SALES PROMOTION PLAN AND BUDGET, 199X January February March April May June (enter date and brief description; use column O to enter costs) July August September October November December Cost $0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 $0.00
Stocking allowance Trade allowance Sampling Couponing Mail Magazine Special pack Price pack Bonus pack Trial size Refund Print Point of sale Direct mail In/on-pack self Other Premium On/in-pack Near-pack Free-in-mail Self-liquidator Partial liquidator Group promotion Other Total Costs