HOW TO ACQUIRE CUSTOMERSCustomer AcquisitionGet Started•Build a long term residual income with good quality customers•Customers are the back bone to the 5LINX opportunity•Without customers you have no business•Sign yourself up as your first customer for all yourcommunications services. Use the personal product worksheet tool.•When you sign up for the service yourself it helps to familiarize you with the services and sign up process.•Your personal testimonial as a customer using the service will help you get more customers on each service•Why sell a service that you are not willing to use yourselfCustomer AcquisitionGet StartedINVENTORY OF POTENTIAL CUSTOMERS»Family & friends»Work associates»Organizations»Recreational activities»School associates»People you do business with »People who owe you »People who love youAlways add to your ListCreate a List»Speak with EXCITEMENT »Have a sense URGENCY»Residual income for the rest of you life.“Ignorance on fire” will always out perform “knowledge on ice.”Customer AcquisitionExcitementCustomer Acquisition ConceptsWARM Market vs COLD MarketPeople you knowPeople who will support you and are LOYAL to YOUPeople who trust youWE AREN’T SALES PEOPLE…WE DON’T SELL TO COLD MARKET…IT’S A HARDER SALE AND IT WONT GIVE YOU A LOYAL CUSTOMERSEmotion vs. Logic•Acquire customers using emotion•Offer your services from the heart•Establish a sense of loyalty•Use the magic words of emotion…FAVORHELPTRY“I need HUGE a favor.”“Try one of my services.”“ Please help me out.”CustomerAcquisitionThe Apple System (Customers are referred to as Apples)Red ApplesGreen ApplesRotten ApplesCustomer AcquisitionRed Apples~People that will say yes to helping you out.These people are easy, they love you andthey usually say YES! Spend 80% of your time hereCustomer AcquisitionPeople that have questions and are willing to help you, but they need a little more information.Spend 20% of your time here.Green ApplesCustomer AcquisitionPeople that are negative. They will not support you. Spend 0% of your time here.Rotten ApplesCustomer AcquisitionSome will, Some Won’tSo what!Call the NEXT red apple!Customer AcquisitionJORDON, WOULD YOU DO ME A FAVOR? I NEED YOUR HELP WITH SOMETHING. IT’S IMPORTANT TO ME BECAUSE ... (INSERT YOUR REASON” WHY,”IT’S A WAY FOR US TO HAVE SARAH STAY HOME WITH THE KIDS.)I’VE JUST STARTED MY OWN COMMUNICATIONS BUSINESS AND I HELP PEOPLE SAVE MONEY ON THE MONTHLY BILLS THEY PAY. I WAS WONDERING IF YOU WOULD TRY ONE OF THE SERVICES I CAN OFFER YOU. YOU’LL BE SAVING MONEY AND HELPING ME AND MY FAMILY AT THE SAME TIME. ***CAN I COUNT ON YOUR SUPPORT PLEASE?***Customer Acquisition ScriptCustomer AcquisitionHello _______How are you today?Do you have a minute? I need your help and it’s really important to me. Will you help me out?I need to ask you a favor. If could save you money on some of your telecom services like your local phone bill, with the same or better quality service with no extra cost to you whatsoever. Could you do me a huge favor and HELP me out with my new business and give one of my services a try?PLEASE?Get a commitment before you proceed!ScriptCustomer Acquisition•Representative did not use scripts.•Representative didn’t make it clear that it is important to them!•The customer is negative and knows the rep has something to gain.•Don’t Take the NO’s personalReasons Why Prospects Say “NO”1.Approach potential customers from list using scripts, “the words that work”2.Sort for REDapples3.Complete enrollment •Website or LOA4.Check status in your V.O. customer report to insure customer’s order shows up5.Follow up with customer to insure satisfaction and “Ask for Referrals”Acquiring Customers ProcessCustomer AcquisitionCONCLUSIONThe goal is to get SVP qualified: •25 personal customers for SVP•Get Yourself in the“50 Customer Club”50 Club pays you a monthly dividend on all new company customersImportant:Work with your Team,Together Everyone Achieves More!Customer AcquisitionKEEP YOUR MIND SHARP ABOUT THE PRODUCTS & SERVICES BY UTILIZING THE THURSDAY NIGHT PRODUCT TRAINING CALL!!!THURSDAYS@9:30 P.M. ESTCALL IN NUMBER:646-519-5800 (PIN: 5469#)TRAINING CALLSCustomer Acquisition