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					wdp innovation effectiveness
This simple innovation effectiveness survey tool is based on some work by Profs
Bessant, Tidd and Pavitt in which they explored how the process of innovation is
handled by organisations.
Through the responses from the questions below the tool identifes whether an
organisation has a number of operational characteristics that are known to support
good innovation, particularly in the areas of; Strategy, Processes, Organisation,
Linkages and Learning
To be most useful the survey tool needs to be completed fairly and reasonably. It
needs to reflect the ways things happen today – not how they were in the past or what
is hoped for in the future.

It should take about 20 minutes of your time to complete the tool, simply go through
the 40 questions in turn by clicking on the sheet tabs below (Q1 to 10, Q11 to 20 etc)

For each question simply put a score between 1 (= not true at all) and 7 (= very true) but
try to avoid always putting the mid range score (4)
When you have completed the 40 questions simply click on the Analysis tab to see your results

The Innovation Team
WDP Consulting
5, Caxton House, Broad Street
Cambourne, Cambridgeshire, CB23 6JN

email: innovation@wdpc.co.uk
tel: 0870 350 0156
o see your results
wdp innovation effectiveness


1
2

3
4
5
6

 7
 8
 9
10
wdp innovation effectiveness
                          Questions 1 to 10
                                                                                  Score 1 to 7
                                                                          1 = Not True, 7 = Very True
  People have a clear idea of how innovation can help us compete                       0
  We have processes in place to help us manage new product development
                                                                                       0
  effectively from idea to launch
  Our organization structure does not stifle innovation but helps it to happen         0
  There is a strong commitment to training and development of people                   0
  We have good ‘win-win’ relationships with our suppliers                              0
  Our innovation strategy is clearly communicated so everyone knows the targets
                                                                                       0
  for improvement
  Our innovation projects are usually completed on time and within budget              0
  People work well together across departmental boundaries                             0
  We take time to review our projects to improve our performance next time             0
  We are good at understanding the needs of our customers/end-users                    0
                                                                             Now go to Q11 to 20
ore 1 to 7
rue, 7 = Very True




go to Q11 to 20
wdp innovation effectiveness


11

12

13

14

15
16

17

18
19
20
wdp innovation effectiveness
                          Questions 11 to 20
                                                                                  Score 1 to 7
                                                                          1 = Not True, 7 = Very True
  People know what our distinctive competence is – what gives us a competitive
                                                                                       0
  edge
  We have effective mechanisms to make sure everyone (not just marketing)
                                                                                       0
  understands customer needs)
  People are involved in suggesting ideas for improvements to products or
                                                                                       0
  processes
  We work well with universities and other research centres to help us develop
                                                                                       0
  our knowledge
  We learn from our mistakes                                                           0
  We look ahead in a structured way (using forecasting tools and techniques) to
                                                                                       0
  try and imagine future threats and opportunities
  We have effective mechanisms for managing process change from idea
                                                                                       0
  through to successful implementation
  Our structure helps us to take decisions rapidly                                     0
  We work closely with our customers in exploring and developing new concepts          0
  We systematically compare our products and processes with other firms                0
                                                                            Now go to Q 21 to 30
core 1 to 7
True, 7 = Very True




go to Q 21 to 30
wdp innovation effectiveness


21

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23

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25
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29

30
wdp innovation effectiveness
                          Questions 21 to 30
                                                                                 Score 1 to 7
                                                                          1 = Not True, 7 = Very True
  Our top team have a shared vision of how the company will develop through
                                                                                      0
  innovation
  We systematically search for new product ideas                                      0
  Communication is effective and works top-down, bottom-up and across the
                                                                                      0
  organization
  We collaborate with other firms to develop new products or processes                0
  We meet and share experiences with other firms to help us learn                     0
  There is top management commitment and support for innovation                       0
  We have mechanisms in place to ensure early involvement of all departments
                                                                                      0
  in developing new products/processes
  Our reward and recognition system supports innovation                               0
  We try to develop external networks of people who can help us - for example,
                                                                                      0
  with specialist knowledge
  We are good at capturing what we have learned so that others in the
                                                                                      0
  organization can make use of it
                                                                            Now go to Q 31 to 40
core 1 to 7
True, 7 = Very True




go to Q 31 to 40
wdp innovation effectiveness


31

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36

37

38
39

40
wdp innovation effectiveness
                          Questions 31 to 40
                                                                              1 = Not True, 7 = Very True
  We have processes in place to review new technological or market
  developments and what they mean for our firm's strategy
  We have a clear system for choosing innovation projects
  We have a supportive climate for new ideas - people don't have to leave the
  organization to make them happen
  We work closely with the local and national education system to communicate
  our needs for skills
  We are good at learning from other organizations
  There is a clear link between the innovation projects we carry out and the
  overall strategy of the business
  There is sufficient flexibility in our system for product development to allow
  small ‘fast-track’ projects to happen
  We work well in teams
  We work closely with ‘lead users’ to develop innovative new products and
  services
  We use measurement to help identify where and when we can improve our
  innovation management
     Score 1 to 7
1 = Not True, 7 = Very True

            0
            0
            0

            0
            0
            0

            0
            0
            0

            0

     You have now
     finished so go
     to Analysis to
        see your
         results
wdp innovation effectiveness
Your Innovation Effectiveness Performance Scores are;


Strategy                     0.0%
Organisation                 0.0%
                                                                Learning
Process                      0.0%
Linkages                     0.0%
Learning                     0.0%
                                                                    Linkages

Overall Innovation Score:               0.0%

It is WDPs experience that in order to be competitiveness in innovation you should be sc
in most if not all categories. Scores that are less than 50% indicate some action is probab

Please call or email to tell us how useful this has been to you (or even how we can make

The Innovation Team
WDP Consulting
5, Caxton House, Broad Street
Cambourne, Cambridgeshire, CB23 6JN

email: innovation@wdpc.co.uk
tel: 0870 350 0156
                Strategy
                100%
                 80%
                 60%
                 40%
 Learning                     Organisation
                 20%
                  0%




     Linkages              Process




 novation you should be scoring in excess of 80%
icate some action is probably required

(or even how we can make it better for you)

				
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posted:4/24/2010
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