Tips to Improve Your Customer Loyalty

							Title:
Tips to Improve Your Customer Loyalt
y

Word Count:
359

Summary:
Statistics show that, on average, U
.S. companies lose half of their cu
stomers every five years.


Keywords:
Six Tips to Improve Your Customer Lo
yalty


Article Body:
Statistics show that, on average, U
.S. companies lose half of their cu
stomers every five years.

It's true that acquiring new custom
ers will help your business grow. H
owever, your current customers are
the lifeblood of your business and
keeping them happy should be your h
ighest priority. Here are a few way
s to make sure your customers keep
coming back.
* Understand lost customers. Many b
usiness owners mistakenly believe t
hat customers choose to patronize o
ther companies solely because of be
tter prices. While pricing can be a
 concern, customers often head to t
he competition when they don't feel
 valued.

A change of lifestyle may have also
 created a situation where customer
s no longer need your product. By s
taying in touch with their needs, y
ou might be able to adjust your off
ering to continue servicing them.

* Know your customer's top priority
. Maybe it's reliability or speed o
r cost. Your company should know yo
ur clientele's No. 1 priority and c
onsistently deliver it. Remember, c
ustomers' desires change frequently
, so ask yourself this question eve
ry six months.

* Acknowledge the lifetime value of
 customers. The lifetime value of y
our customers is the income you wou
ld gain if a customer stayed with y
ou as long as they could possibly b
uy your product or service.

For example, the lifetime value of
a customer employing a financial ad
viser could be several decades and
could span several generations. Tre
at the parents well and you could w
in the children's business.

* Create a positive first impressio
n. Good first impressions tend to g
enerate loyal customers, and you ge
t only one chance to make a positiv
e first impression. Appearance is i
mportant. The exterior and interior
 of your business should be neat an
d clean.

* Listen to the customer. Employees
 should listen actively to customer
s. Reassure your customers that you
 genuinely want to help them. Custo
mers will judge your business based
 on the politeness, empathy, effort
 and honesty of your staff.

* Address and resolve complaints qu
ickly and effectively. Inevitably,
your employees will encounter unsat
isfied customers. Whether they're r
eturning an item or changing a serv
ice, customers expect a fair policy
. If you cannot offer a resolution
immediately, let the customer know
when he or she can expect an answer.