.3 51.7 1.7 28.8 36.4 22.0 11.0

NetRatings Chief Analyst Shuji Sudo, commenting on the survey’s findings, said: “While placement-agency sites and sites offering job-change opportunities are very convenient—for instance by providing on-line resumé and CV forms, the information provided by the Hello Work site is of even higher value given the sheer number of job offerings and the fact that the site is operated by the Ministry of Health, Labour and Welfare. With unemployment stuck in the five-percent range, there is also a rising cumulative effect for visitors. Another interesting statistic is that the average time spent visiting hellowork.go.jp is 32 minutes per month, placing it 26th among all domains and on a par with the Bidders auction site and the Rakuten Shijo shopping site. This is evidence not only of the high value of the information on the site, but also of how visitors are using it for a purpose of serious personal importance.”

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The unique audience rankings for websites and ad banners discussed here are based on data supplied to customers of Nielsen//NetRatings’ Audience Measurement Service (AMS) and reflect the Internet activities of home PC users nationwide who accessing Web more than once (unduplicated) during between September 1 and 30, 2002. AMS collects and compiles real-time data on Internet use and user attributes from a survey panel of more than 30,000 statistically representative home users throughout Japan selected by random digit dialing (RDD).

Table 1. Nielsen//NetRatings: Top 10 Website Properties at Home(for September 2002)
Unique Audience (000) 19,823 12,627 11,852 11,635 11,620 11,052 9,492 8,069 7,218 7,070 Page Views (000) 6,852,920 720,750 761,884 199,881 947,571 430,665 305,416 182,674 274,692 161,251

Rank 1 2 3 4 5 6 7 8 9 10

Property Yahoo! Nifty MSN Microsoft Rakuten NEC Sony NTT Communications Lycos Network KDDI

Reach (%) 77.75 49.52 46.49 45.63 45.58 43.35 37.23 31.65 28.31 27.73

Time Per Person 2:03:00 0:28:43 0:31:38 0:10:45 0:34:54 0:18:08 0:16:12 0:12:10 0:15:33 0:11:06

Table 2. Nielsen//NetRatings: Top 10 Website Domains at Home(for September 2002)
Unique Audience (000) 18,582 11,186 11,164 10,647 9,466 8,427 7,986 7,964 7,475 6,871 Page Views (000) 6,376,787 183,373 561,135 385,570 394,251 373,136 176,564 336,562 308,250 211,678

Rank 1 2 3 4 5 6 7 8 9 10

Domain yahoo.co.jp microsoft.com nifty.com biglobe.ne.jp geocities.co.jp infoseek.co.jp ocn.ne.jp msn.co.jp msn.com so-net.ne.jp

Reach (%) 72.88 43.87 43.79 41.76 37.13 33.05 31.32 31.24 29.32 26.95

Time Per Person 2:00:11 0:10:34 0:24:56 0:15:54 0:17:52 0:17:29 0:11:15 0:17:36 0:21:05 0:15:23

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Table 3. Nielsen//NetRatings: Top 10 Advertisers Carrying Ad Banners at Home(for September 2002)
Unique Audience (000) 18,527 14,107 6,914 16,728 7,164 6,295 9,883 9,962 6,918 4,261

Rank 1 2 3 4 5 6 7 8 9 10

Advertiser Yahoo! ORIX Credit GE Consumer Credit Amazon ORBIS en-japan Mobit At-Loan Rakuten Japan Net Bank

Reach% 72.67 55.33 27.12 65.61 28.10 24.69 38.76 39.07 27.13 16.71

impressions 4,784,371,565 1,562,535,965 1,203,228,895 1,180,332,142 742,857,548 701,172,788 585,993,975 515,935,341 442,390,608 431,812,851

Table 4. Nielsen//NetRatings: Top 10 Domains Carrying Ad Banners at Home(for September 2002)
Unique Audience (000) 18,173 8,304 6,853 3,175 9,075 6,418 2,299 3,881 3,569 2,719

Rank 1 2 3 4 5 6 7 8 9 10

Domain yahoo.co.jp infoseek.co.jp msn.co.jp excite.co.jp geocities.co.jp lycos.co.jp msn.com cool.ne.jp goo.ne.jp tok2.com

Reach% impressions 71.28 13,411,813,795 32.57 1,005,632,632 26.88 578,598,233 12.45 538,169,627 35.60 344,044,982 25.17 279,648,090 9.02 190,533,565 15.22 185,103,505 14.00 182,254,534 10.66 160,831,137

Table 5. Nielsen//NetRatings: September 2002 Internet Average Usage Access from Home PCs September August Number of Sessions per Month 20 21 Number of Domains per person 59 59 Page Views per Month 1,190 1,181 Page Views per Surfing Session 58 59 Time Spent per Month 11:35:22 11:11:35 Time Spent During Surfing Session 33:50 33:35 Duration of a Page Viewed 0:35 0:34 Average Monthly Banner Click Rate 0.19 0.20 1 Active Internet Universe 25,495,942 26,196,199 2 Current Home Internet Universe (Estimate) 60,005,783 61,139,290

% Change 5.00 0 0.76 -1.69 3.54 0.74 2.49 -5.00 -2.67 -1.85

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Access from Work PCs
Number of Sessions per Month Number of Domains per person Page Views per Month Page Views per Surfing Session Time Spent per Month Time Spent During Surfing Session Duration of a Page Viewed Average Monthly Banner Click Rate Active Internet Universe1 Current Work Internet Universe (Estimate)3
Notes

September 45 76 1,487 33 21:42:60 28:52 0:52 0.11 8,689,886 10,521,226

August 47 79 1,551 33 22:27:09 28:53 0:53 0.10 8,385,538 10,504,177

% Change -4.26 -3.80 -4.13 0 -3.28 -0.06 -0.08 10.00 3.63 0.16

1 Active Internet Universe Home Internet Use: The number of users in Japan who accessed the Internet from home PCs in August. Workplace Internet Use: The number of users in Japan who accessed the Internet from workplace PCs in September. 2 Current Home Internet Universe (Estimate) All members (two years and older) of households in Japan with access to the Internet from home PCs in September (including non-users). 3 Current Work Internet Universe (Estimate) All individuals (16 years and older) in Japan with access to the Internet from workplace PCs within the past month (including non-users).

About Nielsen//NetRatings
Through strategic partnerships between NetRatings (NASDAQ: NTRT), Nielsen Media Research and ACNielsen, the Nielsen//NetRatings services include worldwide Internet audience measurement, AdRelevance tracking of online advertising creatives, impressions and expenditures, and the @plan Internet user lifestyle, demographic, and product brand preferences measurement. Nielsen//NetRatings uses patented technology capable of measuring both Internet use and advertising to provide the most timely, accurate and comprehensive information in the global marketplace. For more information, please visit www.nielsen-netratings.com. NetRatings launched the service in Japan in March 2000.

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