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									                                                                  EXCLUSIVE SHOW PREVIEW

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                                                                                       TM




                                        Make your mark.
                             ®
                 ExclusivE sponsor:         With the largest, most powerful gathering of the
                                           world’s top brands, Licensing International Expo
                                      delivers tomorrow’s hottest trends like no other event.
                                                  Register today: www.licensingexpo.com
www.95gowu.com                                                                                       it’s all Here under one Roof

                                                                                                     Preview tomorrow’s hottest consumer products.
                                                                                                     Get a first-hand look at the largest, most diverse collection of intellectual

                                                      Make Your                                      properties available for licensing. Featuring all the major players, more than
                                                                                                     7,000 global brands and all your most powerful business opportunities.
                                                      Year in Sales                                  seize new global opportunities.
                                                                                                     Discover what consumers will want next. This is where brands are born,
                                                      Tap into the power of branded merchandise      lines are launched and exclusive properties are introduced. And it’s never the
                                                      to reach a critical mass, gain a competitive   same show twice.

                                                      advantage and make your year in retail         sign exclusive deals.
                                                      sales. The Licensing International Expo is     Strategize with licensors, solidify promotional partnerships and preview the
                                                                                                     newest licensing and merchandising programs that will drive consumer
                                                      your best strategy to get a first look at
                                                                                                     spending well into the future. Do business with major studios and intellectual
                                                      tomorrow’s global trends and create deals      property owners in a setting that’s designed for efficiency.
                                                      that move products off shelves—and into
                                                                                                     Make global connections.
                                                      your customers’ hands.                         Meet with executives from more than 98 countries—China, Japan, Korea,
                                                                                                     Brazil, Mexico, India, Russia, Australia and Europe—and get key information
                                                                                                     on consumer product strategies that will impact your retail success at
       Make YouR Move. RegisteR todaY.                                                               home and abroad.
www.licensingexpo.com | 888.644.2022 | 218.740.6557
www.95gowu.com
                                                                                                    Who should attend?                     Retailers and manufacturers like these                Who exhibits?
                                                                                                    Anyone looking to spot trends,         attend Licensing international expo.                  More than 400 companies, showcasing 7,000+
                                                                                                    build strategic partnerships, secure                                                         global brands in every major category, including:
                                                                                                                                           Past Retailers:
                                                                                                    promotional tie-ins or take their      Claire’s            Wal Mart            Carrefours
                                                                                                    sales to a new level!                                                                        Apparel/ Fashion/ Accessories   Licensing Agents

                                                      Make the
                                                                                                                                           Gap, Inc.           Costco              Brookstone
                                                                                                                                           Hot Topic           Bed Bath & Beyond   Kroeger       Art & Design                    Jewelry/ Watches
                                                                                                                                           Pottery Barn        QVC                 Home Depot

                                                      Connections                                   Advertising and Marketing Agencies     Walgreens
                                                                                                                                           Borders
                                                                                                                                                               Amazon.com
                                                                                                                                                               Zappos.com
                                                                                                                                                                                   Mothercare
                                                                                                                                                                                   TJX
                                                                                                                                                                                                 Automotive

                                                                                                                                                                                                 Consumer Electronics/
                                                                                                                                                                                                                                 Mobile/ Internet

                                                                                                                                                                                                                                 Pet Products
                                                                                                    Brand & Property Owners
                                                      That Count                                    Licensees/Manufacturers
                                                                                                                                           PetSmart
                                                                                                                                           JC Penney
                                                                                                                                                               Art.com
                                                                                                                                                               Sears
                                                                                                                                                                                   Wet Seal
                                                                                                                                                                                   Toys “R” Us      Computer Hardware            Professional Services
                                                                                                                                           Target              McDonalds                         Entertainment                   Promotions/ Incentives
                                                      Put yourself among the most important         Licensing Agents                       Marks & Spencer     Macy’s
                                                                                                                                                                                                 Food/ Beverages                 Publishing
                                                      players in the industry and develop and       Licensors                              Past Manufacturers:                                   Gifts/ Novelties                Sporting Goods/ Outdoor
                                                      strengthen relationships that will help you   Promotional Strategists                Fruit of the Loom     Kraft
                                                                                                                                           Crayola               HarperCollins                   Hardware/ Lawn & Garden         Stationery/ Paper Goods
                                                      gain a competitive advantage and set your
                                                                                                    Retailers                              Honda                 Cadbury Schweppes               Health & Beauty                 Toys/ Games/ Hobbies
  Licensing International Expo—                       business apart.                                                                      ConAgra Foods         General Mills
                                                                                                    Wholesalers/Distributors               Bandai                The Procter & Gamble            Home Furnishings/
    A magnet for the industry’s                                                                                                            Frito-Lay                Company                         Décor Housewares
          top retailers.                                                                                                                   Johnson & Johnson     The Hershey Company
                                                                                                                                           Fisher-Price             (Hershey Foods)
                                                                                                                                           Avon                  Hewlett-Packard
       Make YouR Move. RegisteR todaY.                                                                                                     JAKKS Pacific         Colgate
www.licensingexpo.com | 888.644.2022 | 218.740.6557
www.95gowu.com                                        4 Kids Entertainment
                                                      Act III Licensing, LLC
                                                                                                   Buzz Aldrin Rocket Hero
                                                                                                   CAPCOM
                                                                                                                                       FDV Art Folio dba Fabrice De Villeneuve
                                                                                                                                       Felix the Cat
                                                                                                                                                                                 Intercontinental Licensing, Ltd.
                                                                                                                                                                                 J.P. Flag Co., Ltd
                                                                                                                                                                                                                            LMCA
                                                                                                                                                                                                                            Lo Coco Licensing
                                                                                                                                                                                                                                                               Nutrition Ammunition
                                                                                                                                                                                                                                                               Octane 5
                                                                                                                                                                                                                                                                                                   Senitype, The
                                                                                                                                                                                                                                                                                                   Sesame Workshop
                                                                                                                                                                                                                                                                                                                                            Toon Studio of Beverly Hills, The
                                                                                                                                                                                                                                                                                                                                            Top Promotions S.A.


 2010 Exhibitors                    ®                 Alchemy Licensing
                                                      Amazing Product Development, Ltd.
                                                      American Greetings Properties
                                                      Amy Smyth Made It
                                                      Archie Comics - Surge Licensing
                                                                                                   Capital Licensing Group
                                                                                                   Cartoon Network Enterprises
                                                                                                   CBF Labels, Inc.
                                                                                                   CBS Consumer Products
                                                                                                   Cheri Reckers
                                                                                                                                          ®
                                                                                                                                       Fitzroy Media, LLC
                                                                                                                                       Fleet Street Scandal
                                                                                                                                       Foto by Eva Collections
                                                                                                                                       FremantleMedia Enterprises
                                                                                                                                       Frida Kahlo
                                                                                                                                                                                 Jack!e Studios
                                                                                                                                                                                 Jaguar Consulting
                                                                                                                                                                                 Jason Michael Blair
                                                                                                                                                                                 JAST Company Limited
                                                                                                                                                                                 Jewel Branding & Licensing, Inc.
                                                                                                                                                                                                                            Looking Good Licensing
                                                                                                                                                                                                                            Loter, Inc.
                                                                                                                                                                                                                            Lucasfilm, Ltd.
                                                                                                                                                                                                                            Ludorum Plc
                                                                                                                                                                                                                            Lunartics
                                                                                                                                                                                                                                                               Orphelis Technologies, Inc.
                                                                                                                                                                                                                                                               Painted Planet Licensing Group
                                                                                                                                                                                                                                                               Panther Vision
                                                                                                                                                                                                                                                               Paradox Entertainment
                                                                                                                                                                                                                                                               Paramount Licensing
                                                                                                                                                                                                                                                                                                   Sharpe Company, The
                                                                                                                                                                                                                                                                                                   Sharper Image
                                                                                                                                                                                                                                                                                                   Sk8baby
                                                                                                                                                                                                                                                                                                   Skechers Entertainment
                                                                                                                                                                                                                                                                                                   Skechers USA, Inc.
                                                                                                                                                                                                                                                                                                                                            Trish Biddle Fine Art
                                                                                                                                                                                                                                                                                                                                            Tundra Comics
                                                                                                                                                                                                                                                                                                                                            TV France International
                                                                                                                                                                                                                                                                                                                                            Twentieth Century Fox
                                                                                                                                                                                                                                                                                                                                            Two Town Studios
 400+ exhibiting companies                            Art Impressions, Inc.                        Chits Licensing                     Fulanitos sci de C.V.                     JMM Lee Properties, LLC                    Mada Design, Inc.                  Patterson International             Skip Morrow                              Ubisoft
 representing 7,000 global brands                     Art Makers International, Inc.- AMI!
                                                      Art of Possibility Studios
                                                                                                   Chorion
                                                                                                   Classic Media
                                                                                                                                       Fuzz Academy, The
                                                                                                                                       Garfield/Paws, Inc.
                                                                                                                                                                                 Joan Cawley Licensing
                                                                                                                                                                                 Joester Loria Group, The
                                                                                                                                                                                                                            Magnets 4 Media
                                                                                                                                                                                                                            Manic Panic
                                                                                                                                                                                                                                                               Paul Brent Designer, Inc.
                                                                                                                                                                                                                                                               Pavilion of Spain
                                                                                                                                                                                                                                                                                                   Smiley Company, The
                                                                                                                                                                                                                                                                                                   Soft Serv Creations, LLC
                                                                                                                                                                                                                                                                                                                                            Uglydoll/Pretty Ugly, LLC
                                                                                                                                                                                                                                                                                                                                            United Media
 in every major category.                             Artscape, Inc.
                                                      Artworks! Licensing, LLC
                                                                                                   Counterpoint Systems, Inc.
                                                                                                   Coyote Ugly Saloon
                                                                                                                                       Gator Group
                                                                                                                                       Gecko Hawaii, Dinopack, Big Movers
                                                                                                                                                                                 John Hart Studios
                                                                                                                                                                                 John Wayne Enterprises, LLC
                                                                                                                                                                                                                            Mars Retail Group
                                                                                                                                                                                                                            Marvel Entertainment, Inc.
                                                                                                                                                                                                                                                               Peiyork International Co, Inc.
                                                                                                                                                                                                                                                               Personality Products
                                                                                                                                                                                                                                                                                                   Sony Computer Entertainment America
                                                                                                                                                                                                                                                                                                   Sony Pictures Consumer Products
                                                                                                                                                                                                                                                                                                                                            Universal Partnerships & Licensing
                                                                                                                                                                                                                                                                                                                                            Urban Fish Design, LLC
                                                      Avenue L.A.                                  CTI Solutions Group                 Gifty Idea Greeting Cards & Such!         Joy Tashjian Marketing Group, LLC          Mattel, Inc.                       Pin Curl Girls and Robot Luv        Stacy Peterson Illustration              V&A (Victoria and Albert Museum)
                                                      Bang On The Door, Ltd.                       Cupcoats, Inc.                      Giochi Preziosi S.p.A.                    K9 Kritters                                Maui and Sons                      Pokemon Company Int’l, The          Stone America Licensing                  Vanity Events, Inc.
 For the most current list, visit                     BBC Worldwide                                Curtis Publishing Company           Giordano Studios, LLC                     Karinns Group                              MEG                                Polaris Industries, Inc.            Stone Arch Books/Picture Window Books    Vegas Bada Babes
                                                      bCreative, Inc.                              Dabadoro, Inc.                      Global Icons                              Kate McRostie Design Works, Inc.           Meiklejohn Graphics MGL            Precious Moments, Inc.              Sunset Press, Inc.                       Vermont Teddy Bear Company, The
 www.licensingexpo.com.                               Beanstalk                                    Darwin Awards                       Good Link International Licensing         King Features                              Mercis bv                          PricewaterhouseCoopers              Suzanne Cruise Creative Services, Inc.   VIZ Media
                                                      Bella Zadore                                 Dena Designs, Inc.                  Grafiq Trafiq                             Klas Shoes, LLC                            MGA Entertainment                  Rainbow S.P.A.                      Synchronicity                            Wanna B, Inc.
                                                      Bentley Licensing Group                      Dependable Solutions, Inc.          Great Music, Inc.                         KOCCA (Korea Creative Content Agency)      MGM Consumer Products              Ralph Sutton Designs                Synergy Licensing                        Warner Bros Consumer Products
                                                      Benton Arts                                  Design Plus                         Greg Young Publishing                     Larry Harmon Pictures Corporation          MHS Licensing                      RDF Rights                          Synthia SAINT JAMES                      Wild Apple Licensing
                                                      Bersica Futurewear                           DHX Licensing                       Grimm                                     Laserwave Printing & Design (USA &China)   Miller, Kaplan, Arase & Co., LLP   Red Hot Rocket Design               Tattoo Art - JD Crowe                    Wild Wings Licensing
                                                      Beverly Hills Polo Club International, LLC   Disney Consumer Products            Guide to the Licensing World              Lassen International, Inc.                 MindSpark Interactive              Rising Braves                       Tatutina                                 Wiley




                                                      ®
                                                      Big Tent Entertainment                       Dissero Brands, Ltd.                Hasbro Entertainment & Licensing          Last Lemon                                 Mo’s Nose, LLC                     Robin Zingone                       Tees & Novelties                         Withit Licensing, Ltd.
                                                      Blaylock Originals                           Dr. Fresh, Inc.                     Henry Cats & Friends                      LazyTown Entertainment                     MODA International Marketing       Rohan Patrick                       Televisa Consumer Products               Working Girl Designs, Inc.
                                                      Bliss House, Inc.                            Dr. Seuss Enterprises               Hidden City Entertainment                 LEGO Systems, Inc.                         Mondo TV                           Rosenthal Represents                The Artgame/RoyceArt                     World Key Services, Inc.
                                                      Boy Scouts of America                        Dream Studio, LLC                   Highlights for Children Licensing, LLC    Lethal Threat Designs                      MoonScoop                          Ruth Levison Design                 The Brand Factor                         World Wrestling Entertainment
                                                      Bradford Licensing, LLC                      Dreamworks Animation                HIT Entertainment                         Licensing Group, Ltd., The                 Mosaic Licensing, Inc.             Rutherford James Group, The         The Buckeye Group/Miss America Org       Wumblers, The
                                                      Brand Central, LLC                           E1 Entertainment                    Hong Kong Trade Development Council       Licensing Letter, The                      MOST MANAGEMENT                    Saban Brands                        The Wildflower Group, LLC                Yums Shoes
                                                      Brand Sense Partners                         Electrolux Global Brand Licensing   Howard Robinson & Associates              Licensing Liaison                          Nancy Bailey & Associates, Inc.    Sanrio                              Thomas Kinkade Company, The              Zenescope Entertainment
                                                      Brentwood Licensing                          Electronic Arts                     I.M.P.S. SA                               Licensing Works!                           NASCAR, Inc.                       Sarah Beise and Mindy Pierce, LLC   Tino Turtle Travels, LLC                 Zolan Company, LLC
                                                      Bruce Lee Enterprises, LLC                   Ellen Crimi-Trent, Inc.             ImageZoo Surface                          Lifestyle Licensing International          National 4-H Council/United Way    Save the Tatas                      Toei Animation Co., Ltd.
                                                      Buffalo Works, The                           Elvis Presley Enterprises, Inc.     Imagi Studios                             Liquid Skin Tattoos                        Nelvana Enterprises                Say it In Stitches                  Tom Browning
       Make YouR Move. RegisteR todaY.                Busch Entertainment Corporation              Exim Licensing Group                Industrias Plasticas Martin SA de CV      Lisa Marks & Associates, Inc. (LMA)        New Generation Licensing           Scholastic                          Tony Curtis
www.licensingexpo.com | 888.644.2022 | 218.740.6557   Buyenlarge.com                               Fantasy Art of Ash Evans, LLC       Insight Promotions, LLC                   Little Paper Planes                        NMSI Trading, Ltd.                 Searle, Inc.                        Tookata People                           **List as of 3/16/10
www.95gowu.com
                                                                                                   New and exciting Features

                                                                                                   Fashion avenue Café—Fashion Avenue is a new, hip meeting and showcase area for
                                                                                                   fashionistas and attendees to see the latest adult and kid’s collections, apparel trends
                                                                                                   and demonstrations—all while enjoying food, beverages and relaxation.


                                                      Make Your                                    gaming/interactive Pavilion—Licensing International Expo offers you a preview of
                                                                                                   the games that are in development right now. Get a behind-the-scenes look at the big

                                                      Next Big Deal
                                                                                                   ideas that are coming down the pipeline in the larger-than-life Interactive Zone on the
                                                                                                   show floor.

                                                      Visit these special show sections to get a   Live art gallery and services—Cutting-edge, original art and design by leading
                                                                                                   artists, illustrators, graphic designers and photographers will be on show at the first live
                                                      sneak peek at the products and brands that   Art & Design gallery. Section features art for licensing as well as existing licensed art.
                                                      your customers will want next. Make deals
                                                                                                   exhibitor demo stage—Learn about the latest licensing opportunities, see how you                       Stay Connected with
                                                      that will allow you to get trends on your    can leverage the brand on products and ask questions. Displays and demonstrations
                                                                                                                                                                                                          Licensing Social Media
                                                      shelves sooner than you think—and sooner     will take place on stage throughout all three days of the show.
                                                                                                                                                                                                         In 2010, Licensing’s social media presence
                                                      than your competition!                       Brand showcase—Specially designed kiosks showcasing the newest brands,
                                                                                                   properties and products. Located throughout the show floor, these are the best our                  will be stronger than ever. With communities
                                                                                                   exhibitors have to offer.                                                                          on Twitter, LinkedIn, Facebook and real-time
                                                                                                   international Networking Lounge—A dedicated meet-and-greet area of the show                       show updates on licensingexpo.com, Licensing
       Make YouR Move. RegisteR todaY.                                                             floor for international buyers looking to network with their peers from across the globe.       International Expo will provide around-the-clock
www.licensingexpo.com | 888.644.2022 | 218.740.6557                                                                                                                                               news to the licensing community.
www.95gowu.com
                                                                                      LiMa awards & Party
                                                                                      tuesday, June 8 | Mandalay Bay
                                                                                                                                                                  keynote: the Future of the
                                                                                      awards begin at 6:00 pm | Reception begins at 7:00 pm                       entertainment Licensing Business
                                                                                      Join us at the industry’s premier social event as LIMA                     tuesday, June 8 | 9:00 am – 10:00 am
                                         Make the Most
                                                                                      honors the companies and people that have impacted
                                                                                      our industry this year.
                                                                                                                                                               Panelists:
                                         of Your Week                                 Visit www.licensing.org for more information.
                                                                                                                                                              Rick Darling, President of Li & Fung USA
                                                                                                                                                             Neil Friedman, President of Mattel Brands
                                         Without a doubt, Licensing International     Pre-show state of Retail session and tour
                                                                                                                                                            Brian Goldner, President-CEO of Hasbro, Inc.
                                                                                      sunday, June 6 | 12:30 pm - 5:30 pm
                                         Expo will be the most comprehensive,                                                                              Andy Mooney, Chairman of Disney Consumer Products
                                                                                      Carol Spieckerman
                                         action-packed, business-changing event                                                                            Karen Dodge, SVP-CMO, Toys “R” Us USA
                                                                                      Retail consultant, Carol Spieckerman, will provide an
                                         of the year. To get inspired and energized   overview of the steps mass merchants are taking to                  Moderator: Marty Brochstein, SVP, LIMA
                                         and to make the right connections with       differentiate themselves from the competition, including

                                         industry movers, shakers and thought-        their use of proprietary brands. Immediately following the          Key industry executives will discuss the current state and future
                                                                                      presentation, LIMA will host a tour of local retail outlets.       of the entertainment licensing business, focusing on today’s
 Join thousands of participants who      leaders, make a presence here.
                                                                                      $55 before april 10                                               landscape and challenges; how ongoing changes in the entertainment
already know Licensing for what it is:                                                $75 Lima Member after april 10                                   and retail marketplaces will affect the business going forward, and
       The absolute best                                                              $85 non-member after april 10                                   their thoughts on how the licensees and licensors need to adapt in
                                                                                                                                                     a fast-moving business climate.
      way to do business.
www.95gowu.com                                                                                suNdaY, JuNe 6
                                                                                                                            Registration | 8:00 am - 5:00 pm

                                                                                                                                      State of Retail in the U.S. & Tour of the Retail Market | 12:30 pm - 5:30 pm


                                                                                              MoNdaY, JuNe 7
                                                                                                                            Registration | 8:00 am - 5:00 pm



                                                      Schedule-
                                                                                                                       Conference Sessions | 9:00 am - 3:45 pm

                                                                                              tuesdaY, JuNe 8
                                                      At-A-Glance                                                           Registration | 9:00 am - 5:00 pm                                                         LIMA Opening Night Party | 6:00 pm

                                                                                                                               Exhibit Hall Opening | 10:00 am - 6:00 pm
                                                      Take three information-packed days to
                                                                                                      Keynote Session | 9:00 am - 10:00 am    Conference Sessions | 10:00 am - 4:45 pm
                                                      stay connected, informed and on top
                                                      of the newest trends in licensing.      WedNesdaY, JuNe 9
                                                                                                                            Registration | 9:00 am - 5:00 pm

                                                                                                                                                  Exhibit Hall Opening | 10:00 am - 6:00 pm

                                                                                                                                              Conference Sessions | 10:00 am - 4:45 pm

                                                                                              tHuRsdaY, JuNe 10
                                                                                                                              Registration | 9:00 am - 4:00 pm
       Make YouR Move. RegisteR todaY.
www.licensingexpo.com | 888.644.2022 | 218.740.6557                                                                             Exhibit Hall Open | 10:00 am - 5:00 pm
                                                                                                                                                                                                                                          *Schedule subject to change
www.95gowu.com
 Make Your                                                   Conference-at-a-glance
Business Better                          ®
Attend Licensing University and acquire the new
                                                              suNdaY, JuNe 6

                                                              12:30 pm - 5:30 pm             Retail
                                                                                                                                 ®
                                                                                                             State of Retail in the US and Tour
                                                                                                                                                    tuesdaY, JuNe 8

                                                                                                                                                    9:00 am - 10:00 am    KEYNOTE         The Future of the Entertainment
                                                                                                                                                                                                                                          WedNesdaY, JuNe 9

                                                                                                                                                                                                                                          10:00 am - 11:30 am   Interactive      Deal Structures in the Interactive
strategies, innovative ideas and practical solutions                                                         of the Retail Market                                                            Licensing Business                                                                      Gaming and Mobile World
                                                                                                                                                    10:00 am - 11:30 am   Licensor        Getting Your Brand Ready for Licensing          10:00 am - 11:30 am   Licensor         I Never Thought That Would Work:
you need to succeed. Choose from 30 classes
                                                                                                                                                    10:00 am - 11:30 am   Retail          Retailer Exclusives: Hear It From The Source                                               Unusual Success Stories and Why It’s
covering a variety of topics from retailing strategies        MoNdaY, JuNe 7                                                                        10:00 am - 11:30 am   International   Cross Border Licensing in Europe                                                           So Hard to Develop New Categories
to the legal side of licensing to extending your                                                                                                    11:45 am - 1:15 pm    General         Anatomy of a License Agreement                  10:00 am - 11:30 am   Marketing        Using Demographic Trends to Grow Your
brand globally. Whether you’re new to licensing               9:00 am - 12:00 pm             Intro.          Licensing for Beginners                11:45 am - 1:15 pm    Art             Becoming an Art Brand                                                                      Licensing Business: Baby Boomers,
                                                              9:00 am - 10:30 am             General         Expanding Your Brand Internationally   11:45 am - 1:15 pm    Licensor        Using Your Style Guide as a Branding                                                       Hispanics and Women
or an industry veteran, you’ll get the targeted
                                                              10:45 am - 12:15 pm            General         Using Licensing with Cause Marketing                                            and Marketing Tool                           11:45 am - 1:15 pm    Fashion/Retail   The Transformation of Fashion Retailing and
information and knowledge you need to take                    12:30 pm - 2:00 pm             International   Understanding Consumer Trends
                                                                                                                                                    1:30 pm - 3:00 pm     Retail          Retail Strategies Beyond the Top 10                                                        the Implications for Licensing Opportunities
your business to the next level.                                                                                and Market Research in Europe
                                                              2:00 pm - 3:45 pm              Intro.          Licensing Law for Beginners            1:30 pm - 3:00 pm     General         Working with Licensing Agents & Consultants     11:45 am - 1:15 pm    Licensee         Putting it Together: A Strategic Checklist
                                                                                                                                                    1:30 pm - 3:00 pm     General         Royalty Rate Trends                                                                        for Licensees
                                                                                                                                                    3:15 pm - 4:45 pm     International   Licensing in India, China and the Middle East   11:45 am - 1:15 pm    Licensor         New Property Introductions




                                                         ®
                                                                                                                                                    3:15 pm - 4:45 pm     Licensor        Case Studies in Sports Licensing                1:30 pm - 3:00 pm     Legal            Pitfalls & Protections in Licensing:
                                                                                                                                                    3:15 pm - 4:45 pm     Music           Music Licensing: Turning Music Into Gold                                                   A Legal Perspective
                                                                                                                                                                                                                                          1:30 pm - 3:00 pm     Licensor         Best Practices Building a Corporate Brand
  How else can you connect                                                                                                                                                                                                                1:30 pm - 3:00 pm     Licensee         Sustainability in Licensing
                                                                                                                                                                                                                                          3:15 pm - 4:45 pm
and network with professionals                                                                                                                                                                                                                                  International    Licensing in Latin America
                                                                                                                                                                                                                                          3:15 pm - 4:45 pm     Accounting       Monitoring and Protecting a Licensing Program
from more than 98 countries?                                                                                                                                                                                                              3:15 pm - 4:45 pm     Marketing        Viral Marketing and New Media: Understanding
                                                              *Schedule subject to change.                                                                                                                                                                                           New Communications Technologies
www.95gowu.com                 Licensing university                    Sponsored by:                                                             Monday, June 7 (continued)                                                                       tuesday, June 8 (continued)
  ®                        sunday, June 6
                                                                                ®                                                                 
                                                                                                                                                             uNdeRstaNdiNg CoNsuMeR tReNds aNd
                                                                                                                                                             MaRket ReseaRCH iN euRoPe (International)
                                                                                                                                                                                                                                               
                                                                                                                                                                                                                                                               RetaiLeR eXCLusives: HeaR it FRoM tHe souRCe (Retail)
                                                                                                                                                                                                                                                               10:00 am - 11:30 am | adina avery-grossman




         s
                        
                                      RetaiL touR (Retail)                                                                                                   12:30 pm - 2:00 pm | Roberta Nebbia                                                               Have you ever wondered about successful retail exclusives and how
                                      12:30 pm - 5:30 pm | Carol spieckerman                                                                                 Learn about the Consumer Trends for licensed products in Western                                  it all happens? With private label gaining more and more shelf space,

        sion                          Carol Spieckerman will provide a broad overview of recent retail initiatives mass merchants                Europe in this informative session that will provide a broad understanding of the scope          how does a brand break into a retailer and warrant a full exclusive program? Retail
                                      have embarked on to differentiate themselves. Presentation to be followed by tour of key big               and size of the market, who the key retailers are and what sells and what doesn’t in this        exclusives have become increasingly popular as retailers want what the others
                           box stores in the Las Vegas area.                                                                                     marketplace. This session will also provide an overview on the field of Market Research          don’t have. Many specialty stores, department stores, and mass market chains
                                                                                                                                                 on Licensing, presenting the results of the quantitative research “Osservatorio Licensing”       are entering into exclusive brand relationships. This course will discuss successful
                                                                                                                                                 conducted over the past 3 years in the Italian market.                                           retail exclusives and will delve into the minds of retailers, shedding light on the criteria
                           Monday, June 7
      Ses

                                                                                                                                                                                                                                                  that they look for in a brand, key points that are necessary for successful pitches,
                                      LiCeNsiNg FoR BegiNNeRs iN todaY’s MaRketPLaCe (Intro)
                                                                                                                                                            LiCeNsiNg LaW FoR BegiNNeRs (Retail)                                                  development and lead times for exclusive programs, and the role of brand exclusivity
                                      9:00 am - 12:00 pm | Rick Mallow
                                                                                                                                                            2:00 pm - 3:45 pm | Jed Ferdinand                                                     in the marketplace. Find out how to sell-in and manage a program, how to do business
                                      This introductory course on licensing will present the fundamentals and best practices of licensing
                                                                                                                                                            This hands-on course will cover the key legal issues that impact licensing.           with retailers, and how to supervise a multifaceted approval process. Hear from retail
                                      on a variety of fronts from experts in their fields. Topics include: What Licensing is and How and
                                                                                                                                                            Issues covered include: licensing agreements, protection of properties                experts at Staples, JCPenney, Kmart/Sears and brand owner Hearst Publications.
                           When to Use it to Realistically Grow Your Business; Basic Licensing Terminology; Roles and Responsibilities of
                                                                                                                                                 under trademarks and copyright laws, intellectual property basics, what to look for in
                           Licensors and Licensees; The Role of a Licensing Agent; Risks and How to Minimize Them; How Licensees
  nce




                                                                                                                                                                                                                                                   
                                                                                                                                                 an agent agreement, enforcement of rights, international considerations, and more.                          CRoss BoRdeR LiCeNsiNg iN euRoPe (International)
                           Evaluate Properties; How Licensors Evaluate Licensees; Protecting Your Rights; Selling Your Property or
                                                                                                                                                 A question and answer session will follow this discussion.                                                  10:00 am - 11:30 am | Christian Fortmann
                           Licensed Products to Retail; How to Present Your Ideas to a Potential Licensing Partner, and much more.
                                                                                                                                                                                                                                                             Christian Fortmann will lead this advanced seminar for those embarking
                                      eXteNdiNg YouR BRaNd iNteRNatioNaLLY (General)                                                             tuesday, June 8                                                                                             on licensing deals with partners across Europe. He will examine legal
                                                                                                                                                 gettiNg YouR BRaNd ReadY FoR LiCeNsiNg (Licensor)                                                and other technical considerations that are vital to achieving successful cross-




               ®
                                      9:00 am - 10:30 am | angela Farrugia
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                                                                                                                                                 10:00 am - 11:30 am | Brooke Bridges                                                             border licensing in Europe, as well as offer thoughts on conflict resolution, brand
                                      How do you take your brand international? Learn about winning strategies for brand extention
                                                                                                                                                 Brand licensing can be a powerful tool that enhances the brand value and                         protection and best business practice.
                                      outside the U.S. and how to get your brand ready for overseas expansion with case studies of
                           well planned—as well as poorly planned—expansions.                                                                    profitability of a property. But not all brands are sufficiently developed for
                            
                                                                                                                                                 licensing, and not all organizations are structured to support a licensing program.
                                       usiNg LiCeNsiNg WitH Cause MaRketiNg (General)                                                            This seminar will help brand owners evaluate whether their brand is ready for
                                       10:45 am - 12:15 pm | Laurie Berkin                                                                       licensing, learn how to evolve internal structures and processes to support                                                                  Learn from Industry
Con




                                                                                                                                                 the licensing program, and explore the overall benefits and risks of licensing
                                       Linking a license to a cause marketing effort can be the extra element it needs to stand out from
                                                                                                                                                 for the brand.
                                                                                                                                                                                                                                                                                             Thought Leaders.
                                       the crowd, as well as accomplishing a greater good. This session will offer case studies and                                                                                                                                                          Licensing University’s recognized panel of
                           strategies for doing well by doing good. You’ll hear from licensors, licensees and licensing agents involved in                                                                                                                                                 instructors are the industry’s brightest minds
                           creating and implementing programs that benefit not only a specific cause, but the community as a whole.                                                                                                                                                      from across the country and around the globe.
                                                                                                                                                 For the most up-to-date information and complete session descriptions,
                                                                                                                                                 visit www.licensingexpo.com.                                                                                                           This is your opportunity to gain from their collective
                           *Schedule and sessions subject to change.                                                                                                                                                                                                                   knowledge, in just three short days.
www.95gowu.com     tuesday, June 8 (continued)                                                                               tuesday, June 8 (continued)                                                           tuesday, June 8 (continued)
  ®                 
                                                                   ®
                                  aNatoMY oF a LiCeNse agReeMeNt (General)
                                  11:45 am - 1:15 pm | greg Battersby
                                                                                                                              
                                                                                                                                         WoRkiNg WitH LiCeNsiNg ageNts
                                                                                                                                         aNd CoNsuLtaNts (General)
                                                                                                                                                                                                                   MusiC LiCeNsiNg: tuRNiNg MusiC iNto goLd (Music)
                                                                                                                                                                                                                   3:15 pm - 4:45 pm | steve glasenk, Moderator




         s
                                  A clause by clause discussion of a typical license agreement with negotiation points for               1:30 pm - 3:00 pm | Marty Brochstein                                      This panel discussion will provide participants with a snapshot of music licensing
                                  both licensors and licensees.                                                                          Licensing agents and consultants can play a central role in the           in today’s market. Topics that will be discussed during the session include: current

        sion
                                                                                                                             development of an effective licensing program. This seminar will aid participants     trends and future forecast for music licensing; as well as music licensing from the
                              BeCoMiNg aN aRt BRaNd (Art)                                                                    in defining respective roles; key in to the pertinent questions they should be        perspective of the licensor, licensing agent, and the retailer. The panel will take
                              11:45 am - 1:15 pm | Julie Newman                                                              asking if considering an agent or consultant and learn how the best relationships     questions from the audience to close the session.
                              This session will provide insight and knowledge on the following: What a brand book is         work. Panelists will include executives who work with corporate trademarks,
                              and how to create one; What information to include; How to define your brand; How to put       entertainment and character properties, and literary and art properties.
                                                                                                                                                                                                                   Wednesday, June 9
      Ses

                   together a portfolio that manufacturers and licensees will notice; Licensing contracts and what you
                                                                                                                                                                                                                   deaL stRuCtuRes iN tHe iNteRaCtive gaMiNg
                   need to know; and many other topics to help you get a jump start licensing your art brand.                LiCeNsiNg vaLuatioN & RoYaLtY Rate tReNds (General)
                                                                                                                                                                                                                   aNd MoBiLe WoRLd (Interactive)
                                                                                                                             1:30 pm - 3:00 pm | debra Joester
                                                                                                                                                                                                                   10:00 am - 11:30 am | germaine gioia
                               
                                        usiNg YouR stYLe guide as a BRaNdiNg                                                 Royalties and other compensation issues are a constantly moving target.
                                                                                                                                                                                                                   Video Game IP is increasingly recognized as major media content, rivaling the
                                        aNd MaRketiNg tooL (Licensor)                                                        This session will help you zero in on the current benchmarks relevant to YOUR
                                                                                                                                                                                                                   successes of blockbuster films. Original titles from the interactive industry are now
                                        11:45 am - 1:15 pm | Jamie Warner, stan Madaloni                                     business, especially in these licensing categories: Celebrity, Art, Entertainment,
                                                                                                                                                                                                                   major motion pictures, TV shows, mass market apparel lines, action figures, comic
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                                        Find out how to design a style guide that builds brand equity and gain a better      Corporate and Sports.
                                                                                                                                                                                                                   books, and soundtracks. And we are only just beginning. Come meet a variety
                   understanding of the benefits of a comprehensive style guide.
                                                                                                                                                                                                                   of professionals from leading game publishers, retailers, manufacturers and
                                                                                                                             LiCeNsiNg iN iNdia, CHiNa aNd tHe MiddLe east (International)
                                                                                                                                                                                                                   agencies making this new area of game-based licensing a success.
                              RetaiL stRategies BeYoNd tHe toP 10 (Retail)                                                   3:15 pm - 4:45 pm
                              1:30 pm - 3:00 pm | sean Heitkemper                                                            This session will provide a better understanding of trademark/IP laws in India and




               ®
                                                                                                                                                                                                                   i NeveR tHougHt tHat WouLd WoRk: uNusuaL suCCess stoRies aNd
 fere




                              A few key retailers are demonstrating unique survival strategies in this economic              China as well as explore and examine successful brand extensions in both countries.
                                                                                                                                                                                                                   WHY it’s so HaRd to deveLoP NeW CategoRies (Licensor)
                              climate. These retailers share one commonality, their innovative use of brands to
                                                                                                                                                                                                                   10:00 am - 11:30 am | Liz kalodner
                    generate traffic. All are using private label programs, corporate brands and trademarks, and             Case studies iN sPoRts LiCeNsiNg (Licensor)
                    licensed properties to create innovative direct-to-retail exclusives that are generating excitement      3:15 pm - 4:45 pm | Meredith ashley
                                                                                                                                                                                                                   usiNg deMogRaPHiC tReNds to gRoW YouR LiCeNsiNg BusiNess: BaBY
                    and demand from consumers. These strategies, along with the unprecedented growth of                      A review of the key sports licensing programs and strategies. We’ll discuss
                                                                                                                                                                                                                   BooMeRs, HisPaNiCs aNd WoMeN (Marketing)
                    online opportunities for branded and licensed merchandise, will certainly outlast this economic          2-3 specific examples of successful licensing programs and unsuccessful
                                                                                                                                                                                                                   10:00 am - 11:30 am | stephen Reily
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                    downturn and present significant future opportunities for licensed products.                             licensing programs and lessons learned from each.
                                                                                                                                                                                                                   Demographics may be the most important force in driving consumer trends,
                                                                                                                                                                                                                   yet they have been little recognized by the licensing industry. This panel
                                                                                                                                                                                                                   presentation will deliver actionable data on some of the most important
                                                                                                                                                                                                                   demographic trends in the U.S. and how they are creating opportunities for
                                                                                                                                                                                                                   the licensing industry.
                   For the most up-to-date information and complete session descriptions, visit www.licensingexpo.com.       *Schedule and sessions subject to change.
www.95gowu.com Wednesday, June 9 (continued)                                                     NeW PRoPeRtY iNtRoduCtioNs (Licensor)                                                sustaiNaBiLitY iN LiCeNsiNg (Licensee)

  ®            tHe tRaNsFoRMatioN oF FasHioN RetaiLiNg
               aNd tHe iMPLiCatioNs FoR LiCeNsiNg oPPoRtuNities                                      ®
                                                                                                 11:45 am - 1:15 pm
                                                                                                 Learn how to launch a new Intellectual Property and how to build
                                                                                                                                                                                      1:30 pm - 3:00 pm | andrea greene
                                                                                                                                                                                      Being sustainable is not just about “green” products, but about process and innovation                                      The Best Value


         s
               (Fashion/Retail)                                                                  a meaningful licensing program at retail. Case studies will be                       in a global economy. How can this whole systems business strategy help the licensing
               11:45 am - 1:15 pm | Jean Jacullo                                                 used as examples.                                                         community increase their leadership role both internally and externally? We’ll examine some of                                        in the Industry:
        sion
               Fashion Licensing represents the fourth largest category of licensing                                                                                       the benefits of applying a triple bottom line (people, planet, profit) to both licensee and licensor,
               business in the U.S. according to The Licensing Letter, 2009.                               Best PRaCtiCes BuiLdiNg a CoRPoRate                             including retailer leadership, brand enhancement, risk mitigation, employee retention, attraction
               However, traditional fashion retailing, as we have known it in the                          BRaNd (Licensor)                                                and productivity, competitive advantage, stakeholder engagement, consumer desires, a decreased                                     With prices starting at just $150 per session,
               past, has changed dramatically. The retail business model has                               1:30 pm - 3:00 pm | Mike slusar                                 ecological footprint and most of all cost savings.                                                                                Licensing University is your most cost-effective
               undergone a significant shift in the last two years, with the consumer                      The seminar will look at the elements present in
                                                                                                 successful corporate trademark licensing programs.                                  MoNitoRiNg aNd PRoteCtiNg                                                                                             opportunity to get the knowledge and know-how
      Ses
                                                                                                  
               increasingly in control of where, how and when they purchase goods,                                                                                         

               with an emphasis on instantaneous access to compelling product.                                                                                                       a LiCeNsiNg PRogRaM (Accounting)
                                                                                                                                                                                                                                                                                                         you need to compete in today’s ever-changing
               In this retail shift, the traditional retail model is giving way to a new                     PitFaLLs & PRoteCtioNs iN LiCeNsiNg:                                    3:15 pm - 4:45 pm | Lewis stark
               business model exemplified by, but not limited to, companies such                             a LegaL PeRsPeCtive (Legal)                                             This session covers the intricacies of proper royalty contract management touching on key                          business environment.
               as Urban Outfitters, Zappos.com, J Crew, Aeropostle, QVC, HSN                                 1:30 pm - 3:00 pm | Jim kipling                              terminology in the license agreement and focusing on the obligations for both licensor and licensee so
               and a new fashion model for JCP. This seminar will explore how the                            This program provides a highly condensed summary of          that you get the most out of your licensed property. Setting up and actively managing your royalty
                                                                                                 legal protections available for licensable properties and associated     programs will allow for greater financial success in the long run.
                                                                                                                                                                                                                                                                                                      Licensing university Conference Packages:
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               changes in the fashion retail environment affect the opportunities for
               the placement of licensed product in various channels of distribution.            best practices for assuring viability and enforcement, whether the
                                                                                                                                                                                                                                                                                                      Packages                            Pre-Reg*     Onsite
                                                                                                                                                                           
               A guest fashion retailer and/or licensee from a fashion brand will be             property is character, brand, artwork, publishing, celebrity, etc.                  LiCeNsiNg iN LatiN aNd soutH aMeRiCa (International)
               included in the panel.                                                            In addition, two attorneys with decades of experience negotiating                   3:15 pm - 4:45 pm | Mary Hume                                                                                    Single Session – Member:            $150         $180
                                                                                                 large and small licensing agreements will discuss how to identify                   One of the biggest growth markets for the industry has been Latin and South America.                             Single Session – Non-member:        $180         $216




               ®
                                                                                                 and how to avoid potential surprises in agreements; one from the                    Learn what opportunities exist in these markets from experts in the region.
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               PuttiNg it togetHeR: a stRategiC CHeCkList                                                                                                                                                                                                                                             5 Pack – Member:                    $475         $570
               FoR LiCeNsees (Licensee)                                                          licensor’s perspective and the other from the licensee’s. Insights                                                                                                                                   5 Pack – Non-member:                $585         $702
               11:45 am - 1:15 pm | Michael araten                                               will be given regarding the potentially devastating effects of certain    
                                                                                                                                                                                      viRaL MaRketiNg aNd NeW Media: uNdeRstaNdiNg NeW
                                                                                                                                                                                                                                                                                                      All in One – Member:                $975         $1,170
               A case study of licensed toy products introductions that includes:                provisions, and how best to defuse them.                                             CoMMuNiCatioNs teCHNoLogies (Marketing)
                                                                                                                                                                                      3:15 pm - 4:45 pm | eric schwartzman                                                                            All in One – Non-member:            $1,170       $1,404
               a litmus test for any company on the factors to look at in doing a
               deal; a roadmap of the partners you need to make it successful;                                                                                                        The Web has surpassed print as the dominant channel for news delivery, search
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               game theory and negotiation advice in talking to licensors; and tips                                                                                       engines are where we now go first to source opinions on products and services, and Americans
               and best practices.                                                                                                                                        are watching more than 12 billion clips a month online. With people looking to Twitter, Flickr and
                                                                                                                                                                                                                                                                                                                                     LIMA MeMbe
                                                                                                                                                                          Wikipedia for a first draft of history, the media landscape has been forever altered by the proliferation                                                               rs tAke An
                                                                                                                                                                          of user-generated media. Join Eric Schwartzman, founder of online newsroom provider iPressroom,                                                            AddItIonAL
               For the most up-to-date information and complete session descriptions, visit www.licensingexpo.com.                                                        creator of the New Media PR Boot Camp and producer of the PR Podcast On the Record…Online,
                                                                                                                                                                          and learn how to harness the power of social media to build buzz and generate transactions.
                                                                                                                                                                                                                                                                                                                                                     15% off
                                                                                                                                                                                                                                                                                      *Online early bird pricing ends May 21, 2010
www.95gowu.com                                        Registration

 Travel & Housing
                                    ®                 Visit www.licensingexpo.com or call 1.888.644.2022 (U.S. only) or
                                                                                                                       ®
                                                      Registration is fast, easy—and free, when you register before May 29, 2010.

                                                      +1.218.740.7130 (outside U.S.) Monday through Friday, 8:30 am – 7:00 pm ET.
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                                                                                                                                                  Licensing Network
 Information                                          Register today and save $50!
                                                                                                                                                                             No other industry event stands
 Las Vegas is the world’s leading trade show          Hotel discounts
                                                      Three hotels, Mandalay Bay, tHehotel and Four seasons, provide 4,500 rooms on site.                                    behind your business like the
 destination—with good reason! With
                                                      Plus, an additional 7,000 rooms are connected to Mandalay Bay by tram, eliminating the      advanstar global Licensing group. For more than 30 years,
 world-class hotels, gaming, entertainment            hassle of taxis or shuttle buses. Book your room today for best pricing and availability.
                                                                                                                                                  we’ve been serving the licensing community across the country
 and dining, Vegas has plenty of options to
                                                      Book online: www.licensingexpo.com or by calling: 1.800.221.3531 (U.S. only) or             and around the world—bringing together the hottest brand owners,
 suit every preference and price-point.
                                                      +1.212.532.1660 (outside U.S.) Monday through Friday, 9:00 am – 7:00 pm ET.                 retailers and licensing executives to do business. Count on the
                                                                                                                                                  established industry leader to tap into the power of branded
                                               neW!
                                                      international visitors
                                                      Traveling to Las Vegas is easier than you think! We have worked with travel agents to       merchandise.
                                                      establish the most convenient routes from key international hubs, involving minimal




                                               ®
                                                      changing of terminals and transfer time.

                                                      For travel packages and deals, contact:
                                                                                                                                                                                                       2010
                                                      E.S.A. Voyages,
                                                      8 Rue de Malabry
                                                      F-92350 Le Plessis Robinson France
                                                      Phone: +33.1.41.28.13.00
                                                      Email: esa@esavoyages.fr
www.95gowu.com
 Make Your Mark.                         ®                                                                                                          ®
 use the world’s brand and property marketplace
 to work all your licensing options. Licensing
 International Expo features the largest, most diverse
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 licensing worldwide. Celebrating 30 years in the
 business, the #1 Marketplace for Brands is the
 established industry leader, featuring all the
 major players, more than 7,000 brands, and all
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                                                                                                                                                    2010




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