FOR IMMEDIATE RELEASE Educational Site on Digital Asset Management Unveiled

							FOR IMMEDIATE RELEASE Educational Site on Digital Asset Management Unveiled An educational resource to the digital asset management industry was unveiled to inform organizations interested in learning more about digital asset management systems. The site address of www.digitalassetmanagement.com was released to provide extensive information about all aspects of digital asset management including return-on-investment, vendor selection, hosted versus software provider evaluation, and complementing applications. Matthew Gonnering, the author and creator of the site, communicates the importance of educating the industry. “It is critical that organizations fully understand what digital asset management is and how it can benefit their organization, not only from a time savings standpoint but from a cost standpoint.” Gonnering adds the site will continually change to accommodate the rapidly changing industry to keep organizations abreast of new information about digital asset management services. Digital asset management is the central location of an organization’s digital assets including images, audio & video formats, and other marketing and creative files. The centralization of digital assets allows organizations to grant self-service access to affiliates in need of files immediately. A key benefit to digital asset management systems is the ability to control brand consistency across a global network of affiliates. “With the exponential growth of digital assets across numerous industries and the need to easily distribute this information globally, digital asset management systems have become a critical component to managing and organizing the marketing and creative files of an organization,” communicates Gonnering. According to a Frost & Sullivan report on World Digital Asset Management Markets, industries with an immediate need include Broadcast/Entertainment, Corporate, Government, and Healthcare. For more information about digital asset management, email mgonnering@digitalassetmanagement.com or visit www.digitalassetmanagement.com.