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11 Major Mistakes When Choosing an Affiliate Products

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					Affiliate Marketing
Published date: September 25, 2007

11 Major Mistakes When Choosing an Affiliate Products
Fears in selecting affiliate products
Adriana Iordan, Web Marketing Manager, Avangate B.V. Affiliate Marketing, Published date: September 25, 2007

It is common knowledge that affiliate marketing can be a great money-making way for an Internet marketing business. However, most affiliate marketers today are facing the problem of not knowing which particular affiliate products to promote due to the fact that there are lots of niche affiliate programs to choose from. Fortunately, there are many ways of discovering and choosing the right niche affiliate marketing products to sell online. Here are some of the most frequent mistakes affiliate marketers tend to make. 1. Not promoting the product which suits best Most people want to make from affiliate marketing as much money as possible and in a very short span of time. This is the reason why they tend to overlook the fact that not every product that is "hot" on the market is necessarily the right one for them to choose. Therefore, they should not choose the product that is in demand without taking into consideration if that specific product appeals to them or suits them. For a higher success rate, one must pick fist of all a product that is in his area of interest 2. Not testing the product This is a huge mistake that may cost you everything: your promotion will be far from effective. It is vital that you should do this step of testing it yourself. It may be possible that some affiliate products are very profitable for certain affiliate marketing entrepreneurs, but this does not mean that it will necessarily apply to you too. In addition, if you want to convincingly promote your product, you must be able to relay that specific product to your customers. What you need to do is to test it yourself and so, you will
© 2007 Avangate B.V. www.avangate.com page 1

Affiliate Marketing
Published date: September 25, 2007

become a living proof of its efficiency. This requires an entire process which involves a strategy, planning, working hard and tracking the results. 3. Not doing a proper research on the market In order for you to find the right niche affiliate program, you must do an effective research: read articles, news, review information and blogs. Not becoming the customer will only make your work harder and you will eventually fail. Consequently, it is important to give your product as much attention as possible and take one product at a time. Not having an effective keyword research will stop you from finding out which are the most profitable markets and products to sell online. Besides a variety of keyword tools that give you a hand in generating hot niche keywords on the internet, you must also take into consideration the search engines, which help you with your affiliate marketing niche. Some of the most important steps for a more effective keyword research are: Creating an effective list and double-checking it Befriending the keyword research tools Finalizing the list Planning the attack Rinse, wash, repeat The most important step in a more effective keyword research is creating the list and checking it twice. This is a slow process which involves certain steps. Firstly, you must come up with a list of potential keywords by using the method of brainstorming whatever word or phrase you believe a customer might type when trying to search for you. Secondly, try to come up with enough words to include the variety of services you are offering. In order for you to do this, don't be afraid to resort to your friends' or colleagues' help. Promoting affiliate products that are lacking demand by ignoring the competition and the market research for testing the product's efficiency are things you should fear. Also, not finding
© 2007 Avangate B.V. www.avangate.com page 2

Affiliate Marketing
Published date: September 25, 2007

an affiliate program with a proven record of consumer satisfaction by not taking into consideration the social media (comments on forums in regards to the company and its products) is something that you must avoid doing. 4. Promoting too few products When you are in this business, it is important to know that you must offer your customers alternatives and buying options. It is true that at first you must focus on only one product that suits you best and promote it as good as you can, but if you are selling only one or two products forever, one might think that you are forcing them into buying those specific products and feel the urge to leave your site. However, offer them enough space and they will have the feeling that it is them who are in control of the purchase. Moreover, if you have a larger variety of products to sell, you will consequently increase the likelihood of larger sales. But don't fall on the other side and promote all sorts of products for money-making's sake. 5. Promoting too many products This is a very frequent mistake made by new affiliates. Of course that at the beginning there will be this intention to promote as many products as possible, thinking that the more products promoted, the more profit they will bring. But this way of thinking is erroneous, for promoting a product requires a lot of time. Once you decide to promote many products, you implicitly have to diminish the amount of time for each product, which will eventually lead to an efficient promotion. Another aspect is that a wide range of buying choices might confuse the customer - he will be taken aback by the specific category you are trying to sell with the profile of the company you belong to. It is highly advisable that you should come up with enough products that are well classified and that are an indicator of the top selling ones in order to help them make the right choice.
© 2007 Avangate B.V. www.avangate.com page 3

Affiliate Marketing
Published date: September 25, 2007

Promoting too few products is a mistake and so is promoting too many products. Thus, you must find the balance between these two. 6. Focusing on the affiliates program not on the product It is of vital importance for you to remember that you must market the product, and not the program. Therefore, don't even for a second forget about the real product you're selling, even though you might be inclined to dedicate yourself to competing with other well-performing affiliates. We are not saying that competition is not good, you need to stay competitive, but you must also be generous enough to share your information and make use of necessary resources such as certain links and blogs with other affiliates to generate sales not only by yourself, but together. 7. Failing to invest in viable means of advertising Don't use the wrong materials. In order to do this, pay attention to the response of your target market and you will definitely be able to tell which specific form of advertising is more appropriate for affiliate marketing. You should take a few steps: invest in well-made endorsements, banners, emails and links. Some markets respond very well to any of these. However, you must make sure that every advertisement of yours is informative and has viable content that will confer your company's credibility. This will eventually lead to increased sales from satisfied customers. 8. Ignoring the Search Engine Optimization Porcess Ignoring SEO is a common mistake among affiliates. We must not fail to take into consideration that a good content is not necessarily the road to success, for a non-optimized site will never
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Affiliate Marketing
Published date: September 25, 2007

attract potential customers. A good search engine optimization gives you better visibility and if you apply the SEO techniques properly, you will have a more valuable site, with higher chances of attracting customers. Read also an article about Top Major Mistakes in the Search Engine Optimization Process 9. Focusing on the product not on the site Focusing on the product is a good thing to do when you are trying to succeed in this business, but focusing only on the product, thus placing your site on the second place will bring you difficulties. Therefore, you should always bring something new to your site, improve it as much as you can, for the site will influence whether your product will sell or not. If you want people to buy from you, then try a different approach from the other affiliates, be creative and innovative with your site. Keep in mind that the product is an added bonus to your customers. 10. Failing to keep up with latest news in the industry of your chosen products It is common knowledge that we live in a world where change is the key process. Moreover, we can't fail to notice that transformation also applies to the field of internet marketing. In consequence, it is important to keep up with the latest news in the industry of your chosen product and to constantly inform yourself on the newest trends and techniques in the field. Be aware that this is a competition, so being updated with the latest news is essential if you want to be successful. 11. Not to exchange your ideas, experience and knowledge Not to actively participate in the most popular forums, web boards, membership sites or chat rooms is a big mistake, because it is here where marketing entrepreneurs can identify the problems in the market. In this respect, there are several important forums which you must visit:
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Affiliate Marketing
Published date: September 25, 2007

Associate Programs Affiliate Marketing Forum 5 Star Affiliate Marketing Forums Affiliate Marketing Forum :: ABestWeb WickedFire-Affiliate Marketing Forum It is very unprofessional not to remain in contact with the new information. Experience exchange is a great opportunity for you to find more about the affiliate marketing niche and also to find which products best sell on the internet. In addition, experience exchange will help you find out how to come up with new methods, make your site useful and also add a personal note to it. Hearing other people's experience might give you a better perspective on things and try to avoid possible mistakes. It is highly advisable to exchange ideas with other people and be upto-date with the latest news. To conclude, if you don't make these mistakes, follow the suggestions and analyze the collected information, you cannot fail to discover the right affiliate product for you to sell. Focus on the problem and try to find a solution for the problems people are facing on the market. If you are passionate about these products, you will find the key to success!
*** Sign up now for the Avangate Digest Newsletter and receive our Internet marketing tips, shareware industry tools, techniques and resources as soon as they're released. E-mail this to a friend ***

Copyright © 2007 www.avangate.com all rights reserved. This article was written by Cristian Dorobantescu, Affiliate Network Coordinator at Avangate B.V. The author has in depth knowledge of internet marketing services and website analysis applied to the software industry and ecommerce development. This article may be reproduced in a website, e-zine, CD-ROM, book, magazine, etc. so long as the above information is included in full, including the link back to this website. Please e-mail at articles@avangate.com, before using the article. © 2007 Avangate B.V. www.avangate.com page 6

Affiliate Marketing
Published date: September 25, 2007

*** About Avangate B.V. Avangate B.V. provides solutions for electronic software distribution and reseller management, assisting software companies worldwide in successfully selling their products online and at the same time efficiently managing a distribution network. The company’s offer includes an eCommerce platform incorporating an easy to use and secure online payment system plus software marketing services and additional marketing and sales tools such as an affiliate network, automated cross selling options, software promotion management, real time reporting, 24/7 shopper support, and the myAvangate reseller management program specifically designed for software sales. More information can be found on the corporate website, at www.avangate.com

Avangate B.V. Van Heuven Goedhartlaan 937, 1181 LD Amstelveen, The Netherlands Tel: +31 208908080 Fax: +31 202031309 Web: www.avangate.com Email: info@avangate.com

.member of GECAD Group, delivering innovative IT solutions Worldwide since 1992

© 2007 Avangate B.V. www.avangate.com

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Adriana  Iordan Adriana Iordan Web Marketing Manager http://www.avangate.com
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