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					Canada – Solid Reasons to Invest


           Think Creative.
       Think Competitive.
       Think Bottom Line.
       Think Canada.
               March 2010

                 U.S Edition




                                   1
Canada – Solid Reasons to Invest




                  Table of
                 Contents                            Page

     I     Excellent Economic Fundamentals             3
     II    A Cost-Competitive Business Environment    12
     III   A Dynamic Workforce                        25
     IV    A Solid Infrastructure                     33
     V      Easy Access to Markets                    39
     VI    An Excellent Place to Live                 44


                                                            2
Canada – Solid Reasons to Invest


     I Excellent Economic
             Fundamentals




                                   3
    Canada has a Relatively Strong Economy
         Despite the Global Slowdown
                                 Consensus Economics
   According to Consensus Economics, Canada has been a top performer among
    the G7 in GDP growth over the 2006-09 period and is expected to remain so
    through 2010-11.


                               Real GDP Growth and Projections (%)
        4.0

                         3.1           3.1
                                                                                                       2010-11
        3.0

                                                      1.9                                                         1.8
        2.0                                                                                          1.7
                                                                      1.5
    %




                                                                                      1.0
        1.0     0.8             0.7                           0.7
                                                                                             0.5
                                               0.3

        0.0
                                                                                                                        2006-09
                                                                             -0.6                          -0.5
        -1.0
                                                                              Italy




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                                 Source: Consensus Forecasts, March 2010, Consensus Economics Inc.
                                                                                                                                  4
    Other Forecasts also Highlight Canada’s
           Relatively Strong Economy
                                                     OECD
   Similarly, recent OECD statistics rank Canada as a top performer among G7
    countries in terms of GDP growth during the 2006-09 period and one of the
    best during the 2010-11 forecast period.

                               Real GDP Growth and Projections (%)
        4.0
                                                                                                      2010-11
        3.0                            2.7
                         2.5

                                                                                                                1.9
        2.0                                          1.7            1.6                         1.7
                                                                                   1.3
    %




        1.0     0.8             0.7                         0.7
                                              0.4                                         0.5

        0.0                                                                                                           2006-09
                                                                                                         -0.4
                                                                          -0.6
        -1.0
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                                 Source: OECD Economic Outlook, No. 86, November 2009.
                                                                                                                                5
    Canada also has Superior Employment
    Growth…
   Strong economic growth and rising demand for Canadian commodities over the last
    decade, combined with provincial and federal policies to improve the flexibility and
    adaptability to the changing workplace, have helped generate healthy gains in
    employment.

                             Employment Growth (%)
                                1998-2008

               Canada                                                   2.0

                France                                          1.4

                     Italy                                   1.2

                    U.S.                                  1.0

                    U.K.                                  1.0

              Germany                               0.6

                  Japan           -0.2


                             -1           0             1             2             3
              Source: U.S. Bureau of Labour Statistics, OECD Economic Outlook, No.86, November 2009
                                                                                                      6
      …a Sound Fiscal Advantage
   Canada has enjoyed eleven consecutive annual federal budget surpluses ending in
    2007-08; it has undertaken one of the largest stimulus packages among developed
    economies in the current global economic downturn.
   In Budget 2010, Canada has chosen to run short deficits to stimulate its economy
    without putting long-term prosperity at risk and is expected to return to balanced
    budgets in the medium term.
   Over the coming years, Canada’s net debt-to-GDP ratio will remain the lowest in the
    G7 by a wide margin with a return to a surplus predicted shortly following the 2014-
    15 fiscal year.

                                 Federal Government Budgetary Balance
                                                                 (% of GDP)
                                      2009-10*


                                                     2010-11*


                                                                    2011-12*


                                                                                  2012-13*


                                                                                               2013-14*


                                                                                                             2014-15*
                       2008-09




          0.0
                   -0.4                                                                                    -0.1
                                                                                             -0.5
                                                                               -1.0
        -2.0                                                     -1.6

        -4.0                                     -3.1
                                   -3.5
                                                                                      -4.2          -4.3          -4.2
                                                                        -4.6
        -6.0                                             -5.5

        -8.0
                                          -8.4
       -10.0                                                    Canada         U.S.

                          -10.9
       -12.0

         * Forecasts for both countries
         Source Canada: The Federal Budget, Finance Canada, March 4, 2010
         Source United States: United States Congressional Budget Office, March 5, 2010.
                                                                                                                         7
    …Leading Most Other G-7 Countries
   Canada was the only G7 country to post a surplus in 2008. Despite being in
    an overall deficit position during the 2009-2011 period, Canada will be in a
    far better position than most G7 member countries.


                        Total Government Budget Balance 2008-11
                                                     (% of GDP)
                                              (National Accounts Basis)
          2.0
                  0.1                                        0.0
          0.0
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                               -2.7                                                                       -2.7
         -4.0                                                               -3.4
                                                                   -4.4
                        -4.8
         -6.0                          -5.3   -5.3
                                                                                          -6.5
         -8.0
                                      2008                                         -8.3                          -8.3
        -10.0
                                                                                                 -10.4
        -12.0
                                                     -12.8
        -14.0
                                                                                                          2009-11
                                Source: OECD Economic Outlook, No.86, November 2009

                                                                                                                        8
        …a Low Inflation Rate Regime…
   A low inflation environment provides business certainty for investors. Canada’s
    targeted inflation rate range between 1% and 3% has been extended until 2011.
        Over the past five years, Canada has enjoyed relatively low inflation –
         averaging 2.3% compared to 3.2% for the U.S. and 2.1% for the G7.




                                                                          Inflation
                                                         (Year-Over-Year % Change)
              4.0                                                                                                    3.8
                                                              3.4
              3.5                                                                3.2
                                                                                                   2.9                     3.0
              3.0   2.8                     2.7
                                                                                                               2.4
              2.5         2.3                           2.2
                                                                           2.0               2.1
                                      1.9         1.9               1.9                1.9               1.9
              2.0               1.8

              1.5
              1.0
              0.5
              0.0
                      2003              2004              2005               2006              2007              2008
                                                        Canada             U.S.        G-7

                                  Source: OECD Economic Outlook, No. 86, November 2009
                                                                                                                                 9
          ….Low Interest Rates
     Canada’s solid fiscal situation and low inflation has led to lower interest rates.
     The sharp decline in interest rates in both Canada and the U.S. in early 2009 were a
      consequence of the global economic downturn. Rates in the U.S. were lowered more
      than in Canada because of the greater severity of the slump in the U.S. economy.



                                                                                                  Daily Yields (%)
          Long-Term Bond Yields (%)
                                                                                    4.0
    5.5                                                                                           U.S.
                                                   U.S.
    5.0                                                                             3.8
    4.5
                                                                                    3.6
    4.0
    3.5                                                                             3.4
                               Canada
    3.0
                                                                                    3.2
                                                                                                                     Canada
    2.5
    2.0                                                                             3.0




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    1.5




                                                                                 -F 0
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                                                                               29 n-1
                                                                               12 an-1
                                                                               15 n-1
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                               Source Canada: Government of Canada 10-Year Bond: March 12, 2010
                               Source U.S.: U.S. Treasury, Constant Maturity 10-Year Bond: March 12, 2010                     10
…and Great Potential for Future Economic
Prosperity
   According the Prosperity Potential Index*, Canada ranks 1st in the G7 and 6th among
    30 developed countries in terms of the likelihood for economic prosperity in the
    year 2020.


                             Prosperity Potential Index - Ranking of Top Ten
                                                Countries

                       1st
                                 2nd
                                            3rd
                                                       4th
                                                                   5th
       Rank




                                                                            6th
                                                                                       7th
                                                                                                  8th
                                                                                                            9th
                                                                                                                      10th
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              * The Prosperity Potential Index measures the likelihood of economic prosperity in the year 2020 for 30 developed
              countries. The ranking is based on data from the OECD on areas that spark future economic development:
              demographics, trade, energy, technology and education. Source: Canadian Business Magazine, October 26, 2009
                                                                                                                                  11
Canada – Solid Reasons to Invest


    II A Cost-Competitive
      Business Environment




                                   12
    Canada’s Positive Business Climate…
    Canada understands the importance of its business community and has created an
     environment to encourage its success.
    Canada is the best place for doing business among the G7 over the next five years
     according to the Economist Intelligence Unit and it ranked fifth overall out of 82
     countries in the Economist Intelligence Unit’s global business rankings for the
     forecast period (2010-14), down slightly from third from the historical period (2005-
     2009).
    The country also ranks well for its infrastructure, market opportunities, low taxes,
     and foreign trade and exchange controls.


                              Business Environment of Top Ten Countries,
                                  Rank for Forecast Period 2010-2014

                        1st
                                 2nd
                                         3rd
                                                   4th
                                                             5th
       Rank




                                                                       6th
                                                                                 7th
                                                                                         8th
                                                                                               9th
                                                                                                     10th




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                                   Source: The Economist Intelligence Unit, March 2010
                                                                                                            13
    …is a Safe Haven for Business Investment…
   According to Dun & Bradstreet’s Global Risk Indicator (GRI)*, Canada is considered
    one of the world’s safest countries to invest, due to the relatively mild slowdown
    experienced as a result of the global credit crisis.
   Despite being earmarked as having a deteriorating outlook, Canada ranks 1 st in the
    G7 and 2nd among the 131 countries evaluated in the GRI study.


                    Highest Ranked Countries in Terms of the Global Risk
                                       Indicator*

                        1st
                                 2nd
                                            3rd
                                                       4th
                                                                  5th
        Rank




                                                                            6th
                                                                                       7th
                                                                                                  8th
                                                                                                             9th
                                                                                                                       10th
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     •The Global Risk Indicator (GRI) assesses economic, commercial, external and political risk to provide risk ratings for 131 countries worldwide.
     •Source: Dun & Bradstreet, August 2009

                                                                                                                                                        14
    …Involving Relatively Few Steps in
    Establishing a Business…
   Regulations pertaining to the creation of new businesses are considerably more flexible
    in Canada than those in the rest of the G7.
   Canada ranks first among the G7 and OECD countries for the lowest number of
    procedures required to establish a new business.


                                         Number of Procedures*

           10
                                                                                                         9
            9
                                                                                             8
            8
            7
                                            5.7          6           6           6
            6
                                 5
            5
            4
            3
            2
                     1
            1
            0
                  Canada      France      OECD          U.S.        Italy      U.K.       Japan      Germany
                                         Average

                Source: Doing Business in 2010 - The World Bank Group, 2009 * A "procedure" is defined as any interaction of the company founder
                with external parties (government agencies, lawyers, auditors, notaries, etc). Interactions between company founders or company
                officers and employees are not considered as separate procedures. For example, an inauguration meeting where shareholders elect
                the directors and secretary of the company is not considered a procedure, as there are no outside parties involved.
                                                                                                                                                   15
    …and Relatively Less Time

   Canada ranks first among the G7 for the fewest number of days required for
    establishing a new business.


                                                 Duration (days)

          25                                                                                 23


          20                                                                         18


          15                                                        13        13

                                                        10
          10
                                             7
                                 6
                     5
           5

           0
                 Canada        U.S.      France        Italy       U.K.      OECD Germany   Japan
                                                                            Average


               Source: Doing Business in 2010- The World Bank Group, 2009



                                                                                                    16
      Canada also has Low Business Costs…
   For the seventh consecutive time, KPMG’s Competitive Alternatives study finds Canada
    leads the G7 with the lowest business costs.
   Canada is the lowest-cost G7 country in 11 of the 17 industries analyzed by KPMG’s
    Competitive Alternatives 2008 report: aerospace, agri-food, chemicals, medical
    devices, pharmaceuticals, precision manufacturing, telecommunications,
    biotechnology, product testing, software design and Web and multimedia .


                Percentage Cost Advantage (Disadvantage) Relative to
                                 the United States
            2       0.6
                             0.0
            0
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           -4                              -3.6
           -6
           -8                                            -7.1
                                                                       -7.9
          -10
          -12
          -14
                                                                                   -14.3
          -16
          -18                                                                                  -16.8


                                   Source: KPMG Competitive Alternatives 2008

                                                                                                       17
     …and Offers an Overall Tax Advantage for
     Firms to Expand…
   As a result of corporate income tax reductions introduced by the Government since
    2006, Canada will have the lowest statutory corporate tax rate in the G7 by 2012.
   Canada is on track to having the lowest overall tax rate on new business investment
    (marginal effective tax rate (METR*)) in the G7 in 2010.


                  International Comparison of Statutory General Corporate Tax
                                         Rates in 2012

           45
                    39.5            39.1
           40
                                                    34.4
           35
                                                                   30.2
           30                                                                      28.0           27.5
       %




                                                                                                                  25.0
           25
           20
           15
           10
                    Japan            U.S.          France        Germany            U.K.            Italy        Canada

            Source: The Federal Budget, Finance Canada, March 4, 2010 and the OECD Tax Database.
            * METR takes into account federal and provincial statutory corporate income tax rates, deductions and credits available in the corporate tax
            system and other taxes paid by corporations, including provincial capital taxes and retail sales taxes on business inputs.
                                                                                                                                                           18
…with Quality R&D as its Major Benefit
                                                                                        Relative Generosity of
   Canada offers one of the most                                                       R&D Tax Incentives*
    favorable tax treatments for R&D                                                    (Index: Canada = 100.0)
    among the G7.
          Canada provides a system of
           tax credits and accelerated tax
           deductions for a wide-variety
                                                                          France                                                          123.9
           of R&D expenditures.
          Eligible costs include:
                                                                        Canada                                             100.0
           salaries, overhead, capital
           equipment, and materials.                                       Japan                                  85.9
   These tax-based incentives permit
    firms to significantly reduce R&D                                          U.K.                              84.0
    costs through direct investment or
    sub-contracting in Canada.                                                 U.S.                            80.6

                                                                                Italy                        77.0

                                                                      Germany                               76.1

                                                                                         50 60 70 80 90 100 110 120 130
    Source: Warda, Jacek, Rating Measuring Canada's R&D Tax Incentives: May 22, 2009
    Note: Relative generosity is determined by dividing the after tax cost of performing $1.00 of R&D by 1 less the corporate tax rate.
    Results are indexed to the relative generosity of Canada's system of tax-based support for R&D. The higher the ratio the more competitive the tax system.
    * Calculations based on large firms
                                                                                                                                                                19
    Canada Offers Competitive and Affordable
    Business Telephone Charges…
   Canada’s business telephone charges are relatively low among G7 countries.


                             Annual Business* Telephone Charges
                                              (US$ PPP**, Price per line)

        Germany                                           495

             U.S.                                             550

         Canada                                                           723

          France                                                                 811

             Italy                                                                     896

           Japan                                                                              990

             U.K.                                                                                               1243

                     0           200            400           600            800           1000          1200           1400

       * Business (small and medium-sized enterprises) basket of telephone charges include fixed access and 84,000 calls broken down according to
       distance, destination (fixed, mobile and international), time of day over a one-year period.
       **PPP = Purchasing Power Parity (equalization of purchasing power of different countries in their home countries for a given basket of goods)

           Source: OECD Communications Outlook 2009
                                                                                                                                                       20
    …and Low Residential Telephone Charges
   Canada has the lowest residential telephone charges among the G7 and
    OECD countries.

                        Annual Residential* Telephone Charges
                                                       (US$ PPP)

        Canada                                     391

          U.S.                                                     579

          U.K.                                                                705

       Germany                                                                   742

        France                                                                                 909

          Italy                                                                                910

         Japan                                                                                       982

                  0             200              400              600               800            1000             1200

             * High usage basket of residential telephone charges include fixed access and 2,400 calls broken down according to distance, destination
            (fixed, mobile and international), time of day over a one-year period.
            ** PPP = Purchasing Power Parity (equalization of purchasing power of different countries in their home countries for a given basket of goods)

            Source: OECD Communications Outlook 2009
                                                                                                                                                             21
    Canada has Sound Financial Institutions…
   With the world in the midst of the current financial crisis, investors can take comfort
    in the fact that Canada has the soundest banking system in the G7.
   Five of the 50 safest banks are in Canada, according to a recent study: Royal Bank of
    Canada (10th), Toronto Dominion Bank (14th), Scotiabank (22nd), Bank of Montreal
    (31st) and CIBC (37th).**

                                              Soundness of Banks* World Rank



                               1st
                                        2nd
                                                  3rd
                                                            4th
                                                                      5th
                  Rank




                                                                                 6th
                                                                                         7th
                                                                                                   8th
                                                                                                             9th
                                                                                                                      10th
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    *Standing among 133 countries. Ranking based on the degree of soundness of financial institutions. Source: Global Competitiveness Report, 2009-2010
    ** Standing among 500 world banks based on total assets and long-term credit ratings. Source: Global Finance Magazine , October 2009


                                                                                                                                                          22
    …Easy Access to Capital…
   Canada was able to weather the storm as world credit markets collapsed in 2008 due
    to the stability of its equity markets and strength of its economic policy. In 2008, the
    Milken Institute ranked Canada 1st in its Capital Access Index.



                        Capital Access Index (Maximum = 10)
                          Top 10 Regions/Countries 2008
            8    7.90
                        7.82
                                7.76
                                            7.70
                                                        7.64
                                                                     7.56

          7.5

                                                                                 7.28        7.27         7.26
                                                                                                                     7.21



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                               *Standing among 117 countries. Milken Institute, July 2009


                                                                                                                            23
      … and Stands Among Leaders in IT
      Industry Competitiveness
   Canada ranks second behind the U.S. among the G7 and fourth in a 66-country review
    of the countries best suited to provide an optimally competitive environment for
    information technology (IT) firms.


                          IT Industry Competitiveness Index* World Rank



                    1st
                               2nd
                                            3rd
                                                         4th
                                                                      5th
      Rank




                                                                                   6th
                                                                                                7th
                                                                                                              8th
                                                                                                                           9th
                                                                                                                                       10th




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              *Standing among 66 countries. Index based on the following six categories of quantitative and qualitative indicators: overall business
              environment; IT infrastructure; human capital; legal environment; R&D environment; and support for IT industry development.
              Source: Economist Intelligence Unit, September 2009.
                                                                                                                                                       24
Canada – Solid Reasons to Invest


          III A Dynamic
              Workforce




                                   25
    Canada has one of the World’s Best-
    Educated Workforces…
   The overall skill level of Canada’s workforce ranks high among competing
    countries.
   Canada has the highest percentage of individuals achieving at least college or
    university education, among OECD member countries.

                 Higher Education Achievement Among All Countries

            60
                  56.7
                         55.0   54.0
            55                         53.0
                                               51.2
                                                       50.0
            50
                                                               44.0
            45
       %




                                                                       42.0   42.0   42.0
                                                                                            41.0   41.0   40.5
            40

            35

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                    iw




                 nm
                  ap




                  lgi
                 Ko
                 Ja




                Ire
                Ta




                No




                Fr
                  I
               Ca




               Be
               Ze
               ng




               ng
           Si




            Ho
             w
           So




                           Source: IMD, World Competitiveness Yearbook 2009
                                                                                                                 26
    …is a World Leader in Youth Academic
    Performance…
   Canadian schoolchildren ranked second in the world in the OECD Program for
    International Student Assessment (PISA).
   The PISA survey is conducted annually among 400,000 school pupils across 57
    countries, and evaluates the capacity of 15-year old schoolchildren to
    understand and solve academic problems.
   It also provides insights into the reading ability and mathematical knowledge of
    schoolchildren.
                               PISA Score (points)

       600

             553
       550
                   529
                         521
                                514    510     509   505   504      502      501        500
       500



       450
                      s




                                                 d




                                                                             k
                      d




                                                 y
                     d




                                                                                   ge
                                               en
                    da




                   um




                                                                K.
                   nd




                                                                          ar
                                              an
                  lan




                                             lan
                  lan




                                                             U.
                 na




                                                                                    a
                                            ed




                                                                   nm
                lgi
               rla




                                           rm




                                                                                 er
                                          Ire
             Fin




               er




                                         Sw
            Ca




            Be




                                                                             Av
          the




                                        Ge




                                                                 De
           itz
        Sw




                                                                        CD
        Ne




                                                                      OE

                                 Source: OECD 2007
                                                                                              27
    …and Manufacturing Sector Innovative
    Performance
     Canada ranked 3rd in the G7 and 14th in a 110-country study measuring
      innovation performance in the manufacturing sector.
     Canada stood in the top tier, ranking ahead of traditionally strong innovators
      such as Britain (15th), Israel (16th), Germany (19th), France (20th) and Australia
      (22nd).

                                    International Innovation Index* World Rank


                         8th             9th
                                                        14th            15th
                                                                                        19th            20th
              Index




                                                                                                                        38th




                        U.S.           Japan          Canada            U.K.         Germany          France            Italy

    *Standing among 110 countries. Index based on government support for innovation - through tax and education policies, and the quality of infrastructure; the
    performance of innovative companies, measured by factors such as high-tech exports, the amount of intellectual property generated and employment growth.
    Source: The Innovation Imperative in Manufacturing – How the United States Can Restore its Edge, Boston Consulting Group, March 2009
                                                                                                                                                                   28
    Canada has Superior Management Training…
   Canada ranks first in the G7 and second in a 133-country study of locally available
    management education in first-class business schools. (see chart below)
   In addition, five Canadian schools of management are ranked among the top 100 in
    the world according to the Financial Times (UK) Global MBA rankings for 2009.
    University of Toronto (Rotman) 47th; University of Western Ontario (Ivey) 47th; York
    University in Toronto (Schulich) 49th; University of British Columbia (Sauder) 71st ;
    and University of Alberta 77th.

                                     Management Education* World Rank



                               1st
                                     2nd
                                               3rd
                                                            4th
                                                                    5th
          Rank




                                                                              6th
                                                                                         7th
                                                                                                   8th
                                                                                                             9th
                                                                                                                       10th




                                                                                                                        d
                                                                                                            k
                                                                         ain
                         nd


                                   da




                                                                                    um
                                                                 e
                                            ce




                                                                                                r
                                                        S        .




                                                                                             ta

                                                                                                         ar

                                                                                                                    lan
                                                              or
                                                     U.
                                          an
                                 na
                          la




                                                                                           Qa
                                                                       Sp




                                                                                                     nm
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             *Standing among 133 countries. Index based on the quality of Management education in first-class business schools.
             •Source: Global Competitiveness Report, 2009-2010
                                                                                                                                  29
    … the Highest Concentration of
    Entrepreneurs…
   From a global standpoint, Canada has the highest concentration of entrepreneurs
    within its working population.
   Businesses, including start-ups, develop new products and services and get them to
    market and conceive new types of organization and production and put them into
    practice.
   New companies also serve to remind existing firms of the need to adapt and continue
    innovating.


               Number of Entrepreneurs as a Percentage of the
                            Working Population
        20
             15.9
        15
                    11.5          11.2        11.1       11.1
                                                                     10.1      9.7
        10                                                                           8.6   8.5
                                                                                                 6.9

         5


         0
                    s




                                           d




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                                         Source: Statistics Netherlands 2008
                                                                                                       30
    …PC and Internet Users…
   Canada has a technology savvy population and workforce. It is second to the
    U.S. among the G7 in terms of personal computers and second to Japan
    among the G7 with respect to Internet users per capita.


            Personal Computers                                                Internet Users
            Per 1,000 Inhabitants                                          Per 1,000 Inhabitants

    900   869                                                      800   774   773   771
    850          819
                                                                   750                     736
    800                 771
                               750                                                               691
                                                                   700
    750
                                      701
                                                                                                       643   642
    700                                      673                   650
    650                                             612            600
    600
                                                                   550
    550
    500                                                            500
                         ly




                                                                            ly
     Ca .S.


                 Ge .K.




                                                                            S.
                                                                    Ge .K.
                  Fr y




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                        ce

                         n




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                                                                     Ca n
         da




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        U


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                   Ja




                                                                   Ja




                Source: IMD, World Competitiveness Yearbook 2009

                                                                                                                   31
…and a Readily Available Army of Qualified
Engineers…
   Canada leads the G7 in terms of the availability of qualified engineers in its
    labour market.


                                  Qualified Engineers Availability Index*

               8.0
               7.5
                          7.13
                                        7.01
               7.0
                                                      6.55
               6.5                                                   6.37
                                                                                   6.16
       Index




               6.0                                                                                5.85

               5.5                                                                                             5.30

               5.0
               4.5
               4.0
                       Canada         France         Japan           U.S.       Germany           Italy        U.K.


               Source: IMD, * Rank among 57 economies considered in the World Competitiveness Yearbook 2009.

                                                                                                                      32
Canada – Solid Reasons to Invest


             IV A Solid
           Infrastructure




                                   33
    Canada’s Highly Globalized Infrastructure….
   Due to its rapidly growing prominence as an outsourcing market of choice, Canada
    ranked second in the G7 and eighth among 72 countries profiled in the recent A.T.
    Kearney/Foreign Policy Magazine Globalization Index* which measures economic
    integration, personal contact, technological connectivity and political engagement.
   In technological connectivity, one of the four components of the index, Canada’s
    ranking rose from sixth place in 1999 to second in 2006. It maintained this position
    in 2007.


                                    Globalization Index Rankings, 2007*


                     7th           8th
                                                 12th

                                                                22nd
                                                                               25th
                                                                                             28th
          Index




                                                                                                            34th




                    U.S.        Canada           U.K.        Germany         France         Japan           Italy

             Source: A.T. Kearney/Foreign Policy Magazine, 2007 * Standing based on 12 characteristics under the headings of trade, FDI, telephone,
             travel, remittances & personal transfers, internet users, internet hosts, secure servers, international organizations, UN peacekeeping,
             treaties and government transfers.
                                                                                                                                                       34
       ….is Driven by a Dynamic Two-Way
       Investment Process
   Over the past decade, Canada has witnessed a substantial growth in both inward and
    outward FDI reflecting its strong connection to global supply chains.
   Canada’s inward FDI stock reached US$493 billion in 2008, a 2 ½ -fold increase from
    US$214 billion in 1998.
   As for Canada’s outbound FDI, the expansion of Canadian direct investment abroad (CDIA)
    has been equally spectacular, rising from US$257 billion in 1998 to US$622 billion in
    2008, a 2 ½ -fold increase.

                  Canada's Inward and Outward FDI Stock (US$Billion)

           600                                                                                              CDIA

           500                                                                                              FDI
           400

           300

           200

           100

             0
                 19

                           19

                                     20

                                               20

                                                          20

                                                                    20

                                                                            20

                                                                                    20

                                                                                            20

                                                                                                    20

                                                                                                            20
                    98

                              99

                                        00

                                                  01

                                                             02

                                                                       03

                                                                               04

                                                                                       05

                                                                                               06

                                                                                                       07

                                                                                                               08
                         Source: Statistics Canada, April 8, 2009
                         Exchange Rate: $1CDN = $0.9758 US, March 25, 2010                                          35
    The United States is
    Canada’s Largest Source of FDI…
   In 2008, the U.S. share of foreign direct investment (FDI) in Canada stood at
    58.2%, demonstrating its confidence in Canada’s business climate.


             Geographic Distribution of Inward FDI Stock in Canada
                                     2008
                                                                                United Kingdom
                                                                               10.8%
     United States 58.2%


                                                                                   Netherlands 6.7%


                                                                                       France 3.7%
                                                                                      Switzerland 3.0%


                                                                                           Japan 2.6%

                                                                Others 15.1%

                           Source: Statistics Canada, April 8, 2009



                                                                                                         36
     …and Companies from Other Countries are
     also Increasing their Investments in Canada
   From 2000-2008, EU countries increased their FDI in Canada by US$36 billion and other non-
    EU/US countries increased their investment in Canada by US$48 billion, demonstrating their
    confidence as well in Canada.


                                  Foreign direct investment in Canada
                                 by geographic area of origin 1990-2008

     Billion
               600
     $US
               500                                                                            Others

               400

               300
                                                                                                  US
               200

               100
                                                                                                       EU
                0
                     '90   '92    '94        '96         '98         '00         '02        '04        '06   '08

                                        Source: Statistics Canada, May 4, 2009

                                        Exchange Rate: $1CDN = $0.9758 US, March 25, 2010                          37
    Canada Welcomes Foreign Investment in
    Various Industries
     Increasingly more investment goes toward industries such as manufacturing,
      mining and oil and gas extraction and toward the management of companies
      and enterprises. Since 2000, significant growth in terms of FDI has occurred
      in the mining and oil and gas extraction industry and the utilities industry.

                     Average Annual Growth Rates of Foreign Direct
                         Investment by Industry (%) 2000-2008*

                 Mining and oil and gas extraction                                                               17.9        19.3
                                               Utilities                                                                      0.7
                                                                                                              15.0
                                                                                                                             11.6
       Management of companies and enterprises                                                              13.3
                                  All other industries                                                      13.2              2.1




                                                                                                                                     2008 Distribution (%)
                                          Retail trade                                                      12.8              4.0
                                         Construction                                                 9.4                     0.7
                Accommodation and food services                                                      8.8                      0.6
                  Transportation and warehousing                                                    8.0                       0.9
                                                                                                                             11.5
                            Finance and insurance                                                 6.4
    Professional, scientific and technical services                                              5.5                          2.1
                                            OVERALL                                             5.0                          100.0
                                     Wholesale trade                                            4.7                           6.6
                Information and cultural industries                                                                           1.7
                                                                                               4.1
           Agriculture,forestry, fishing and hunting                                        2.0                               0.2
                                       Manufacturing                                                                         33.3
                                                                                            1.8
                                                                                                                              0.9
                Real estate and rental and leasing                          -4.0
                                                                                                                              3.8
     Information and communication technologies                           -5.9

                                                            -20         -10          0              10           20     30
                                  Source: Statistics Canada, May 4, 2009
                                  * North American Industry Classification System (NAICS)                                                                    38
Canada – Solid Reasons to Invest


         V   Easy Access
              to Markets




                                   39
     Canada Offers Efficient Flows of Goods
     Across Borders…
   Canada leads the G7 and ranks 6th among 121 countries in terms of the enabling
    trade index, which measures the effectiveness of the combined factors of market
    access, border administration, transport & communications infrastructure, and
    business environment towards the efficient flow of goods over borders and to their
    final destination.
                                          Enabling Trade Index
                  5.97
            6.0

            5.8
                         5.57
            5.6
                                5.44 5.44 5.44
    Index




            5.4                                     5.35 5.33 5.33
                                                                           5.29 5.27 5.27
                                                                                          5.24
            5.2                                                                                  5.12
                                                                                                        5.07
                                                                                                               5.02
            5.0

            4.8




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                                   Global Enabling Trade Report 2009, World Economic Forum.

                                                                                                                      40
        …a Streamlined Trans-Border
        Transportation System…
   The North American market is serviced through a well-integrated transportation
    system, which is among the world’s best.
        Automated permit ports, transponder identification systems and joint processing
         centres are being tested and deployed for easy movement of goods
        Bottom line – the border system is one of the world’s most efficient.


                                                  Annual Transborder Crossings
                                               Total Number of Trucks and Canada-U.S. Air Passengers
                                                                (Two-way movements)
                    25
                                                                                                               Air
                    20                                                                                                            20.8 million


                    15
         Millions




                                                                                                 Truck                               11.5 million
                    10


                    5


                    0
                         1984           1988             1992             1996            2000              2004             2008*

                          Source: Statistics Canada and Transport Canada, 2008     (* Preliminary data for 2008 air passengers)

                                                                                                                                                    41
…and Direct Access to the NAFTA Market

                                                                                                                                                Canadian-based
                                                                                                                                                 businesses have
                                                                                                                                                 access to one
                                                                                                                                                 market of 452
                                                                                                                                                 million consumers
            500 km                                                                                                                               with a combined
                                                                                                                                                 GDP of over
                                                                                                                                St. John's       US$16.4 trillion.*
                               Edmonton
            1000 km
                                       Saskatoon                                       Québec
                                                                                                                                                Many Canadian
                                                                                                                     Charlottetown               production hubs are
                    Calgary          Regina
                                               Winnipeg                                       Fredericton
 Victoria        Vancouver
                                                                                                                     Halifax                     actually closer to
                                                                             Ottawa                Montréal
                 Seattle                                                                                                                         U.S. markets than
                                                            Milwaukee
                                                                            Toronto                        Boston                                American
                                                                         Windsor
                                                                 Chicago               Cleveland
                                                                                                        New York
                                                                                                      Philadelphia
                                                                                                                                                 production sites —
                                                                         Detroit
                                                                              Pittsburgh         Baltimore                                       of Canada’s 20
                                                               St. Louis                         Washington
                                                                                                                                                 largest cities, 17 are
            San Francisco             Denver                                                                                                     within an hour and
                                                                                                                                                 half drive of the U.S.
                 Los Angeles
                                                                                    Atlanta
                                                                                                                                                Direct air service
                                                                                                                                                 between major cities
                                                  Houston                                                                                        in Canada and the
                                                                                                   Miami
                                                                                                                                                 U.S. has nearly
                                                                                                                                                 doubled in the last
                                                                                                                                                 six years.

                                                                                                                               * Source: CIA World Factbook, March 2010
                                          Mexico City




                                                                                                                                                                          42
Canada has Efficient Transport Linkages
Tying North America with Asia




   A reliable and efficient transportation system is key to effective participation
    in global supply chains.
   In October 2006, Canada has launched the Asia-Pacific Gateway and Corridor
    Initiative, an unprecedented alignment of public and private sector
    investments to strengthen Canada’s position as a fast, efficient and secure
    gateway between North America and Asia.
   These investments will improve the flow of people, goods and services
    across Canadian rail, roads, bridges and through our ports and airports.




                                                                                       43
Canada – Solid Reasons to Invest


         VI An Excellent
            Place to Live




                                   44
    Canada is a Desirable Location to
    Live, Work, Study and Invest…
   Canada ranks first in a 60-country study that measures the potential of a country as
    an ideal place to live, work, study and invest.



                                                                   Location Desirability Index*

                                      65
                                      64
        Location Desirability Score




                                      63      62.3
                                      62                 61.1          61.1   61.0      60.7       60.5
                                      61
                                      60                                                                      59.6
                                                                                                                        59.0
                                      59
                                                                                                                                     57.7
                                      58                                                                                                      57.1
                                      57
                                      56
                                      55




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                                       •Index ranging from 0-100 based on five components of a country’s potential for immigration and investment: (a) Willingness
                                       to live and work for a substantial period in the country; (b) Quality of life; (c) Good place to study for educational
                                       qualifications; (d) The country has businesses I’d like to invest in; (e) Equal opportunity.
                                       Source: Red Hot Locations, London U.K. 2009
                                                                                                                                                                     45
    … and has the Best Overall Quality of
    Life Among Countries…
   Canada has the best overall quality of life among the G7.



                                              Quality of Life Index*

              10.0
               9.5       9.21
                                       9.05
               9.0
               8.5                                   8.26           8.18
      Index




               8.0                                                                7.68
               7.5
                                                                                                7.05
               7.0                                                                                              6.70

               6.5
               6.0
                      Canada        Germany        France          U.S.          U.K.         Japan             Italy



                Source: IMD, * Rank among 57 economies considered in the World Competitiveness Yearbook 2009.


                                                                                                                        46
                                                                                   98
                                                                                        102
                                                                                                          106
                                                                                                                                       110
                                                                    Vi
                                                                       en


                                                                                                                                                                                                                                                                     
                                                                            na
                                                                     Zu                                                           108.6
                                                                         r ic
                                                                   Ge h
                                                               Va nev                                                          108.0
                                                                  nc a
                                                                      ou                                                      107.9
                                                                 A u ver
                                                                    ck
                                                               Du lan                                                    107.4
                                                                  ss d
                                                                      el
                                                                         do                                              107.4
                                                                                                                                                                                                                                                                                                               Cities….



                                                                   M rf
                                                                      un                                                107.2
                                                                 Fr ich
                                                                    an
                                                                        kf                                             107.0
                                                                           ur
                                                                               t
                                                                        Be                                            106.8
                                                                             r
                                                                   S n
                                                             Co yd                                                106.5
                                                               pe ney
                                                                   nh
                                                                       a                                         106.3
                                                               W ge
                                                                  el n
                                                                    lin
                                                              Am gto                                            106.2
                                                                  ste n
                                                                       rd
                                                                          a                                    105.9
                                                                 Br m




     Source: Mercer Human Resources Consulting: April 2009
                                                                     us                                       105.7
                                                                         se
                                                                                                                                                                                                                              Canadian cities ranked among the top 25.




                                                                   To ls
                                                                       ro
                                                                          nt                              105.4
                                                                              o
                                                                    Ot
                                                                        ta                               105.3
                                                                           wa
                                                                      Be                                105.0
                                                                                                                                          (Index: New York City = 100.0 )




                                                               M rl
                                                                 el in
                                                                   b
                                                             Lu our                                     105.0
                                                                xe ne
                                                                   m
                                                                      b                                104.8
                                                               St our
                                                                  oc g
                                                                      kh                              104.6
                                                                         olm
                                                                                                  104.5
                                                                                                                                                                            Overall Quality of Life Ranking (Top 25 Cities)




                                                                    Pe
                                                                                                                                                                                                                                                                                                               …with Exceptional Quality of Life in




                                                                 M rth
                                                                  on
                                                               Nu tre                            104.3
                                                                 re al
                                                                   m                             104.2
                                                                     bu
                                                                        rg
                                                                     Os                         104.1
                                                                        lo
                                                                                                                                                                                                                              According to a recent annual quality-of-life ranking of 215 world cities, four




                                                                   Du
                                                                      bli                     103.7
                                                                          n
                                                                                              103.6
47
      …and Exceptional Health & Sanitation*
      Standards
     According to a recent annual health and sanitation ranking of 215 world cities,
      five Canadian cities ranked among the top 25 with Calgary topping the list and
      Ottawa ranking 4th.

                                                   Health and Sanitation Ranking (Top 25 Cities)
                                                                                 (Index: New York City = 100.0 )
135
       131.7

               130.3

                       128.5




130
                               127.2

                                       125.7

                                               125.0

                                                       125.0

                                                               125.0

                                                                       123.8

                                                                               123.7

                                                                                       123.7

                                                                                               123.7

                                                                                                       123.7

                                                                                                               123.7

                                                                                                                       123.7

                                                                                                                               123.7

                                                                                                                                       123.7
125




                                                                                                                                               123.1

                                                                                                                                                       123.1

                                                                                                                                                               122.9

                                                                                                                                                                       122.4

                                                                                                                                                                               122.4

                                                                                                                                                                                       122.3

                                                                                                                                                                                               122.2

                                                                                                                                                                                                       122.0
120


115


110




                     am
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               Source: Mercer Human Resources Consulting: April 2007
               * Hospital Services; Medical Supplies; Infectious Diseases; Water Portability; Troublesome and destructive animals/insects;
               Waste Removal; Sewage and Air Pollution
                                                                                                                                                                                                               48
     Canada is a Leader in Human
     Development*…
   In the latest United Nations Human Development Report, Canada ranked first
    among the G7 countries and fourth among 182 countries surveyed.


                               Human Development Index* World Rank

                   4th
                                  8th
                                                10th
                                                              13th

                                                                             18th
                                                                                           21th           22nd
        Index




                Canada         France          Japan          U.S.           Italy         U.K.        Germany




            *Standing among 182 countries. Index based on achievements in terms of life expectancy, educational attainment, and adjusted real income.
            Source: United Nations Human Development Report 2009-2010, October 5, 2009


                                                                                                                                                        49
    …and Ranks Among Model Nations of
    Peace
   According to the Global Peace Index, a recently released measure by the
    Economist Intelligence Unit, Canada ranked second in the G7 and eighth
    among 144 countries surveyed.

                                        Global Peace Index* World Rank

                   7th            8th
                                                16th

                                                              30th
                                                                             35th           36th
        Index




                                                                                                          83rd




                 Japan         Canada        Germany         France          U.K.           Italy         U.S.



            *Standing among 144 countries. Index ranking countries based on peacefulness, both domestically and abroad using 24 indicators, including
            the number of soldiers killed overseas, the level of violent domestic crimes and relations with neighbouring countries.
            Source: Economist Intelligence Unit, June 2009


                                                                                                                                                        50
      Canada is also a Safe and Just Society…

    Canada ranks highest among G7 leaders in terms of the safest place to live and
     conduct business with the most fairly administered judicial system.



              Security* — World Rank                                                          Justice** — World Rank

             9.5                                                                              9.0
                                                                                                         8.3    8.2
             9.0        8.8
                               8.5                                                            8.0                       7.5       7.5
                                      8.4
             8.5
                                                                                                                                         6.8
                                                                                              7.0                                                 6.5
             8.0                              7.6
                                                         7.5
             7.5                                                                              6.0
    Index




                                                                                      Index
             7.0                                                6.7                           5.0
             6.5
                                                                                              4.0
             6.0                                                                                                                                          3.0
                                                                          5.3                 3.0
             5.5
             5.0                                                                              2.0
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                                        U.




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                                                                                                na




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                                                                                                                           Ja
                                             Fr
              Ca




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                                                                                              Ca


                                                                                                        r
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            Source: IMD * Confidence that person and property is protected. Rank among 57 economies considered in the 2009 World Competitiveness Yearbook.
            **Degree of fairness of the judicial system in Society. Rank among 57 economies considered in the 2009 World Competitiveness Yearbook.
                                                                                                                                                                51
             …a Land of Equal Opportunity…

   Canada ranks first among the G7 in providing equal opportunities for
    individuals.


                               Equal Opportunity* — World Rank

            8.0
                    7.6
            7.5
            7.0
                                   6.6
                                                  6.5
            6.5                                                 6.2
                                                                               6.1
                                                                                              5.9
    Index




            6.0
            5.5
            5.0
                                                                                                                4.7
            4.5
            4.0
                  Canada         Japan           U.S.         France       Germany           U.K.           Italy


                  Source: IMD * Race, gender, family background does not pose a handicap for competitiveness.
                  Rank among 57 economies considered in the 2009 World Competitiveness Yearbook.

                                                                                                                      52
         ….and a Society Rich in Multiculturalism
        Canada has one of the world’s most multilingual societies with over 200
         languages identified as the mother tongue.
        While there has been a decline in the proportion of the Canadian population
         whose mother tongue is one of the two official languages, there has been an
         overall increase in the proportion of the population whose mother tongue is
         neither English or French from 18.0% in 2001 to 20.1% in 2006.

                                          Top Ten Spoken Languages in Canada*
                                                                    (% of Population)
           59.1
                  57.8




 60
 50
                                                         2006 Census           2001 Census
 40
% 30
                         22.9
                                22.1




 20
 10
                                             3.3
                                       2.9



                                                   1.7
                                                         1.5

                                                                  1.5
                                                                        1.5



                                                                                    1.2



                                                                                                1.2
                                                                              1.0



                                                                                          0.9




                                                                                                            0.9



                                                                                                                        0.9
                                                                                                      0.7



                                                                                                                  0.7



                                                                                                                              0.8
                                                                                                                                    0.7
     0


                                                                                                            Ar
                  En




                                             Ch


                                                         Ita




                                                                                    Pu


                                                                                                Sp




                                                                                                                        Ta


                                                                                                                                    Po
                                Fr




                                                                        Ge




                                                                                                              ab
                                  en




                                                             li




                                                                                                                          ga
                    gli




                                                                                      nja


                                                                                                  an




                                                                                                                                      rtu
                                               ine




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                                                           an




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                        sh




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                                                                                                     is




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                                                                             an


                                                                                          bi
                                                  se




                                                                                                      h




                                                                                                                                            se
                                                    **




                  Source: Statistics Canada, 2001 and 2006 Census * based on mother tongue. ** includes Cantonese and Mandarin
                                                                                                                                                 53
Canada – Solid Reasons to Invest
Canada’s economic fundamentals and relative cost advantages provide a first-rate
business environment. Canada offers:

Excellent Economic Fundamentals            A Solid Infrastructure
   Low inflation and low interest rates      Highly globalized infrastructure and
                                               technological connectivity
   Strongest economy in the G-7
                                              Rapidly expanding foreign direct investment
                                               linkages
A Cost-Competitive Business
Environment
                                           Easy Access to Markets
   Ease in establishing a new business
                                              Geography and NAFTA provide easy access to
   Competitive tax system                     the world’s most prosperous market
    (particularly for R&D)
                                              Highly efficient transportation linkages with
   Strong technological environment           Asia


A Dynamic Workforce                        An Excellent Place to Live
   The world’s best-educated workforce       Superb overall quality of life
   Technology savvy workers                  A society rich in multiculturalism




Think Creative. Think Competitive. Think Bottom Line.
Think Canada.


                                                                                               54
    Invest in Canada
   Through Canadian diplomatic missions around the world, and with direct
    access to investment contacts at national, provincial and municipal levels
    within Canada, the Invest in Canada Bureau of the Department of Foreign
    Affairs and International Trade Canada is well positioned to assist in
    attracting and expanding your investment. We invite you to explore all that
    Canada has to offer.


    Please contact your local Canadian Embassy,
    High Commission or Consulate, or write to us at:


        Foreign Affairs and International Trade Canada
        Invest in Canada Bureau,
        111 Sussex Drive, 3rd Floor
        Ottawa, Ontario, Canada K1A 1J1
        E-mail: investincanada@international.gc.ca
         www.investincanada.gc.ca


    Think Canada! is prepared by Arif
    Mahmud,                                            Invest in Canada Bureau.




                                                                                  55

				
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