Five Tips to Improve Your Postcard Marketing Here are five by kerryisalano

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									Five Tips to Improve Your Postcard Marketing Here are five tips to improve you postcard marketing response rate which were developed from Galleria Ventures several years of experience with postcard marketing. 1. Know your mailing list. The quality le
Tips to Improve Your Postcard Marketing

Here are five tips to improve you postcard marketing response rate which were developed from Galleria Ventures several years of experience with postcard marketing.

1. Know your mailing list. The quality level of the list of customers or potential customers you are sending your items to is an important factor to being successful with a direct mail campaign. You need to know if your list is made up of customer's that you have done business with or is it mainly new potential customers you do not know? If it is new potential customers, do you know the demographics of the list to be able to give some focus to your advertisement? For example you will have more success with a postcard ad that is targeted for women if you know the list you are sending to is also focused on women. Therefore, you need to match your message to the right group of people (and if possible, the right group of people at just the right time).

2. Make your headline "easy to scan". A postcard advertisement only has a short time to capture the reader's attention. That brief moment, which has been referred to as the "golden glimpse" -- is the moment when your postcard comes out of the mailbox and either lands on the desk or in the trash. An attention grabbing headline which gives a primary benefit for your targeted recipients is the key to getting the potential reader to read on. After catching attention with a successful headline then some "skimmable" bullets after the headline giving more benefits should build enthusiastic interest. To make this happen sit down and list the features of your products or services. Then list the benefits each of these features bring to the customer. Prioritize which benefit has the greatest importance to your targeted list of recipients. Make the headline from the benefit you chose to have the greatest importance and use the other benefits to make the supporting bullets. If a photo or artwork can help make the impact greater of your primary benefit, be sure to use it.

3. Use a Child Should Understand It Test. Your potential customers will never know your product or package to the extent that you do. They are not around it everyday and hence cannot have figured it out as well as you. Accordingly, the best way to continue is to be distinctly simple in the message you communicate. This is not easy, because there is a probability that you will have knowledge you take for granted and use but your focused potential customers will not have the knowledge to easily make sense of your message. You will probably only have one chance to hook their attention so quick understanding is essential to achieve successful results. Therefore, your message should be very simple to understand in a plain clear language. Additionally, use images when it will reinforce the understanding.

4. A Call to Action Completes the advertisement. The offer and call to action is the conclusion of the marketing postcard's statement. It's the climax for why the marketing postcard was issued. This is where the reader finds out whatever he or she should do to ascertain more or why they should take action. Your proposition must be pertinent and trustful as it hooks the reader with a deal they will not want to turn down. Directly after the offer is made then you need to present your call to action so make the most of the moment when the offer is on their mind!

5. Constantly Measure and Track your direct mail success. The number one rule for success in direct mail marketing, is to TEST. Test the offer. Test the message. Test the mail piece size. Test the postage stamp. Test everything you can think of which might persuade the reader. Through continual testing you can finally find the "formula" of success for your direct mail marketing. We recommend a split test of each new marketing postcard. To implement a split test by splitting the quantities of each campaign mailing with one thing that is different in each. Then measure the results of each and pick the one that gives the most desired results for another split test in another mailing. This process will allow your marketing message to evolve to the best performance.

About the Author
Don't hold back your business promotion by just using business cards when we make it so easy and low cost to enhance your business marketing with postcards. Brad Curtis invites you to try out our free personal design services.

Don't hold your business down by just using business cards when we make it so easy and low cost to enhance your business marketing with postcards. Brad Curtis invites you to try out our free personal design services.

Make the most of your business promotion with our postcard marketing services. With our free design services we make it so easy and low cost to enhance your business marketing with postcards. Brad Curtis invites you to try out our free personal design services.

When business cards are not enough to really make your business grow then try our easy and low cost to services for your business marketing with postcards. Brad Curtis invites you to try out our free personal design services.

Get your business into the fast lane by trying our easy and low cost to services for your business marketing with postcards. Brad Curtis invites you to try out our free personal design services.

Source: http://www.woodchuckbooks.com/


								
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