Building a Strong Business Relationship

							Title:
Building a Strong Business Relations
hip

Word Count:
551

Summary:
When it comes to business and sales
, building a strong relationship is
 critical. The stronger your relati
onship is with your customer, the m
ore likely they will be to refer yo
u business.


Keywords:
Sales, marketing, loan officer, mor
tgage, leads, telemarketing, skills
, training, communication, selling


Article Body:
When it comes to business and sales
, building a strong relationship is
 critical. The stronger your relati
onship is with your customer, the m
ore likely they will be to refer yo
u business.

Every day, make an attempt to build
 on the relationships you have with
 your customer. Don’t just say hi a
s they walk in and goodbye as they
leave.

The last thing you want to do is ma
ke your customer feel like a statis
tic.

Let them know that their business w
ith you is appreciated. Talk to the
m, strike up a non-business convers
ation with them. It could involve j
ust about anything, such as the wea
ther, sports, a movie, pets, etc.

Non-business conversation puts your
 customer at ease and gets them tal
king. The more they talk to you, th
e more they will open up to you, op
ening the door for more sales oppor
tunities.

Or, you can keep it simple. For sta
rters, get to know you customers by
 name, than address them by name. S
ay things such as, “how’s it going
today?” Or “how was your weekend?”
Or “is there anything I can help yo
u with today?” Make your presence k
nown and felt.
Your customer wants to be appreciat
ed, so take a few minutes of your t
ime to show them that you care abou
t them as a customer.

Another way to strengthen your rela
tionship with your customer is to k
eep a Rolodex handy with a list of
all of your customers birthday’s, a
nniversaries, and special events. K
eep your eyes and ears open for whe
n customers talk about up coming ev
ents in their lives. Such as childr
en’s birthdays and graduations.

When the appropriate date approache
s, send your customer a card, wethe
r it is a holiday card, a birthday
card, a graduation card, or a congr
atulatory card. Just send it.

Your customers will appreciate the
fact that you remembered them on th
eir special day. This will only str
engthen the relationship you alread
y have with them.

There are many reasons to build a s
trong relationship with your custom
er, but two of the reasons remain t
o be key.

One main reason is that customers v
alue and appreciate good customer s
ervice. They want the piece of mind
 of knowing that if something ever
happened with their product or serv
ice, that they would have you to tu
rn to as their go to person.

This is extremely important because
 your customer will have this in mi
nd when your competition moves in t
o take them away.

And believe me, your competition wi
ll try to take them away. As long a
s you provide excellent customer se
rvice, your customer will stick wit
h you.

There is no substitute for excellen
t customer service.

Customer service is the most import
ant thing to a customer, even more
important than fees’.

The second reason building relation
ships are so important is because o
f the referral process.
A customer that is treated with res
pect and provided excellent custome
r service will most assuredly refer
 their family and friends to you. W
hy wouldn’t they?

Your most important asset is your c
ustomer, so build and strengthen th
e foundations you have with them. B
uy building strong relationships, y
ou will be building your sales. Goo
d luck.

This article may be reproduced by a
nyone at any time, as long as the a
uthors name and reference links are
 kept in tact and active.

.