Communicating & Cross-Selling With Newsletters –
What You Need To Know.
Why Should Your Bank Have A Customer Newsletter? Across the country, thousands of banks and other companies have jumped on the information band-wagon. Very likely, some of your competitors have their own newsletters or magazines slanted to their products and services. Why? Because customer publications work. In a format that promises – and delivers – information, a proprietary publication for your institution goes to a targeted audience you determine. There is no waste. Customer publications contain more bank information than people readily read in mass media advertisements. They further promise the recipient content they perceive to be non-threatening. Yet, properly prepared newsletters are subtle, yet hard-hitting sales communications that consumers read – cover-to-cover! Why Rely On Signal Group To Produce Your Newsletter? With over thirty years of proprietary publishing for the financial industry, our experience is unmatched. Virtually regardless of your institution’s target markets, we can custom-tailor a publication that educates, informs, conditions and sells. Our widely recognized experience stands behind your own highly sophisticated, cost-efficient publication. Depending on your marketing needs, our publications critically examine subject matter of particular interest to the market with which you need to communicate. They help position yours as a progressive, in-touch, concerned leader in your field. Publications For Each Of Today’s Markets. Signal Group’s publications can be developed to target the middle market customer or other, more focused market in design and print production. Throughout each of our client’s publications, the use of dramatic and candid photo illustrations, charts and other graphics create a rich visual environment. This attention to detail ensures that your important messages will be read and remembered by your customers and prospects. The Controls – And The Decision – Are Yours. The need to communicate more directly and effectively with customers and prospects has never been more demanding. Increasing orientation to specialized interests of each new “market segment” makes traditional media less and less effective. But customer newsletters targeting specific market groups are timely and promise virtually no waste in distribution, by comparison to other media. And, they are read. Communicating with the markets you need to reach through your own publication(s) helps to focus the customer’s attention on you and your services; but in a format that is far more desirable and effective than other forms of customer/prospect communication. To find out more about the full range of Signal Group’s publishing services, call us at 615/794-1600.
segments including the affluent, senior (55+), or virtually any business market, from medical and financial to manufacturing or professional. We bring to each client’s communications challenge a team of publication management specialists whose collective experience ensures that your communications program will be both timely and relevant to your target audience. Within each publication we develop to specification, our clients find an editorial mix and balance which ensures readership and the results they expect from ongoing, targeted communication. Informative, Substantive Editorial Invites And Ensures Readership. The editorial content of publications managed by Signal Group is researched and documented by our staff of professional writers. Working from close client direction, all product and service related articles are carefully prepared for maximum impact. Signal Group’s newsletters look – and are – polished. Each is custom designed from typeface selection to graphic grid system. Editorial style is determined, and the graphic punch of each article is ensured through exceptional attention to detail, both
Post Office Box 150727 Nashville, Tennessee 37215 www.TheSignalGroup.com 1 615.794.1600