Brand Library manual.ppt - Brand

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Brand Library manual.ppt - Brand Powered By Docstoc
					Brand Library Manual
 Amsterdam, September 2004
Table of Content
    • Introduction and objectives
    • Access to the Brand Library
    • Submitting and changing (Sub-) Brands
    • Finding (Sub-) Brands
    • The (Sub-) Brand overview
    • Contact the administrator




2                                             Brand Library Manual - August 2004 - BB
Introduction and objectives
Introduction & objectives
    • The Brand Library has been developed to:
      • Provide a global dynamic website for the brands of the
        Heineken Group,
      • Improve the intra-company information flow ,
      • Contribute identification of new market possibilities
        worldwide.
    • The Brand library contains:
      • Most of the brands existing in the portfolio of the
        Heineken Group,
      • Brand characteristics,
      • The latest introductions,
      • Pack shots,
      • And much more......
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        Access to the Brand Library
• How to access the Brand Library
• Who can access the Brand library
• How to get your Intranet Heiway password
How to Access the Brand Libary

    • Access to the Library is possible using two access points:
      • The link on the Heiway under Commercial Excellence
      • http://www.heinekenbrandlibrary.com/
    • While accessing, you may be asked to give a password
    • For the link on the Heiway the password is the same as the
      Intranet (Heiway) password
    • Using the internet access requires a new password that you
      can request via brandlibrary@heineken.com
      Keep in mind that entering the Brand Library using the
      Internet may take some time due to the size of the Dbase. It is
      preferred to enter via the Heiway.

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Who can acces the Brand Library
    • Any employee of the Heineken group can access
      the Brand Library
    • Employees who have access to the Heiway should
      use this link
      • Is safer, faster and you don’t have to remember a (new)
        password
    • For employees who do not have access to the
      Brand Library there is the website.
      • Accessing the brand Library using the website requires
        an additional password and is not preferred


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How to get your Intranet (Heiway) password
    Please note: This is only necessary if you do not have an
    intranet password yet!!
    1. Open Lotus Notes
    2. Open the Heineken Address book
    3. Click on "Actions“
    4. Look for an action called "Request Intranet Password“
    5. If the action "Request Intranet Password" is not
        available, please click "Other", now you can select
        Request Intranet Password.
    6. Enter a password
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Submitting and changing (Sub-) Brands
• Who should submit a (Sub-) Brand
• Submitting (Sub-) Brands in the Library
• Save your (Sub-) Brand as a draft
• Where are your safed and submitted (Sub-) Brands
• Changing and resubmitting your (Sub-) Brands
Who should submit a (Sub-) Brands
     • Any one who exerts Brand ownership over
       one or more (Sub-) Brands should submit
       those (Sub-) Brands:
       • Brand ownership:
         There is only one brand owner for each (Sub-) Brand.
         Usually, the brand owner is located in the (Sub-) Brand's
         country of origin. Licensed and imported brands are not
         owned brands.
       • Sub Brand:
         A Sub-Brand is a line extension of the main Brand with its
         own Marketing strategy. Examples are Amstel Light,
         Amstel Bright and Amstel Malt. Taste variants (e.g.
         pineapple, mango, lemon) are no Sub-Brands.
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 Submitting (Sub-) Brands in the Library
• Click on the ‘fill in
  form’ button in the
  menu
• Fill in all the
  mandatory field
• Move your mouse
  over the ’s for
  more information
  on that specific
  definition

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Submitting (Sub-) Brands in the Library (2)

• When you are finished you
  can submit the content in the
  Library
• After he administrator has
  approved the content, the
  (Sub-) Brand will be viewable
  for all the Heineken
  employees
• Approval will normally take
  less than 5 working days
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Save your (Sub-) Brand as a draft
• If you don’t have all
  the information at
  once, you can save
  your form as a draft.
• You can continue at
  any given time
• Your personal draft(s)
  are under the ‘my
  (Sub-) Brands’ button


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Where are your saved and submitted
(Sub-) Brands
• You can always find
  your personal (Sub-)
  Brands by using the
   ‘My (Sub-)Brands’
  button
• There are three
  categories:
     • Published
     • To be published
     • Drafts
• No one except you can acces your (Sub-) Brands
• Click on the (Sub-) Brand you want to modify
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Changing and resubmitting your (Sub-) Brands
     • Click on the (Sub-) Brand you want to modify
     • You access your (Sub-) Brand as you were back at
       the fill in form
     • Change any field you think needs to be changed
       (including adding new images)
     • Submit the changed content by using the ‘Submit
       content’ button or save it again as a draft
     • The administrator will approve the changed content
       again within 5 working days


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           Finding (Sub-) Brands
• Extensive search
• New (Sub-) Brands
• Quick search
Finding (Sub-) Brands

     • There are three ways for finding what you are
       looking for:
       • Extensive search
          Use several self chosen criteria for finding the type of (Sub-) Brands you
           are looking for
       • New (Sub-) Brands in the Library
          Check out which (Sub-) Brands are added in the last 6 months
       • Quick search
          Use pre-defined search criteria for quick results




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 Extensive search
• This is the starting page
  after you entered the
  Library
• You can also click on at
  any given moment on
  ‘search’ in the menu
• Choose the criteria on
  which you want to
  search
• And click on ‘search’

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 Extensive search, the results

• At the top you will see
  your chosen search criteria
• The (Sub-) Brands that
  qualify your search criteria
  appear in the centre.
• Click on the (Sub-) Brand
  for the overview




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New (Sub-) Brands
• Click on
  ‘New (Sub-) Brands’
• In the centre you
  will see all the (Sub-)
  Brands that have
  been submitted or
  modified in the
  Library in the last
  6 month’s


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  Quick Search
• Click on any of the pre-
  defined quick search
  possibilities in the menu
  (i.e. by Brand Name)
• Click on an arrow to drill
  down a specific criteria
  (i.e. Heineken)
• Click on te (Sub-) Brand
  for the overview


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The (Sub-) Brand overview
In the overview you can find information and
pack shots off the selected (Sub-) Brand




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Contact the administrator
Contact the administrator
     •       If you still have questions or remarks about the
             Brand Library. Please don’t hesitate to contact us
             using:
         •    The Feedback form in the library.
              You can find the button in the menu.
         •    Email address:
              BrandLibrary@heineken.com



               Enjoy the Brand Libary!
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