Community Based Social Marketing (CBSM) by richman10

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									COMMUNITY BASED SOCIAL MARKETING (CBSM)

CBSM was founded several years ago by Dr. Doug McKenzie-Mohr, a professor of environmental psychology at St. Thomas University in Canada. It grew out of efforts to design more effective community programs that deliver sustainable changes. CBSM does this by going beyond simply providing information to uncover the barriers preventing the change and work to design programs that overcome those barriers. CBSM methodology follows five steps: Select the behaviors that you wish to change; Identify the barriers to the change and the benefits from the change; Develop strategies to design more effective programs that overcome the barriers and highlight the benefits; Conduct a pilot project to test the effectiveness of the new program and tweak it where needed; Full-scale implementation of the newly designed project. Denver Water has contracted with Dr. McKenzie-Mohr to conduct an introductory workshop here in Denver on April 26th.

WHAT: WHERE: WHEN: COST:

Introductory Workshop on CBSM Denver Convention Center 9 a.m. to 4:30 p.m. (Registration at 8:30 a.m.) $100 per person including lunch

NOTE: Payment must be received prior to course date! No refunds issued for cancellations! Please send a substitute!

REGISTRATION FORM FOSTERING SUSTAINABLE BEHAVIOUR
(Please type or print legibly)

Name__________________________________________________________ Company Name__________________________________________________ Address: _______________________________________________________ City: _________________________ State: _______ Zip:___________

Phone Number: _________________ Fax Number: ____________________ Email: _________________________________________________________ TO RESERVE YOUR SEAT: Email: mary.price@denverwater.org or Phone: Mary Price, 303-628-6288 or Fax: 303-628-6195; Attn: Mary Price Please make checks payable to Denver Water ($100.00 per person): (No credit cards please; checks only) SEND PAYMENT TO: Mary Price Mail Code 414 Denver Water 1600 West 12th Avenue Denver, CO 80204 1. Course will be held at the Colorado Convention Center 2. Course begins at 9:00 a.m. and ends at 4:30 p.m.; registration: 8:30 a.m. 3. Tuition includes: materials, continental breakfast and lunch. 4. Payment must be received by April 23rd. 5. No refunds issued for cancellations; please send a substitute.


								
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