Hickory Furniture Mart's Factory Outlets Offer Bargains

Document Sample
Hickory Furniture Mart's Factory Outlets Offer Bargains Powered By Docstoc
					                                         F O R I M M E D I AT E R E L E A S E


                             Hickory Furniture Mart’s Factory Outlets
                               Offer Bargains and Great Selections
Hickory, NC – Hickory Furniture Mart, long recognized as the nation’s leading home furnishings resource, draws
savvy consumers from all over the United States to shop at its more than 100 factory outlets, shops, and galleries.

Because of its reputation as a destination for designers and first and second home owners, the fact that it houses
several factory outlets that offer furniture at tremendous discounts is often overlooked. In fact, factory outlets always
have been an important part of the tenant selection at Hickory Furniture Mart, and two well-known manufacturers
– Baker and Mitchell Gold + Bob Williams – have recently opened factory outlets inside the Mart.

Other factory outlets inside the Mart include Boyles Furniture Clearance, Century Furniture Outlet, Cochrane
Outlet, Henredon Factory Outlet, Hickory White Factory Outlet, Manufacturers’ Outlet, and Theodore White
Factory Outlet.

Increasingly, shoppers are drawn to factory outlets for several key reasons. Discounts are offered off already-low
prices. It is not unusual to find even larger discounts, such as a leather chair and ottoman priced less than one-third
off the original cost.

Kimberly Causey, the author of The Insider’s Guide to Buying Home Furnishings, was recently quoted on MSN
Money as saying, “If you want the absolute best deal, travel to North Carolina and shop at the factory-owned
furniture outlets. The savings typically run 65 percent to 80 percent off retail.”

In addition to price, there are other benefits to shopping the factory outlets at Hickory Furniture Mart. Because
customers are able to buy directly off the showroom floor, they can take their furniture with them or have it shipped
immediately to their home. Customers can buy exactly what they see. Occasionally, customers are able to buy one-of-
a-kind, unique items. For example, manufacturers design samples that may never go into production, and those
samples are then sent and sold at their outlets.

So where do these bargains come from? The factory outlets at Hickory Furniture Mart often sell furniture that has
been shown as a showroom sample at one of the two International Home Furnishings Markets held each Spring and
Fall in North Carolina. Some inventory comes from discontinued lines or production over runs. Other pieces may be
custom orders that retailers or customers have cancelled for one reason or another.

At the Century Factory Outlet, much of the inventory comes from Century Furniture’s 15 designer showrooms that
stretch from Boston to San Francisco. Evan Bledsoe of Century Furniture said, “When we redo a showroom, that
furniture has to go somewhere, and most of the time it comes to our factory outlet in Hickory. Often this is some
of the very best furniture we have.

Hickory Furniture Mart is unique, he said, because of the large number of quality outlets and other stores.
“Sometimes shoppers come in to our factory outlet, see a sofa they love, but want it in a different fabric.
Unfortunately, the outlet sells only what’s on the floor. What we do, though, is send them to one of the stores
that carries Century Furniture, and we work with that retailer to help the shopper get what they want.”

Denis Rainey, whose family has been in the furniture business for more than 80 years, manages the Cochrane Outlet
and Manufacturers’ Outlet. He noted certain characteristics of people who shop at furniture outlets. “Some are
looking for a specific piece, such as a dining room table, or they may just be looking generally for a real bargain.
They want to take the furniture with them or make arrangements to get it within a few days.

We see a lot of people who come in shopping to furnish second homes. Our factory outlet customers tend to decorate
their homes themselves. They want to put a personal stamp on their homes, and they know they can find unique
items in outlets,” he said.




        2220 Hwy 70 SE • Hickory, NC 28602 • (828) 322-3510 • (800) 462-MART • www.hickoryfurniture.com
Dan Risser, manager of Boyles Furniture Clearance inside Hickory Furniture Mart, said that many customers go to
the factory outlets first, buy what they can find, and then go to the nearly 100 other furniture retailers to complete
their rooms – or in some cases, their whole home.

“A generation ago, people used to talk about how much they spent for an item. Now, people talk about how much
they saved. These days, everybody loves a bargain,” he said, and at the factory outlets inside Hickory Furniture
Mart, they can find great deals.

“We have a lot of repeat customers. They know we have high quality items and are constantly changing our
inventory, so they come in regularly,” Risser said.

The inventory at factory outlets changes daily. While that attracts customers who like to see what new items have
arrived, it also means that when customers see something they like, they should not hesitate to buy it immediately.
“Happenstance is the nature of factory outlets,” one manager said.

At Mitchell Gold + Bob Williams’ spacious new factory outlet location inside Hickory Furniture Mart, most of the
furniture is what is described as “urban to suburban”. A sign in their showroom addresses the matter of inventory:

“It changes by the minute. With our floor samples in constant evolution, every time you shop with us will be like
the first time. When you find something you like, we recommend you buy it immediately, before your so-called best
friend does.”

And another MG + BW sign sums up what many of the factory outlets at Hickory Furniture Mart are all about:

“Everyone needs an outlet. Even us. We have created this outlet to help manage the continuous flow of our market
samples, factory over runs, and discontinued items. As a consumer this provides you with an ever-changing
assortment of well-designed, quality merchandise priced at an extraordinary value. We hope our outlet provides
you with comfort for the mind, body and wallet.”

Hickory Furniture Mart, the nation’s leading home furnishings resource, offers unbeatable selection in more than
100 factory outlets, stores, and galleries, representing more than 1,000 premier manufacturers throughout four levels
of idea-rich showrooms. You’ll find everything you need in home furnishings all under one roof. Each year nearly
500,000 shoppers visit Hickory Furniture Mart.

Located about an hour northwest of Charlotte, an hour east of Asheville ski resorts in the Blue Ridge Mountains,
and an hour west of Winston-Salem and the Triad, Hickory Furniture Mart is convenient to major airports and
in close proximity to major tourist attractions. Often visitors to the mountains of Western North Carolina and
other tourists traveling on nearby Interstates 40 and 77 plan visits to the Mart. It is also one of the top visitor
destinations in the Southeast. Visit www.hickoryfurniture.com for more information.

For information about Hickory Furniture Mart, call 1-800-462-MART or email at info@hickoryfurniture.com.




        2220 Hwy 70 SE • Hickory, NC 28602 • (828) 322-3510 • (800) 462-MART • www.hickoryfurniture.com